Best CRM for Coaches: Grow Your Clients in 2025?

by | Last updated Feb 22, 2025

Best Overall
pipedrive
9.0
  • Lead Generation
  • Awesome Deals
  • Faster Projects Delivery
  • Instant Campaigns Setup
  • Deep Insights
  • Free plan available
  • Paid Plans from $14/month
Best Value
gohighlevel logo
8.5
  • Digital Marketing Engine
  • Capture New Leads
  • Nurture Leads
  • Automated Booking
  • Create Membership
  • Free Plan Available
  • Paid Plan Starts at $97
Most Featured
ActiveCampaign logo
8.0
  • Email Marketing
  • Dynamic Content
  • Custom Landing Pages
  • Integrated AI
  • Segmentation & Targeting
  • Free Plan Available
  • Paid Plan Starts at $15
best crm for coaches

Ever feel like you’re juggling flaming bowling pins?

Clients, schedules, payments. it’s a mess, right?

You’re a coach, not a circus performer! Imagine if you had a magic tool.

One that organized everything. A tool that helped you get more clients.

Think of all the time you’d save! No more frantic notes or missed appointments. 

We’re diving into the best CRM for coaches.

Let’s ditch the chaos and grow your business.

What is the Best CRM for Coaches?

Tired of sticky notes and scattered spreadsheets? You need a real solution.

But which one? Don’t worry, we did the hard work.

We tested and compared. Now, we’re sharing our top picks.

Let’s find the perfect fit for your coaching business.

1. Pipedrive

Pipedrive is focused on sales. It’s designed for sales teams.

It helps you manage your pipeline. It’s easy to visualize your deals.

It has a simple interface.

Pipedrive Homepage

Our Take

9out of 10

Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.

Key Benefits

  • Laser focus on sales: Pipedrive is built to help you close more deals.
  • Visual pipeline management: See exactly where each deal stands.
  • Powerful automation: Automate tasks like sending emails and scheduling appointments.
  • 24/7 support: Get help whenever you need it.

Pricing

Pipedrive offers a 14-day trial to test it before committing.

Their paid plans start at $14.90 per user per month (billed annually). Here’s a quick look at what each plan offers:

  • Essential: $14/seat per month.
  • Advanced: $24/seat per month.
  • Professional: $49/seat per month.
  • Power: $59/seat per month.
  • Enterprise: $79/seat per month.
pipedrive pricing

Pros

Cons

  • Limited customization on lower plans.
  • It can be pricey for large teams.
  • Reporting could be more robust.

2. Gohighlevel

GoHighLevel is an all-in-one platform for agencies & marketers.

It has CRM, marketing, and sales tools.

It’s very powerful and suitable for managing multiple clients.

Building digital marketing in GoHighLevel

Our Take

8.5out of 10

GoHighLevel is a solid choice for agencies and businesses that need a comprehensive marketing solution. The automation features are top-notch, and the white-labeling options are a big plus. However, the pricing may be a barrier for some, and the sheer number of features can feel overwhelming at first.

Key Benefits

  • Automation powerhouse: GoHighLevel lets you automate pretty much anything, from email sequences to appointment scheduling. This frees up your time to focus on what matters most.
  • White-label friendly: Want to offer these tools to your clients under your own brand? GoHighLevel makes it easy with white-labeling options.
  • Built-in courses and training: They have a ton of resources to help you learn the platform and get the most out of it.

Pricing

  • Starter: $97/seat per month.
  • Unlimited: $297/seat per month.
GoHighLevel pricing

Pros

Cons

  • Steep learning curve.
  • It’s pricey for some.
  • Limited customization.

3. ActiveCampaign

ActiveCampaign is powerful. It’s great for email marketing.

It also manages your clients. It’s like two tools in one.

You can send targeted messages. You can track client interactions.

activecampaign segmentaion new

Our Take

8out of 10

ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.

Key Benefits

  • Advanced automation: Create complex workflows to nurture leads and automate tasks.
  • Email marketing powerhouse: Send beautiful and effective email campaigns.
  • Built-in CRM: Manage contacts and track interactions.
  • Segmentation and personalization: Target specific groups of contacts with personalized messages.

Pricing

ActiveCampaign offers a 14-day free trial. Paid plans start at $29 monthly for up to 500 contacts and limited features. Here’s a look at their pricing tiers:

  • Starter: $15/month for 1 user.
  • Plus: $49/month for 1 user.
  • Pro: $79/month for 3 user.
  • Enterprise: $145/month for 5 user.
Activecampaign-pricing

Pros

Cons

  • It can be complex to learn.
  • Pricing can increase quickly.
  • It’s not as user-friendly as some options.

4. Keap

Keap is like a super-powered assistant.

It helps you keep track of clients. It automates tasks.

You can send emails and schedule appointments. It does a lot of busy work for you.

Keap CRM Automation Builder

Our Take

8out of 10

Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.

Key Benefits

  • Built-in email marketing: Send targeted emails to your audience.
  • Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
  • Sales pipeline management: Track your deals and identify opportunities.
  • Ecommerce integrations: Connect Keap with your online store to manage orders and customers.

Pricing

Keap offers a free trial and a simple pricing structure to get you started.

  • Starting at $249/month for 2 users and 1500 contacts.
keap pricing

Pros

Cons

5. Instantly

Instantly, it is for outreach.

It helps you send cold emails, automates your email campaigns, finds leads, and is focused on gaining new clients.

Instantly-Homepage

Our Take

7.5out of 10

Instantly is a valuable tool for businesses that want to ramp up their outreach efforts. However, it’s important to note that it’s primarily an outreach platform, not a complete CRM solution.

Key Benefits

  • Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
  • Personalized messaging: Tailor your messages to each recipient.
  • Automated follow-ups: Stay top-of-mind without lifting a finger.
  • Detailed analytics: Track your progress and identify what’s working.

Pricing

  • Growth: $30/month for 1000 Contacts.
  • Hypergrowth: $77.6/month for 25,000 contacts.
  • Light Speed: $286.3/month for 500000 emails.
  • Custom: Contact them for pricing.
activecampaign pricing

Pros

  • Great for outreach and lead generation.
  • Powerful automation features.
  • It helps improve response rates.
  • Easy to personalize messages.

Cons

  • It can be expensive for high-volume outreach.
  • The free plan is minimal.
  • Not a full-fledged CRM.

6. HubSpot

HubSpot is a big name. It’s a complete platform with CRM, marketing, and sales tools.

It’s very powerful and suitable for growing businesses.

What is Hubspot

Our Take

7.5out of 10

HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.

Key Benefits

  • Free CRM: Start with a free plan with basic CRM features.
  • All-in-one platform: Access a marketing, sales, and service tools suite.
  • Extensive community and resources: Benefit from a wealth of knowledge and support.
  • Inbound marketing focus: Attract and engage leads with valuable content.

Pricing

  • Free Tools: us$0 Free for up to 2 users.
  • Marketing Hub Starter: $15/month/seat
  • Starter Custom Platform: $15/month/seat
  • Marketing Hub Professional: $800/month/seat
hubspot pricing

Pros

  • Comprehensive features and tools.
  • Free CRM option.
  • Strong reputation and brand recognition.
  • Great for inbound marketing.

Cons

  • It can be expensive for small businesses.
  • It can be complex to learn and use.
  • Some features are limited to lower plans.

7. Freshsales CRM

Freshsales CRM is simple. It’s easy to use. It focuses on sales.

It helps you close deals. It has a clean interface. You can track your sales pipeline.

Freshsales Personal Experience

Our Take

7out of 10

Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.

Key Benefits

  • User-friendly interface: Easy to navigate and learn.
  • Built-in phone and email: Connect with customers directly from the platform.
  • AI-powered insights: Get helpful suggestions and predictions.
  • Affordable pricing: Offers a free plan and competitive paid plans.

Pricing

Freshsales CRM has a free forever plan for up to three users. Paid plans start at $15/ user per month. Here’s a look at their pricing tiers:

  • Free: Basic CRM features for small teams.
  • Growth: $9/user per month
  • Pro: $39/user per month
  • Enterprise: $59/user per month
Freshsales Pricing

Pros

Cons

  • Limited customization options.
  • Reporting could be more robust.
  • There are not as many integrations as some competitors

8. Monday CRM

Monday.com is actually a flexible work operating system.

But, it has powerful CRM features built-in! It’s great for teams and is super customizable.

Think of it like a digital whiteboard where you can track everything.

monday CRM homepage

Our Take

6.5out of 10

Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.

Key Benefits

  • Visually appealing interface: Easy to navigate and understand.
  • Flexible and customizable: Adapt the platform to your specific needs.
  • Collaboration features: Work seamlessly with your team.
  • Integrations with popular apps: Connect with your favorite business tools.

Pricing

  • Free: $0/ 2 seats per month
  • Basic: $9/ seat per month
  • Standard: $12/seat per month
  • Pro: $19/ seat per month
  • Enterprise: Custom pricing.
Monday CRM pricing

Pros

  • Visually appealing and user-friendly.
  • Flexible and customizable workflows.
  • Great for team collaboration.
  • Integrates with popular apps.

Cons

  • It can be expensive for large teams.
  • Limited reporting capabilities.
  • Not as feature-rich as some competitors.

9. Insightly

Insightly is a relationship management tool that helps you manage leads and contacts.

It’s good for small businesses and has project management features.

It’s like a CRM and project tool.

What is Insightly

Our Take

7out of 10

Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.

Key Benefits

  • Scalable for growth: Adapt the platform as your business expands.
  • Project management features: Keep your projects organized and on track.
  • Customizable dashboards and reports: Get the insights you need to make informed decisions.
  • Integrations with popular apps: Connect with your favorite business tools.

Pricing

  • Plus: $29/user per month
  • Professional: $49/user per month
  • Enterprise: $99/user per month
Insightly pricing

Pros

  • Scalable for businesses of all sizes.
  • Includes project management features.
  • Customizable dashboards and reports.
  • Integrates with popular apps.

Cons

  • It can be complex to learn and use.
  • Some features are limited to lower plans.
  • It can be expensive for large teams.

10. Capsule

Capsule CRM is like that reliable friend who’s always got your back.

It’s simple, organized, and does the job without a fuss.

It’s great for small businesses and focuses on helping you manage your contacts & sales pipeline effectively.

Capsule Homepage

Our Take

6out of 10

Capsule CRM is a solid choice for small businesses needing a simple and affordable way to manage contacts and track sales. It’s easy to learn and use, but may not be the best fit for businesses with complex sales processes or advanced automation needs.

Key Benefits

Capsule CRM is known for being easy to use and affordable. It offers a 30-day free trial.

  • Contact Management: Organize all your customer details.
  • Sales Pipeline: Track deals and opportunities.
  • Tasks and Calendar: Stay organized with reminders and deadlines.
  • Collaboration: Share contacts and deals with your team.
  • Integrations: Connect with other business tools like Google Workspace.

Pricing

  • Starter: $18/month for 30,000 Contacts
  • Growth: $36/month for 60,000 Contacts.
  • Advanced: $54/month for 120,000 Contacts.
  • Ultimate: $72/mo For 240,000 Contacts, Custom Training.
capsule crm pricing

Pros

  • Simple to use.
  • Affordable pricing.
  • Great for small teams.

Cons

  • Limited features.
  • Not ideal for complex sales.

11. Folk

Folk is a new kind of CRM. It’s like a breath of fresh air.

It’s all about relationships. It helps you connect with clients on a deeper level.

It’s simple to use. It’s designed for individuals and small teams.

Folk CRM

Our Take

5.5out of 10

Folk is a refreshing take on CRM, prioritizing relationships and simplicity. It’s a great option for individuals and small teams who want to build stronger connections with their clients. However, it may not have all the bells and whistles of larger platforms.

Key Benefits

  • Relationship-centric: Focuses on building strong relationships.
  • Simple interface: Easy to navigate and learn.
  • Collaboration tools: Work seamlessly with your team.
  • Personalized outreach: Send tailored messages to clients.
  • Free plan available: Get started at no cost.

Pricing

  • Standard: $20/month for 2000 emails/member/month, 500 enrichments, 1 email domain.
  • Premium: $248/month for 5000 emails/member, 1000 enrichments, 3 email domains.
  • Custom: Custom Pricing.
folk pricing

Pros

  • Simple and intuitive
  • Focuses on relationships
  • Easy to learn and use

Cons

  • Relatively new product
  • Limited advanced feature
  • Best for small teams

What to Look For in the Best CRM for Coaches?

When diving into the world of CRMs, getting lost in a sea of features is easy.

Here’s a breakdown of what really matters, especially for coaches:

  • Ease of Use:You’re busy. You don’t have time to learn a complex system. Look for a CRM with an intuitive interface. Can you quickly find what you need? Is it easy to add clients and manage tasks?
  • Automation Capabilities:Time is your most valuable asset. Does the CRM automate repetitive tasks? Think email follow-ups, appointment reminders, and payment processing. 
  • Seamless Integrations:Your CRM should play well with your existing tools. Does it integrate with your email, calendar, and payment platforms?
  • Robust Client Management:Can you easily track client interactions? Does it allow you to store detailed client profiles, including notes, appointments, and communication history? 
  • Scalability for Growth:Your coaching business is growing. Will the CRM grow with you? Can you easily add more clients and team members? Choose a CRM that can handle your future needs.

How Can Best CRM for Coaches Benefit You?

Imagine having more time and less stress. A good CRM does just that.

It organizes your client data, schedules appointments, and automates tasks.

You’ll spend less time on admin work and more time coaching.

This means you can focus on what you do best: helping your clients succeed.

With a CRM, you can easily track client progress and stay connected.

You’ll never miss a follow-up or forget an important detail.

Plus, you can personalize your communication, making your clients feel valued.

This leads to stronger relationships and increased client retention.

Ultimately, a CRM helps you grow your coaching business efficiently.

Buyers Guide

When doing our research to find the best CRM for coaches, we determined using these factors:

  • Features: We analyzed each CRM’s functionality, prioritizing tools that directly benefit coaches, such as automation, client management, and communication features.
  • Negatives: We didn’t shy away from the drawbacks, noting any limitations, usability issues, or missing features that could impact a coach’s workflow.
  • Support or Refund: We examined the availability and quality of customer support, including response times, support channels, and the existence of community forums or knowledge bases. We also checked for any refund policies or trial periods.
  • Integration Capabilities: We tested the CRM’s ability to seamlessly integrate with your other essential tools, such as email platforms, calendars, and payment gateways.
  • Scalability: We evaluated each CRM’s ability to accommodate the growth of a coaching business, including its capacity to handle increasing client loads and team expansion.
  • Specific Coaching Needs: We focused on features particularly relevant to coaches, such as appointment scheduling, client progress tracking, and personalized communication tools.

Wrapping Up

Choosing the right CRM can change your coaching business.

It’s about finding what fits you. We looked at many options.

Each has strengths. Think about your needs. Do you want an easy email? 

Or strong client tracking? Maybe you need both. We did the work.

We tested and compared. Now, you have the info.

Pick the CRM that helps you grow. Listen to us. We care about your success.

We want you to focus on coaching, not chaos.

Frequently Asked Questions

What are the best CRMs for individual coaches?

The best CRMs for individual coaches often include Keap, HubSpot, and Pipedrive. These platforms offer features like client management, automation, and scheduling, essential for driving business growth. Pipedrive is one that software reviews ranked Pipedrive very highly.

Can I use an Excel CRM template instead of dedicated CRM software?

While an Excel CRM template can be a starting point, a dedicated CRM tool offers more automation and integration. For a successful coaching business, you will need something better. It’s better for managing client data and tracking interactions effectively.

How do I select a CRM software that fits my coaching business?

When selecting CRM software, consider your needs, budget, and scalability. Ask the right questions. Look for features like client tracking, automation, and integration with top payment platforms. Test free trials and read software reviews ranked Pipedrive to make an informed decision.

How can I improve my client engagement within the CRM?

To improve your client engagement within the CRM, personalize communication, track client progress, and automate follow-ups. Use Pipedrive’s mobile CRM for a seamless mobile experience. You can also implement a coach CRM to help with this.

How do I connect my CRM with other tools I use?

Most popular CRM systems offer email, calendars, and payment gateway integrations. Look for a CRM that connects your CRM with your existing tools. This streamlines your workflow and prevents data silos.

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