Are you tired of sticky notes and spreadsheets for managing guest information?
Do you wish you could personalize every guest’s experience without pulling your hair out?
Imagine knowing your guests’ preferences before they arrive & anticipating their needs.
That’s the power of a great CRM.
It’s not just about storing data; it’s about building relationships and boosting your bottom line.
In this guide, we’ll dive deep into hotel CRM software.
Exploring what it is, why your hotel needs one, and how to choose the right platform.
What is the Best CRM Software for Hotels?
Finding the perfect CRM for your hotel can feel like to searching for a tiny needle in a haystack.
So many options exist! Don’t worry; we’ve done the hard work for you.
Below, you’ll find our top picks for hotel CRM software to help you boost guest loyalty and streamline your operations.
Let’s find the perfect fit for your hotel!
1. Gohighlevel
GoHighLevel is like having a whole marketing team in one platform.
It’s designed for marketing agencies and businesses that want to do everything in one place.
You can use it to build websites, create funnels, send emails, and even make calls.
It’s a powerful tool, but it might be overkill if you’re just looking for a simple CRM.
Our Take
GoHighLevel is a solid choice for agencies and businesses that need a comprehensive marketing solution. The automation features are top-notch, and the white-labeling options are a big plus. However, the pricing may be a barrier for some, and the sheer number of features can feel overwhelming at first.
Key Benefits
- Automation powerhouse: GoHighLevel lets you automate pretty much anything, from email sequences to appointment scheduling. This frees up your time to focus on what matters most.
- White-label friendly: Want to offer these tools to your clients under your own brand? GoHighLevel makes it easy with white-labeling options.
- Built-in courses and training: They have a ton of resources to help you learn the platform and get the most out of it.
Pricing
- Starter: $97/seat per month.
- Unlimited: $297/seat per month.
Pros
Cons
2. Keap
Keap is a popular CRM and marketing automation platform designed to help small businesses grow.
It’s an all-in-one tool for managing contacts, sales, and marketing campaigns, and it’s pretty user-friendly, too.
Our Take
Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.
Key Benefits
- Built-in email marketing: Send targeted emails to your audience.
- Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
- Sales pipeline management: Track your deals and identify opportunities.
- Ecommerce integrations: Connect Keap with your online store to manage orders and customers.
Pricing
Keap offers a free trial and a simple pricing structure to get you started.
- Starting at $249/month for 2 users and 1500 contacts.
Pros
Cons
3. Pipedrive
Pipedrive is a sales-focused CRM known for its visual pipeline management.
It’s a good choice if you want to focus on tracking deals and sales progress.
Our Take
Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.
Key Benefits
- Laser focus on sales: Pipedrive is built to help you close more deals.
- Visual pipeline management: See exactly where each deal stands.
- Powerful automation: Automate tasks like sending emails and scheduling appointments.
- 24/7 support: Get help whenever you need it.
Pricing
Pipedrive offers a 14-day trial to test it before committing. Their paid plans start at $14.90 per user per month (billed annually). Here’s a quick look at what each plan offers:
- Essential: $14/seat per month.
- Advanced: $24/seat per month.
- Professional: $49/seat per month.
- Power: $59/seat per month.
- Enterprise: $79/seat per month.
Pros
Cons
4. ActiveCampaign
ActiveCampaign is another strong contender in the CRM and marketing automation space.
It’s known for its robust email marketing features and automation capabilities.
Making it a good choice if email marketing is a significant part of your hotel’s strategy.
Our Take
ActiveCampaign is an excellent choice for businesses that want to leverage the true power of email marketing and automation. However, it may not be the best fit for beginners due to its complexity.
Key Benefits
- Advanced automation: Create complex workflows to nurture leads and automate tasks.
- Email marketing powerhouse: Send beautiful and effective email campaigns.
- Built-in CRM: Manage contacts and track interactions.
- Segmentation and personalization: Target specific groups of contacts with personalized messages.
Pricing
ActiveCampaign offers a 14-day free trial. Paid plans start at $29 monthly for up to 500 contacts and limited features. Here’s a look at their pricing tiers:
- Starter: $15/month for 1 user.
- Plus: $49/month for 1 user.
- Pro: $79/month for 3 user.
- Enterprise: $145/month for 5 user.
Pros
Cons
5. Instantly
Instantly focuses on outreach and lead generation.
It can help your hotel connect with potential guests and build relationships.
Our Take
Instantly is a valuable tool for businesses that want to ramp up their outreach efforts. However, it’s important to note that it’s primarily an outreach platform, not a complete CRM solution.
Key Benefits
- Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
- Personalized messaging: Tailor your messages to each recipient.
- Automated follow-ups: Stay top-of-mind without lifting a finger.
- Detailed analytics: Track your progress and identify what’s working.
Pricing
- Growth: $30/month for 1000 Contacts.
- Hypergrowth: $77.6/month for 25,000 contacts.
- Light Speed: $286.3/month for 500000 emails.
- Custom: Contact them for pricing.
Pros
Cons
6. HubSpot
HubSpot is a well-known CRM platform that offers many features, including marketing, sales, and customer service tools.
It’s a good, all-in-one solution.
Our Take
HubSpot is a powerful platform with many features, but you must consider your budget and needs before committing. It’s a good choice for businesses that want a comprehensive solution & are willing to invest in it.
Key Benefits
- Free CRM: Start with a free plan with basic CRM features.
- All-in-one platform: Access a marketing, sales, and service tools suite.
- Extensive community and resources: Benefit from a wealth of knowledge and support.
- Inbound marketing focus: Attract and engage leads with valuable content.
Pricing
- Free Tools: us$0 Free for up to 2 users.
- Marketing Hub Starter: $15/month/seat
- Starter Custom Platform: $15/month/seat
- Marketing Hub Professional: $800/month/seat
Pros
Cons
7. Freshsales CRM
Freshsales CRM is a user-friendly CRM part of the Freshworks suite of products.
It’s known for its ease of use and affordability, making it a good option for smaller hotels.
Our Take
Freshsales CRM is a solid choice for businesses prioritizing ease of use and affordability. It’s a great way to use CRM without a steep learning curve.
Key Benefits
- User-friendly interface: Easy to navigate and learn.
- Built-in phone and email: Connect with customers directly from the platform.
- AI-powered insights: Get helpful suggestions and predictions.
- Affordable pricing: Offers a free plan and competitive paid plans.
Pricing
Freshsales CRM has a free forever plan for up to three users. Paid plans start at $15/ user per month. Here’s a look at their pricing tiers:
- Free: Basic CRM features for small teams.
- Growth: $9/user per month
- Pro: $39/user per month
- Enterprise: $59/user per month
Pros
Cons
8. Monday CRM
Monday.com is a flexible work operating system that can be adapted for CRM purposes.
It’s highly customizable & can be tailored to your specific needs.
Our Take
Monday CRM is a good choice for businesses that want a visually appealing and easy-to-use CRM. However, it may not be best for those with complex sales needs or large teams.
Key Benefits
- Visually appealing interface: Easy to navigate and understand.
- Flexible and customizable: Adapt the platform to your specific needs.
- Collaboration features: Work seamlessly with your team.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Free: $0/ 2 seats per month
- Basic: $9/ seat per month
- Standard: $12/seat per month
- Pro: $19/ seat per month
- Enterprise: Custom pricing.
Pros
Cons
9. Insightly
Insightly is a CRM that combines sales and project management features.
It’s a good option if you need to manage projects alongside your guest relationships.
Our Take
Insightly is a solid choice for businesses that need a scalable CRM with project management capabilities.
Key Benefits
- Scalable for growth: Adapt the platform as your business expands.
- Project management features: Keep your projects organized and on track.
- Customizable dashboards and reports: Get the insights you need to make informed decisions.
- Integrations with popular apps: Connect with your favorite business tools.
Pricing
- Plus: $29/user per month
- Professional: $49/user per month
- Enterprise: $99/user per month
Pros
Cons
10. Clickfunnels
ClickFunnels is a tool for building sales funnels, which are like paths your guests want to follow.
They start with seeing an ad and end with booking a room.
ClickFunnels makes it easy to create these paths.
Its templates and tools help you build landing pages, email sequences, and more.
Our Take
ClickFunnels is a user-friendly platform for building sales funnels. It’s a good option for beginners. However, it can be expensive and lacks advanced customization.
Key Benefits
ClickFunnels focuses on building high-converting sales funnels. It offers a 14-day free trial.
- Drag-and-Drop Builder: Easily create landing pages and funnels.
- Templates: Choose from pre-designed templates.
- A/B Testing: Test different versions of your funnels.
- Email Marketing: Integrate with email marketing platforms.
- Membership Sites: Create membership sites.
Pricing
- Startup: $81/month for 3 Brand workspaces, 3 Team Members, Unlimited Funnels, and Unlimited Courses.
- Pro: $248/month for 10 Brand workspaces, 10 Team Members, unlimited Funnels, and Unlimited Courses.
Pros
Cons
11. Capsule
Capsule CRM is a simple, affordable, and user-friendly CRM.
It’s a good option for smaller hotels looking for a straightforward solution.
Our Take
Capsule CRM is a solid choice for small businesses needing a simple and affordable way to manage contacts and track sales. It’s easy to learn and use, but may not be the best fit for businesses with complex sales processes or advanced automation needs.
Key Benefits
Capsule CRM is known for being easy to use and affordable. It offers a 30-day free trial.
- Contact Management: Organize all your customer details.
- Sales Pipeline: Track deals and opportunities.
- Tasks and Calendar: Stay organized with reminders and deadlines.
- Collaboration: Share contacts and deals with your team.
- Integrations: Connect with other business tools like Google Workspace.
Pricing
- Starter: $18/month for 30,000 Contacts
- Growth: $36/month for 60,000 Contacts.
- Advanced: $54/month for 120,000 Contacts.
- Ultimate: $72/mo For 240,000 Contacts, Custom Training.
Pros
Cons
What to Look for When Buying the Best CRM Software for Hotels?
- Integration with PMS: Seamless connection is crucial for real-time data flow.
- Mobile Accessibility: Essential for staff on the go.
- Scalability: Choose a CRM that can grow with your hotel.
- Training and Support: Adequate resources are vital for successful implementation.
- Customization Options: Tailor the CRM to your specific workflows.
- Security: Protecting guest data is paramount.
- Reporting and Analytics: Gain insights into guest behavior and trends.
- User-Friendliness: Easy for your staff to learn and use.
- Budget: Balance features with affordability.
- Reviews and Reputation: Check what other hoteliers are saying.
How Can Best CRM Software for Hotels Benefit You?
- Imagine knowing what your guests like before they even arrive.
- A good hotel CRM helps you do that. It keeps all your guest info in one place.
- You’ll know their past stays, special requests, and more.
- This lets you make their stay memorable. Happy guests mean good reviews.
- Good reviews bring more guests.
- A CRM also makes your job easier. It automates tedious tasks.
- It helps your team talk to each other better. It shows you what’s working and what’s not.
- You can see what guests like. You can find ways to improve.
- A CRM helps you make more money. It’s about building relationships and growing your hotel.
Buyers Guide
We dove deep into the world of hospitality CRM to bring you the best recommendations.
Here’s our process:
- Pricing: We carefully examined the cost of each product, considering different tiers and what you get for the price.
- Features: We explored the features offered by each hotel CRM system, looking for essential tools like guest profile management, booking integration, and reporting. We focused on features that enhance guest experience and improve customer loyalty.
- Negatives: We didn’t just focus on the good stuff. We also looked at what each product was missing, considering potential drawbacks for hotel management and the hotel industry.
- Support or Refund: We checked whether each company offered helpful support, a community forum, or a refund policy, recognizing the importance of these factors for hotel business success.
- User Reviews: We read reviews from real users in the hospitality industry to get a sense of their experiences with each hotel CRM system. We wanted to see how each CRM for hotels affected guest satisfaction.
- Expert Opinions: We consulted with experts in customer relationship management and the hospitality industry to get their insights on the best management software options.
Wrapping Up
Choosing the right CRM is a big deal for your hotel.
It can change how you do business. The right CRM solution helps you improve guest stays.
It helps your hotel staff give fantastic customer support. You can build a great loyalty program.
A good CRM helps with customer engagement and even reputation management.
It gives you the hotel management tools you need to boost customer satisfaction.
We’ve explored many CRM tools in this guide.
We looked at everything, from email marketing to customer journey mapping.
We’re here to help you find the perfect CRM. Please improve the guest experience and grow your hotel.
Frequently Asked Questions
What is a hotel CRM?
A hotel CRM (Customer Relationship Management) system helps hotels manage guest data and interactions. It stores guest profiles, booking history, preferences, and feedback. Hotels can personalize guest experiences, improve communication, and boost loyalty. A CRM is a key tool for modern hotel management.
Why do hotels need CRM software?
Hotels need CRM software to improve guest satisfaction and streamline operations. A CRM helps personalize guest stays, automate tasks, and provide valuable insights into guest behavior. This leads to increased bookings, better reviews, and a stronger bottom line.
How much does hotel CRM software cost?
Hotel CRM software pricing varies widely. It depends on the number of guests, features, and the provider. Some offer tiered pricing plans, while others have custom pricing for larger hotels research different options to find one that fits your budget.
What are the key features of a good hotel CRM?
Key features include guest profile management, booking integration, communication tools (like email marketing), reporting and analytics, and integration with other hotel systems. Look for a CRM that helps you personalize guest experiences and automate key tasks.
How do I choose the right CRM for my hotel?
Consider your hotel’s size, budget, and specific needs. Think about the most important features, such as guest profile management, booking integration, and reporting. Read reviews, compare pricing, and ask for demos before deciding.
