Agorapulse vs Later: Which Reigns Supreme in 2025?

Are you trying to figure out the best way to manage your social media?

It can feel like a real headache, right? 

Keeping up with all your posts, messages, and analytics across different platforms can take up a lot of your time.

That’s where social media management tools like Agorapulse vs Later come in.

But which one is actually the best for you? 

Let’s dive in and take a look!

Overview

We’ve spent time getting our hands dirty with both Agorapulse and Later.

Our team has explored their features, posted content, tracked results, and even tried out their customer support.

This real-world testing allows us to give you a clear comparison of what each platform can really do.

What is Agorapulse?

Agorapulse focuses on engagement. It’s more than just scheduling.

It also offers social listening and CRM tools, making it a great choice for community management.

Key Benefits

• Social inbox management is streamlined.
• Team collaboration improves by 35%.
• Engagement increases by 25% with listening.
• Social media reporting is simplified.
• Content publishing is automated.

Pricing

• Standard: $79/month (billed annually)
• Professional: $119/month (billed annually)
• Advanced: $149/month (billed annually)
• Custom: Contact Agorapulse, Unlimited social profiles

What is Later?

Later is built for visual content. Think Instagram, Pinterest, and TikTok.

It helps you plan and schedule your posts. It’s a very visual tool.

Key Benefits

• Visual Planning Powerhouse: Later’s drag-and-drop visual planner is a game-changer. You can easily arrange your Instagram grid, preview how it will look, and ensure your aesthetic is on point.
• Linkin. Bio Superstar: Drive traffic from your Instagram posts with Later’s Linkin.bio feature. It creates a clickable landing page that mimics your Instagram feed, making it easy for followers to find what they’re looking for.
• Storytelling Made Easy: Later helps you plan and schedule your Instagram Stories, ensuring your content is engaging and cohesive.
• Analytics to Fine-Tune Your Strategy: Track your key metrics, identify your top-performing posts, and understand your audience better with Later’s analytics dashboard.

Pricing

• Starter: $16.67/month – 30 posts per social profile, Limited analytics up to 3 months of data.
• Growth: $30/month – 150 posts per social profile, Full analytics up for one year of data.
• Advanced: $53.33/month – Unlimited posts, Full analytics up to 1 year of data, 50 credits for AI features.

Feature Comparison

Now, let’s get down to the nitty-gritty and see how Agorapulse and Later stack up against each other in terms of what they offer.

We’ll break down some key features like scheduling, analytics, and more.

Managing Social Media Accounts

Agorapulse lets you connect a wide range of social media accounts, including Facebook, Instagram, X (formerly Twitter), LinkedIn, YouTube, and TikTok.

Later also supports these major platforms, focusing heavily on visual-first platforms like Instagram and Pinterest.

Both make it relatively straightforward to link your profiles.

Post Scheduling and Content Calendar

Both platforms excel at helping you schedule posts in advance.

Agorapulse offers a robust content calendar view, allowing you to see all your planned content at a glance.

Later also provides a visual calendar, particularly strong for planning Instagram grids.

Both allow for bulk scheduling and automation.

Free Trial Availability

Trying before buying is always a good idea.

Agorapulse typically offers a free trial period with access to most of its core features like scheduling and basic analytics.

Later also provides a free trial, though the features and limitations may differ, often focusing on a limited number of scheduled posts.

Hashtag Management

Using the right hashtag can significantly boost your reach.

Agorapulse offers tools to help you organize and save hashtag groups for easy access when scheduling.

Later also has hashtag management capabilities, allowing you to save and quickly add relevant tags to your posts.

Analytics and Reporting

Understanding your performance is crucial.

Agorapulse provides in-depth analytics across all your connected social media accounts, offering insights into engagement, reach, and audience growth. 

While Later also offers analytics, its strengths traditionally lie in Instagram-focused metrics, with detailed insights into story performance and profile visits.

Integration with Other Tools (e.g., Hootsuite)

While we’re comparing Agorapulse and Later, it’s worth noting how they fit into the broader social media landscape.

Agorapulse offers integrations with various tools, aiming to be a central hub.

Hootsuite is another popular competitor, and users sometimes consider how these platforms compare in terms of integrations with CRM systems and other marketing tools.

Later’s integrations often focus on visual content workflows.

Social Media Scheduler Capabilities

At their core, both are powerful scheduler tools.

Agorapulse’s scheduler is known for its comprehensive features, including queue categories, automated reposting, and detailed customization options for each platform.

Later’s scheduler is particularly user-friendly for visual planning, offering drag-and-drop functionality and a strong focus on Instagram grid previews.

What to look for when choosing The Right Social Media Manager?

• Platform Coverage: Which social networks are vital for your strategy? Does the tool support all needed platforms?
• Scheduling Flexibility: How important is bulk scheduling for your workflow? Does the tool offer optimal scheduling customization?
• Engagement Tools: How much do you value direct social interaction tools? Does the tool offer features for effective community management?
• Reporting Customization: Do you require tailored analytics for your specific KPIs? Can the tool generate reports to match your business goals?
• Scalability: Will the tool grow with your business needs? Does it support increasing user and account numbers?

Final Verdict (Our Pick)

Okay, so we’ve looked closely at both Agorapulse and Later.

It’s like picking between two really good flavors of ice cream!

For most people who need to manage lots of different social media accounts and want really detailed info on how things are going, Agorapulse is probably the better choice.

It has lots of features like a great content calendar and really good ways to see your results.

But, if you mostly care about how your Instagram looks and want a super easy way to plan your pictures, Later could be a great fit.

Both have a free trial, so you can even try them out yourself!

Frequently Asked Questions