ClickFunnels vs Nimble CRM: Which CRM Wins in 2025?

by | Last updated Mar 4, 2025

Winner
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9.0
Runner Up
nimble
8.0
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Picking the right software for your business can feel like a headache, right?

You need something that helps you sell stuff and keep track of customers.

But, how do you choose between ClickFunnels vs Nimble CRM?

We’re going to break down ClickFunnels vs Nimble CRM in simple terms.

We’ll look at what each one does best so you can decide which one actually wins for your business.

Overview

We’ve rolled up our sleeves and put ClickFunnels and Nimble CRM through their paces.

We signed up, built campaigns, managed contacts, and explored every nook and cranny to give you a real, hands-on comparison.

CTA 2 1 1

Build high-converting sales funnels without any coding. ClickFunnels gives you the tools and templates to succeed.

9out of 10

Pricing: It has a free plan. Paid plan starts at $81/month

Key Features:

Nimble CTA

Overwhelmed by your contacts? Nimble CRM helps you stay organized and build stronger relationships. Explore the difference!

8out of 10

Pricing: Free plan available. Paid plan starts at $24.90/month.

Key Features:

What is ClickFunnels?

Think of ClickFunnels as your all-in-one sales and marketing toolbox.

It helps you build sales funnels.

These funnels guide customers to buy your products. Easy, right?

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ClickFunnels
9.0

Build high-converting sales funnels without any coding. ClickFunnels gives you the tools and templates to succeed. See how easy it can be to transform your business.

Key Benefits

Pricing

ClickFunnels has a simple pricing structure with two main plans:

  • Startup: $81/month – Includes 3 Brand Workspaces, 3 Team Members, Unlimited Funnels, Unlimited Courses.
  • Platinum: $248/month -Includes 10 Brand Workspaces, 10 Team Members, Unlimited Funnels, Unlimited Courses, and Unlimited Contacts.
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Pros

Cons

  • Can be expensive.
  • Limited design flexibility.
  • No built-in CRM.

What is Nimble CRM?

Nimble CRM is all about relationships.

It focuses on social selling, pulls contacts from many sources, helps you stay connected, and is excellent for social media users.

Nimble CTA
Nimble
8.0

See how Nimble CRM can boost your sales by 30% in 2025. Unlock the power of unified relationship management, social and business data, and streamlined contact management.

Key Benefits

  • Unified contact management: Access a 360-degree view of your contacts, including social media interactions and deal history.
  • Intelligent social listening: Stay informed about your customers and industry trends with real-time social media monitoring.
  • Relationship-building tools: Nurture relationships with personalized outreach and automated follow-ups.
  • Seamless integrations: Connect Nimble with over 200 popular business apps like Gmail and Outlook.

Pricing

Nimble keeps it simple with one affordable plan:

  • Monthly: $29.90 per month, 25,000 Contact Records, 2GB/Seat Storage, Nimble Prospector.
Nimble CRM pricing

Pros

Cons

Feature Comparison

Let’s dive into the core differences.

We’ll break down the key features, showing where each platform shines and where it might fall short for your specific business needs.

Workflow Automation

  • ClickFunnels: Focuses on sales funnel workflows. It’s built to guide customers through a step-by-step sales process. If your main concern is setting up sales funnels, ClickFunnels is effective.
  • Nimble CRM: Prioritizes relationship management workflows. It helps you track interactions and manage leads. It’s more about organizing your contacts and keeping track of communications.
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Email Marketing

  • ClickFunnels: Has basic email capabilities within its funnels. It’s good for automated follow-ups within a sales process. However, you likely need integrations with tools like ActiveCampaign or Keap for advanced email marketing.
  • Nimble CRM: This offers robust email tracking and contact management. It’s better for personalized outreach. Integration with other platforms, like Hubspot, is also available.

Marketing Automation

  • ClickFunnels: This tool Excels at automating sales funnels. It’s designed to automate the sales process, not necessarily broader marketing automation.
  • Nimble CRM: Provides automation for contact management and follow-ups. It helps automate tasks related to building and maintaining relationships.

CRM and Contact Management

  • ClickFunnels: Primarily a sales funnel builder, not a full-fledged CRM. Contact management is limited.
  • Nimble CRM: Is a dedicated CRM. It offers comprehensive contact management, tracking interactions, and building relationships.

E-commerce functionality

Lead Scoring

  • ClickFunnels: Does not have built-in lead scoring.
  • Nimble CRM: Offers lead scoring to help you prioritize leads based on their engagement and potential value.
Nimble Top Benefits

Integrations

  • ClickFunnels: This integrates with various email marketing tools and payment gateways. But often, if you need deeper CRM, you will integrate with platforms like Hubspot or Keap.
  • Nimble CRM: Integrates with a wide range of business tools, including social media, email, and other CRM platforms. It’s designed to connect with your existing workflow.

What to Look For When Choosing CRM Software?

  • Scalability: Can it grow with your business?
  • Customization: Does it fit your unique workflows?
  • Mobile Access: Is it accessible on the go?
  • Support: Does it offer reliable customer support?
  • Data Security: How well does it protect your data?
  • Reporting: Does it provide meaningful insights?
  • Industry-Specific Features: Does it cater to your particular industry needs?
  • Training and Onboarding: Does the vendor provide adequate training resources?
  • Automation: Can it automate repetitive tasks to save time?
  • Collaboration: Does it facilitate team collaboration and communication?
  • Cost-Effectiveness: Does the pricing align with your budget and ROI?
  • Reviews and Testimonials: What are other users saying about their experience?
  • Future Updates: How often does the vendor release updates and new features?

Final Verdict: Our Pick

If you’re looking for a tool that balances sales and relationship building, Nimble CRM edges out ClickFunnels.

While ClickFunnels is a powerhouse for creating sales funnels, its CRM capabilities are limited.

Nimble CRM, on the other hand, offers a more comprehensive approach with strong contact management, lead scoring, and broad integrations.

We’ve extensively tested both platforms, analyzing their strengths and weaknesses.

Our hands-on experience allows us to confidently recommend Nimble CRM for businesses seeking a robust and versatile solution.

Trust our findings to guide your decision, and choose the best platform with your long-term goals.

Frequently Asked Questions

Is ClickFunnels or SugarCRM better for e-commerce?

ClickFunnels is generally better for direct e-commerce sales funnels. It’s designed to guide customers through a purchase. SugarCRM, while powerful, is more of a traditional CRM, focusing on customer relationships rather than direct sales funnels.

Can SugarCRM integrate with my existing email marketing tools?

Yes, SugarCRM offers extensive integration capabilities, allowing you to connect with popular email marketing platforms. This allows for streamlined communication and marketing automation alongside your CRM data.

Which is easier to use, ClickFunnels or SugarCRM?

ClickFunnels is often considered easier for beginners, especially for quickly setting up sales funnels. SugarCRM, with its advanced features, may have a steeper learning curve, but offers greater customization.

Does ClickFunnels offer lead scoring like SugarCRM?

No, ClickFunnels primarily focuses on sales funnels and does not have built-in lead scoring features. SugarCRM, on the other hand, provides robust lead scoring to prioritize leads based on various criteria.

Is SugarCRM or ClickFunnels better for managing long-term customer relationships?

SugarCRM is better for long-term customer relationship management. It’s a full-fledged CRM with tools for tracking interactions and building lasting relationships, while ClickFunnels is more focused on immediate sales conversions.

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