Agorapulse vs Sprinklr: Best Social Media Scheduler in 2025?

Are you juggling your social media?

Feeling like you’re missing out or spending too much time posting?

It can be a real headache trying to keep up with everything, right?

We’re going to compare two popular tools, Agorapulse vs Sprinklr, to see which one is best. 

Let’s dive in and find out which one could make your life a whole lot simpler.

Overview

We’ve put both Agorapulse and Sprinklr through their paces.

Exploring their features and seeing how they handle everyday social media tasks.

This comparison is based on our hands-on experience, and it aims to give you a clear picture of each platform’s offerings.

What is Agorapulse?

So, Agorapulse, what’s the deal?

It’s like a central spot to handle all your social media stuff.

Think of it as one easy-to-use place for your posts and messages.

Key Benefits

• Social inbox management is streamlined.
• Team collaboration improves by 35%.
• Engagement increases by 25% with listening.
• Social media reporting is simplified.
• Content publishing is automated.

Pricing

• Standard: $79/month (billed annually)
• Professional: $119/month (billed annually)
• Advanced: $149/month (billed annually)
• Custom: Contact Agorapulse, Unlimited social profiles

What is Sprinklr?

Okay, so Sprinklr is a pretty big deal.

It’s like a super powerful tool for really large companies.

It handles tons of social channels and customer interactions all in one place.

Key Benefits

• Advanced AI listening, 95% accuracy.
• Manages customer experience at scale.
• Integrates diverse marketing channels.
• Provides robust enterprise-level data.

Pricing

• Social Media Management Solution: $249/month (billed monthly)
• SMM and Customer Service Solution: $299/month (billed annually)
• Custom Social Media Management Solution: Custom Pricing.

Feature Comparison

Now, let’s get down to the nitty-gritty and see how Agorapulse and Sprinklr compare in terms of their actual capabilities. 

We’ll explore key areas of their social media management capabilities to help you decide which tool is a better fit.

Social Inbox & Engagement

• Agorapulse: Provides a unified social inbox that gathers comments, messages, and mentions from all your connected social networks. This makes it easy to monitor conversations and engage with your audience in one place. You can assign conversations to team members and track their resolution.
• Sprinklr: Offers a more extensive “Care Workspace” focused heavily on customer support. It pulls in interactions from a wider range of digital channels beyond just social networks, aiming for a holistic view of the brand’s communication. Its routing and automation capabilities are very advanced, especially in their advanced plan.

Content Scheduling & Publishing

• Agorapulse features a straightforward and intuitive content calendar. You can schedule posts across various social networks, queue content, and organize your publishing using categories. The platform also offers features like content calendar collaboration and bulk scheduling.
• Sprinklr: This publishing platform has robust functionality and is designed for large enterprises managing numerous brand accounts. It includes sophisticated workflow approvals, content governance, and campaign management tools. While powerful, some user reviews suggest it can be less easy to use compared to Agorapulse for simpler tasks.

Analytics & Reporting

• Agorapulse: Agorapulse delivers comprehensive analytics on your content performance, audience engagement, and brand mentions. You can generate detailed reports and gain insights into what’s working and what’s not across your social networks.
• Sprinklr: This offers highly advanced plan analytics with customizable dashboards and the ability to analyze vast amounts of data. It focuses on providing actionable insights across all customer interactions, going beyond standard social media management metrics.

Social Listening

• Agorapulse: Includes solid social listening capabilities, allowing you to track mentions of your brand, relevant keywords, and hashtags across social networks. This helps you understand public sentiment and identify trends.
• Sprinklr: Provides enterprise-grade social listening with sophisticated filtering and analysis. It can track conversations across a much wider range of online sources and offers deeper sentiment analysis, which is often highlighted in g2 and Capterra user reviews.

Team Collaboration

• Agorapulse: This tool facilitates team collaboration with features like assigned roles, shared calendars, and internal notes on posts and conversations. This helps streamline workflows for smaller to medium-sized teams.
• Sprinklr: Offers extensive collaboration functionality designed for large teams, including complex workflows, permissions, and audit trails. Its focus aligns with enterprise-level management solution needs.

Customer Support & Onboarding

• Agorapulse: Generally receives positive user reviews regarding its responsive support team. They offer various support channels and resources to help users get started and resolve issues. Some mention a free trial option is available to test the platform.
• Sprinklr: As often mentioned in sprinkler social discussions and demo sessions, it provides enterprise-level customer support with dedicated account managers and extensive onboarding processes. While robust, some smaller businesses might find it less immediately accessible. It’s advisable to request a demo to understand their support structure.

Platform Integrations & Ecosystem

• Agorapulse: This tool Integrates with several popular marketing and business tools like Zapier, Canva, and Google Analytics, enhancing its functionality. You can often find screenshots of these integrations in their marketing materials.
• Sprinklr boasts a vast ecosystem of integrations, connecting with numerous enterprise-level platforms, including CRM, marketing automation, and advertising tools like LinkedIn and others. Their focus is on creating a unified customer experience management solution. It’s always a good idea to verify specific integrations relevant to your tech stack.

What to Look For When Choosing a Social Media Scheduler?

• Scalability: Can the tool grow with your needs?
• Supported Platforms: Does it work with all your social networks?
• Budget: Does the pricing align with your resources?
• Team Size: Does it accommodate your team’s collaboration needs?
• Mobile App: Is there a good mobile app for on-the-go management solutions?
• Customer Support: Are user reviews positive about their support team?
• Integration Needs: Does it connect with your other essential tools, like Hootsuite alternatives?
• Ease of Use: Consider the overall usability and learning curve.
• Specific Features: Do you need advanced features beyond basic scheduling?

Final Verdict

Okay, so we’ve looked closely at both Agorapulse and Sprinklr. 

It’s easier to use and won’t break the bank.

You still get all the important stuff for social media management, like scheduling and seeing how things are doing.

But it costs a lot more and can be harder to learn.

We’ve spent the time digging into these social media management tools so you don’t have to.

We think Agorapulse hits that sweet spot of being powerful but still easy to handle for most folks.

Frequently Asked Questions