Ever feel like you’re juggling chainsaws while riding a unicycle?
Wouldn’t it be amazing if there was a magic tool to make it all easier?
It’s like having a super-organized assistant who never forgets a thing.
This article will help you find the best CRM for nonprofits so you can focus on your mission.
We’ll review the top options, compare features, and help you choose the best fit for your organization.
Get ready to ditch the chaos and embrace streamlined success!
What is the Best CRM for Nonprofits?
Finding the perfect CRM can feel overwhelming.
You need something that handles donations, volunteers, and fundraising without breaking the bank.
We get it. That’s why we’ve compiled this list of top CRM choices for nonprofits.
Check them out to find the best fit for your organization!
1. Gohighlevel
GoHighLevel is an all-in-one platform built to help nonprofits manage everything, including donor relations, fundraising, and marketing.
It’s pretty powerful and can save you a lot of time.
Our Take
GoHighLevel is a solid choice for agencies and businesses that need a comprehensive marketing solution. The automation features are top-notch, and the white-labeling options are a big plus. However, the pricing may be a barrier for some, and the sheer number of features can feel overwhelming at first.
Key Benefits
- Automation powerhouse: GoHighLevel lets you automate pretty much anything, from email sequences to appointment scheduling. This frees up your time to focus on what matters most.
- White-label friendly: Want to offer these tools to your clients under your own brand? GoHighLevel makes it easy with white-labeling options.
- Built-in courses and training: They have a ton of resources to help you learn the platform and get the most out of it.
Pricing
- Starter: $97/seat per month.
- Unlimited: $297/seat per month.
Pros
Cons
2. Keap
Keap is designed for small businesses & offers a good mix of CRM and marketing automation.
Which can be helpful for nonprofits looking to expand their reach.
Our Take
Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.
Key Benefits
- Built-in email marketing: Send targeted emails to your audience.
- Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
- Sales pipeline management: Track your deals and identify opportunities.
- Ecommerce integrations: Connect Keap with your online store to manage orders and customers.
Pricing
Keap offers a free trial and a simple pricing structure to get you started.
- Starting at $249/month for 2 users and 1500 contacts.
Pros
Cons
3. ActiveCampaign
ActiveCampaign is known for its advanced top email marketing and CRM features.
It can be a good option for nonprofits that focus on email communication.
Our Take
ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.
Key Benefits
- Advanced automation: Create complex workflows to nurture leads and automate tasks.
- Email marketing powerhouse: Send beautiful and effective email campaigns.
- Built-in CRM: Manage contacts and track interactions.
- Segmentation and personalization: Target specific groups of contacts with personalized messages.
Pricing
ActiveCampaign offers a 14-day free trial. Paid plans start at $29 monthly for up to 500 contacts and limited features. Here’s a look at their pricing tiers:
- Starter: $15/month for 1 user.
- Plus: $49/month for 1 user.
- Pro: $79/month for 3 user.
- Enterprise: $145/month for 5 user.
Pros
Cons
4. Pipedrive
Pipedrive is known for its visual of sales pipeline.
It’s excellent for tracking interactions and managing relationships.
While not specifically designed for nonprofits, its flexibility makes it a good option.
Our Take
Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.
Key Benefits
- Laser focus on sales: Pipedrive is built to help you close more deals.
- Visual pipeline management: See exactly where each deal stands.
- Powerful automation: Automate tasks like sending emails and scheduling appointments.
- 24/7 support: Get help whenever you need it.
Pricing
Pipedrive offers a 14-day trial to test it before committing. Their paid plans start at $14.90 per user per month (billed annually). Here’s a quick look at what each plan offers:
- Essential: $14/seat per month.
- Advanced: $24/seat per month.
- Professional: $49/seat per month.
- Power: $59/seat per month.
- Enterprise: $79/seat per month.
Pros
Cons
5. Instantly
Instantly is an outbound sales automation platform.
It helps you find and contact leads. It’s designed to boost your outreach efforts.
Our Take
Instantly is a valuable tool for businesses that want to ramp up their outreach efforts. However, it’s important to note that it’s primarily an outreach platform, not a complete CRM solution.
Key Benefits
- Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
- Personalized messaging: Tailor your messages to each recipient.
- Automated follow-ups: Stay top-of-mind without lifting a finger.
- Detailed analytics: Track your progress and identify what’s working.
Pricing
- Growth: $30/month for 1000 Contacts.
- Hypergrowth: $77.6/month for 25,000 contacts.
- Light Speed: $286.3/month for 500000 emails.
- Custom: Contact them for pricing.
Pros
Cons
6. Freshsales CRM
Freshsales CRM is a user-friendly platform.
It’s designed to be easy to learn and use.
This can be a good option for nonprofits with limited technical expertise.
Our Take
Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.
Key Benefits
- User-friendly interface: Easy to navigate and learn.
- Built-in phone and email: Connect with customers directly from the platform.
- AI-powered insights: Get helpful suggestions and predictions.
- Affordable pricing: Offers a free plan and competitive paid plans.
Pricing
Freshsales CRM has a free forever plan for up to three users. Paid plans start at $15/ user per month. Here’s a look at their pricing tiers:
- Free: Basic CRM features for small teams.
- Growth: $9/user per month
- Pro: $39/user per month
- Enterprise: $59/user per month
Pros
Cons
7. HubSpot
HubSpot is a popular CRM platform.
It’s known for its user-friendly interface and comprehensive features.
It offers a free version, which is great for small nonprofits.
They also have paid versions with more advanced features.
Our Take
HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.
Key Benefits
- Free CRM: Start with a free plan with basic CRM features.
- All-in-one platform: Access a marketing, sales, and service tools suite.
- Extensive community and resources: Benefit from a wealth of knowledge and support.
- Inbound marketing focus: Attract and engage leads with valuable content.
Pricing
- Free Tools: us$0 Free for up to 2 users.
- Marketing Hub Starter: $15/month/seat
- Starter Custom Platform: $15/month/seat
- Marketing Hub Professional: $800/month/seat
Pros
Cons
8. Monday CRM
Monday CRM is a highly customizable platform.
It’s excellent for nonprofits that need a flexible solution.
Our Take
Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.
Key Benefits
- Visually appealing interface: Easy to navigate and understand.
- Flexible and customizable: Adapt the platform to your specific needs.
- Collaboration features: Work seamlessly with your team.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Free: $0/ 2 seats per month
- Basic: $9/ seat per month
- Standard: $12/seat per month
- Pro: $19/ seat per month
- Enterprise: Custom pricing.
Pros
Cons
9. Insightly
Insightly combines CRM and project management.
This can be helpful for nonprofits managing complex projects.
Our Take
Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.
Key Benefits
- Scalable for growth: Adapt the platform as your business expands.
- Project management features: Keep your projects organized and on track.
- Customizable dashboards and reports: Get the insights you need to make informed decisions.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Plus: $29/user per month
- Professional: $49/user per month
- Enterprise: $99/user per month
Pros
Cons
10. Capsule
Capsule CRM is a simple and affordable option.
It’s suitable for small nonprofits with basic CRM needs.
Our Take
Capsule CRM is a solid choice for small businesses needing a simple and affordable way to manage contacts and track sales. It’s easy to learn and use, but may not be the best fit for businesses with complex sales processes or advanced automation needs.
Key Benefits
Capsule CRM is known for being easy to use and affordable. It offers a 30-day free trial.
- Contact Management: Organize all your customer details.
- Sales Pipeline: Track deals and opportunities.
- Tasks and Calendar: Stay organized with reminders and deadlines.
- Collaboration: Share contacts and deals with your team.
- Integrations: Connect with other business tools like Google Workspace.
Pricing
- Starter: $18/month for 30,000 Contacts
- Growth: $36/month for 60,000 Contacts.
- Advanced: $54/month for 120,000 Contacts.
- Ultimate: $72/mo For 240,000 Contacts, Custom Training.
Pros
Cons
11. Clickfunnels
ClickFunnels is a website and sales funnel builder.
It helps you create landing pages and sales funnels. It’s known for its drag-and-drop interface.
It’s designed to increase conversions.
Our Take
ClickFunnels is a user-friendly platform for building sales funnels. It’s a good option for beginners. However, it can be expensive and lacks advanced customization.
Key Benefits
ClickFunnels focuses on building high-converting sales funnels. It offers a 14-day free trial.
- Drag-and-Drop Builder: Easily create landing pages and funnels.
- Templates: Choose from pre-designed templates.
- A/B Testing: Test different versions of your funnels.
- Email Marketing: Integrate with email marketing platforms.
- Membership Sites: Create membership sites.
Pricing
- Startup: $81/month for 3 Brand workspaces, 3 Team Members, Unlimited Funnels, and Unlimited Courses.
- Pro: $248/month for 10 Brand workspaces, 10 Team Members, unlimited Funnels, and Unlimited Courses.
Pros
Cons
What to Look for When Buying the Best CRM for Nonprofits?
- Scalability: Will the CRM grow with your organization? Consider future needs.
- Integrations: Does it connect with existing tools (email marketing, accounting)?
- Training & Support: Is training provided? What level of ongoing support is offered?
- Mobile Access: Can you manage the CRM from your phone or tablet?
- Security: How secure is your data? Look for strong security measures.
- Customization: Can you customize the CRM to fit your specific workflows?
- Reporting: Does it offer robust reporting features to track key metrics?
- User Adoption: Is the CRM easy for your team to learn and use? Low adoption renders it useless.
- Vendor Reputation: Research the vendor’s experience with nonprofits. Do they understand your needs?
- Total Cost of Ownership: Consider all costs: setup, training, ongoing fees, and potential upgrades. Don’t just focus on the sticker price.
How Can the Best CRM for Nonprofits Benefit You?
A good CRM centralizes your data, saving you time and reducing errors.
This frees you to focus on your mission.
It helps build stronger supporter relationships through personalized communication.
Plus, reporting tools provide valuable insights, letting you make data-driven decisions to maximize your impact.
Ultimately, the best CRM empowers your nonprofit to grow and make a significant difference.
Buyer’s Guide
When researching the best CRM for nonprofits, we considered several key factors.
Our goal was to find the best nonprofit CRM options available, focusing on tools that genuinely benefit nonprofits.
Here’s our process:
- Pricing: We examined each nonprofit CRM’s pricing structure, considering different tiers and what each included. We looked for options that offer value for money, especially for organizations with limited budgets.
- Features: We meticulously evaluated each CRM system’s functionality. Key features included donor management, reporting and analytics, relationship management, program management, and integrations with fundraising platforms. We prioritized CRMs that streamlined workflows and improved efficiency.
- Negatives: We didn’t just focus on the positives. We also examined what each best nonprofit CRM lacked.
- Support or Refund: We checked if each vendor offered adequate support, including documentation, tutorials, and customer service. We also looked for any refund policies or guarantees.
- User Reviews: We analyzed user reviews to understand real-world experiences with each nonprofit CRM. This helped us identify both strengths and weaknesses.
Wrapping Up
Choosing the best CRM for your nonprofit is a big decision.
It impacts everything from donor relations to fundraising success.
We’ve covered a lot of ground here, exploring top options and key features.
Remember, the “best” CRM is the one that best fits your organization’s needs and budget.
Don’t rush the process. Take advantage of free trials and demos.
Test out different platforms and see what works best for your team.
We’ve researched so you can focus on what matters most: your mission.
We hope this guide has been helpful in your search for the perfect nonprofit CRM. Good luck!
Frequently Asked Questions
What are the best nonprofit CRMs for donor management and fundraising?
Some of the best nonprofit CRMs for managing donor relationships and fundraising campaigns include GoHighLevel, Salesforce NPSP, Bloomerang, Kindful, and NeonCRM. The best choice for you to depend on your specific needs & budget.
How can nonprofit CRM software improve fundraising?
Nonprofit CRM software can improve donor engagement and fundraising efforts by providing tools to find new donors, segment audiences, personalize communications, track donor giving, and analyze campaign performance.
How do I choose a CRM that integrates with my fundraising tools?
When choosing a CRM, consider its integration with existing fundraising tools and online fundraising platforms. Look for a provider that offers seamless connections with your existing tools and benefit CRM features for managing donors and programs. Essential nonprofit CRM features for managing program participants and donor interactions include donor management platform capabilities, communication tools, event management, volunteer management, and reporting and analytics.
How can a responsive nonprofit CRM help my team?
A responsive nonprofit CRM with a robust CRM database can help your nonprofit team better understand and connect with your donors by providing a central location for storing donor information, tracking donor interactions, and generating reports.
