Are you juggling your social media and feeling overwhelmed?
It can be tough trying to keep up with all your posts, messages, and updates, right?
Well, you’re in the right place!
We’ll examine two popular tools, Agorapulse vs Zoho Social, to help you decide which one is best for you.
Let’s dive in and see what they can do!
Overview
We’ve tested Agorapulse and Zoho Social, exploring their features and how they handle daily social media tasks.
Our hands-on testing across different platforms helps us provide a clear and practical comparison of each tool’s offerings.
Over 8,000 businesses trust Agorapulse to manage their social media. Explore for more!
Pricing: It has a free trial. The paid plan starts at $79/month
Key Features:
- Social Inbox.
- Publishing & Scheduling.
- Social Listening.
90% of Zoho CRM users praise its customization. Discover why it’s a top choice for users.
Pricing: It has a free trial. The premium plan starts at $14/month.
Key Features:
- Lead Management
- Workflow Automation
- Multi-channel Communication
What is Agorapulse?
Okay, so what’s the deal with Agorapulse?
Think of it as your social media command center.
It’s designed to make managing all your different social accounts easier.
You can schedule posts, answer messages, and see how well your content is doing, all in one place.
Pretty handy, right?
Over 8,000 businesses trust Agorapulse to manage their social media. 25% increase in engagement for users leveraging its social listening tools. Explore it today!
Key Benefits
- Social inbox management is streamlined.
- Team collaboration improves by 35%.
- Engagement increases by 25% with listening.
- Social media reporting is simplified.
- Content publishing is automated.
Pricing
- Standard: $79/month (billed annually)
- Professional: $119/month (billed annually)
- Advanced: $149/month (billed annually)
- Custom: Contact Agorapulse, Unlimited social profiles
Pros
Cons
What is Zoho Social?
So, let’s talk about Zoho Social.
It’s another cool tool for handling your social media stuff.
It helps you plan your posts, keep an eye on what people are saying, and measure how well your content is doing.
It’s part of a bigger family of Zoho products, which can be handy if you already use their other tools.
90% of Zoho CRM users praise its customization. Discover why it’s a top choice for users. Tailor your CRM today!
Key Benefits
- Handles 3+ communication channels in one spot.
- AI predicts sales with 90% accuracy.
- Builds dashboards tailored to your exact needs.
Pricing
- Standard: $14 per user per month.
- Professional: $23 per user per month.
- Enterprise: $40 per user per month.
- Ultimate: $52 per user per month.
Pros
Cons
Feature Comparison
See how Agorapulse and Zoho Social stack up when it comes to their actual capabilities for social media management.
We’ll explore key areas to help you determine which social media management tool best fits your social media strategy.
Unified Social Inbox
- Agorapulse offers a truly unified social inbox that pulls in comments, private messages, and mentions from all your connected social media accounts, including LinkedIn, in real time. This makes it incredibly efficient to monitor and respond to your audience without switching between platforms.
- Zoho Social: Provides an engagement dashboard that centralizes interactions from your various social media accounts. While it offers a good overview, some users find it slightly less seamless than Agorapulse’s fully unified social inbox for managing high volumes of interactions across all platforms.
Publishing and Scheduling Workflow
- Agorapulse: This tool has a robust content calendar and scheduling features, allowing for bulk scheduling, content categories, and an approval workflow for teams. Its workflow is designed for efficient planning and execution of your social media strategy.
- Zoho Social: This offers a straightforward publishing calendar with options for scheduling individual posts and utilizing its SmartQ feature for optimal posting times. The approval workflow is available on higher-tier plans, streamlining team collaboration on digital marketing content.
Analytics Features and Reporting
- Agorapulse: Provides extensive analytics features, offering valuable insights into your content performance, audience engagement, and competitor analysis. Its reporting is detailed and customizable, helping you refine your social media strategy with data-driven decisions.
- Zoho Social: Offers comprehensive analytics features to track key metrics across your social media presence. While it provides valuable insights, some advanced analytics features and customization options might be less extensive compared to Agorapulse.
Team Collaboration and Workflow
- Agorapulse: Excels in team collaboration with clearly defined roles, assignments, and an integrated approval workflow. This makes it easier for larger teams to manage social media accounts efficiently and maintain brand consistency.
- Zoho Social: This offers team collaboration features, allowing you to add team members with different roles and permissions. The approval workflow on certain plans helps streamline content creation and publishing within your digital marketing team.
Usability and Interface
- Agorapulse: While powerful, some users initially find the interface slightly more complex due to the sheer number of features. However, once one is familiar with it, it becomes a highly efficient and user-friendly platform for managing a significant social media presence.
- Zoho Social: Zoho Social generally has a cleaner and more intuitive interface, making it quite user-friendly, especially for individuals and smaller teams getting started with a social media management tool.
Customer Support Team
- Agorapulse is known for its responsive and helpful support team, which offers support via email, live chat, and comprehensive help documentation. They are generally praised for their quick and effective assistance.
- Zoho Social: Provides customer support through various channels, including email, phone, and a knowledge base. While generally helpful, some users report that response times can vary depending on the issue and plan.
Integration with Other Platforms
- Agorapulse: This offers integrations with various other digital marketing tools and platforms, enhancing its capabilities and allowing for a more connected workflow.
- Zoho Social: Seamlessly integrates with the Zoho suite of business applications, which can be a significant advantage for businesses already invested in their ecosystem. It also offers integrations with other key digital marketing platforms.
What to Look For When Choosing a Social Media Scheduler?
- Consider the number of social media accounts you need to manage.
- Think about the importance of a truly unified social inbox for your workflow.
- Evaluate if an advanced approval workflow is crucial for your team.
- Determine if in-depth and customizable analytics features are a priority for your social media strategy.
- Assess the level of support team assistance you might require.
- Check for integrations with other digital marketing tools you use.
- Consider the usability and user-friendliness of the platform for your team’s comfort level.
- Look for features that provide valuable insights beyond basic metrics.
Final Verdict
Okay, so we’ve looked closely at both Agorapulse and Zoho Social.
Both are pretty good at helping you manage your social media.
But if we had to pick just one, we’d lean towards Agorapulse for most folks.
Why? Well, its unified inbox is super helpful for keeping up with everything.
Plus, the analytics features give you really good info to make your social media strategy even better.
It might cost a bit more, but if you’re serious about your social media presence.
We think Agorapulse gives you the most bang for your buck.
We’ve spent the time testing these out, so trust us on this one!
Frequently Asked Questions
Do Agorapulse or Zoho Social offer a free trial?
Yes, both Agorapulse and Zoho Social typically offer a free trial period. This lets you test out their features and see which platform better fits your needs before committing to a paid plan. It’s a great way to get hands-on experience.
Can I see interactions in real time with these tools?
Yes, both platforms offer features to monitor interactions in near real-time. Agorapulse’s unified inbox is particularly strong at displaying conversations as they happen. Zoho Social’s engagement dashboard also provides timely updates on audience activity.
Is there a free plan available for either Agorapulse or Zoho Social?
Zoho Social offers a limited free plan with basic features for managing a small number of social media profiles. Agorapulse does not typically provide a completely free plan, focusing instead on its paid subscription tiers and the free trial.
Which tool is better for analyzing my social media performance?
Both offer robust analytics features, but Agorapulse generally provides more in-depth and customizable reports. If detailed insights and the ability to track a wider range of metrics are crucial for your social media strategy, Agorapulse might have an edge.
Can I manage all my social media accounts, like LinkedIn, with these platforms?
Yes, both Agorapulse and Zoho Social allow you to manage multiple social media accounts, including LinkedIn, from their dashboards. This centralizes your social media management efforts, saving you time and effort.
