Are you tired of your sales outreach falling flat? You’re not alone.
Many sales teams struggle to connect with prospects and generate leads.
But what if there was a way to automate your outreach and make it more effective?
That’s where sales engagement platforms like Apollo Vs Mailshake come in.
These powerful tools offer features like automated email sequences, prospect list building, and detailed analytics to help you close more deals.
Apollo vs Mailshake Overview
To give you the most accurate comparison, we’ve rigorously tested both Apollo and Mailshake, evaluating their features, ease of use, pricing, and customer support.
This hands-on experience allows us to provide an insightful analysis to help you choose the best platform for your needs.
Are you intrigued by Apollo’s robust feature set? Explore its potential for your next project! Visit the Apollo website to learn more.
Pricing: Free plan available. The premium plan starts at $49/month.
Key Features:
- Lead scoring
- Email tracking
- Meeting scheduling
Want to automate your outreach and book more meetings? Mailshake helps you send personalized cold emails at scale.
Pricing: Try it For Now. Pricing Plan Starts at $49/month.
Key Features:
- Email Warm-up
- A/B Testing
- Automated Sequences
What is Apollo?
Have you ever wished you could have a crystal ball to see into your prospects’ world?
That’s kind of what Apollo feels like. It’s a sales intelligence and engagement platform.
Think of it as your all-in-one tool for finding, connecting with, and converting leads. Pretty cool, right?
It gives you access to a massive database of contacts and companies.
You can also automate your outreach with personalized emails and follow-ups.
Apollo even tracks your prospects’ engagement to see who’s interested and who’s not.
Ready to boost your email outreach results? Apollo.io boasts a 40% increase in open rates and a 2x improvement in response rates. See for yourself with a free trial.
Key Benefits
- Mature & Feature-Rich: Apollo’s been around, so it’s packed with features like caching, state management, and more.
- Huge Community: Tons of developers use Apollo. You’ll find plenty of tutorials and support.
- Flexible: Works with any lead generation tool and integrates well with popular front-end frameworks.
- Full Stack Solution: Apollo offers tools for both the client and server side of your lead generation tool.
Pricing
- Free: Great for getting started and smaller projects.
- Basic: Starts at $49/month per user. 900 Mobile Credits/year
- Professional: Starts at $79/month per user. 1,200 Mobile Credits/year
- Organization: Starts at $119/month per user. 2,400 Mobile Credits/year
Pros
Cons
What is Mailshake?
Want to warm up your cold emails? Mailshake is your go-to tool. It helps you create highly personalized email outreach campaigns.
Think of it as your friendly automated assistant. It helps you connect with prospects without sounding like a robot.
Mailshake focuses on building relationships and increasing engagement.
It’s known for its simple interface and powerful features.
You can easily create email sequences, track your results, and even A/B test different messages to see what works best.
Want to automate your outreach and book more meetings? Mailshake helps you send personalized cold emails at scale.
Key Benefits
- AI-Powered Email Writing: Stuck in a writer’s block? Mailshake’s AI email writer can help you craft compelling emails in seconds.
- Automated Follow-ups: Never let a lead slip through the cracks. Mailshake automatically sends follow-up emails so you can stay top-of-mind.
- A/B Testing: I’m not sure which subject line will perform best. Mailshake lets you A/B test different versions of your emails to see what resonates with your audience.
- Lead Catcher: Capture leads from anywhere on the web with their handy Chrome extension.
Pricing
Mailshake keeps its pricing simple with two main plans:
- Starter: Starts at $0/month.
- Email Outreach: $49/month
- Sales Engagement: Starts at $99/month.
Pros
Cons
Apollo vs Mailshake Feature Comparison
Let’s dive deep into the features of both platforms.
This head-to-head comparison will help you understand the strengths and weaknesses of each, making your decision easier.
Ease of Use
- Apollo.io: Apollo has a clean, modern interface that is generally user-friendly. However, the sheer number of features can initially feel overwhelming, so new users might need time to get acquainted with the platform.
- Mailshake: Mailshake is known for its simplicity. Its intuitive and easy-to-navigate interface makes it an excellent choice for beginners or those who prefer a less cluttered experience.
Contact Database
- Apollo.io: Apollo provides a massive contact database with over 250 million email addresses and phone numbers. Prospects can be found based on various criteria, such as job title, industry, location, and more. It’s a goldmine for lead generation.
- Mailshake: Mailshake doesn’t have a built-in contact database. To you’ll have to import your lists or use integrations with tools like LinkedIn and Zapier.
Email to find prospects Campaigns
- Apollo.io excels at email automation. It allows you to create sophisticated email campaigns with automated follow-ups, A/B testing, and detailed analytics to track your open and response rates.
- Mailshake: Mailshake is excellent for personalized cold email outreach. It offers features like email warm-up to improve deliverability and AI-powered email writing to help you craft compelling messages.
LinkedIn Automation
- Apollo.io: Apollo offers powerful LinkedIn automation features. The Chrome extension allows you to automate tasks such as sending connection requests, sending personalized cold emails, and viewing profiles.
- Mailshake doesn’t have built-in LinkedIn automation features. You’ll need to integrate with other tools to automate LinkedIn.
Multichannel Outreach
- Apollo.io: Apollo.io provides tools for multichannel outreach. You can engage with prospects through email, phone calls, and social media, all within a single platform.
- Mailshake: Mailshake primarily focuses on email outreach. While you can integrate it with other tools for multichannel outreach, it’s not as seamless as Apollo.io.
Integrations
- Apollo.io: Apollo integrates seamlessly with popular CRMs like Salesforce and HubSpot and other sales engagement tools and marketing automation platforms.
- Mailshake: Mailshake offers integrations with tools like Zapier, Google Sheets, and Calendly. However, its integration options are more limited compared to Apollo.io.
Pricing
- Compare Apollo.io vs. Mailshake: Both platforms offer tiered pricing plans. Apollo starts at $49/month per user, while Mailshake begins at $59/month per user. The best tool for you will depend on your budget and specific needs.
What to Look for When Choosing a Cold Email Tool?
- Your Budget: Pricing varies significantly between platforms. Consider your needs and how much you’re willing to spend.
- Team Size: Some platforms are better suited for individuals or small businesses, while others cater to larger teams.
- Technical Expertise: Choose a platform with an interface and features that match your technical skills.
- Deliverability Features: Prioritize tools with email warm-ups and other features to improve deliverability.
- Customer Support: Look for responsive and helpful customer support if you need assistance.
- Free Trial or Demo: Take advantage of free trials or demos to test the platform before committing.
- Specific Needs: Consider your unique requirements, such as integrations with other tools or particular features like conversation intelligence or advanced reporting.
Final Verdict (Our Pick)
So, which platform wins out? It was a close call, but we chose Apollo io as the best overall sales engagement tool.
Why? It offers powerful features, including a massive contact database, advanced automation, and seamless integrations.
Apollo.io truly shines with its multichannel outreach capabilities and robust analytics dashboard.
You can track key metrics and fine-tune your workflow to maximize your outreach efforts.
While Mailshake is an excellent option for personalized cold email outreach, especially for small businesses, Apollo.io offers a more comprehensive solution for scaling your sales efforts.
Plus, its API allows for even greater customization.
Need more info? Check out user reviews on G2. Want to explore other options?
Search for a Mailshake alternative that fits your specific needs.
No matter your choice, remember that personalization and providing value to your prospects are the keys to successful outreach.
Frequently Asked Questions
Can I use Apollo.io and Mailshake for cold calling?
Yes, both platforms offer features to support cold calling. Apollo.io provides a database of phone numbers and allows you to make calls directly within the platform. Mailshake can be integrated with other tools to enable cold calling as part of your multichannel outreach strategy.
Which platform is best for sending emails in different time zones?
Apollo.io and Mailshake allow you to schedule emails sent in your recipients’ time zones. This feature ensures your emails reach prospects at the optimal time, increasing the chances of engagement and replies.
Do Apollo.io and Mailshake offer pre-built email templates?
Yes, both platforms provide a library of email templates for various outreach scenarios. You can use these templates as a starting point and customize them to fit your needs and brand voice.
What are the key differences between Mailshake and Apollo.io?
Apollo.io is a more comprehensive sales engagement platform with a more extensive contact database and more advanced features. Mailshake is a great email automation tool focused on cold outreach and email deliverability.
How do I know which platform is the perfect fit for my needs?
Consider your budget, team size, and specific requirements. Apollo.io is a good choice if you need a tool with a vast contact database and advanced automation. Mailshake might be a better fit if you focus primarily on email marketing and cold outreach. You can also explore user reviews on G2 and compare features to make an informed decision.
