Buffer vs SocialPilot: The Ultimate Guide for Marketers in 2024

Juggling all your social media accounts can feel like a circus act, right?

That’s where social media management tools come in, and two popular names you’ve probably heard are Buffer and SocialPilot.

Buffer vs SocialPilot: which one is the right ringmaster for your social media show?

In this post, we’ll break down the key differences between Buffer and SocialPilot, comparing their features, pricing, & ease of use so you can choose the best tool to tame your social media chaos.

Buffer vs SocialPilot: Overview

To give you the most accurate comparison, we’ve spent weeks using both Buffer and SocialPilot.

This included scheduling posts, analyzing performance, and testing features like content curation and team collaboration.

We even contacted customer support for each platform. Based on our hands-on experience, we’ll help you choose the best tool for your needs.

What is Buffer?

Have you ever wished you could plan your social media posts?

That's exactly what Buffer helps you do. It's a tool that lets you create, schedule, and analyze your posts across various platforms.

Think of it as your personal social media assistant, making sure your content goes live at the best times.

Key Benefits

Buffer shines in a few key areas:

• Simple and intuitive: Buffer is super easy to use, even for beginners. You'll be scheduling posts like a pro in no time.
• Affordable starter plan: Buffer's got you covered with plans starting at just $6 per month per social channel.
• Excellent for small businesses: It's perfect for solopreneurs and small teams who want to streamline their social media.

Pricing

Buffer offers a free plan with limited features. Want more power? Their paid plans start at $6 per month per channel. Here's a quick look:

• Free: Connect up to channels.
• Essentials: Starting at $6 per month per channel. Includes free features and engagement tools.
• Team: Starting at $12 per month per channel. Essential features plus Unlimited team members.
• Agency: Starting at $120 per month for 10 channels, Team features plus, Custom access & permissions.

What is SocialPilot?

Need to manage a bunch of social media accounts?

SocialPilot is here to help! It's a powerful tool that makes scheduling, analyzing, and engaging with your audience a breeze.

Think of it as your social media command center, putting you in control of all your accounts from one easy-to-use dashboard.

Key Benefits

SocialPilot has some serious strengths:

• Manages tons of accounts: With SocialPilot, you can also manage up to 100 social media accounts from one place. Talk about a time-saver!
• Affordable for agencies: It offers agency-friendly features like client management and white-labeling at a competitive price.
• Powerful content curation: Easily find and share relevant content to keep your audience engaged.

Pricing

SocialPilot offers a free 14-day trial. After that, their paid plans start at $30 per month. Here's the breakdown:

• Professional: $30 per month for 10 social media accounts.
• Small Team: $50 per month for 20 social media accounts and 3 users.
• Agency: $100 per month for 30 social media accounts and 6 users.
• Agency+: $200 per month for 50 social media accounts and unlimited users.

Buffer vs SocialPilot: Feature Comparison

Both Buffer and SocialPilot offer a range of features to streamline your social media marketing.

But how do they stack up against each other?

Let's dive into a detailed comparison of their core functionalities:

Supported Social Media Platforms

• Buffer: Supports the big players like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.  
• SocialPilot: Casts a wider net, including TikTok, Google My Business, and VK, giving you more options for managing multiple social media accounts.  

Social Media Calendar

• Buffer: Offers a clean and simple calendar view for scheduling and visualizing your posts.
• SocialPilot: Provides a more robust social media calendar with a drag-and-drop interface, making it easier to adjust your posting schedule on the fly.  

Content Scheduling and Publishing Tools

• Buffer: Allows you to schedule and automatically post content across multiple social media platforms. However, Buffer's free plan has limitations on the number of scheduled posts.  
• SocialPilot: Offers more advanced scheduling options, including bulk scheduling and the ability to create and manage a content library for future use.  

Social Inbox

• Buffer: Provides basic engagement features, allowing you to monitor and respond to comments and messages.  
• SocialPilot: Offers a full-fledged social inbox, bringing all your conversations from different social media platforms into a single dashboard. This makes it easier to manage engagement and respond to your audience.  

Analytics Tools

• Buffer: Includes basic analytics tools to track key metrics like engagement and reach.  
• SocialPilot: Provides more detailed analytics and reporting features, giving you deeper insights into your social media performance. This helps you fine-tune your strategy for a successful advertising campaign.

Customer Support

• Buffer: Offers email support and a comprehensive knowledge base.  
• SocialPilot: Provides faster support through live chat in addition to email and a help center.

Integrations

• Buffer: Integrates with a limited number of third-party apps.
• SocialPilot: Offers a wider range of integrations, including Google Photos, Canva, and Wave. Video, making it easier to create and share engaging content.  

What to Look for When Choosing a Social Media Management Tool?

• Your budget: Both Buffer and SocialPilot offer a difference of pricing plans to fit different needs. Consider how many social media accounts you need to manage and what features are essential for your workflow.
• Your social media goals: Are you focused on to increasing brand awareness, driving traffic to your website, or generating leads? Choose a tool that can aligns with your specific objectives.
• Your experience level: If you're new to social media management, Buffer's simplicity might be a good starting point. But if you need more advanced features, SocialPilot offers greater flexibility and control.
• Team size and collaboration needs: If you're working with a team, consider features like user roles, approval workflows, and client management. SocialPilot is generally a better choice for larger teams and agencies.
• Customer support preferences: If you value quick and responsive support, SocialPilot's live chat option might be a deciding factor.

Ultimately, the best tool for you depends on your individual needs and priorities.

Don't hesitate to take advantage of free trials to test both Buffer and SocialPilot before making a decision.

Final Verdict (Our Pick)

We think SocialPilot is the best. Why? More features for your money!

It's a great social media tool for everyone. Buffer is easy to use, but SocialPilot is better for lots of social channels.

It gives you good info about how your posts are doing, and you can see all your messages in one place. Plus, cool things like browser extensions!

Are you a freelance writer or small business? SocialPilot's professional plan is perfect.

Plan posts, see how they're doing, and talk to people who see them. Try SocialPilot and see how awesome it is!

We've tried lots of tools, trust us! SocialPilot will help you do great things online.

Frequently Asked Questions