Are you struggling to keep up with what people say about your brand online?
It’s tough. You’re not alone.
Many businesses find it hard to track mentions across the web.
That’s where social listening tools like Brand24 come in. They promise to make it easier.
This Brand24 review will examine whether it lives up to the hype in 2025.
Is it genuinely social listening made easy?
Let’s find out together.
Ready to see if Brand24 is right for you? Start your 14-day free trial and experience the power of social listening firsthand. Join over 500,000 businesses already using Brand24 to track their online presence.
What is Brand24?
Brand24 is a tool that helps you track what people say about your brand online.
It’s like having a super-powered listening ear for the internet.
It does this through social media monitoring and media monitoring.
Think of it as a way to create a complete picture of your brand’s online reputation. Brand24 offers features like sentiment analysis.
This means it can tell if people are saying positive or negative things about you.
It’s like having an expert on how people feel about your brand.
You can easily see the overall sentiment towards your brand.
It helps you understand what’s working and what’s not.
Who Created Brand24?
Mike Sadowski created Brand24.
He wanted to make it easier for businesses to understand what people say about them online.
It started as a simple media monitoring tool and has grown significantly.
Now, it’s a powerful AI-powered platform used by thousands of businesses.
Their vision? To give everyone access to the insights they need to succeed.
Brand24 helps you find influencers and track your brand across social media.
It provides essential metric data, making it easy to see how you’re doing.
They’re focused on building the best AI social listening solution.
Top Benefits of Brand24
- Real-time Tracking: Monitor what people say about your brand as it happens. This helps you react quickly to any issues.
- Brand Reputation Management: Understand how people perceive your brand. This is crucial for protecting your image.
- Analyze Your Competitors: See what your rivals do and learn from their successes and mistakes.
- Share of Voice: Measure how much people talk about your brand compared to others. This will help you understand your market position.
- Social Media Monitoring Tool: Brand24 is a dedicated monitoring tool for tracking conversations across social media platforms.
- Keyword Tracking: Monitor specific words related to your brand or industry. This helps you find relevant conversations.
- Brand Awareness: See how your brand awareness grows over time. Track the number of mentions and reach.
- Advanced Analytics: Get detailed reports and analytics on your brand’s performance. This helps you make data-driven decisions.
Best Features of Brand24
Brand24 has some remarkable features that make social listening easier.
These tools help you understand what’s being said about your brand and make wise decisions.
Let’s take a closer look:
1. Brand24 AI
Brand24 uses artificial intelligence to understand what people are saying.
It’s like having an intelligent assistant that can read between the lines.
The AI can understand the meaning behind mentions, even if they’re not direct.
This helps you get a complete picture of your brand’s online reputation.
2. Brand Assistant
The Brand Assistant is like having a helpful friend.
It provides tips and insights on improving social media strategy.
It helps you find essential mentions you might have missed. It helps you better understand your data.
3. Topic Analysis
This feature helps you see what topics people discuss related to your brand.
Are they discussing your new product? Or maybe an event you’re hosting?
Topic analysis helps you understand the bigger picture.
It breaks down conversations into easy-to-understand themes.
4. Crisis Management
If something goes wrong, Brand24 can help you manage the crisis.
It alerts you to negative mentions quickly.
This gives you a chance to respond and fix the problem before it gets worse.
It’s like having an early warning system for your brand’s reputation.
5. Media Monitoring
Brand24 doesn’t just track social media.
It also monitors news articles, blogs, forums, podcasts, and other online mentions.
This gives you a complete view of your brand’s presence everywhere online.
You can see who is talking about your brand, where they are talking about it, and what they say.
Pricing
Brand24 offers different pricing plans to fit various needs. Here’s a breakdown of their current offerings (always check their website for the most up-to-date pricing):
| Plan Name | Price (per month) | Keywords |
|---|---|---|
| Individual | $119 | 3 |
| Team | $159 | 7 |
| Pro | $239 | 12 |
| Enterprise | $399 | 25 |
Pros and Cons
Understanding the good and the bad is key to making a wise decision. Here’s a look at Brand24’s strengths and weaknesses:
Pros
Cons
Alternatives of Brand24
While Brand24 is a solid option, other social listening tools are available. Here are a few alternatives:
- Mention: A comprehensive platform with strong analytics. Suitable for larger businesses.
- Talkwalker: Offers powerful AI-driven insights. Suited for enterprise-level needs.
- Hootsuite: Integrated with the popular Hootsuite platform. A good choice for social media managers.
- Google Alerts: A free tool for essential brand monitoring. Simple but limited features.
- Brandwatch: Another robust platform with advanced features. Caters to larger organizations.
Personal Experience with Brand24
Our team used Brand24 to keep track of what people were saying about our new product launch.
We wanted to see if our marketing efforts were working.
It helped us a lot!
Here’s how we used it:
- Real-time alerts: We got notified right away when someone mentioned our brand. This helped us respond quickly.
- Sentiment analysis allowed us to see whether people were happy or upset about our product, which provided valuable feedback.
- Keyword tracking: We tracked specific words related to our campaign. This showed us what people were talking about.
- Competitive analysis: We also tracked our competitors. This helped us see where we stood in the market.
Thanks to Brand24, we could see how our launch was received. We could address concerns quickly and celebrate positive feedback. This helped us better understand our audience.
Final Thoughts
Brand24 is a valuable tool for anyone who wants to know what’s being said about their brand online.
It’s easy to use and offers many helpful features, like real-time alerts and sentiment analysis.
It’s a good choice for small businesses and big companies alike.
If you’re serious about managing your online reputation, Brand24 is worth considering.
It can help you track mentions, analyze competitors, and understand your audience.
Ready to take control of your online presence?
Start your free Brand24 trial today and see the difference it can make!
Frequently Asked Questions
How much does Brand24 cost?
Brand24 offers different pricing plans, starting at $49 per month. Plans are available for individuals, teams, and larger businesses. A free 14-day trial is available to try it out before you pay.
What social media platforms does Brand24 track?
Brand24 tracks many platforms, including Twitter, Facebook, Instagram, LinkedIn, and YouTube. It also monitors news sites, blogs, forums, and other online sources, giving you a complete picture of your online presence.
Is Brand24 suitable for small businesses?
Yes, Brand24 is an excellent tool for small businesses. It’s affordable and easy to use. It can help you track the brand mentions, understand what customers say, and improve your marketing.
Does Brand24 offer a free trial?
Yes, Brand24 offers a 14-day trial. This simply allows you to try all the features before committing to a paid plan, which is a great way to determine whether it’s the right tool.
How accurate is Brand24’s sentiment analysis?
Brand24’s sentiment analysis is entirely accurate. It uses AI to understand the context of mentions. While no system is perfect, it identifies positive, negative, and neutral sentiments well.
