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Campaigner Review: Best Email Marketing Platform in 2025?

by | Last updated Jan 29, 2026

Campaigner logo

Tired of email marketing platforms that overpromise and underdeliver?

Are you searching for a solution that truly boosts your campaigns in 2025?

Many marketers feel overwhelmed by complex interfaces and lackluster results.

But what if there was a platform designed for impactful email marketing?

In this Campaigner Review, we’ll examine its features, benefits, and potential drawbacks to help you decide if it’s the best email marketing platform for you this year.

Keep reading to find out!

Campaigner cta
Campaigner

88% of users reported saving an average of 5 hours per week on email marketing with Campaigner. Explore its features now!

What is Campaigner?

Campaigner is a tool that helps you connect with people through email messages.

It lets you create cool-looking emails with its easy editor.

You can also write all sorts of messages to tell people about your business or share news. 

Campaigner also helps you understand how people act when they receive your emails, such as whether they open them or click on links.

They also care about your privacy and have a privacy policy to keep your information safe.

Campaigner homepage

Who Created Campaigner?

Campaigner was started in 1999 by three people: Nikolay Antonov, Roman Kutanov, and Max Usubyan.

Back then, the internet and email were becoming a big deal.

These guys wanted to help businesses talk to their customers better using email.

At first, Campaigner was just a simple way to send emails.

But it grew into a tool with lots of ways to help with marketing.

The people who started Campaigner wanted to make it easy for businesses to connect with people and grow by automatically sending quality emails.

Top Benefits of Campaigner

Here are some of the best things about using Campaigner:

  • Easy-to-Use Editor: You can create nice-looking email messages without being a design expert. The editor is simple to understand and helps you make your emails look just right.
  • Connect with Your People: Campaigner helps you connect with your customers or fans by sending them updates, news, and special offers right to their inbox.
  • Understand Customer Behavior: You can see how people act with your emails, such as whether they open them, what links they click, and what they seem interested in. This helps you send better messages later.
  • Keep Information Safe (Privacy): Campaigner cares about keeping your information and your contacts’ information private. They have rules (privacy policies) to make sure everything is safe and secure.
  • Send the Right Message: You can send different messages to different groups of people based on what they like or how they’ve acted before. This means your messages are more likely to be interesting to them.
  • Automated Emails Save Time: You can set up emails to send automatically when certain things happen, like when someone signs up for your list. This saves you time and helps you connect with people at the right moment.
  • Track Your Success: Campaigner gives you numbers and charts to see how well your emails are doing. This helps you learn what works best and improve your future messages.
  • Help When You Need It: If you have questions or problems, Campaigner offers customer support. They can guide you through using the platform and fix any issues.
Campaigner top benefits

Best Features of Campaigner

Campaigner stands out with some really helpful tools that make email marketing easier & more effective.

These features are designed to help you connect with your audience more effectively and achieve better campaign results. 

Let’s take a closer look at some of the best things Campaigner can do:

1. Advanced Segmentation

This feature lets you divide your email list into smaller groups based on different things.

Like what they’ve bought before or how they’ve interacted with your emails.

This means you can send super-specific messages that people are more likely to care about, making your emails more powerful.

Campaigner advanced segmentation

2. Conversation Tracking

Campaigner helps you keep track of the conversations you have with your contacts.

You can see their replies to your emails and manage those interactions all in one place.

This makes it easier to build relationships and understand what your audience is saying.

Campaigner conversation tracking

3. Email Campaigns

With Campaigner, you can easily create and send different kinds of email campaigns.

This feature gives you the tools to design and send emails that look good on any device, whether you want to share news, promote a sale, or welcome new subscribers.

Campaigner email campaigns

4. Email Design

Campaigner has an easy-to-use editor that helps you create professional-looking emails.

You can also choose from templates or build your designs without needing to know a lot about of coding.

This makes it simple to make your messages visually appealing and grab people’s attention.

Campaigner email design

5. Landing Pages

You can even create special web pages called landing pages right within Campaigner.

These pages are designed to get people to take a specific action, like signing up for your email list or buying a product.

Having this tool built-in makes it easier to connect your emails with dedicated pages that help you reach your goals.

Campaigner landing pages

Pricing

Here’s a look at Campaigner’s pricing plans.

Keep in mind that the exact costs can change, so it’s always a good idea to check their website for the latest information.

Plan NameStarting Price (Monthly)Key Features
Starter$104up to 5,000 contacts.
Essential$224up to 25,000 contacts.
Advanced$694up to 100,000 contacts.
eCommerce$79.95Unlimited contacts.
Campaigner pricing

Pros and Cons

Choosing the right email tool is important. Looking at the good and bad points helps you decide if Campaigner fits your needs.

Pros

  • Easy to use email editor.
  • Good tools to connect with people.
  • Helps understand customer behavior well.
  • Takes privacy and data safety seriously.
  • Allows sending targeted email messages.

Cons

  • Pricing can be higher for more contacts.
  • Some advanced features cost extra.
  • Customer support response time varies.
  • Interface might feel dated to some users.

Alternatives Of Campaigner

If you’re exploring other options besides Campaigner, here are a few popular alternatives you might want to consider:

  • Mailchimp: A widely used platform known for its user-friendly interface and strong focus on helping small businesses grow. It offers a range of features, from basic email marketing to more advanced automation.
  • Constant Contact: Often favored for its straightforward design and helpful customer support, especially beneficial for beginners and non-profit organizations.
  • Sendinblue: Sendinblue provides a comprehensive marketing platform that includes email, SMS, CRM, and landing pages, making it a good option for businesses looking for an all-in-one solution.
  • GetResponse: This offers a robust set of features, including email marketing, landing pages, webinars, and automation tools, catering to a variety of business sizes.
  • ActiveCampaign: Known for its powerful automation capabilities and segmentation options, making it a strong choice for businesses with more complex marketing needs.

Personal Experience with Campaigner

Our team recently used Campaigner to boost engagement with our newsletter.

We wanted a platform that was easy to use but also offered tools to understand our audience better.

Campaigner helped us achieve some great results.

Here’s what stood out for us:

Campaigner personal experience
  • Easy-to-Use Editor: Creating visually appealing email messages was straightforward. Our team quickly got the hang of the editor.
  • Advanced Segmentation: We used this to send specific messages to different groups based on their interests. This led to a noticeable increase in our open and click-through rates.
  • Email Campaigns: Setting up and sending regular newsletters and promotional emails was simple and efficient.
  • Conversation Tracking: It was helpful to see replies and keep track of what our subscribers were saying. This allowed us to engage with them more personally.
  • Understanding Behavior: The insights we gained from tracking email opens and clicks helped us tailor our content to what our audience liked best.

Thanks to Campaigner’s features, we saw a significant improvement in our newsletter engagement and a better connection with our subscribers.

Final Thoughts

So, is Campaigner the right choice for you?

It has some really good things going for it, like an easy way to create emails and tools to understand your audience.

It helps you connect better and send the right messages.

However, the cost can add up if you have lots of contacts.

If you want a platform that’s not too hard to use and helps you send targeted emails, Campaigner is worth considering.

Think about what you need and whether its features fit your goals.

You could even try their free trial to see if it works for you!

Frequently Asked Questions

Is Campaign Monitor any good?

Yes, Campaign Monitor is highly regarded for its stunning, professional email templates and user-friendly interface. It is an excellent choice for agencies and creative brands prioritizing design, though it can be slightly pricier than basic alternatives like Mailchimp.

What is the best email campaign service?

The “best” depends on your needs. ActiveCampaign is top-tier for advanced automation and CRM features. Campaign Monitor excels in design quality. For budget-conscious beginners, MailerLite is often the recommended choice.

What is better than ActiveCampaign?

If you need a more robust, all-in-one ecosystem, HubSpot is a superior (though more expensive) alternative. For those seeking simplicity without complex automation, Mailchimp or ConvertKit (for creators) are often better fits.

Does Campaign Monitor remove duplicates?

Yes, Campaign Monitor automatically handles duplicate management. When you import a new subscriber list, the system identifies existing email addresses and updates their details rather than creating duplicate entries, ensuring you don’t send the same email twice to one person.

What is the 80/20 rule in email marketing?

This rule suggests that 80% of your email content should be educational or valuable to the reader, while only 20% should be strictly promotional or sales-driven. This balance builds trust and keeps subscribers engaged long-term.

What is the 60/40 rule in email?

To avoid spam filters, keep your email content ratio at roughly 60% text and 40% images. Emails consisting entirely of images are often flagged by spam filters, hurting your deliverability rates.

What are campaign emails?

Campaign emails are specific, coordinated commercial messages sent to a list of subscribers. Unlike transactional emails (like password resets), these are designed to achieve a marketing goal, such as promoting a sale, sharing a newsletter, or nurturing leads.

More Facts about Campaigner

Facts About the Software

  • Trial and Cost: You can try the full software for free for 30 days, but you must enter your credit card information to sign up. This free trial lets you have up to 1,000 contacts.
  • No Free Version: Unlike some other tools, this software does not have a “forever free” plan. This can make it hard for very small businesses to use.
  • Pricing Plans: Pricing depends on the number of subscribers. The “Starter” plan is about $59 a month for 5,000 contacts. The “Essential” plan is $179 for 25,000 contacts, and the “Advanced” plan is $649 for 100,000 contacts.
  • Extra Costs: If you want to add SMS (text message) marketing to your email plan, it typically costs an additional $45 per month.
  • Features: The software lets you send emails automatically based on triggers (like when someone signs up). It also gives you reports on who opens your emails and clicks your links.
  • Design Tools: Many users like the drag-and-drop editor and the ready-made templates, which help you start designing emails quickly.
  • Comparisons: People often compare it to Mailchimp. This tool is considered more complex but offers more options and flexibility than Mailchimp.
  • Integrations: You can connect this software to other tools like Google Analytics and Magento.
  • Customer Support: Support is available 24 hours a day by phone, chat, or email. However, many users report slow responses that can take a week or more.
  • Cancellation Issues: Many users are frustrated by the difficulty of canceling. You often need to contact support directly rather than clicking a button.
  • Performance: Reviews are mixed. Some people say the software loads slowly or is “clumsy” to use. Others have reported technical issues in which emails failed to send when scheduled.

Facts About the Job (Political & Social Campaigning)

  • Setting Goals: Set clear, early goals (often called SMART goals). For example, you might aim to increase voter registration by a certain amount.
  • Knowing the Audience: It is important to identify who makes decisions, who your target audience is, and who might donate. You should group these people so you can send them the right messages.
  • Using Data: Modern campaigners need to analyze data to determine what works. Use this information to group people by their interests and past actions.
  • Communication Skills: You must be great at writing and speaking. You need to tell personal stories that make people feel an emotional connection to your cause.
  • Digital Skills: Successful campaigners use social media, email, and digital ads to reach more people quickly. In 2025, using AI tools to support this is increasingly important.
  • Mixing Methods: Use both new digital tools and traditional methods (such as organizing in neighborhoods) to reach the most people.
  • Leadership: You need to manage stress, lead volunteers, and work effectively with others. It is also important to build partnerships with other groups to strengthen your voice.
  • Crisis Management: You need a plan for when things go wrong. This includes being prepared to handle bad news, misinformation, or sudden shifts in public opinion.
  • Calls to Action: You should give your supporters clear, easy tasks, such as signing a digital petition or sending a prewritten email to a leader.
  • Research: Success depends on doing your homework. You need to research the issues, know the laws, and understand the people you are running against.

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