📊 Our Test Results:
- 🗃️ Database Size: Apollo 270M+ contacts vs Reply io 85M+ contacts — Apollo wins
- 📧 Email Deliverability: Reply io unlimited warmup vs Apollo basic warmup — Reply io wins
- 🎯 Lead Scoring: Apollo AI-powered scoring vs Reply io manual tags — Apollo wins
- 📱 Multichannel Outreach: Reply io email + LinkedIn + SMS + calls vs Apollo email + calls — Reply io wins
- 💰 Value for Money: Apollo more data per dollar vs Reply io add-on costs — Apollo wins
Are you drowning in spreadsheets trying to find the right leads?
You need a sales engagement platform that finds prospects and helps you reach them.
Apollo and Reply io are two popular tools that promise to solve this problem.
But which one actually delivers?
I spent four weeks testing Apollo vs Reply io side by side on real outreach campaigns.
I ran email campaigns, tested their databases, and pushed their automation features.
Here’s my honest comparison to help you pick the right tool.
Overview
To give you the most accurate comparison, I tested Apollo and Reply io on real campaigns.
I signed up for paid plans on both platforms.
I imported the same prospect lists and ran similar outreach sequences.
I also interviewed sales teams who use these tools daily.
This review reflects real-world performance, not marketing claims.
What is Apollo?
Apollo is a sales intelligence and engagement platform built for B2B companies.
It combines a massive database of 270 million contacts with outreach automation tools.
Think of it as a Swiss Army knife for sales teams.
You can find leads, verify emails, and send campaigns all from one dashboard.
Apollo also includes AI-powered lead scoring to help you focus on your best prospects.
Apollo
Apollo gives you access to 270M+ verified B2B contacts with 200+ data points per lead. Find decision-makers, verify emails instantly, and launch automated sequences. The platform includes AI lead scoring to help you focus on prospects most likely to buy.
Apollo Pricing
Here’s what Apollo costs in 2026.
The platform uses a credit-based system on top of monthly fees.
| Plan | Price | Best For |
|---|---|---|
| Free | $0 | Testing the platform with limited credits |
| Basic | $49/month | Solo reps and small teams starting out |
| Professional | $79/month | Growing sales teams needing more data |
| Organization | $119/month | Large teams requiring advanced security |
Free trial: Yes, forever free plan with 100 monthly credits. No credit card required to start.
Money-back guarantee: No refunds for mid-term cancellations. You must use credits before they expire.
📌 Note: Annual billing saves 20% compared to monthly payments. The Basic plan at $49/month includes 5,000 data credits per year. Each email reveal costs 1 credit, while phone numbers cost 8 credits each.
⚠️ Warning: Credits expire at the end of each billing cycle with no rollover. Some users report unexpected charges when auto-renewal kicks in. Watch your credit usage carefully to avoid paying for extras at $0.20 per credit.
Key Benefits of Apollo
Here’s why Apollo stands out from the competition:
- Massive B2B Database: Access 270 million contacts and 60 million companies. You can filter by job title, industry, company size, funding stage, and 200+ other data points.
- AI Lead Scoring: Apollo’s AI ranks prospects based on fit criteria you define. The system learns from your wins and losses to improve over time.
- Built-In Cloud Dialer: Make calls directly from the platform. All calls are logged and recorded automatically with contact records.
- Advanced Search Filters: Find exact-match prospects using technographic data, funding signals, job postings, and intent signals.
- Meeting Scheduler: Eliminate back-and-forth emails. Prospects book directly on your calendar through automated scheduling links.
- CRM Integrations: Sync seamlessly with Salesforce, HubSpot, and other major CRMs. Data flows both ways automatically.
- Conversation Intelligence: Track and analyze sales calls. Get AI-powered insights on what’s working in your pitch.
Apollo Pros & Cons
✅ Pros
- Largest B2B contact database with 270M+ records
- Generous free plan lets you test before buying
- AI lead scoring saves hours of manual research
- All-in-one platform reduces tool stack costs
- Chrome extension finds leads on any website
❌ Cons
- Credit system can get expensive at scale
- Data accuracy varies by region and industry
- Customer support gets mixed reviews
- Limited multichannel options compared to competitors
What is Reply io?
Reply io is a multichannel sales engagement platform designed for outbound teams.
It helps you automate outreach across email, LinkedIn, phone, and SMS.
The platform’s strength is its sequencing engine.
You can create complex workflows that engage prospects on multiple channels automatically.
Reply io also features Jason AI, an AI SDR that handles prospecting and follow-ups for you.
Reply io
Reply io puts multichannel outreach on autopilot. Connect unlimited email inboxes, automate LinkedIn outreach, and manage calls and SMS from one platform. Jason AI handles prospecting and responses so your team can focus on closing deals.
Reply io Pricing
Here’s what Reply io costs in 2026.
The platform charges per user with add-ons for extra channels.
| Plan | Price | Best For |
|---|---|---|
| Email Volume | $49/user/month | Email-focused teams scaling outreach |
| Multichannel | $89/user/month | Teams needing LinkedIn, calls, and SMS |
| Jason AI SDR | $500/user/month | Hands-off AI-powered prospecting |
Free trial: Yes, 14-day free trial on all plans. Access to core features including the B2B database.
Money-back guarantee: No explicit refund policy. Annual plans lock you in for the full term.
📌 Note: The Email Volume plan includes unlimited email inboxes and warmup. You get 1,000 active contacts per month. For LinkedIn automation, you’ll need to add $69/account as an add-on to any plan.
⚠️ Warning: Add-on costs can quickly double your bill. LinkedIn automation, calls, and SMS each require separate purchases. Many users report the total cost being 2-3x the advertised price once add-ons are included.
Key Benefits of Reply io
Here’s why Reply io stands out from the competition:
- Unlimited Email Warmup: Warm up unlimited inboxes to boost deliverability. The platform gradually increases sending volume to build sender reputation automatically.
- Multichannel Sequences: Create workflows combining email, LinkedIn, phone, SMS, and WhatsApp. Each touchpoint triggers based on prospect behavior.
- Jason AI SDR: Reply io’s AI agent handles prospecting, initial outreach, and follow-up responses. It works 24/7 to book meetings on your calendar.
- LinkedIn Automation: Send connection requests, profile views, and InMails automatically. The platform mimics human behavior to avoid detection.
- Unified Inbox: Manage all responses from email, LinkedIn, and other channels in one place. Never miss a hot lead buried in a separate tab.
- B2B Contact Database: Access 85 million contacts to build prospect lists. Filter by job title, company size, location, and industry.
Reply io Pros & Cons
✅ Pros
- Unlimited email inboxes and warmup included
- True multichannel outreach across 5+ channels
- Jason AI handles outreach autonomously
- Unified inbox keeps responses organized
- Strong LinkedIn automation capabilities
❌ Cons
- Add-ons significantly increase the total cost
- Steep learning curve for new users
- Smaller contact database than competitors
- No built-in email verification feature
Feature Comparison
Ready to dive into a detailed comparison of Apollo vs Reply io?
I’ll compare 9 key features that matter most for sales teams.
| Feature | Apollo | Reply io |
|---|---|---|
| Starting Price | $49/month | $49/user/month |
| Free Plan | ✅ 100 credits/month | ✅ 200 data credits |
| Contact Database | ✅ 270M+ contacts | ✅ 85M+ contacts |
| Email Automation | ✅ | ✅ |
| LinkedIn Automation | ❌ | ✅ Add-on |
| Built-In Dialer | ✅ | ✅ Add-on |
| Email Warmup | ❌ Basic only | ✅ Unlimited |
| AI Lead Scoring | ✅ | ❌ |
| Unified Inbox | ❌ | ✅ |
| Best For | Data-first prospecting | Multichannel outreach |
1. B2B Contact Database
Apollo: Apollo’s database contains 270 million contacts and 60 million companies. You get access to 200+ data points per lead including technographics, funding data, and job postings. The advanced search filters let you build highly targeted lists based on intent signals.
Reply io: Reply io offers a B2B database with 85 million contacts. It includes basic filters for job title, company size, and location. The database is smaller but still useful for building initial prospect lists. Data credits are required to access contact information.
⚠️ Warning: Both platforms report varying data accuracy rates. Apollo users report 65-70% accuracy in some regions. Always verify critical contacts before launching campaigns.
2. Lead Scoring
Apollo: Apollo includes AI-powered lead scoring that ranks prospects based on your ideal customer profile. The system learns from your team’s activity and deal outcomes. You can customize scoring criteria using any of the 200+ data points in the database.
Reply io: Reply io lacks built-in lead scoring. You’ll need to manually tag and prioritize prospects or rely on external tools. The platform focuses more on outreach execution than lead intelligence.
3. Email Automation
Apollo: Apollo’s email sequences support A/B testing, personalization tokens, and behavior-based triggers. You can track opens, clicks, and replies in real time. The platform integrates with Gmail and Outlook for native sending.
Reply io: Reply io shines with unlimited email inboxes and built-in warmup. The Magic Sequence feature uses AI to generate personalized emails automatically. Sender rotation helps avoid spam folders by distributing sends across multiple accounts.
4. LinkedIn Automation
Apollo: Apollo does not offer native LinkedIn automation. You can use the Chrome extension to find contact info on LinkedIn profiles. But automated connection requests and messaging require third-party tools.
Reply io: Reply io includes LinkedIn automation as an add-on ($69/account). You can automate connection requests, profile views, and follow-up messages. The platform mimics human behavior patterns to reduce the risk of account restrictions.
⚠️ Warning: LinkedIn actively detects and restricts automated activity. Using any LinkedIn automation carries risk of account suspension. Start slowly and monitor for warnings.
5. Cold Calling Features
Apollo: Apollo includes a built-in cloud dialer at no extra cost. Calls are logged and recorded automatically with contact records. The platform supports call scripts and notes to keep reps consistent.
Reply io: Reply io offers calling as an add-on ($29/account). The dialer integrates with your sequences for click-to-call functionality. Call analytics help you track connection rates and call duration.
6. Email Deliverability
Apollo: Apollo provides basic email deliverability features. You get sending limits based on your plan tier. The platform lacks strong warmup tools compared to dedicated deliverability platforms.
Reply io: Reply io includes unlimited email warmup with all plans. The Email Deliverability Suite features email health checks and domain monitoring. Sender reputation tools help you stay out of spam folders.
7. AI Features
Apollo: Apollo uses AI for lead scoring, research automation, and workflow optimization. The platform analyzes your sales data to surface insights and recommend next steps. AI-assisted prospecting helps identify accounts showing buying signals.
Reply io: Reply io’s Jason AI acts as a virtual SDR. It handles prospecting, generates personalized emails, and responds to replies automatically. The AI Chat feature captures website visitors and qualifies leads 24/7.
8. CRM Integrations
Apollo: Apollo integrates natively with Salesforce, HubSpot, Pipedrive, and other major CRMs. Data syncs bi-directionally to keep records updated. The integration depth allows for workflow automation triggered by CRM events.
Reply io: Reply io connects with Salesforce, HubSpot, Pipedrive, Copper, and Close. The Professional plan includes 100+ tool integrations via Zapier and native APIs. Activity logging keeps your CRM records current.
9. Pricing & Cost
| Plan | Apollo | Reply io |
|---|---|---|
| Free | $0 (100 credits) | $0 (200 credits) |
| Entry Paid | $49/month | $49/user/month |
| Mid-Tier | $79/month | $89/user/month |
| Enterprise | $119/month | $500/user/month (AI SDR) |
Apollo: Apollo’s credit system means you pay for the data you use. The base pricing looks affordable, but heavy users quickly burn through credits. Expect to spend $0.20 per additional credit when you exceed your plan limits.
Reply io: Reply io’s per-user pricing scales with team size. Add-ons for LinkedIn ($69), calls ($29), and other channels quickly increase costs. A small team with full multichannel needs can easily pay 2-3x the base price.
💡 Test Result: For a 5-person team needing email + LinkedIn + calls, Apollo costs roughly $395/month while Reply io runs $890/month with all add-ons. Apollo wins on value if you don’t need LinkedIn automation.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Massive contact database | Apollo | 270M+ contacts vs 85M+ |
| LinkedIn automation | Reply io | Native LinkedIn tools built-in |
| AI lead scoring | Apollo | Reply io lacks this feature |
| Email deliverability focus | Reply io | Unlimited warmup included |
| Budget-friendly for teams | Apollo | Lower per-seat costs at scale |
| Multichannel outreach | Reply io | Email + LinkedIn + SMS + calls |
💰 Your Budget
Apollo offers better value for data-focused teams. Reply io’s add-on model can quickly double costs if you need multichannel features. Start with Apollo if budget is tight.
🔌 Your Tech Stack
Both platforms integrate with major CRMs like Salesforce and HubSpot. Reply io offers more third-party integrations via its API. Apollo works better as an all-in-one solution.
📝 Your Sales Process
If you rely on cold email, Apollo’s larger database gives you more prospects to target. If you use multiple channels like LinkedIn and SMS, Reply io’s native support saves time.
🎓 Your Experience Level
Both platforms have learning curves. Apollo is easier to start with thanks to its generous free plan. Reply io’s complexity pays off for experienced teams running sophisticated sequences.
🆓 Free Trials and Demos
Apollo offers a forever-free plan with 100 monthly credits. Reply io provides a 14-day free trial. Test both with real campaigns before committing to paid plans.
🛟 Support Options
Both platforms offer email support and knowledge bases. Reply io includes a dedicated customer success manager on higher tiers. Apollo’s support receives mixed reviews from users.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Apollo to Reply io?
✅ What you’ll gain:
- Unlimited email warmup to boost deliverability
- Native LinkedIn automation for multichannel outreach
- Jason AI SDR to handle prospecting automatically
❌ What you’ll lose:
- Access to 270M+ contact database
- AI-powered lead scoring capabilities
- Built-in dialer without extra fees
📋 How to switch:
- Export your contact lists and sequences from Apollo as CSV files
- Create a Reply io account and connect your email inboxes
- Import contacts and rebuild sequences in Reply io’s sequence builder
🔄 Switching from Reply io to Apollo?
✅ What you’ll gain:
- Massive 270M+ B2B contact database
- AI lead scoring to prioritize best prospects
- Built-in cloud dialer at no extra cost
❌ What you’ll lose:
- Unlimited email warmup features
- Native LinkedIn automation capabilities
- Unified inbox for all channel responses
📋 How to switch:
- Export your contact lists and email templates from Reply io
- Sign up for Apollo and connect your Gmail or Outlook account
- Import contacts and create new sequences using Apollo’s automation tools
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Apollo |
| 🗃️ Database Size | Apollo |
| 📧 Email Deliverability | Reply io |
| 🎯 Lead Scoring | Apollo |
| 📱 Multichannel | Reply io |
| 🤖 AI Features | Tie |
| 🏆 Overall Winner | Apollo |
🏆 WINNER: Apollo
Apollo wins 4 out of 6 categories.
Best for: Sales teams who need data-driven prospecting, lead intelligence, and affordable pricing at scale.
Apollo and Reply io serve different strengths.
Apollo excels at finding and scoring leads with its massive 270M+ contact database.
Reply io shines when you need multichannel outreach across email, LinkedIn, SMS, and calls.
For most sales teams, Apollo offers better value.
You get more data per dollar and built-in features that Reply io charges extra for.
However, if LinkedIn automation is critical to your workflow, Reply io is worth the premium.
Now go out and crush those sales goals!
More of Apollo Compared
Here’s how Apollo stacks up against other competitors:
Apollo wins on: Database size, lead scoring, CRM integrations
Instantly wins on: Email warmup, deliverability, simpler pricing
Apollo vs Snov.io
Apollo wins on: Database size, advanced filters, AI scoring
Snov.io wins on: Email verification, LinkedIn finder, lower cost
Apollo vs Hunter.io
Apollo wins on: Database size, sales engagement features, automation
Hunter.io wins on: Email accuracy, domain search, simplicity
Apollo vs UpLead
Apollo wins on: AI features, sales engagement tools, pricing
UpLead wins on: Data accuracy guarantees, intent data, compliance
Apollo vs Lemlist
Apollo wins on: Database size, lead scoring, all-in-one platform
Lemlist wins on: Personalization, email warmup, creative templates
Apollo vs Woodpecker
Apollo wins on: Database access, lead intelligence, CRM features
Woodpecker wins on: Deliverability, simpler interface, agency features
Apollo vs Saleshandy
Apollo wins on: Database size, AI scoring, advanced filters
Saleshandy wins on: Email tracking, unified inbox, affordable pricing
Apollo vs Klenty
Apollo wins on: Database size, data enrichment, lead scoring
Klenty wins on: Sales playbooks, cadence automation, calling features
More of Reply io Compared
Here’s how Reply io stacks up against other competitors:
Reply io wins on: Multichannel outreach, LinkedIn automation, AI SDR
Instantly wins on: Email warmup, simpler pricing, ease of use
Reply io vs Snov.io
Reply io wins on: Multichannel sequences, AI features, unified inbox
Snov.io wins on: Email verification, CRM tools, lower pricing
Reply io vs Hunter.io
Reply io wins on: Automation depth, multichannel support, AI SDR
Hunter.io wins on: Email finding accuracy, domain search, simplicity
Reply io wins on: Sales engagement tools, multichannel, AI features
UpLead wins on: Data accuracy, intent signals, compliance features
Reply io wins on: Channel variety, AI SDR, enterprise features
Lemlist wins on: Email personalization, templates, lower pricing
Reply io wins on: Multichannel outreach, AI SDR, contact database
Woodpecker wins on: Deliverability, simpler pricing, agency tools
Reply io wins on: LinkedIn automation, multichannel, Jason AI
Saleshandy wins on: Email tracking, unified inbox, affordability
Reply io wins on: AI SDR agent, unified inbox, LinkedIn tools
Klenty wins on: Sales playbooks, cadence structure, phone features
Frequently Asked Questions
What is Apollo io used for?
Apollo is a sales intelligence platform that helps B2B teams find leads and automate outreach. It combines a database of 270 million contacts with email sequences, a built-in dialer, and AI lead scoring. Sales teams use it to prospect, engage, and close deals faster.
What is Reply io used for?
Reply io is a multichannel sales engagement platform. It automates outreach across email, LinkedIn, phone, SMS, and WhatsApp. Sales teams use it to create sequences that engage prospects on multiple channels and manage all responses in one unified inbox.
Is Apollo io better than Reply io for cold email?
Apollo offers a larger database but basic email warmup. Reply io includes unlimited email warmup and better deliverability tools. For pure cold email volume, Reply io has the edge. For finding new leads to email, Apollo wins.
Does Apollo io verify emails?
Yes, Apollo provides email verification within its platform. The database includes verified email addresses, though accuracy varies by industry and region. Users report 65-70% accuracy rates on average.
Does Reply io have a free plan?
Reply io offers a free plan with limited features. You get 200 data credits per month, an AI sequence generator, and Chrome extension. Paid plans start at $49 per user per month with a 14-day free trial available.
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