Apollo vs Lemlist: Which is Best for Email Automation in 2025?

Choosing the right tool to automate your email outreach can be a real headache.

You want something that saves you time, finds accurate contact information, and helps you book more meetings, right?

That’s where sales engagement platforms like Apollo and Lemlist come in. But which one is the best fit for your needs?

In this head-to-head matchup, we’ll break down the strengths and weaknesses of Apollo Vs Lemlist. 

Apollo vs Lemlist: Overview

We’ve spent weeks testing both Apollo and Lemlist to give you the most accurate comparison. 

We explored their features, experimented with their interfaces, and even launched our outreach campaigns to see them in action. 

We’re sharing our firsthand experience to help you choose the right tool.

What is Apollo?

Apollo is like your all-in-one sales command center. It helps you find leads, automate your outreach, and track your progress all in one place.

Think of it as a supercharged CRM with a built-in email marketing platform.

Although it has many features, it’s still pretty easy to use, even if you’re new to sales automation.

Key Benefits

• Mature & Feature-Rich: Apollo’s been around, so it’s packed with features like caching, state management, and more.
• Huge Community: Tons of developers use Apollo. You’ll find plenty of tutorials and support.
• Flexible: Works with any lead generation tool and integrates well with popular front-end frameworks.
• Full Stack Solution: Apollo offers tools for both the client and server side of your lead generation tool.

Pricing

• Free: Great for getting started and smaller projects.
• Basic: Starts at $49/month per user. 900 Mobile Credits/year
• Professional: Starts at $79/month per user. 1,200 Mobile Credits/year
• Organization: Starts at $119/month per user. 2,400 Mobile Credits/year

What is Lemlist?

Lemlist is all about personalized cold emails. It helps you create emails that get opened and read. 

Think of it as your secret weapon for breaking through the noise and starting honest conversations with potential customers.

Lemlist is known for its creative features, which help you stand out in a crowded inbox.

Key Benefits

• Personalized cold emails: Add custom images, videos, and text to stand out.
• Automated sequences: Create automated email sequences to nurture leads.
• Dynamic landing pages: Build personalized landing pages that match your emails.
• Integrations with CRMs: Connect with Salesforce, HubSpot, and other popular tools.
• Improved reply rates: See an average increase of 41% in email replies.

Pricing

• Free Plan: 100 free emails per month for free.
• Email Starter: $39/month.
• Email Pro: $69/month.
• Multichannel Expert: $99/month.
• Outreach Scale: $159/month.

Apollo vs Lemlist: Feature Comparison

Let’s examine these platforms feature by feature.

This detailed breakdown will help you determine which tool best suits your needs and preferences.

Ease of Use

• Apollo: Apollo offers a clean and intuitive interface that’s relatively easy to navigate, even for beginners. However, its extensive range of features can take some time to master.
• Lemlist: Lemlist offers a user-friendly interface designed explicitly for cold outreach. It’s generally considered easier to learn than Apollo, especially for those new to sales automation tools.

Email Deliverability

• Apollo: Apollo provides tools to improve deliverability, but some users onDeliverabilityher forums report inconsistent results witDeliverabilityng in spam folders.
• Lemlist: Lemlist stands out with its “Lemwarm” feature, which automates email warm-up to improve sender reputation and deliverability. This helps ensure your emails reach the primary inbox.

Cold Outreach FeatDeliverability

• pollo is a comprehensive sales engagement platform with a range of features for cold outreach, including automated sequences, email personalization, and a built-in dialer. Apollo allows for A/B testing of email campaigns to optimize outreach efforts.
• Lemlist: Lemlist is a cold outreach tool for personalized email campaigns. It allows users to create highly personalized emails with dynamic landing pages and videos and provides detailed analytics to track the performance of their campaigns.

Lead Database

• Apollo excels with its massive database of over 250 million contacts and advanced filtering options. It is a powerful tool for lead generation and finding your target audience.
• Lemlist: Lemlist does not offer a built-in lead database. You must import contacts or use a third-party integration to access a database.

Integrations

• Apollo: Apollo integrates with various sales and marketing tools, including Salesforce, HubSpot, and Zapier.
• Lemlist: Compared to Apollo, Lemlist integrates with fewer tools. However, it does offer key integrations with popular CRMs like Salesforce and Pipedrive.

Pricing Plans

• Apollo: Apollo offers a free plan and a range of pricing plans starting at $49 per month, allowing users to choose a plan that aligns with their budget and needs.
• Lemlist: Lemlist is more affordable than Apollo. Its single monthly pricing plan starts at $59 and offers custom pricing for larger teams.

Chrome Extension

• Apollo: Apollo provides a Chrome extension that lets you quickly find contact information and add leads to your workflow while browsing LinkedIn and other websites.
• Lemlist: Lemlist also offers a Chrome extension with similar functionality. It allows users to capture leads and personalize their outreach efforts.

What to Look for When Choosing a Cold Email Tool?

• Ease of Use: How intuitive is the platform? Can you easily create and send emails without a steep learning curve?
• Deliverability: Does the tool have features to help you land in the primary inbox and avoid spam filters?
• Personalization: How effectively can you personalize your emails? Can you use dynamic content, images, and videos?
• Automation: Can you automate follow-ups and create multi-step campaigns?
• Integrations: Does the tool integrate with your CRM and other sales tools?
• Pricing: Does the pricing fit your budget and needs? Is there a free trial or a free plan?
• Support: What kind of customer support does the company offer? Are they responsive and helpful?
• Scalability: Can the tool grow with your business? Can it handle larger volumes of emails and contacts?
• Reporting and Analytics: Does the platform provide detailed insights into your campaign performance? Can you track key metrics like open rates, click-through rates, and replies?
• Compliance: Does the tool comply with anti-spam laws like GDPR and CAN-SPAM?

Final Verdict (Our Pick)

So, who wins in the battle of Lemlist vs Apollo.io? It’s a close call, but we think Apollo is the better choice for most sales teams.

Why? Apollo.io offers more. It has a more enormous database, advanced features, and better integrations.

It’s a trustworthy, all-in-one platform that can streamline your workflow.

But that doesn’t mean Lemlist is a bad choice. If you focus on personalized cold emails and are on a tight budget, Lemlist and Apollo are both great options.

‘Ultimately, the best choice depends on your needs and company size.

We’ve given you the facts. Now it’s your turn to choose the tool to help you crush your sales goals!

Frequently Asked Questions