ActiveCampaign vs Salesmate: Best Choice for you in 2025?

Choosing the right software for your business can feel like a headache, right?

You’re stuck between ActiveCampaign vs Salesmate, and everyone online seems to have a different opinion.

You need something that helps you connect with customers and grow your sales, but which one actually delivers? 

We’re going to figure out how to create one that’s easy to use and makes your work smoother today. 

We’ll break down ActiveCampaign vs Salesmate to help you decide which one is the best choice for you. 

Overview

We’ve spent hours diving deep into both ActiveCampaign and Salesmate.

Our team tested each platform’s features, from email marketing to sales pipelines, to give you a real, hands-on comparison.

We focused on what matters: ease of use and value.

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales? This tool can help. It also enables you to keep track of customers and makes your marketing smarter.

Key Benefits

• Visual automation builder: No coding needed! Design complex workflows with easy drag-and-drop tools.
• Advanced segmentation: Go beyond basic lists—target contacts based on behavior, interests, and more.
• Built-in CRM: Organize your contacts, track interactions, and score leads for better follow-up.
• Over 850+ integrations: Connect with your favorite tools and streamline your workflow.
• Personalized email marketing: Send emails that feel like a one-on-one conversation.

Pricing

ActiveCampaign offers you a tiered pricing based on the number of contacts and features you need.

• Starter: Starts at $15/month for 10x Email sends, 1 User, Multi-step marketing automation.
• Plus: Starts at $49/month for 10x Email sends 1 User, Multi-step marketing automation, Automation triggers & actions.
• Pro: Starts at $79/month for 12x Email sends, 3 Users, Multi-step marketing automation, and Unlimited actions.
• Enterprise: Starts at $145/month for 15x Email sends, 5 Users, Multi-step marketing automation, Email campaigns & newsletters.

What is Salesmate?

Salesmate. What is it? Think of it as a sales hub. It helps you manage customers.

You can track deals. You can automate tasks. It’s built to boost sales. Simple.

Key Benefits

• Built-in calling: Make and receive calls directly within Salesmate.
• Sales sequences: Automate your outreach with personalized emails and texts.
• Pipeline management: Visualize your sales process and identify bottlenecks.
• Mobile app: Access your CRM data on the go.

Pricing

Salesmate has a free 15-day trial. Paid plans start at just $12 per user per month. Here’s the breakdown:

• Basic ($23/user/month): Contacts, Companies, Deals.
• Pro ($39/user/month): Product management, Goal Management.
• Business ($63/user/month): Team Management, Custom Module

Feature Comparison

Let’s break down the key features of ActiveCampaign and Salesmate.

We’ll look at how they stack up in areas that matter most for your business growth and customer experience.

Contact Management

Both platforms excel in contact management, but they differ in approach.

ActiveCampaign focuses on detailed contact profiles and automated tagging. Salesmate offers a more visual pipeline view, making it easy to track leads.

Choose ActiveCampaign for deep segmentation or Salesmate for quick lead tracking.  

Customer Relationship Management (CRM)

Salesmate leans heavily into sales pipelines and deal tracking in customer relationship management.

ActiveCampaign combines sales and marketing automation within its CRM, providing a more holistic view of the customer relationship.

If sales focus is your priority, choose Salesmate, if marketing and sales alignment is important, choose ActiveCampaign.  

Email Marketing and Automation

ActiveCampaign shines with its robust email marketing and automation features.

It offers advanced workflows and personalization.

Salesmate’s email tools are simpler, focusing on basic campaigns and sequences.

ActiveCampaign is the clear winner for complex email marketing needs.  

Sales Automation

For salesforce automation, Salesmate provides strong pipeline management and activity tracking.

ActiveCampaign offers broader automation encompassing marketing and sales.

Salesmate is built for sales teams, while ActiveCampaign caters to a wider range of business needs.  

Integrations

Both platforms offer a variety of integration options.

ActiveCampaign boasts a wider range of third-party integrations, including many marketing tools.

salesmate integrates with key sales and support platforms.

Consider which integrations are crucial for your workflow.  

Analytics and Reporting

Analytics are crucial for measuring success.

ActiveCampaign offers detailed reports on marketing and sales performance.

Salesmate provides solid sales analytics and pipeline insights.

ActiveCampaign is better for comprehensive data, while Salesmate focuses on sales-specific metrics.  

Customer Experience

Both tools focus on the customer experience, but with different strengths.

ActiveCampaign excels in personalized communication and automated journeys.

Salesmate focuses on efficient sales processes and support.

Select ActiveCampaign for a personalized customer journey, or Salesmate for efficient sales interactions.

What to Look For When Choosing CRM Software?

• Scalability: Can the CRM grow with your business?
• Integration with Existing Tools: Does it seamlessly connect with the software you already use (e.g., email, marketing automation, accounting)?
• Reporting and Analytics: Can you quickly generate insightful reports to track performance and identify trends?
• User Training and Onboarding: How easy can your team learn and adopt the CRM?
• Industry-Specific Features: Does the CRM offer features tailored to your industry’s needs?
• Automation Capabilities: Can it automate repetitive tasks to save time and improve efficiency?
• Data Migration: How easy is transferring your existing data into the new CRM?
• Customer Reviews and Reputation: What are other users saying about CRM’s rCRM’s reliability and performance?
• Budget and ROI: Does the CRM offer your business a good return on investment?

Final Verdict (Our Pick)

After thorough testing, we lean towards ActiveCampaign for most businesses.

Its comprehensive marketing automation, combined with solid CRM features, provides a powerful tool for growth.

While Salesmate excels in sales-focused customer relationship management, ActiveCampaign offers a more versatile solution.

We found its advanced analytics and broad integration capabilities particularly valuable.

If you need robust email marketing and a full customer experience platform, ActiveCampaign is our top choice.

We’ve spent the time, so you don’t have to; trust our hands-on review to guide your decision.

Frequently Asked Questions