Capsule CRM vs Close CRM: Best CRM for Small Business in 2025

by | Last updated Feb 21, 2025

Winner
capsule
8.5
Runner Up
Close CRM
7.0
  • CRM Overview
  • Communication
  • Automation
  • Cool integrations
  • Sales AI
  • Free plan available
  • Paid Plans from $59/month
capsule crm vs close crm

Choosing the right CRM can feel like navigating a maze, especially for small businesses

Are you tired of spreadsheets and sticky notes?

Do you wish there was a more straightforward way to manage your customer relationships?

In this Capsule CRM vs Close CRM comparison, we’ll explain everything you need to know to pick the perfect CRM for your small business. 

We’ll explore pricing, features, and ease of use so you can make a wise decision.

Let’s find the CRM that helps your business thrive!

Overview

We tested both Capsule CRM and Close CRM. We looked at their features.

We checked their prices. We also used them to see how easy they are to use.

Our testing and research helped us make this comparison.

It will help you pick the right CRM for your small business.

Capsule CTA

Want a simple yet powerful CRM to organize your customer relationships? Try Capsule CRM today and see the difference!

8.5out of 10

Pricing: It has a free plan. The premium plan starts at $18/month.

Key Features:

Close CRM Logo

Close CRM’s built-in calling, email sequences, and automation boost sales and productivity. Start your 14-day free trial today!

7out of 10

Pricing: It has a free plan. The premium plan starts at $59/month.

Key Features:

What is Capsule CRM?

Ever wish you had a simple place to keep track of all your customer information?

Capsule CRM is designed to be easy to use and helps small businesses manage contacts, deals, and communication.

Think of it as your digital Rolodex, but way more powerful.

Capsule CTA
Capsule
8.5

Want to streamline your sales pipeline? Capsule CRM offers a robust contact management system with intuitive tools. Don’t lose leads! Experience the power of this leading CRM software.

Key Benefits

  • User-friendly interface: Capsule CRM is known for its intuitive design and ease of use.
  • Affordable pricing: It’s one of the most budget-friendly CRMs on the market.
  • Great for small businesses: Its simplicity and focus on essential features make it perfect for small teams.
  • Mobile app: Access your customer data and manage your sales pipeline on the go.
  • Integrates with popular tools: Connects with G Suite, Mailchimp, Zapier, and more.

Pricing

Capsule CRM offers a free plan for up to 2 users and 250 contacts. Need more? Their paid plans start at just $21 per month. Here’s what you get:

  • Starter ($18/month): 30,000 contacts, Email Templates, AI-Powered Email Assistant.
  • Growth ($36/month): 60,000 contacts, Workflow Automation, Advanced Sales Pipelines.
  • Advanced ($54/month): 120,000 contacts, Multiple Project Boards, Contact Enrichment.
  • Ultimate ($72/month): 240,000 contacts, Dedicated Account Manager, Custom Training.
Capsule Pricing

Pros

  • Seamless integrations
  • Centralized contact management
  • Great contact management.
  • Effective sales pipeline tools.
  • Integrates with popular apps.

Cons

  • Fewer integration.
  • Reporting could be more robust.
  • No built-in phone support.
  • Lacks advanced customization.

What is Close CRM?

Close CRM is a sales-focused CRM built for closing deals. It helps sales teams track leads and manage their pipelines.

It’s designed to make sales reps more efficient.

Think of it as your sales command center.

Close CRM Logo
Close CRM
7.0

Boost sales and productivity with Close CRM’s built-in calling, email sequences, and automation. Start your 14-day free trial today!

Key Benefits

  • Built-in calling: Make and receive calls directly within Close.
  • Powerful email sequences: Automate your outreach and follow-up.
  • Advanced reporting: Track your progress and identify areas for improvement.
  • Sales automation: Streamline repetitive tasks and save time.
  • Dedicated support: Get help from their expert team when you need it.

Pricing

  • Starter: $59 per user per month. Lead & contact management, email & SMS, basic calling
  • Professional: $109 per user per month. Power dialer, call coaching, custom reporting
  • Enterprise: $149 per user per month. Advanced automations, API access, custom objects.
Close CRM Pricing

Pros

  • Best built-in calling feature.
  • Saves me so much time.
  • The email sequences are compelling.
  • The reporting gives me valuable insights.
  • The support team is accommodating.

Cons

  • More expensive than some CRMs.
  • The interface can feel a bit overwhelming at first.
  • The mobile app could be more robust.
  • It has a steep learning curve.

Feature Comparison

Let’s dive into a detailed comparison of Capsule CRM and Close CRM.

We’ll examine key features side-by-side to see how they stack up and which CRM solution best fits your small business needs.

Contact Management & Customer Data

Capsule CRM excels at contact management.

It offers a clean interface for storing customer data, including contact details, communication history, and notes.

Close CRM also handles contacts but focuses more on the sales process tied to those contacts.

While both store customer data, Capsule caters to broader relationship tracking.

While Close emphasizes sales-specific information like deal stages and close offers.

Capsule Contact Management

Sales Pipeline & Workflow

Both platforms offer sales pipeline management. Capsule CRM provides a simple visual pipeline.

You can track deals as they move through stages.

Close CRM offers a more robust and customizable pipeline.

Its workflow automation features help streamline the sales process, allowing for more complex sales automation.

Communication & Customer Relationship Management

Close CRM integrates calling and emailing directly into the platform.

This makes communication tracking seamless.

It even offers a power dialer. Capsule CRM relies more on integrations with other communication tools.

Close CRM is more of an all-in-one sales communication hub.

Capsule focuses on being a core customer relationship management system, allowing for integrations to handle other tasks.

Reporting & Analytics

Both CRMs offer reporting features. Close CRM’s reporting is more sales-focused.

It provides detailed insights into sales performance.

Capsule CRM offers more general reports on contacts and activities.

Close offers more granular sales-specific metrics.

Integrations

Capsule CRM integrates with many popular business apps.

This extends its functionality. Close CRM also offers integrations.

However, its integrations are more focused on sales and marketing tools.

Both platforms offer many ways to connect with other software, but the focus differs.

Using Close CRM

Marketing Automation

Neither Capsule nor Close offers native full-fledged marketing automation features.

However, Capsule integrates with tools like Transpond to provide this functionality.

Close integrates with marketing automation platforms like HubSpot to pass leads and customer data seamlessly.

Customer Support

Both platforms offer customer support.

Capsule CRM offers email support and a help center. Close CRM provides email and chat support.

They also have a learning center with resources.

Both provide adequate support, but Close may offer more readily available assistance.

What to Look for When Choosing the Best CRM For Small Business?

Here are some key considerations when choosing between Capsule CRM and Close CRM:

  • Team Size and Structure: Close CRM suits larger, dedicated sales teams better. Capsule CRM is a good fit for smaller businesses with simpler sales processes.
  • Budget: Capsule CRM is more budget-friendly, especially for startups. Close CRM is a more significant investment.
  • Sales Complexity: If your sales process involves many stages and touchpoints, Close CRM’s automation and reporting will be more valuable. For more straightforward sales, Capsule is often sufficient.
  • Integration Needs: Consider your other tools. Check if your must-have apps integrate seamlessly with your CRM choice.
  • Ease of Use vs. Power: Capsule CRM is known for its ease of use. Close CRM has more advanced features, but this comes with a steeper learning curve.
  • Mobile Access: If your team needs a strong mobile experience, carefully evaluate the mobile apps on both platforms.
  • Long-Term Goals: Think about your business’s future growth. Choose a CRM that can scale with your needs.

Final Verdict

Choosing between Capsule CRM and Close CRM depends on your specific needs.

Capsule CRM is an excellent choice for a small business looking for a simple, affordable CRM.

It’s easy to use and covers the basics well.

Close CRM is the better investment if you have a larger sales team and need powerful sales automation and reporting.

It’s more expensive, but its features are designed to boost sales performance.

We’ve tested both, and most small businesses are just starting.

Capsule CRM offers the best balance of features and affordability.

We hope this comparison has helped you make the right choice for your business!

Frequently Asked Questions

What are the key differences between Capsule and Close?

Capsule and Close serve distinctly different segments of the CRM market. The capsule is ideal for small businesses and startups. It focuses on core CRM functionalities like contact management. Close is a powerful CRM built for sales teams at small—to medium-sized companies. It emphasizes features like a predictive dialer and sales automation.

Which CRM is better for small businesses and startups?

Capsule CRM could be a great starting point for small businesses and startups that want to manage customer relationships and keep track of contacts. It’s simpler and more affordable. Close CRM might be overkill if you need the core CRM functionalities, like contact management and simple sales tracking. Capsule offers excellent value for money.

Does Capsule CRM offer a free trial?

Yes, Capsule CRM offers you a 14-day free trial. This allows you to test the CRM software and see if it fits your business before committing. Close also offers a trial, which is a good way to compare Capsule and Close.

Many CRM options exist, including Zoho CRM and HubSpot. To find the best CRM software, it’s essential to compare Capsule and Close. Consider user reviews & ratings when making your choice. Our comparison 2025 article covers these differences.

Which CRM is better for sales teams wanting to increase sales?

If you want to streamline their sales process and increase sales, Close makes Close a strong contender. Its calling features are integrated into the platform. It offers a range of integrations with other sales tools. It’s better for medium-sized businesses with dedicated sales teams. Close’s powerful CRM features, like sales automation, can make all the difference.

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