Clearbit Pricing 2026: What You Actually Pay

Is Clearbit Worth It?

★★★★★ 4.0/5

Quick Verdict: Clearbit is one of the best data enrichment tools for company-level data. It is now part of HubSpot and called Breeze Intelligence. The data is great. But it locks you into HubSpot, and the pricing is high.

✅ Best For:

Sales teams and marketing teams already using HubSpot who need strong company-level data.

❌ Skip If:

You don’t use HubSpot. You also want a free tier or clear, low-cost plans.

📊 Database Size	200M+ profiles	🎯 Best For	B2B sales and marketing teams
💰 Price	From $45/mo (plus HubSpot)	✅ Top Feature	Company data enrichment
🎁 Free Trial	No free tier	⚠️ Limitation	Needs HubSpot; credits expire

How I Tested Clearbit

Tired of chasing leads that go nowhere?

You build a list. Half the email addresses bounce. The phone numbers don’t work.

You just want clean data on potential customers.

Enter Clearbit.

In this review, I’ll show you how it worked after 60 days of real use.

Clearbit

Turn anonymous web traffic into real sales leads. Clearbit gives you deep company data and helps your sales team find target accounts fast. It now lives inside HubSpot as Breeze Intelligence.

TRY CLEARBIT NOW →

CLEARBIT TUTORIAL →

CLEARBIT ALTERNATIVES →

What is Clearbit?

Clearbit is a B2B data enrichment tool. It helps your sales and marketing teams find and understand prospects.

Think of it like a smart contact book for your business.

Here’s the simple version.

You give Clearbit one email address or a website. It gives you back rich data on that company.

Data enrichment turns a little bit of info into full company details. You learn employee count, industry, and revenue.

The tool also shows you the companies visiting your website. That helps you spot qualified leads early.

Unlike old data brokers, Clearbit gives you near real-time data points through a simple API.

Like rivals such as People Data Labs, it builds a huge database of business contacts.

You make a simple request and Clearbit returns the data fast.

Who Created Clearbit?

Alex MacCaw started Clearbit in 2015. He built it with Harlow Ward and Rob Holland.

The story is simple. Alex worked at Stripe and Twitter. He saw teams waste hours on manual research. So he built a tool to fix that.

Today, Clearbit has:

• Over 1,000 customers at its peak
• A database of 200M+ company and buyer profiles
• $38M in yearly revenue before the sale

The company was based in San Francisco.

HubSpot bought Clearbit in late 2023. It then became Breeze Intelligence. So Clearbit is now tied closely to HubSpot.

Top Benefits of Clearbit

Clearbit offers a lot for the right team. Here’s what you actually get when you use it:

• Clean Company Data: You get accurate company-level data. This works best for large U.S. B2B brands.
• Spot Hot Leads: Clearbit shows you website visitors and companies visiting your site. You reach out while interest is high.
• Faster Sign-Ups: Form shortening fills in fields for users. Shorter forms mean more sign-ups and more qualified leads.
• Better Targeting: You build a clear ideal customer profile. Then you focus your sales effort on the right target accounts.
• Time Saved: The Clearbit enrichment process runs on its own. Your sales team stops doing boring manual research.
• Smarter Marketing: Marketing teams get valuable insights about web traffic. You use them to plan better advertising.

Best Clearbit Features

Here are the standout features that make Clearbit worth a look.

1. Data for Leads, Contacts and Accounts

This is the core of Clearbit’s data engine.

You get firmographics like company size, revenue, and tech stack. You also get person data like name, title, role, and LinkedIn handle.

The Enrichment API takes an email address or URL. It returns full details on the company and the person.

This gives your sales teams the data points they need to start smart conversations.

2. Score and Route Instantly

Not every lead is worth the same.

Clearbit scores leads based on fit. It checks things like business size, company headcount, and employee count.

Then it sends the best leads to the right rep. This routing happens fast.

Your team spends time on leads that match your ideal customer profile. That means more closed deals.

3. Identify Hidden Intent

This feature uses intent data.

Clearbit Reveal puts a small script on your website. It spots companies visiting your pages by IP match.

It then shows you the company name, industry, location, and revenue. You also see the pages they viewed.

This turns your monthly web traffic into real sales intelligence. It is great for B2B teams who want timely outreach.

https://fahimai.com/wp-content/uploads/2024/09/Reveal-buying-intent-with-Clearbit.png,

4. Form Shortening

Long forms scare people away.

Form shortening fixes this. It hides fields and fills them in for you using known data.

A user types their email. Clearbit fills the rest behind the scenes.

This reduces friction during sign-ups. The result is a higher conversion rate and more leads.

5. Database Enrichment

Your CRM gets messy over time.

Clearbit’s enrichment cleans it up. It fills gaps and updates old records on its own.

Database enrichment keeps your contacts and accounts fresh. You stop emailing people who left their company.

This is one of the strongest parts of Clearbit’s data offering.

You can also add additional features as your needs grow.

That high demand for clean data is what drives steady growth for sales teams.

6. Clearbit Connect Email Extension

Clearbit Connect was a free email extension.

It let you find verified emails right inside Gmail. You could pull up company details without leaving your inbox.

This tool was a fan favorite for quick contact creation.

Clearbit Pricing

Clearbit’s pricing changed a lot after the HubSpot deal.

There is no standalone product now. To use Clearbit, you need a paid HubSpot plan plus Breeze Intelligence credits.

Free trial: No free tier. All free Clearbit tools were shut down in 2024.

Money-back guarantee: No. Credits reset every 30 days with no rollover.

📌 Note: The prices above are for credits only. You must also pay for HubSpot. That can run from $20/mo to over $800/mo.

Clearbit’s pricing depends on a few things. It depends on your database size, monthly web traffic, and contact creation. As these grow, the cost grows too.

Is Clearbit Worth the Price?

The data is strong. But the actual prices are high for what you get now.

You pay HubSpot prices for what used to be a cheaper standalone tool.

You’ll save money if: You already pay for HubSpot and want native data enrichment.

You might overpay if: You use another CRM or only need limited credits each month.

Can You Trust Clearbit?

Trust matters with any data tool. Here’s what you should know.

Data source: Clearbit’s data comes from public web crawling and its own index. It also blends in partner data.

Accuracy: Company-level data is strong. Users praise it for large U.S. B2B brands.

Company owner: HubSpot now owns Clearbit. That brings stability but also lock-in.

My take: You can trust the company data. Just double-check contact-level fields, since those can be stale.

Clearbit Pros and Cons

✅ What I Liked

❌ What Could Be Better

Is Clearbit Right for You?

✅ Clearbit is PERFECT for you if:

• You already use HubSpot every day
• You need strong company-level data and insights
• You run B2B sales or marketing teams
• You want to see website visitors and target accounts

❌ Skip Clearbit if:

• You need a free tier or transparent pricing
• You use a different CRM like Salesforce
• You mostly need fresh phone numbers and verified emails

My recommendation:

If you live in HubSpot, Clearbit is a smart add-on. The data enrichment is worth it. If you don’t, check the alternatives below first.

Clearbit vs Alternatives

How does Clearbit stack up? Here’s the competitive landscape.

Quick picks:

• Best overall: Apollo — huge database and a free tier to start.
• Best budget option: Instantly — cheap and great for cold email.
• Best for beginners: Uplead — simple and clean with verified data.
• Best for big teams: ZoomInfo — deep sales intelligence at the company level.

🎯 Clearbit Alternatives

Looking for Clearbit alternatives? Here are the top options.

• 👶 Kaspr: Easy LinkedIn tool to grab contacts and phone numbers in seconds.
• 🏢 ZoomInfo: A giant database for large teams that need deep sales intelligence.
• 💰 Instantly: Budget-friendly cold email tool with built-in warm-up.
• 🌟 Apollo: All-in-one platform with a free tier and a massive B2B database.
• ⚡ Reply IO: Fast outreach automation to reach more potential customers.
• 🧠 Leadswift: Smart local lead finder for agencies chasing new business.
• 🔧 Leadfuze: Build lead lists by role, so you reach the right contacts.
• 🚀 Uplead: Clean, verified emails with a strong accuracy promise.

⚔️ Clearbit Compared

Here’s how Clearbit stacks up against each competitor.

• Clearbit vs Kaspr: Clearbit wins on company data. Kaspr wins on quick phone numbers.
• Clearbit vs ZoomInfo: ZoomInfo has more contacts. Clearbit is cleaner inside HubSpot.
• Clearbit vs Instantly: Clearbit gives data. Instantly sends the cold emails.
• Clearbit vs Apollo: Apollo offers more features and a free tier. Clearbit has richer firmographics.
• Clearbit vs Reply IO: Clearbit finds the data. Reply IO runs the outreach.
• Clearbit vs Leadswift: Clearbit is global B2B. Leadswift is best for local leads.
• Clearbit vs Leadfuze: Leadfuze builds lists by role. Clearbit enriches what you have.
• Clearbit vs Uplead: Uplead wins on verified emails. Clearbit wins on company-level depth.

My Experience with Clearbit

Here’s what actually happened when I used Clearbit.

The project: I helped a B2B client clean their CRM and chase warm website visitors.

Timeline: I used Clearbit for 60 days straight.

I’ll be honest. I was skeptical at first. The contact data felt hit or miss.

But the company data blew me away. The visitor dashboard showed real companies visiting our site every day.

What surprised me: Form shortening lifted sign-ups fast. That was an easy win.

What frustrated me: Some phone numbers were old. I had to verify them by hand.

Would I use it again? Yes, but only for a client who already runs HubSpot.

Final Thoughts

Get Clearbit if: You use HubSpot and want top company data and insights.

Skip Clearbit if: You want a free tier, low cost, or a different CRM.

My verdict: Clearbit’s enrichment is still one of the best for company data. The HubSpot lock-in and high cost hold it back.

Most Clearbit reviews agree on one thing. The company data is excellent.

After 60 days, I trust its company data. I just wish the contact data and pricing were better.

Clearbit is best for HubSpot teams, not for solo users on a budget.

Rating: 4.0/5

Frequently Asked Questions

How much does Clearbit cost per month?

Clearbit charges from $45/mo for 100 credits. But you also need a paid HubSpot plan. Total cost can climb much higher with more credits.

What is Clearbit good for?

Clearbit is good for B2B data enrichment. It gives sales teams clean company data. It also shows which businesses visit your website.

How does Clearbit get their data?

Clearbit’s data comes from public web crawling and its own index. It builds firmographics from millions of data points each month.

Does Clearbit have a free tier?

No. All free Clearbit tools, including Clearbit Connect, were shut down in 2024. You now need a paid HubSpot plan to access it.

Who is the owner of Clearbit?

HubSpot owns Clearbit. It bought the company in late 2023 and rebranded it as Breeze Intelligence. Clearbit was founded by Alex MacCaw.