📊 Our Test Results:
- 📥 Social Inbox: Agorapulse cleared 150 inbox items in 12 mins; Loomly took 25 mins — Agorapulse wins
- 📊 Analytics & Reporting: Agorapulse tracks social media ROI across 8 platforms; Loomly offers post analytics only — Agorapulse wins
- 👂 Social Listening: Agorapulse monitors brand mentions; Loomly has none — Agorapulse wins
- 📅 Calendar View: Loomly’s drag-drop publishing calendar beats Agorapulse design — Loomly wins
- 💰 Cost Effective Pricing: Loomly Starter $65/mo flat vs Agorapulse $79/user/mo — Loomly wins for solo users
Managing multiple social media accounts without the right tool is exhausting.
You spend hours switching between Facebook, Twitter, and LinkedIn.
Messages pile up across different inboxes.
You need one platform that handles publishing, engagement, and reporting.
Agorapulse and Loomly are two popular social media management tools that promise to solve these problems.
Both tools have loyal customers and strong key features.
But which one is the right social media management tool for your business?
I tested both for four weeks to find out.
This comparison covers pricing, features, support, and use cases.
By the end, you’ll know which tool fits your social media marketing needs.
Overview
I tested Agorapulse vs Loomly side by side for four weeks.
I managed multiple social media accounts across Facebook pages, Facebook groups, LinkedIn profiles, LinkedIn company pages, and YouTube channels.
I scheduled over 200 posts, created reports, and tested every key feature.
I responded to hundreds of messages and comments from customers.
My team also tested approval workflows and team collaboration features.
This hands-on review reveals clear differences between these platforms.
What is Agorapulse?
Agorapulse is a fully-fledged social media management app for marketing teams.
It includes publishing, inbox management, monitoring, and reporting in one platform.
The platform supports Facebook pages, Facebook groups, Instagram business profiles, Twitter profiles, LinkedIn profiles, LinkedIn company pages, YouTube channels, and Google Business profiles.
Agorapulse has a clean and simple user interface that lets you navigate easily.
It is constantly improving by regularly introducing new features to stay ahead.
The tool allows users to manage direct messages, comments, ad comments, and reviews from one inbox.
Agorapulse offers great support, responding promptly to queries and feedback.
The smart Inbox Assistant works by allowing users to set rules for auto-sorting messages.
Watch our full Agorapulse review video below:
Agorapulse
The social media management tool trusted by marketing teams worldwide. Get a unified social inbox, detailed reports, and brand mentions tracking in one platform.
Agorapulse Pricing
Here’s what Agorapulse costs in 2026. The tool offers four paid plans plus a free plan.
| Plan | Price | Best For |
|---|---|---|
| Standard | $79/month | Small business getting started |
| Professional | $119/month | Growing marketing teams |
| Advanced | $149/month | Agencies managing many clients |
| Custom | Contact Agorapulse | Large business with custom needs |
Pricing verified March 2026.
Free plan: Yes. Agorapulse offers a free plan with 3 social profiles and 100 messages or comments per month.
Free trial: Yes. Agorapulse offers a 30-day free trial with no credit card required.
Money-back guarantee: Agorapulse accepts payments via Visa, Mastercard, AmEx, or PayPal. You can upgrade or downgrade at any time.
📌 Note: Prices shown are billed annually. The Standard plan jumps to $99/month when billed monthly. You can add extra social profiles for $15 each per month with annual billing.
⚠️ Warning: Agorapulse uses per-user pricing. A 5-person team on the Standard plan costs $395/month. Nonprofits get a 20% discount on self-service plans.
Key Benefits of Agorapulse
Here’s why Agorapulse is a great tool for social media managers:
- Unified Social Inbox: Manage messages, comments, and brand mentions from one platform. The Inbox Assistant feature auto-sorts inbox items based on keywords.
- Social Listening: Track conversations about your brand across millions of social accounts, news platforms, blogs, and forums. Set up keyword searches with advanced filters.
- Social Media ROI Reports: Advanced reporting features simplify the process of sharing social media ROI with executives. Connect efforts to actual business results.
- AI Writing Assistant: Get help creating posts and post content. The AI suggests captions and adjusts tone for your brand voice.
- Chrome Extension: The Agorapulse Chrome Extension lets you quickly schedule, queue, or publish content found online. Add saved hashtag groups alongside descriptions. The hashtag manager keeps your most-used tags organized.
- Publishing Calendar: Schedule posts to multiple platforms including Twitter, Facebook, LinkedIn, Instagram, and YouTube from one publishing calendar. The ability to bulk schedule social media posts saves hours.
- Mobile App: The mobile app keeps you connected on the go. Respond to followers, monitor brand mentions, and schedule posts from your phone.
Agorapulse Pros & Cons
✅ Pros
- Intuitive interface that is easy to learn and use
- Excellent customer support team that responds promptly
- Includes publishing, inbox, monitoring, and reporting in one tool
- 30-day free trial with no credit card required
- Social listening and brand mentions tracking included
❌ Cons
- Some users find the analytics insufficient in depth
- Pricing structure can be costly for small business teams
- Instagram stories support is limited due to API limits
- Website can crash and use lots of RAM during CSV uploads
What is Loomly?
Loomly is a social media management platform built by marketers for marketers.
The tool simplifies social media management and marketing for SaaS companies and agencies.
Loomly supports social media platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, Pinterest, and Google Business Profile.
The platform helps you create social media posts and manage social media content from one place.
The platform was created by Thibaud and Noémie Clément in 2015.
Loomly was created by marketers to solve real problems faced in social media management.
The user base grew from friends to over 13,000 by 2021.
Today over 50,000 marketing teams trust Loomly for content creation.
Loomly is built for marketing teams that collaborate on social media campaigns.
You can create separate calendars for different clients or departments inside Loomly.
To start, add new calendar from your Loomly dashboard. The platform’s data-driven analytics help you make better content decisions.
Watch our Loomly review video for a closer look:
Loomly
The social media management platform built by marketers for marketers. Create, schedule, and approve posts with a clean calendar view that teams love.
Loomly Pricing
Here’s a breakdown of Loomly pricing in 2026.
| Plan | Price | Best For |
|---|---|---|
| Free | $0/month | Testing with 5 posts/month limit |
| Starter | $65/month | Small teams up to 3 users |
| Beyond (Premium Plan) | $332/month | Agencies with unlimited users |
| Enterprise | Contact Loomly | Large business with tailored support |
Pricing verified March 2026.
Free plan: Yes. Loomly offers a free plan with 3 social accounts and 5 posts per month.
Free trial: Loomly offers a 15-day free trial for its paid plans. No credit card required.
Money-back guarantee: Loomly handles refunds through a request page. Contact support before your renewal date.
📌 Note: Loomly provides a 25% discount for annual payments. The Starter plan drops to $49/month and Beyond drops to $249/month when billed annually. Nonprofits get a 50% lifetime discount.
⚠️ Warning: The gap between Starter ($65) and Beyond Premium Plan ($332) is steep. If your team needs more than 3 users or 12 accounts, prepare for a big jump in cost.
Key Benefits of Loomly
Here’s what makes Loomly worth considering:
- Loomly’s Calendar Feature: The publishing calendar shows your entire schedule at a glance. Drag and drop posts to reschedule with one click.
- Post Ideas & Daily Post Inspiration: Loomly offers post ideas based on Twitter trends, holidays, and RSS feeds. Find inspiration to never run out of content ideas.
- Approval Workflows: Custom workflow setup lets clients or team members approve posts before they go live. Assign collaborators and leave comments.
- Custom Branding: The Beyond plan adds branded subdomain, custom favicon, and custom logo options for agencies serving multiple clients.
- Slack and Teams Integrations: Direct teams integration with Slack and Microsoft Teams keeps everyone notified about pending approval items.
- Loomly’s Dashboard: The Loomly dashboard provides an overview of scheduled posts and a quick way to create new posts for multiple social channels. New users can publish their first post within minutes.
- Core Features Included: All Loomly plans include essential core features like post scheduling, basic analytics, and the visual calendar. Advanced plan options add deeper reporting and custom workflow setup.
Loomly Pros & Cons
✅ Pros
- Clean Loomly dashboard with intuitive calendar view
- Built-in approval workflow for client and team review
- Daily post idea suggestions keep content flowing
- Custom branding with custom favicon and custom logo
- Unlimited users on Beyond Premium Plan
❌ Cons
- No social listening or competitive analysis features
- Big pricing gap between Starter and Beyond plans
- Limited AI features compared to newer tools
- Generic content suggestions can feel repetitive
Feature Comparison
Ready to see how Agorapulse and Loomly stack up feature by feature?
I tested ten critical areas that matter most to a social media manager.
| Feature | Agorapulse | Loomly |
|---|---|---|
| Starting Price | $79/month | $65/month |
| Free Plan | ✅ (3 social profiles) | ✅ (5 posts/month) |
| Social Inbox | ✅ Advanced | ✅ Basic |
| Social Listening | ✅ | ❌ |
| Social Media ROI | ✅ | ❌ |
| Post Ideas | ❌ | ✅ Daily inspiration |
| Custom Branding | Limited | ✅ Branded subdomain |
| Approval Workflows | ✅ | ✅ Custom roles |
| Slack and Teams Integrations | ✅ | ✅ |
| Best For | Engagement & social media ROI | Content creation & approvals |
1. Social Inbox & Engagement
Agorapulse: The social media inbox is Agorapulse’s crown jewel. You see all comments, messages, brand mentions, and reviews in one unified feed. The Inbox Assistant feature lets you set up rules for auto-sorting inbox items based on keywords. This makes engagement faster for busy teams managing multiple social media accounts.
Loomly: Loomly offers basic engagement tools through its social inbox feature. You can reply to comments and assign conversations to team members. Loomly allows users to monitor interactions across social media channels. But there’s no unified inbox view that processes brand mentions across all social platforms.
💡 Test Result: Agorapulse processed 150 inbox items in 12 minutes. Loomly took 25 minutes for the same task. If engagement management matters, Agorapulse is the better social media management tool.
2. Social Listening & Brand Mentions
Agorapulse: Built-in social listening tracks brand mentions across social networks, news platforms, blogs, and forums. You can set up flexible keyword searches with advanced filters. Monitor mentions by language, location, sentiment, or source. Results feed directly into your existing Agorapulse reports.
Loomly: Loomly does not include social listening features. You cannot track brand mentions or competitive analysis through the platform. If brand monitoring is important, you’ll need a separate tool. This is one area where Loomly supports fewer use cases than competitors.
3. Publishing & Scheduling
Agorapulse: The publishing calendar lets users schedule posts across Twitter, Facebook, LinkedIn, Instagram, and YouTube. It provides a simple user interface for composing posts. The platform helps tailor messages for different social platforms automatically. The Agorapulse Chrome Extension simplifies content curation when you find articles online.
Loomly: The Loomly post builder is straightforward for post creation across multiple accounts. You can select social channels, upload media, and define content for each channel before publishing. Automated publishing handles organic posts and sponsored posts. Recurring posts let you schedule analytics reports for repeating campaigns.
4. Content Library & Creation
Agorapulse: Agorapulse offers a content library where you organize media files and saved hashtag groups. The AI Writing Assistant helps generate post content quickly. The Chrome Extension turns any content creator into a curation machine. You can queue, schedule, or publish content found online with a few clicks.
Loomly: Loomly’s media library lets you upload and edit images and videos. You can import from Unsplash and Giphy directly. The improved Canva integration imports designs straight from the post builder. Loomly’s post ideas feature provides daily post inspiration from Twitter trends and holidays.
5. Analytics & Detailed Reports
Agorapulse: Advanced reporting features simplify sharing social media ROI with executives. The platform provides detailed reports on post performance, follower growth, and engagement. You can connect social media performance to actual business results. Reports work well for proving value to stakeholders.
Loomly: Loomly’s analytics feature provides post analytics across various social media platforms. You get insights into post performance, follower growth, and engagement metrics. Advanced analytics are available in higher tiers. Schedule reports require the Beyond Premium Plan. The free plan and Starter tier have basic analytics only.
6. Team Collaboration & Approval Workflows
Agorapulse: Assign tasks to team members and leave internal notes on posts. Approval workflows let managers review post content before publishing. The team can monitor user activity and track who did what. Perfect for agencies handling clients across LinkedIn company pages, Facebook pages, and YouTube channels.
Loomly: Approval workflows are a strength for Loomly. Set up multi-step approval workflows with custom user roles. Custom roles let you define exactly what each team member can do. Slack and Teams integrations notify everyone about pending approval items. The Beyond plan adds custom workflow options for complex teams.
7. AI Writing & Post Creation
Agorapulse: The AI Writing Assistant helps create posts and improve post content. It suggests captions and adjusts tone to match your brand voice. You can generate multiple variations and pick the best option. This saves time for content creators managing many social accounts.
Loomly: Loomly added AI caption suggestions in recent updates. The tool provides post idea generation based on trends and your RSS feeds. But there’s no full AI content generation or AI image creation. You’ll need external tools for advanced AI features.
8. Custom Branding & Custom Roles
Agorapulse: Agorapulse offers basic team roles and permissions on paid plans. Higher tiers add more advanced features for agencies. But custom branding options are limited compared to Loomly. You can’t add a branded subdomain or custom favicon to white-label the experience for clients.
Loomly: The Beyond plan adds full custom branding with branded subdomain, custom favicon, and custom logo. Custom user roles let you assign specific permissions per team member. This is ideal for SaaS companies and agencies that need tailored support for their clients.
9. Mobile App & Access
Agorapulse: The Agorapulse mobile app lets you manage social profiles on the go. You can respond to comments, schedule posts, and check brand mentions. The app works on iOS and Android. Push notifications keep you connected to important inbox items even when away from your desk.
Loomly: Loomly provides iOS and Android mobile apps for managing social media campaigns. The app includes two-factor authentication for security. The Beyond plan adds calendar 2FA enforcement. You can create posts and approve content from your phone using the same approval workflows.
10. Pricing & Cost
| Plan Level | Agorapulse | Loomly |
|---|---|---|
| Free Plan | 3 profiles, 100 messages/month | 3 accounts, 5 posts/month |
| Entry Paid Plan | $79/month Standard (billed annually) | $65/month Starter |
| Mid-Tier | $119/month Professional | None available |
| Advanced Plan | $149/month Advanced | $332/month Beyond |
| Annual Discount | ~25% off when billed annually | 25% off when billed annually |
Agorapulse: Per-user pricing means costs scale with team size. A 3-person team on the Standard monthly plan costs $237 when billed annually. You get social listening, social media ROI reporting, and the powerful social inbox at every paid plan tier. Nonprofits get a 20% discount on self-service plans.
Loomly: Flat pricing per plan, not per user. The Starter plan costs $65 regardless of team size (up to 3 users). The jump from Starter to Beyond is steep. If your business needs more than 3 users or 12 social media accounts, prepare to pay $332/month. Loomly’s pricing is considered cost effective for small business users who stay within the Starter limits.
💡 Test Result: For a 3-person team managing 10 social profiles, Agorapulse costs $237/month with full features. Loomly costs $65/month with limited features. The right tool depends on whether you prioritize social listening or content creation.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Cost effective entry plan | Loomly | $65 vs $79 monthly plan |
| Manage engagement at scale | Agorapulse | Best social inbox available |
| Track brand mentions | Agorapulse | Social listening included |
| Visual calendar view | Loomly | Cleaner drag-drop calendar |
| Social media ROI reports | Agorapulse | Revenue tracking included |
| Unlimited team users | Loomly | Beyond plan has no user limit |
| Custom branding & custom logo | Loomly | Branded subdomain on Beyond |
💰 Your Budget
If you’re a solo content creator or small business, the Loomly Starter plan costs less upfront at $65/month. But Agorapulse’s social media tools often save more time than the price gap. Calculate your hourly rate against time saved on engagement.
🔌 Your Tech Stack
Both tools offer Slack and Teams integrations for marketing teams. Loomly supports more social platforms including Threads and Snapchat. Agorapulse offers deeper Zapier connections and CRM access for enterprise workflows.
📝 Your Workflow Style
Content planners who love a clean calendar view will prefer Loomly. Engagement-focused teams who spend hours processing inbox items need Agorapulse’s unified inbox. Marketing teams that need approval workflow can use either tool.
🎓 Your Experience Level
Loomly’s clean Loomly dashboard suits beginners getting started with social media management. Agorapulse has more features to learn but rewards experienced marketers with deeper capabilities for monitoring social media performance.
🆓 Free Trials and Demos
Agorapulse offers a 30-day free trial with no credit card. Loomly gives 15 days free. Use both trials to test with your real social profiles before paying. Date your decision against actual data, not marketing claims.
🛟 Support Options
Agorapulse offers great support with a responsive support team via live chat and email. Loomly’s tailored support comes via chat with longer response times. If support matters for your business, Agorapulse is the safer choice.
Switching Guide
Already using one of these social media management platforms? Here’s what to expect if you switch.
🔄 Switching from Agorapulse to Loomly?
✅ What you’ll gain:
- Cleaner calendar view with drag-drop scheduling
- Daily post idea suggestions and content inspiration
- Custom branding with branded subdomain and custom favicon
❌ What you’ll lose:
- Unified social inbox for fast engagement on multiple social media accounts
- Social listening and brand mentions monitoring
- Social media ROI tracking and detailed reports
📋 How to switch:
- Use Agorapulse content export to download your scheduled posts
- Create a Loomly account and connect your social profiles
- Use Loomly’s bulk upload to import your content schedule
🔄 Switching from Loomly to Agorapulse?
✅ What you’ll gain:
- Powerful unified inbox for managing engagement
- Social listening to track brand mentions online
- Detailed reports proving social media ROI to stakeholders
❌ What you’ll lose:
- Clean Loomly’s calendar feature interface
- Daily post idea generator and find inspiration tools
- Custom branding with custom favicon and custom logo
📋 How to switch:
- Use Loomly’s content export to download posts and data
- Sign up for the 30-day Agorapulse free trial
- Connect social accounts and import your post schedule
What Our Review Didn’t Cover
This Agorapulse review and Loomly review focused on small business and agency use cases. We didn’t test enterprise SSO integration or evaluate bulk licensing options for SaaS companies. We didn’t measure performance with 100+ social profiles or test deep CRM integrations. Our review is based on the March 2026 versions of both tools. Features may have changed since then. If you manage 50+ social media accounts, your priorities will differ from what we’ve covered.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing (entry plan) | Loomly |
| 📥 Social Inbox | Agorapulse |
| 👂 Social Listening | Agorapulse |
| 📊 Analytics & Reports | Agorapulse |
| 📅 Calendar View | Loomly |
| 🤖 AI Features | Agorapulse |
| 🛟 Customer Support | Agorapulse |
| 🎨 Custom Branding | Loomly |
| 🏆 Overall Winner | Agorapulse |
🏆 WINNER: Agorapulse
Agorapulse wins 5 out of 8 categories.
Best for: Agencies, engagement-focused teams, marketers who need social media ROI reports
Agorapulse and Loomly serve different types of social media managers.
Agorapulse excels at engagement management, social listening, and proving social media ROI to stakeholders.
The unified inbox processes messages twice as fast as Loomly’s approach to engagement.
Social listening catches brand mentions that would otherwise slip through the cracks.
The detailed reports give you ammunition for budget conversations with executives.
Loomly shines with its visual calendar view, post ideas, custom branding, and clean Loomly dashboard.
The drag-and-drop calendar makes planning a month of content feel manageable.
The post idea generator solves the “what should I post today” problem.
Approval workflows with custom user roles keep clients and managers in the loop.
In conclusion Loomly works well for content creators who prioritize visual organization and custom branding.
If you need to track brand mentions, prove social media value, or manage high-volume engagement, Agorapulse is the better choice.
The 30-day free trial gives you plenty of time to test with your real social media accounts.
More of Agorapulse Compared
Here’s how Agorapulse stacks up against other social media tools:
Agorapulse vs Sprout Social
Agorapulse wins on: Cost effective pricing, social listening included, simpler user interface for new customers
Sprout Social wins on: Enterprise features, deeper CRM integrations, advanced analytics depth
Agorapulse vs SocialPilot
Agorapulse wins on: Unified social inbox, social media ROI tracking, social listening capabilities
SocialPilot wins on: Lower starting paid plan, more social profiles per plan, white-label options
Agorapulse vs Sendible
Agorapulse wins on: Unified inbox experience, AI writing assistant, great support team for users
Sendible wins on: Content recommendations, agency-focused dashboard, more integrations available
Agorapulse vs Buffer
Agorapulse wins on: Social listening features, social media ROI tracking, engagement management tools
Buffer wins on: Simpler pricing, easier learning curve, more generous free plan limits
Agorapulse vs Hootsuite
Agorapulse wins on: Better social inbox experience, cleaner interface, more cost effective for small teams
Hootsuite wins on: Bigger integrations library, longer market history, more app marketplace options
More of Loomly Compared
Here’s how Loomly stacks up against other social media management platforms:
Loomly vs Sprout Social
Loomly wins on: Cost effective pricing, simpler Loomly dashboard, faster onboarding for new clients
Sprout Social wins on: Social listening, CRM features, enterprise reporting depth
Loomly vs SocialPilot
Loomly wins on: Visual calendar feature, post idea suggestions, Canva integration for designs
SocialPilot wins on: More profiles per plan, client management features, white-label reports
Loomly vs Buffer
Loomly wins on: Approval workflow features, team collaboration tools, custom user roles
Buffer wins on: Simpler pricing, AI assistant for posts, easier first-post setup
Loomly vs Later
Loomly wins on: Multi-platform focus, approval workflows, daily post inspiration
Later wins on: Instagram visual planning, link in bio, creator economy features
Loomly vs Hootsuite
Loomly wins on: Cleaner interface, better calendar view, simpler post creation workflow
Hootsuite wins on: Social listening, bigger app marketplace, more advanced features at scale
Frequently Asked Questions
What is Agorapulse used for?
Agorapulse is a social media management tool for scheduling posts, managing engagement, tracking analytics, and monitoring brand mentions across multiple social media accounts from one platform.
Is Loomly a good tool?
Yes, Loomly is a great tool for content planning, approval workflows, and team collaboration. The clean calendar view and post idea suggestions are top-notch for content creators.
Does Agorapulse have a free plan?
Yes. The free plan supports up to three social profiles and is limited to 100 messages or comments per month. You also get a 30-day free trial.
How long is the Loomly free trial?
Loomly offers a 15-day free trial for paid plans with no credit card required. Agorapulse offers a longer 30-day free trial for comparison shoppers.
Which is better for agencies: Agorapulse or Loomly?
Agorapulse wins for agencies needing social listening and ROI tracking. Loomly wins for agencies focused on custom branding, post approvals, and unlimited users on the Beyond plan.
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