ClickFunnels vs Folk: Which CRM Tool Wins in 2025?

by | Last updated Mar 4, 2025

Winner
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8.5
Runner Up
folk
7.5
  • Masseges and Sequences
  • Dashboards
  • Team Collaboration
  • Pipeline Management
  • Integration
  • Free plan available
  • Paid Plans from $20/month
Fahim AI 4 3

Ever feel lost trying to pick the right tool for your online business?

You’re not alone. Figuring out if ClickFunnels vs Folk is better can be super confusing.

Both promise to help you grow, but which one actually delivers?

Good news!

We’re breaking down ClickFunnels vs Folk in plain English.

Let’s dive in.

Overview

We’ve spent weeks diving deep into both ClickFunnels and Folk.

Our team rigorously tested each platform, building funnels, managing contacts, and analyzing data.

This hands-on experience allows for a truly informed comparison.

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Generate more leads & boost your sales with ClickFunnels. See how ClickFunnels can transform your business.

8.5out of 10

Pricing: It has a free plan. Paid plan starts at $81/month

Key Features:

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Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.

7.5out of 10

Pricing: It has a free plan. Paid plan starts at $20/month

Key Features:

  • Landing page builder
  • Sales funnel templates
  • A/B testing

What is ClickFunnels?

ClickFunnels helps you build sales funnels.

Think of it like a path for your customers. You guide them to buy your stuff. It’s all about making sales online.

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ClickFunnels
8.5

Build high-converting sales funnels without any coding. ClickFunnels gives you the tools and templates to succeed. See how easy it can be to transform your business.

Key Benefits

  • Drag-and-drop builder: Easily create high-converting pages without any coding.
  • Pre-built templates: Get a head start with proven funnel designs for various industries.
  • A/B testing: Optimize your funnels for maximum conversions.
  • Email marketing integrations: Connect with your audience and nurture leads.
  • Affiliate management tools: Build your army of promoters to boost sales.

Pricing

ClickFunnels has a simple pricing structure with two main plans:

  • Startup: $81/month – Includes 3 Brand Workspaces, 3 Team Members, Unlimited Funnels, Unlimited Courses.
  • Platinum: $248/month -Includes 10 Brand Workspaces, 10 Team Members, Unlimited Funnels, Unlimited Courses, and Unlimited Contacts.
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Pros

  • Intuitive interface.
  • Great funnel templates.
  • Effective sales tools.
  • Strong community support.
  • Boosts conversion rates.

Cons

  • Can be expensive.
  • Limited design flexibility.
  • No built-in CRM.

What is Folk?

Folk is a modern CRM. It’s built for teams.

It helps you manage contacts. It’s easy to use. It’s all about collaboration.

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Folk
7.5

Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.

Key Benefits

  • Organize up to 5000 contacts in one place.
  • Share contact lists with up to 10 team members.
  • Send personalized emails to 250 contacts per day.
  • Integrate with over 1000 apps via Zapier.
  • Create 5 custom contact fields.

Pricing

Folk’s basic plan starts at $20 per user per month.

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  • Standard: $20/month
  • Premium: $40/month
  • Custom: $80/month

Pros

  • It’s super easy to learn.
  • Team collaboration is seamless.
  • The interface is clean and modern.
  • Integrations are very helpful.
  • It organizes contacts very well.

Cons

  • Limited advanced marketing tools.
  • Reporting features are basic.
  • Some features require upgrades.

Feature Comparison

Let’s see how ClickFunnels and Folk stack up.

We’ll break down key features

This will help you decide which tool fits your business needs.

Page Builder

ClickFunnels shines with its drag-and-drop page builder.

You can quickly create landing pages and sales funnels.

Folk’s focus is on contact management.

It does not have a dedicated page builder. ClickFunnels is better for marketing pages.

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Email Marketing

Both offer email marketing features.

ClickFunnels has built-in automation. Folk integrates with email platforms

ClickFunnels gives more control over marketing campaigns. Folk focuses on individual outreach.

E-commerce

ClickFunnels is built for e-commerce.

You can sell products and subscriptions. Folk is not an e-commerce platform. 

ClickFunnels handles payments and orders. Folk is designed for contact relationships.

Affiliate Management

ClickFunnels has an affiliate management system.

You can track and pay affiliates. Folk does not have this feature. 

If you want an affiliate program, ClickFunnels is the better choice.

Integrations

Both platforms integrate with other tools.

ClickFunnels connects with many marketing apps. Folk seamlessly integrates with tools like Google Suite. 

ClickFunnels has a broader range of marketing integrations. Folk has strong productivity integrations.

Shopify Integration

ClickFunnels integrates with Shopify.

This allows you to sell Shopify products through funnels. Folk does not have direct Shopify integration.

If you use Shopify, ClickFunnels offers more marketing options.

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Contact Management

Folk excels at contact management.

It organizes contacts and tracks interactions.

ClickFunnels manages contacts within sales funnels.

Folk is more robust for managing relationships. ClickFunnels is more robust for managing sales.

What to Look For When Choosing a CRM Tool?

  • Specific Business Needs: Don’t get swayed by flashy features. Really dig deep. What are your exact challenges? 
  • Scalability: Can the CRM grow with you? Think beyond your current size. Will it handle increased data, more users, and expanding workflows? 
  • Integration Capabilities: Does the CRM play well with your existing tools? Check for integrations with your email, calendar, marketing automation, and other crucial software
  • Customer Support: How responsive and helpful is their support team? Issues will arise. Quick, reliable support can minimize downtime and frustration. 
  • Training Resources: Does the provider offer comprehensive training? Easy onboarding is crucial for user adoption. 
  • Data Security: Ensure the CRM has robust security measures to protect your customer data. Check for features like data encryption, access controls, and compliance certifications. Your customers’ trust depends on it.

Final Verdict (Our Pick)

After thorough testing, we lean towards ClickFunnels for businesses focused on sales funnels and e-commerce.

Its robust page builder, integrated e-commerce features, and affiliate management give it a clear edge.

Folk excels at contact management and team collaboration, making it ideal for those prioritizing relationship building.

However, for a comprehensive sales and marketing tool, ClickFunnels delivers.

We’ve seen firsthand how these tools perform; our experience guides this recommendation.

If your primary goal is to drive sales, ClickFunnels is the stronger choice.

Frequently Asked Questions

Is ClickFunnels better than Folk for e-commerce?

ClickFunnels is designed for e-commerce. It offers features like shopping carts and payment processing. Folk is a contact management tool. If you’re selling products online, ClickFunnels is the superior choice.

Can Folk integrate with my email marketing software?

Yes, Folk seamlessly integrates with many email marketing tools. You can connect it via Zapier. This allows you to sync contacts and automate email campaigns.

Does ClickFunnels have a page builder?

Yes, ClickFunnels has a powerful drag-and-drop page builder. You can create landing pages, sales funnels, and membership sites. It’s designed for marketing and sales.

Which platform is better for managing affiliate programs?

ClickFunnels has built-in affiliate management. You can track affiliate sales and payments. Folk does not offer this feature. If you want to run an affiliate program, ClickFunnels is better.

Is Folk a good CRM for team collaboration?

Yes, Folk is excellent for team collaboration. It allows you to share contact lists and track interactions. It’s designed to help teams work together effectively.

Fahim Joharder

Fahim Joharder

Author

A tech enthusiast and writer with a passion for AI and software innovations. He simplifies complex topics to help readers stay ahead in the digital world.

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