Choosing the right software for your business can feel like a headache, right?
You’re stuck between ActiveCampaign vs Salesmate, and everyone online seems to have a different opinion.
You need something that helps you connect with customers and grow your sales, but which one actually delivers?
We’re going to figure out how to create one that’s easy to use and makes your work smoother today.
We’ll break down ActiveCampaign vs Salesmate to help you decide which one is the best choice for you.
Overview
We’ve spent hours diving deep into both ActiveCampaign and Salesmate.
Our team tested each platform’s features, from email marketing to sales pipelines, to give you a real, hands-on comparison.
We focused on what matters: ease of use and value.
Unlock the power of an all-in-one marketing platform. So, check it out now!
Pricing: It has a 7-day free Trial. Paid plan starts at $15/month
Key Features:
- Email Marketing
- Marketing Automation
- CRM
Ditch the sales chaos! Salesmate CRM offers a 15-day free trial. Experience the difference.
Pricing: It has a free trial. The premium plan starts at $23/month.
Key Features:
- Built-in Calling
- Sales Automation
- Contact Management
What is ActiveCampaign?
ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.
Do you want to automate your sales? This tool can help.
It also enables you to keep track of customers and makes your marketing smarter.
Also, explore our favorite ActiveCampaign alternatives…
Our Take
ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.
Key Benefits
- Advanced automation: Create complex workflows to nurture leads and automate tasks.
- Email marketing powerhouse: Send beautiful and effective email campaigns.
- Built-in CRM: Manage contacts and track interactions.
- Segmentation and personalization: Target specific groups of contacts with personalized messages.
Pricing
- Starter: $15/month.
- Plus: $49/month.
- Pro: $79/month.
- Enterprise: $145/month.
Pros
Cons
What is Salesmate?
Salesmate. What is it? Think of it as a sales hub. It helps you manage customers.
You can track deals. You can automate tasks. It’s built to boost sales. Simple.
Also, explore our favorite Salesmate alternatives…
Our Take
Ditch the sales chaos! Salesmate CRM offers a 15-day free trial. Experience the difference and close more deals. Sign up today!
Key Benefits
- Built-in calling: Make and receive calls directly within Salesmate.
- Sales sequences: Automate your outreach with personalized emails and texts.
- Pipeline management: Visualize your sales process and identify bottlenecks.
- Mobile app: Access your CRM data on the go.
Pricing
- Basic ($23/user/month): Contacts, Companies, Deals.
- Pro ($39/user/month): Product management, Goal Management.
- Business ($63/user/month): Team Management, Custom Module
Pros
Cons
Feature Comparison
Here is a quick breakdown of what both ActiveCampaign and Salesmate offer.
We’ll look at their core strengths and see which tool has the right set of activecampaign features for your business.
1. Email Marketing Services
- ActiveCampaign: Offers top-tier email marketing services with advanced customization, robust email campaigns, and over 500 email templates. It has a superior email builder.
- Salesmate: Provides solid email tools, but is less sophisticated for complex email needs compared to ActiveCampaign.
2. Marketing and Sales Automation
- ActiveCampaign: Excellent for complex, intelligent marketing automation, including advanced automation features like conditional content and split testing. Ideal for a more advanced user needing full marketing and sales automation.
- Salesmate: Focuses mainly on sales engagement automation and streamlining the sales-side workflow.
3. Built-in CRM and Sales Pipeline
- Salesmate: Features a purpose-built, built-in crm with a strong focus on the sales pipeline, task management, and helping sales reps close more deals. It offers a robust crm solution.
- ActiveCampaign: Its activecampaign crm is capable, but it’s more of a complement to its marketing automation, not the primary focus.
4. Lead Scoring and Segmentation
- ActiveCampaign: Provides superior lead scoring and advanced segmentation. It allows for highly targeted messaging based on behavior and purchase history, helping build lasting customer relationships.
- Salesmate: Offers good basic scoring and segmentation but lacks the depth of ActiveCampaign.
5. Deliverability and Transactional Emails
- ActiveCampaign: Known for activecampaign’s deliverability and strong support for both standard and high-volume transactional emails.
- Salesmate: Email capabilities are reliable but generally lack the specific features and scale needed for extensive transactional email needs.
6. Custom Reports and Analytics
- ActiveCampaign: Offers strong reporting with the ability to create custom reports and detailed performance analytics. Provides more advanced features for digital marketing ROI analysis.
- Salesmate: Provides good sales forecasting and sales-specific pipeline reports.
7. Support and Dedicated Account Team
- Salesmate: Often praised for its proactive support team and readily available phone support across various plans.
- ActiveCampaign: Offers a dedicated account team at the enterprise level, but general support is more varied depending on the plan.
8. Integrations and Ecosystem
- ActiveCampaign: Offers a vast number of add ons and integrations with other apps, making it a must have platform for a more advanced user with complex systems.
- Salesmate: Strong Microsoft apps and Google apps integration, but ActiveCampaign offers a broader ecosystem.
9. Data Privacy and Security
- ActiveCampaign: Emphasizes that it is gdpr compliant and adheres to a strong data privacy framework, providing specific information about being activecampaign gdpr compliant.
- Salesmate: Also commits to security, but ActiveCampaign often provides extra assurance for global data handling.
What to Look For When Choosing CRM Software?
When conducting your extensive research for a new CRM platform, keep these key features and considerations in mind to ensure you streamline your sales process and boost productivity.
Don’t forget to take advantage of a free trial today!
- Sales Focus vs Marketing Focus: You must decide if you need a platform specializing in the sales process (like a dedicated salesmate crm that tracks leads and accounts) or one focused on powerful activecampaign marketing automation for nurturing prospects. ActiveCampaign alternatives are often stronger in email tracking and email templates, while Salesmate stands strong with its pipeline management.
- Ease of Use for Your Team: A major factor is how quickly you can train users. If the platform’s user experience is difficult, it will lead to wasted time and poor data entry. Look for pre-built templates and a system that is perfectly laid out to help your small teams or even a single person save money.
- Core Sales and Customer Interaction Tools: Does the platform offer essential features like a meeting scheduler to help you book meetings and manage follow-ups? Salesmate, for example, is built for clear customer interactions and managing your sales pipeline to improve sales performance.
- Integration Power and APIs: Check if the platform has all the necessary apis and strong zapier integrations. This is a huge plus for connecting to other tools, whether you need custom objects, Microsoft Dynamics, or simply the ability to work inside Gmail. ActiveCampaign has a wider range of add-ons, but Salesmate’s platform has numerous workarounds and has provided effective solutions for many companies.
- Reporting and Customization: For deeper insights, you need a crm platform that offers more than basic reports. Can you easily create custom fields? Do you need crm add ons for managing special cases, perhaps for a real estate company or other big businesses? Some users feel they are on their fourth crm because they didn’t look for these advanced features initially.
- Support and Learning Resources: Does the company offer a comprehensive knowledge base and reliable support? If you are a non profits organization, check for special plans. Also, review activecampaign review sites; many users absolutely love salesmate for its support, while ActiveCampaign has a vast community.
- Future-Proofing and Scalability: Are you looking for a free plan to start, or do you need a full enterprise plan with single sign on and custom fields? Check if the platform is busy redesigning and adding new features, such as tools for ads, ActiveCampaign, or sms add-ons to send sms and text messages.
- Specialized Features: Some platforms offer unique benefits. For instance, check if they offer a newsletter tool, RSS-triggered emails, or support for HIPAA. Always look for alternative options and compare the various options before you decide to recommend activecampaign or Salesmate.
Final Verdict
After thorough testing, we lean towards ActiveCampaign for most businesses.
Its comprehensive marketing automation, combined with solid CRM features, provides a powerful tool for growth.
While Salesmate excels in sales-focused customer relationship management, ActiveCampaign offers a more versatile solution.
We found its advanced analytics and broad integration capabilities particularly valuable.
If you need robust email marketing and a full customer experience platform, ActiveCampaign is our top choice.
We’ve spent the time, so you don’t have to; trust our hands-on review to guide your decision.
More of ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign vs GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign vs Keap: ActiveCampaign offers robust marketing automation and email capabilities. Keap is tailored for small businesses, blending CRM with sales and email for an integrated approach.
- ActiveCampaign vs HubSpot: ActiveCampaign is a leader in email marketing automation and customer engagement. HubSpot provides a more comprehensive, all-in-one platform covering marketing, sales, service, and content management.
- ActiveCampaign vs ClickFunnels: ActiveCampaign is ideal for email marketing automation and lead nurturing within a CRM context. ClickFunnels specializes in building sales funnels and landing pages for direct conversions.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign delivers advanced marketing automation and a comprehensive CRM. Instantly focuses more on cold email outreach and lead finding with basic CRM features for simplified sales.
- ActiveCampaign vs ClickUp: ActiveCampaign excels in marketing-specific automation and customer relationship management. ClickUp is a versatile work management platform that can be customized for CRM and emphasizes project management.
- ActiveCampaign vs Monday CRM: ActiveCampaign provides powerful marketing automation and email campaigns with strong CRM integration. Monday CRM emphasizes visual collaboration and customizable boards for lead and deal management.
- ActiveCampaign vs Capsule: ActiveCampaign offers robust email marketing and advanced automation for sales and customer journeys. Capsule CRM provides straightforward contact management and sales pipeline features, ideal for basic CRM needs.
- ActiveCampaign vs Insightly: ActiveCampaign focuses on deep marketing and sales automation with lead scoring and tracking. Insightly combines CRM with project management, suiting teams needing both sales and project delivery.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign provides comprehensive marketing automation and email with integrated CRM functionalities. Freshsales CRM focuses on sales management and streamlining sales processes with AI-powered insights.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
More of Salesmate
Here’s a brief comparison of Salesmate with these software solutions:
- Salesmate vs Pipedrive: Salesmate offers intuitive sales pipeline management with built-in calling, whereas Pipedrive excels in visual pipeline clarity and allows effortless deal progression.
- Salesmate vs GoHighLevel: Salesmate is known for being easy to use. It helps sales teams with their deals and customer talks. GoHighLevel is a much bigger tool. It’s for marketing agency businesses.
- Salesmate vs Keap: Salesmate provides a user-friendly interface with customizable deal pipelines for visual tracking, while Keap delivers powerful sales and marketing automation with strong sales funnel capabilities.
- Salesmate vs ActiveCampaign: Salesmate prioritizes sales pipelines and deal tracking within its CRM; ActiveCampaign integrates sales and marketing automation for a holistic customer view and excels in email marketing.
- Salesmate vs Hubspot: Salesmate offers a transparent, affordable CRM with strong sales automation; HubSpot is a comprehensive suite for marketing, sales, and service, with tiered pricing and more extensive features.
- Salesmate vs Clickfunnels: Salesmate is a CRM designed for managing sales and customer relationships; ClickFunnels is a specialized tool for building high-converting sales funnels and landing pages.
- Salesmate vs Folk: Salesmate is a full-fledged CRM for sales teams with robust pipeline management and automation. Folk is a simpler contact management tool focused on organization and collaboration.
- Salesmate vs Instantly: Salesmate provides a comprehensive sales CRM with pipeline management and multi-channel outreach; Instantly specializes in scaled cold email outreach and lead generation.
- Salesmate vs Clickup: Salesmate is a dedicated sales CRM for pipeline management and deal tracking; ClickUp is an all-in-one productivity platform with project management, task tracking, and CRM functionalities.
- Salesmate vs Monday CRM: Salesmate is a focused sales CRM with built-in email marketing and strong deal management; Monday CRM offers highly customizable visual workflows and broad work OS capabilities.
- Salesmate vs Capsule CRM: Salesmate is a comprehensive solution with sales automation and detailed reporting; Capsule CRM is a simpler, user-friendly contact management tool, often more basic.
- Salesmate vs Insightly: Salesmate provides a user-friendly CRM primarily for sales activities; Insightly offers a more robust CRM with integrated project management functionality.
- Salesmate vs Freshsales CRM: Salesmate delivers detailed, real-time reporting and extensive workflow customization; Freshsales CRM offers an intuitive interface with AI assistance and broader automation.
- Salesmate vs Salesforce: Salesmate is a user-friendly CRM ideal for small to medium businesses, offering straightforward sales management; Salesforce is a highly customizable, scalable, enterprise-level CRM with a vast feature set.
Frequently Asked Questions
Which is better for small businesses, ActiveCampaign or Salesmate?
ActiveCampaign might be a better fit for small businesses due to its user-friendly interface and comprehensive features, even at lower prices.
Can I use ActiveCampaign for e-commerce?
ActiveCampaign offers robust e-commerce integration, allowing you to track online sales, target specific customer segments, and automate marketing campaigns.
Does Salesmate integrate with Salesforce?
Yes, Salesmate integrates seamlessly with Salesforce, making it a strong option for businesses already using the Salesforce platform.
What is the pricing for each platform?
Both platforms offer tiered pricing based on your needs and the number of contacts. Visit their websites for the most up-to-date pricing information.
Is there a free trial available?
Yes, both ActiveCampaign and Salesmate offer free trials to allow you to test their features and see which platform best suits your business needs.
English 
Spanish 
Chinese 
German 
French 
Russian 
Portuguese 
Japanese 
Korean