Are you trying to figure out the best social media tool for your needs?
It can feel like a tough choice with so many options out there, right?
You want something that saves you time and helps you connect with your audience without being super complicated.
Let’s dive into a head-to-head look at two popular contenders: Agorapulse vs Loomly.
We’ll explain each platform’s offerings in a simple way to help you decide which social media tool might be the best fit for you.
Overview
We’ve put both Agorapulse and Loomly through their paces, exploring their features, ease of use, and how well they handle daily social media tasks.
This comparison is based on hands-on testing, which gives a clear picture of what each platform offers.
Over 8,000 businesses trust Agorapulse to manage their social media.
Pricing: It has a free trial. The paid plan starts at $79/month
Key Features:
- Social Inbox.
- Publishing & Scheduling.
- Social Listening.
Unlock your social media potential with Loomly! Over 4 million users trust Loomly.
Pricing: It has a free plan. Paid plan Starts at $42/month
Key Features:
- Content idea generation
- Post optimization suggestions
- In-depth analytics
What is Agorapulse?
Agorapulse focuses on engagement. It’s more than just scheduling.
It also offers social listening and CRM tools, making it a great choice for community management.
Over 8,000 businesses trust Agorapulse to manage their social media. 25% increase in engagement for users leveraging its social listening tools. Explore it today!
Key Benefits
- Social inbox management is streamlined.
- Team collaboration improves by 35%.
- Engagement increases by 25% with listening.
- Social media reporting is simplified.
- Content publishing is automated.
Pricing
- Standard: $79/month (billed annually)
- Professional: $119/month (billed annually)
- Advanced: $149/month (billed annually)
- Custom: Contact Agorapulse, Unlimited social profiles
Pros
Cons
What is Loomly?
So, you’re curious about Loomly?
Think of it as a helpful calendar and content planner for all your social media stuff.
It’s designed to make organizing your posts and ideas pretty straightforward.
Boost your social media with Loomly! Trusted by brands like Forbes, Loomly helps you create amazing content & manage your social presence. Elevate your strategy with Loomly.
Key Benefits
Loomly has some awesome features:
- Brainstorm with ease: Get daily post ideas and trending topics to spark your creativity.
- Improve your posts: Receive real-time suggestions to optimize your content for each platform.
- Plan together: Collaborate with your team and see your whole content strategy in one place.
- Set it and forget it: Schedule your posts in advance and let Loomly publish them.
- Track your results: Measure your success with in-depth analytics and reporting.
Pricing
Loomly has different plans to fit your needs:
- Base: $42/month (Interactions, Post analytics, Hashtag manager)
- Standard: $80/month (Advanced analytics, Content export, Slacks & Teams integrations)
- Advanced: $175/month (Custom roles, Custom workflows, Scheduled reports)
- Premium: $369/month (Access to all Advanced features plus: Custom branding)
Pros
Cons
Feature Comparison
Now, let’s get down to the nitty-gritty and see how Agorapulse and Loomly stack up when it comes to the features that really matter for your social media management tool needs.
We’ll look at what each offers to help you decide which might be the better fit.
Content Calendar
Both Agorapulse and Loomly offer a content calendar, but they have slightly different feels.
Loomly’s calendar is very visual and content-focused, making it easy to see your planned schedule posts alongside content ideas.
Agorapulse also has a solid calendar, focusing more on a broader view of all your social accounts‘ activities, including scheduled posts, inbox interactions, and analytics.
If a visually driven editorial calendar is your top priority, Loomly might edge ahead.
However, if you want an overview of everything happening across your social network presence, Agorapulse offers a more integrated view.
Social Inbox
Managing conversations is key, and both offer an inbox feature.
Agorapulse’s inbox is known for its robust filtering and organization capabilities.
It allows social media managers to efficiently handle a high volume of messages across platforms like Instagram, Facebook, X (formerly Twitter), and LinkedIn.
Loomly also has an inbox, but it’s generally considered less feature-rich than Agorapulse’s, focusing more on direct replies rather than advanced filtering and tagging.
If efficient handling of a busy inbox is crucial, Agorapulse has a stronger offering.
Scheduling and Publishing
Both platforms are quite capable of scheduling posts.
Loomly’s strength lies in its content ideation and workflow for creating and approving posts before scheduling.
Agorapulse also allows you to schedule posts effectively and offers more advanced scheduling options like queue categories and automated reposting.
Both support scheduling to major social network platforms, including Instagram, Facebook, X, LinkedIn, and even TikTok.
The choice here might depend on whether you prioritize content creation workflow (Loomly) or advanced scheduling features (Agorapulse).
Analytics and Reporting
Understanding your performance is vital, and both provide metric tracking.
Agorapulse is often praised for its in-depth analytics, offering detailed reports on engagement, reach, and audience growth across your social accounts.
Loomly also provides analytics, allowing you to track key metrics, but it’s generally seen as less comprehensive than Agorapulse’s reporting.
If detailed data analysis is a high priority for your social media management tool, Agorapulse likely offers a more robust solution.
Team Collaboration
Effective workflow and communication are essential for teams.
Loomly is built with collaboration in mind, offering clear approval workflows and feedback features for team members involved in content creation.
Agorapulse also supports team member access and roles, but its collaboration features are sometimes considered less integrated into the content creation process compared to Loomly.
If streamlined content approval and team member collaboration are key, Loomly has a slight advantage.
Integrations
The ability to connect with other tools can significantly enhance efficiency.
Agorapulse offers a wider range of integrations with various marketing and CRM platforms.
Loomly also has integrations, but the list is generally shorter compared to Agorapulse.
If seamless integration with a broader ecosystem of tools is important for your social media management tool, Agorapulse offers more options.
Customer Support and Quality of Support
Reliable customer support is crucial when you need help.
Based on reviews on platforms like g2, Agorapulse is often praised for its responsive and helpful customer support.
Loomly also offers support, and while generally well-regarded, Agorapulse tends to receive more consistent positive feedback regarding the quality of support.
If readily available and effective customer support is a significant factor in your decision, Agorapulse appears to have an edge.
Neither platform currently offers a native white label solution.
What to look for when choosing The Right Social Media Manager?
- Platform Coverage: Which social networks are vital for your strategy? Does the tool support all needed platforms?
- Scheduling Flexibility: How important is bulk scheduling for your workflow? Does the tool offer optimal scheduling customization?
- Engagement Tools: How much do you value direct social interaction tools? Does the tool offer features for effective community management?
- Reporting Customization: Do you require tailored analytics for your specific KPIs? Can the tool generate reports to match your business goals?
- Scalability: Will the tool grow with your business needs? Does it support increasing user and account numbers?
Final Verdict (Our Pick)
Okay, so we looked at both Agorapulse and Loomly.
It really comes down to what you need most.
If making great content with your team and seeing it on a calendar is super important, Loomly is a solid choice.
But if you need to manage a large number of messages and get detailed information about how your posts are performing, Agorapulse might be a better fit.
We’ve spent time using both, and for folks who need a deep dive into their social numbers and a really strong inbox, Agorapulse wins.
We hope this helps you pick the best social media management tool for you!
Frequently Asked Questions
What is the main difference between Agorapulse and Loomly?
The main difference lies in their core focus. Loomly excels in content creation, planning, and team collaboration with a strong visual calendar. Agorapulse shines in its comprehensive social media management features, particularly its robust inbox for handling interactions and in-depth analytics for performance tracking across your social accounts.
Which platform is better for scheduling social media posts?
Both are capable for scheduling, but their strengths differ. Loomly’s content calendar and workflow are excellent for planning and visualizing content before scheduling. Agorapulse offers more advanced scheduling options like queue categories and automated reposting, making it suitable for more complex scheduling needs across multiple social networks.
Is Agorapulse or Loomly better for team collaboration?
Loomly is generally considered stronger for team collaboration, offering clear approval workflows and feedback features directly within the content creation process. While Agorapulse supports team access and roles, its collaboration features aren’t as deeply integrated into the content creation workflow as Loomly’s.
Which tool offers better analytics?
Agorapulse is often praised for its more in-depth analytics and reporting capabilities. It provides detailed insights into engagement, reach, and audience growth across various social media platforms. While Loomly offers analytics, they are generally considered less comprehensive than those provided by Agorapulse.
Which platform has better customer support?
Based on user reviews, Agorapulse often receives higher ratings for its responsive and helpful customer support. While Loomly also provides support, Agorapulse tends to be recognized for its quality and availability of customer assistance when users encounter issues or have questions.
