⚡ Quick Verdict:
- Pricing: Capsule CRM runs $0 to $36 per user per month. Thryv starts at $244/month for Marketing Center.
- Best for: Capsule for contact management and sales pipeline work. Thryv for local service businesses that need a website, booking, and invoices in one dashboard.
- Key difference: Capsule is a focused CRM system. Thryv software bundles CRM with marketing, payments, and a website builder.
- Our pick: Capsule CRM for most small businesses, based on its 4.0 rating and free plan.
Capsule CRM and Thryv both promise to help you manage customer relationships.
They are not really built for the same buyer.
Capsule is CRM software for teams that live in a sales pipeline.
Thryv is an all-in-one platform for local service businesses.
One costs $18 per user. The other starts in the hundreds.
Here is how to pick the right CRM solution for your business.
Overview
This Capsule CRM vs Thryv comparison covers pricing, key features, and ease of use.
It also breaks down which businesses each tool actually fits.
Our writer spent hands-on time inside Thryv directly.
Notes on Capsule come from its documentation, pricing details, and G2 reviews.
By the end, you will know which CRM system fits your sales process.
What is Capsule CRM?
Capsule CRM is a cloud-based customer relationship management platform for small to medium businesses.
It centralizes contact records, notes, emails, and social profiles in one place.
The idea is powerful simplicity, not a wall of advanced features.
You get contact management, a sales pipeline, task tracking, and project boards.
Most teams can set up a Capsule account without an admin.
That makes it a fit for startups and small businesses on a budget.
🏆 Winner: Capsule CRM
A simple CRM system for keeping track of customers and deals. The free version covers 250 contacts and 2 users.
Capsule CRM Pricing
Here is what Capsule CRM cost looks like in 2026.
| Plan | Price | Best For |
|---|---|---|
| Free | $0 | Solo users testing core features |
| Starter | $18/user/month | Small teams tracking customer data |
| Growth | $36/user/month | Multiple sales pipelines and workflow automations |
Pricing verified August 2026.
Free trial: Yes. Capsule offers a 14-day trial of its paid plans with no card required, and the free version has no time limit.
Money-back guarantee: None advertised. You can downgrade back to the free plan at any time instead.
📌 Note: The free version covers 250 contacts, 2 users, and 50MB of storage. It does not include reporting features, so you cannot generate reports until you move to a paid plan.
⚠️ Pricing conflict: Our research notes list five paid tiers, including Advanced at $60 and Ultimate at $75 per user per month, plus a discount of up to 15% when billed annually. Our verified data shows three plans at $0, $18, and $36. Check the Capsule pricing page before you pay annually.
Key Benefits of Capsule CRM
Here is what makes Capsule worth a look:
- Contact management done right: Every person and company gets a 360-degree record. Notes, calls, files, and social profiles sit on one screen.
- Multiple sales pipelines: You can build custom sales pipelines for each sales cycle. Sales opportunities move through stages you define.
- Project boards: Won deals flow into project management boards. That keeps delivery work tied to the deal that paid for it.
- Workflow automations: Tracks give you templated task lists for repeatable business processes. Higher tiers add multi-step automation.
- Google Workspace and Microsoft 365: Add contacts from Gmail and see events inside Capsule. Sync runs one way, so changes in Capsule do not push back.
- Premium integrations: Over 60 native connections cover Xero, QuickBooks, and Mailchimp. Zapier adds more than 1,000 other integrations.
- Email marketing built in: The Transpond integration handles marketing campaigns without a second login.
What Our Team Noticed
Note: We have not had extended hands-on time inside a Capsule account yet. The points above come from published documentation, pricing details, and G2 reviews.
According to G2 reviews, contact management and the sales pipeline are the two features praised most often. The mobile app is described as useful for tasks on the go, though reviewers say it could be better. Support runs through email, and some reviewers ask for live chat.
Capsule CRM Pros & Cons
✅ Pros
- Free version covers 250 contacts and 2 users
- Clean, user friendly design that needs almost no training
- Starter plan costs $18 per user per month
- Over 60 native integrations, plus Zapier for custom links
- Project boards connect won deals to delivery work
❌ Cons
- The free version has no reporting functionality
- Email tracking asks you to BCC a special address
- Fewer advanced features than larger CRM providers
- Support is email only, with no live chat option
What is Thryv?
Thryv is customer relationship management and reputation software for small businesses.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
It began as a conglomerate of Yellow Pages companies and now employs more than 2,400 employees.
The company operates in 48 states and supports over 50,000 local businesses.
Thryv software helps owners reach more customers, stay organized, and get paid faster.
You manage workflows, teams, and client interactions from any location.
This walkthrough shows how the platform looks in daily use.
Thryv
An all-in-one platform for local service businesses. Website builder, booking, invoices, and CRM sit in one dashboard.
Thryv Pricing
Thryv sells packages rather than simple per user seats.
| Plan | Price | Best For |
|---|---|---|
| Marketing Center | $255/month | Local listings, SEO, and marketing campaigns |
| Keap | $299/month | Sales and marketing automation for growing teams |
Pricing verified August 2026.
Free trial: Thryv advertises a free plan with limited features. Full Business Center and Marketing Center access is quoted by a sales rep.
Money-back guarantee: None published. Contract terms and cancellation rules are handled by your account manager.
📌 Note: Thryv packages bundle software and services. Website hosting, listing sync, and support are folded into the monthly fee.
⚠️ Pricing conflict: Our research notes say Thryv pricing starts at $20.00 per user per month with a one time onboarding fee of $250. Our verified data shows Marketing Center at $244/month and Keap at $299/month. Ask for written pricing details before you sign.
Key Benefits of Thryv
Here is where Thryv earns its price tag:
- Thryv Command Center: A unified inbox pulls email, SMS, social messages, and web chats together. You respond to every customer from one screen.
- Online booking: Clients book appointments 24/7. Typical users report a 61% increase in bookings.
- Client portal estimates: Customers schedule visits, sign documents, and make payments in a secure portal.
- Enhanced local listings: Business information syncs across 50+ listing sites. Reviews are gathered in one place.
- SMS marketing messages: Trigger-based email and text campaigns send personalized offers automatically.
- ThryvPay and invoices: Digital document signing and an online payment processor help service businesses get paid faster.
- Website builder: You get a professional site plus 24/7 support from the Thryv team.
What Our Team Noticed
Our writer signed up for Thryv and worked through setup, booking, and invoicing. Here is what stood out from that hands-on time:
Thryv Pros & Cons
✅ Pros
- Website, booking, payments, and CRM in one dashboard
- Owners save an average of 20 hours per week on admin work
- The AI Response Tool drafts replies to reviews quickly
- 24/7 support and TeamChat for internal messages
❌ Cons
- Package pricing starts far above most CRM tools
- Onboarding fees and contract terms are quoted by phone
- Sales pipeline depth is thinner than a dedicated CRM system
- Its 2.6 rating reflects billing and cancellation complaints
Feature Comparison
These two products overlap less than the category name suggests. Below are ten areas where the gap between them shows up in daily work.
| Feature | Capsule CRM | Thryv |
|---|---|---|
| Starting Price | $18/user/month | $244/month |
| Free Plan | ✅ | ❌ |
| Multiple Sales Pipelines | ✅ | ❌ |
| Custom Fields | ✅ | ✅ |
| Website Builder | ❌ | ✅ |
| Appointments and Payments | ❌ | ✅ |
| Online Reputation Management | ❌ | ✅ |
| Google Workspace Sync | ✅ | ❌ |
| Best For | Sales teams tracking deals | Local service businesses |
1. Contact Management and Customer Data
Capsule CRM: Contact records hold notes, emails, files, and social profiles in one view. Everything a team needs to understand a client sits on a single screen. That centralized customer data is the core of the product.
Thryv: Client records live in Thryv Business Center alongside appointments and invoices. TeamChat keeps internal messages between other team members out of customer threads. The focus is service history rather than deal history.
2. Sales Pipeline and Lead Management
Capsule CRM: You can build multiple sales pipelines with your own stages. Sales opportunities carry a value, an owner, and a close date. Lead management follows the shape of your sales cycle instead of a fixed template.
Thryv: Market Builder aims at lead generation from local search rather than pipeline stages. New leads arrive from listings, web chat, and calls. Deal tracking exists, but it is thinner than a dedicated CRM system.
3. Task Tracking and Getting Paid Faster
Capsule CRM: Tasks link to a person, a deal, or a project board. Tracks turn repeatable business processes like onboarding into templated checklists. Calendar sync with Outlook and Gmail keeps deadlines visible.
Thryv: Work after the sale is the strong point here. Estimates, digital document signing, and ThryvPay invoices sit in the same flow as appointments. That is how owners stay organized and get paid faster.
4. Email Marketing and Marketing Campaigns
Capsule CRM: The Transpond integration adds email marketing inside the CRM. You can run marketing campaigns against saved contact lists. Mailchimp remains available if your sales and marketing stack already uses it.
Thryv: Marketing automation covers email plus SMS marketing messages triggered by customer actions. Social posts are scheduled from the same place. This is broader than what Capsule offers out of the box.
5. Reporting Tools and Analytics
Capsule CRM: The sales dashboard shows conversion rates, pipeline health, and revenue forecasting. You can generate reports on activity and performance from paid tiers upward. Reporting features are missing from the free version.
Thryv: Campaign analytics measure which ads, listings, and messages bring calls. Reporting tools lean toward marketing return rather than deal forecasting. That fits owners who buy leads and want to see the payback.
6. Integrations and Add Ons
Capsule CRM: Over 60 native connections cover Xero, QuickBooks, and Mailchimp. Zapier and Automate.io open more than 1,000 other integrations. Google Workspace, once branded G Suite, connects for contacts and calendar.
Thryv: The suite is closed by design, so most tools you need are already inside it. Website analytics track visitors without a third-party script. Fewer add ons means less setup, but also less freedom.
⚠️ Warning: Capsule syncs one way with Google Workspace and Microsoft 365. Updates made in Capsule do not push back into those services, so full integration is not what you get.
7. Ease of Use and Everyday Workflow
Capsule CRM: The interface is intuitive enough that new users rarely need training. G2 reviews describe it as clean and quick to learn. Teams get moving without a dedicated administrator.
Thryv: There is more to learn because the platform does more. The AI Response Tool drafts replies to reviews, which cuts a slow daily chore. Onboarding is guided, and 24/7 support answers setup questions.
8. Mobile Access and Online Presence
Capsule CRM: iOS and Android apps cover contacts, tasks, and pipeline updates. G2 reviews call the mobile app handy but ask for polish. There is no reputation or listings feature at all.
Thryv: Online reputation management is a headline feature. Business details sync across 50+ sites and reviews land in one queue. For a shop that depends on local search, that matters more than pipeline depth.
9. Customization and Extra Services
Capsule CRM: Custom fields, tags, and custom pipelines shape the CRM around your business. Project boards extend account management past the closed deal. Everything is self-serve.
Thryv: SEO services are sold as done-for-you work, not just software. An account manager handles listings, keywords, and site changes. You buy outcomes and give up some hands-on control.
10. Pricing & Cost
Here are both price lists side by side.
| Plan Level | Capsule CRM | Thryv |
|---|---|---|
| Free | $0 | ❌ |
| Entry paid plan | Starter: $18/user/month | Marketing Center: $244/month |
| Higher tier | Growth: $36/user/month | Keap: $299/month |
Capsule CRM: A three-person team on Starter pays $54 a month. Cost scales with headcount, so a large team gets expensive. For small businesses under ten seats, it stays cheap.
Thryv: The $244 monthly fee is flat, not per user. That price includes services a CRM does not provide, like a website and listing sync. Compared against agency fees, the math looks different than a straight software comparison.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| A free plan to start | Capsule CRM | 250 contacts at no cost |
| Multiple sales pipelines | Capsule CRM | Custom stages per sales cycle |
| A website and booking | Thryv | Builder and calendar included |
| Review and listing control | Thryv | Syncs across 50+ sites |
| Low cost per user | Capsule CRM | $18 per user per month |
| Beginner-friendly setup | Capsule CRM | Little training needed |
💰 Your Budget
Capsule costs less than a single Thryv package until you pass roughly thirteen seats. If cash is tight, the free version buys you time to test the workflow.
🔌 Your Tech Stack
Already running Xero, Mailchimp, and Google Workspace? You can use Capsule alongside them, while Thryv expects to replace several of those tools.
📞 How You Win Work
If deals come from outbound calls and referrals, a pipeline tool wins. If they come from local search and phone enquiries, Thryv’s listings and booking do more.
🎓 Your Experience Level
Capsule is easier for a first CRM because there is less to configure. Thryv gives you an account manager, which suits owners who would rather delegate the technology.
🆓 Free Trials and Demos
Test Capsule yourself with real customer data before you pay annually. Thryv runs a guided demo, so book time when you can ask about contracts and the onboarding fee.
🛟 Support Options
Capsule answers by email and has no help desk chat, which frustrates some reviewers. Thryv offers 24/7 support and staffed onboarding as part of the package.
🔐 Data and Security
Both platforms host your data in the cloud with role-based access for employees. Ask each vendor about export rights and security documentation before migrating records.
Switching Guide
Already using one of these? Here is what changes if you move.
🔄 Switching from Capsule CRM to Thryv?
✅ What you’ll gain:
- A website builder and hosted professional site
- Online booking, estimates, and ThryvPay invoices
- Listing sync and review replies in one dashboard
❌ What you’ll lose:
- The free plan and low per-seat pricing
- Multiple custom sales pipelines and project boards
- Sixty-plus native integrations and Zapier links
📋 How to switch:
- Export contacts, notes, and open opportunities to CSV
- Book a Thryv demo and confirm contract terms in writing
- Let onboarding import your records and rebuild your calendar
🔄 Switching from Thryv to Capsule CRM?
✅ What you’ll gain:
- A far lower monthly bill for a small team
- Deeper pipeline stages, custom fields, and tags
- Freedom to pick your own accounting and email tools
❌ What you’ll lose:
- Website hosting, SEO services, and listing management
- Client portal booking, payments, and document signing
- 24/7 support and a named account manager
📋 How to switch:
- Download contacts, invoices, and documents from Thryv
- Open a Capsule account and import the contact file
- Rebuild pipelines, then arrange website hosting elsewhere
What Our Review Didn’t Cover
This comparison looked at small businesses and lean sales teams. We did not measure call quality inside Thryv, test either mobile app against heavy field use, or price out custom SEO retainers. Non profits, franchises, and regulated industries have needs we did not cover. There is no perfect CRM for every business, so treat these notes as a starting point.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Capsule CRM |
| 🚀 Contact and Pipeline Features | Capsule CRM |
| 📣 Marketing Automation | Thryv |
| 📊 Reporting Features | Capsule CRM |
| 👶 Ease of Use | Capsule CRM |
| 🔌 Integrations | Capsule CRM |
| 🌐 Online Presence and Booking | Thryv |
| 🏆 Overall Winner | Capsule CRM |
🏆 WINNER: CAPSULE CRM
Capsule CRM wins 5 out of 7 categories.
Best for: Contact management, sales pipeline tracking, and small businesses buying their first CRM software
Capsule CRM and Thryv sell to different rooms. Capsule is a focused CRM solution for teams that track deals and want clean customer records at $18 per user.
Thryv is a business operating system for local service companies. Booking, invoices, listings, and a site builder in one place can be worth real money to a plumber or a salon owner.
Thryv is a great tool if you want fewer vendors and less admin. But for pure CRM work, Capsule gives you more control for a fraction of the price. That is why it takes the win here.
More of Capsule CRM Compared
Here is how Capsule stacks up against other CRMs worth a look.
Capsule CRM wins on: Flat $18 seat pricing, faster setup with no admin, project boards for post-sale delivery
HubSpot wins on: A far bigger free tier, native marketing automation, and a much deeper app marketplace
Capsule CRM vs Pipedrive
Capsule CRM wins on: A genuine free plan, simpler contact records, and Tracks for repeatable checklists
Pipedrive wins on: Sharper pipeline forecasting, richer activity goals, and a stronger sales reporting suite
Capsule CRM wins on: Shorter learning curve, cleaner mobile apps, and no need for a certified partner
Zoho CRM wins on: Scripting and custom modules, a wider product suite, and cheaper entry seats
Capsule CRM vs Freshsales
Capsule CRM wins on: Predictable pricing, tidy contact records, and easier handover between other team members
Freshsales wins on: Built-in phone and chat, AI lead scoring, and tighter help desk ties through Freshworks
More of Thryv Compared
Thryv competes with other platforms built for local business owners.
Thryv wins on: Done-for-you listing sync, staffed onboarding, and 24/7 phone support for non-technical owners
GoHighLevel wins on: Agency reselling, deeper funnel building, and lower monthly cost for hands-on marketers
Thryv wins on: Website hosting, review management, and appointment booking for walk-in trades
Keap wins on: Multi-step campaign logic, sales pipeline automation, and a longer track record with coaches
Thryv vs ActiveCampaign
Thryv wins on: Payments, scheduling, and a client portal that ActiveCampaign simply does not include
ActiveCampaign wins on: Email deliverability, segmentation depth, and far cheaper entry pricing
Thryv wins on: Local search visibility, invoicing, and services bundled with the software
HubSpot wins on: Free entry point, reporting depth, and room to grow into a full revenue platform
Frequently Asked Questions
What is Capsule CRM used for?
It stores contact records, tracks sales opportunities through pipeline stages, and manages tasks. Small businesses use it to keep customer interactions and follow-ups in one place.
How much does Capsule CRM cost?
The free version costs $0. Starter is $18 per user per month and Growth is $36 per user per month, verified August 2026.
Is Thryv a CRM?
Yes, but it is more than that. Thryv bundles customer relationship management with a website builder, booking, invoicing, and listing management for local service businesses.
Is Thryv part of Yellow Pages?
Thryv Holdings grew out of a group of Yellow Pages directory companies. It now sells software and marketing services from its Dallas, Texas headquarters.
Which is the best CRM software for a small business?
For deal tracking on a budget, Capsule wins this comparison at $18 per seat. Choose Thryv only if you also need a site, bookings, and payments.
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