Ever feel lost trying to pick the right tool for your online business?
You need something that helps you sell but also keeps track of customers.
It’s tough, right?
You’ve heard of ClickFunnels vs Pipedrive, but which one is actually better?
Good news!
We’re going to break down ClickFunnels vs Pipedrive in a way that’s easy to understand.
By the end, you’ll know which CRM tool wins in 2025 for your specific needs.
Overview
We’ve rolled up our sleeves and put ClickFunnels and Pipedrive through their paces.
We tested their features, ease of use, and customer support to give you a real-world comparison.
It’s great for building sales funnels quickly. It has many templates to get you started fast.
Pricing: It has a free trial. The premium plan starts at $81/month.
Key Features:
- Visual sales pipelines
- Customizable reports
- Mobile app
Want a CRM that’s easy to use and helps you close more deals? Start your free Pipedrive today!
Pricing:Â It has a free trial. The premium plan starts at $14/month.
Key Features:
- Visual sales pipelines
- Customizable reports
- Mobile app
What is ClickFunnels
Think of ClickFunnels as your all-in-one sales and marketing toolbox.
It helps you build sales funnels.
These funnels guide customers to buy your products. Easy, right?
Also, explore our favorite ClickFunnels alternatives…
Our Take
It’s great for building sales funnels quickly. It has many templates to get you started fast.
Key Benefits
- Streamlined funnel creation.
- Provides a 14-day trial period.
- Extensive third-party integrations.
- Access to a diverse template library.
- Built-in A/B testing capabilities.
Pricing
- Launch: $81/month, 2 Team Members.
- Scale: $164/month, 5 Team Members.
- Optimize: $248/month, 10 team members.
- Dominate: $5,997/yr, 20 team members.
Pros
Cons
What is Pipedrive
Pipedrive is different. It’s a CRM, or Customer Relationship Management tool.
It helps you manage sales and customer interactions.
It’s great for tracking deals and staying organized.
Also, explore our favorite Pipedrive alternatives…
Our Take
Pipedrive is a solid choice for sales-focused businesses. It’s user friendly, visually appealing, & packed with helpful features. The only reason it doesn’t get a perfect 10 is that the lower-priced plans have some limitations.
Key Benefits
- Laser focus on sales: Pipedrive is built to help you close more deals.
- Visual pipeline management: See exactly where each deal stands.
- Powerful automation: Automate tasks like sending emails and scheduling appointments.
- 24/7 support: Get help whenever you need it.
Pricing
- Essential: $14/user/month.
- Advanced: $24/user/month.
- Professional: $49/user/month.
- Power: $59/user/month.
- Enterprise: $79/user/month.
Pros
Cons
Feature Comparison
This comparison evaluates ClickFunnels, a specialized funnel builder designed for high-conversion marketing.
Pipedrive CRM, a dedicated crm solutions tool built specifically for sales process management and efficiency.
This analysis will clarify which crm software is the better investment for lead generation versus managing all your sales data.
1. Core Platform Focus
- ClickFunnels: The primary focus is on maximizing conversions and immediate revenue through automated sales funnels. It is just a tool designed to quickly create landing pages and sales pages to generate paying customers. It is a sales tool, not a traditional CRM.
- Pipedrive CRM: The core focus is on sales process management. It is a dedicated crm software platform built for sales reps and sales managers to track deals, nurture potential customers, and manage all your sales data through a visual sales funnel.
2. Page and Funnel Creation
- ClickFunnels: Offers a powerful landing page builder with a drag & drop builder to create landing pages, sales pages, and the entire funnel. It includes clickfunnels features like the funnel builder to drive lead generation and optimize sales through high-conversion design.
- Pipedrive CRM: Does not include a page builder or landing page builder. While it helps sales reps manage the deals once leads are generated, users must rely on email marketing tools or third-party integrations to create landing pages and manage website visitors.
3. Sales Pipeline Management
- ClickFunnels: Provides a flow of steps (the entire funnel) to visually track website visitors and potential customers as they move toward the sale. Conversion metrics are key, allowing clickfunnels users to fine tune pages for maximum efficiency.
- Pipedrive CRM: Offers robust sales pipeline and sales processes management. Sales managers use customizable pipelines to track every stage of the sales cycle, supported by workflow automation to streamline repetitive tasks.
4. Financial and Transactional Tools
- ClickFunnels: Directly handles payments by providing checkout pages and securing credit card details. ClickFunnels pricing includes features necessary to instantly process transactions from paying customers.
- Pipedrive CRM: Does not process payments directly. It focuses on the pre-sale sales process. Payments and invoicing and payment processing require third party integrations.
5. Automation and Workflow
- ClickFunnels: Automation (automated sales funnels, clickfunnels email automation, email sequences) is limited to the conversion flow and basic email follow-up for potential customers.
- Pipedrive CRM: Provides extensive workflow automation to automate follow-up tasks, move deals through the sales funnel, and manage sales processes. It is designed to save sales reps time on repetitive administrative tasks.
6. Email Marketing Tools
- ClickFunnels: Includes basic email marketing tools to send email campaigns and email sequences to potential customers who opt in through opt in forms or purchase products.
- Pipedrive CRM: Integrates deeply with major email providers and includes features to track email opens and clicks directly within the deal view. Its focus is on personalized contact management and sales follow-up, not mass email campaigns.
7. Data Focus and Reporting
- ClickFunnels: The primary sales data focus is on conversion rates and revenue generated per step of the entire funnel. ClickFunnels analytics provides insights primarily related to page performance.
- Pipedrive CRM: Focuses on granular sales data related to sales cycle duration, deal outcomes, and individual sales reps performance. Sales managers use this data to make data-driven decisions.
8. Customization and Ecosystem
- ClickFunnels: Customization is primarily visual, allowing like minded entrepreneurs to customize landing pages and the flow of the entire funnel using the drag and drop builder. It requires third party integrations for CRM functions.
- Pipedrive CRM: Offers strong customization for the sales funnel, fields, and reporting. It provides robust crm tools and integrates seamlessly with thousands of other tools needed by sales reps.
9. Ideal Users and Investment
- ClickFunnels: Best for marketers and like minded entrepreneurs who need a dedicated sales tool to maximize conversions and sales opportunities for online courses or information products. It offers a free trial to help potential customers get started quickly.
- Pipedrive CRM: The best option for sales teams looking for a dedicated crm solutions platform to manage the sales process efficiently, track performance, and gain control over all your sales data. Pipedrive’s pipedrive cost is based per user and scales with the sales team.
What to Look For in a CRM Tool?
- Specific Business Needs: When evaluating a unified platform to run your business online, don’t get swayed by flashy features. Really dig deep into the core features. What are your exact challenges in optimizing your sales and marketing funnels and improving conversion rates?
- Scalability: Can the platform grow with your small businesses? Think beyond your current size. Will it handle increased data, more users, and expanding workflows for your online courses and successful marketing campaigns?
- Integration Capabilities: Does the platform keep all the data and tools you need under one roof, or does it play well with your existing ecosystem? Check for seamless marketing and sales automation integrations for things like lead magnets, online store sales, and your automated email marketing system.
- Customer Support: How responsive and helpful is their support team? Issues will arise, particularly with web design and complex web pages. Quick, reliable support can minimize downtime and frustration, making a difference in whether the Clickfunnels worth it question is answered positively.
- Training Resources: Does the provider offer comprehensive training and online course materials? Easy onboarding is crucial for user adoption of the website builder and its powerful drag and drop editor.
- Data Security: Ensure the platform has robust security measures to protect your customer data. Check for features like data encryption and compliance, especially when managing transactions from your online store or collecting leads via professionally designed templates.
- Pricing: Look beyond the monthly rate. Consider the true cost, including any premium features or the discount provided with annual billing.
Final Verdict
Choosing between ClickFunnels and Pipedrive depends on your goals.
ClickFunnels is the clear winner when creating automated sales funnels.
If managing customer relationships and sales pipelines is your priority, Pipedrive shines.
We’ve tested both extensively, and for businesses focused solely on sales funnels, ClickFunnels offers a more streamlined experience.
However, for comprehensive CRM and sales management, Pipedrive is the stronger choice.
Ultimately, your choice should align with your specific business needs.
We’ve broken down the key differences to help you make an informed decision.
More of ClickFunnels
Here’s a brief comparison of ClickFunnels with these software solutions:
- ClickFunnels vs GoHighLevel:Â While ClickFunnels excels at funnel building for entrepreneurs, GoHighLevel offers a broader, all-in-one marketing suite with advanced agency and CRM features, often including white-label solutions.
- ClickFunnels vs Pipedrive:Â ClickFunnels prioritizes high-converting sales funnels, whereas Pipedrive focuses on comprehensive sales pipeline management and CRM functionalities for various business needs.
- ClickFunnels vs Keap: ClickFunnels is a specialized sales funnel builder that offers templates and drag-and-drop tools. Keap, formerly Infusionsoft, provides a robust CRM with marketing and sales automation for small businesses.
- ClickFunnels vs ActiveCampaign:Â ClickFunnels focuses on sales funnels and landing pages, while ActiveCampaign is a powerful marketing automation platform with advanced email marketing and CRM capabilities.
- ClickFunnels vs HubSpot: ClickFunnels is ideal for creating sales funnels and is easy to use. HubSpot offers an extensive all-in-one marketing, sales, and CRM platform, catering to broader business operations.
- ClickFunnels vs Folk:Â ClickFunnels is a sales funnel platform for conversions. Folk is primarily a CRM tool for managing contacts and relationships, distinct from sales funnel automation.
- ClickFunnels vs Instantly: ClickFunnels builds sales funnels for conversions. Instantly focuses on cold email outreach and lead management, and is often integrated with other platforms like ClickFunnels.
- ClickFunnels vs ClickUp: ClickFunnels is designed for sales funnels and online marketing. ClickUp is a project management and work operating system that offers task management and team collaboration.
- ClickFunnels vs Monday CRM: ClickFunnels helps build sales funnels. Monday CRM, part of Monday.com’s Work OS, is a flexible CRM for managing sales pipelines and team collaboration, with strong project management roots.
- ClickFunnels vs Capsule CRM:Â ClickFunnels is for creating sales funnels. Capsule CRM is a simpler, contact-centric CRM for managing customer relationships and sales opportunities.
- ClickFunnels vs Insightly:Â ClickFunnels focuses on sales funnels. Insightly is a comprehensive CRM with project management capabilities, helping businesses track leads and projects.
- ClickFunnels vs Freshsales CRM:Â ClickFunnels specializes in sales funnel creation. Freshsales CRM is a sales automation platform with lead management, email, and phone integration features.
- ClickFunnels vs Salesforce:Â ClickFunnels is a tool for building automated sales funnels. Salesforce is a vast, enterprise-level CRM platform offering extensive sales, service, and marketing solutions.
- ClickFunnels vs Zendesk: ClickFunnels helps create conversion-focused sales funnels. Zendesk is primarily a customer service and support platform, focusing on ticketing and customer engagement.
More of Pipedrive
Here’s a comparison of Pipedrive against other CRM software:
- Pipedrive vs Keap: Pipedrive excels in visual sales pipeline management, while Keap specializes in robust marketing automation, lead scoring, and advanced email sequences.
- Pipedrive vs GoHighLevel: GoHighLevel is an all-in-one marketing and sales platform for agencies. Pipedrive is a sales-focused CRM for managing deals and pipelines.
- Pipedrive vs ActiveCampaign: Pipedrive is a sales-centric CRM with intuitive pipeline visualization, while ActiveCampaign prioritizes marketing automation and customer journey building.
- Pipedrive vs HubSpot: Pipedrive is a more focused sales CRM known for simplicity, while HubSpot offers a comprehensive suite of marketing, sales, and service tools, being more complex.
- Pipedrive vs ClickFunnels: Pipedrive is a sales pipeline CRM, while ClickFunnels primarily focuses on building sales funnels and landing pages, with basic CRM aspects.
- Pipedrive vs Folk: Pipedrive is strong in sales pipeline management, whereas Folk emphasizes simple contact organization and relationship building for smaller teams.
- Pipedrive vs Instantly: Pipedrive focuses on sales deal management, while Instantly specializes in cold email outreach, lead finding, and email automation.
- Pipedrive vs ClickUp: Pipedrive is a dedicated sales CRM that is excellent for pipeline tracking. ClickUp is a versatile work management platform that can also be used as a CRM and offers broader project management.
- Pipedrive vs Monday CRM: Pipedrive is a sales-focused CRM with visual pipelines, whereas Monday CRM is a highly customizable work OS that can be configured for CRM purposes and emphasizes workflow management.
- Pipedrive vs Capsule CRM: Pipedrive focuses on visual sales pipeline management, while Capsule CRM is a simpler, growth-oriented CRM for managing contacts and relationships, often for smaller businesses.
- Pipedrive vs Insightly: Pipedrive specializes in sales pipeline visualization, while Insightly offers a broader CRM solution with project management, marketing automation, and more robust reporting.
- Pipedrive vs Freshsales: Pipedrive offers deep sales pipeline visualization, while Freshsales CRM provides a more complete solution with built-in phone, AI tools, and integrated marketing features.
- Pipedrive vs Salesforce: Pipedrive is user-friendly and sales-focused for SMBs, whereas Salesforce is a highly customizable, enterprise-level CRM with extensive features across sales, service, and marketing.
- Pipedrive vs Zendesk: Pipedrive emphasizes visual sales pipeline management and automation, while Zendesk primarily focuses on customer service and support. It also offers CRM capabilities with built-in communication tools.
Frequently Asked Questions
Which is better for small businesses, ClickFunnels or Pipedrive?
ClickFunnels can be effective for small businesses focused on direct sales funnels. If your small business prioritizes customer relationship management and sales pipeline organization, Pipedrive is a better fit. Consider your specific needs and budget.
Can I use ClickFunnels and Pipedrive together?
Yes, you can integrate ClickFunnels and Pipedrive through third-party tools like Zapier. This allows you to capture leads in ClickFunnels and transfer them to Pipedrive for sales management, combining the strengths of both platforms.
Is ClickFunnels easier to learn than Pipedrive?
Due to its funnel-building complexity, ClickFunnels has a steeper initial learning curve. However, Pipedrive’s interface is generally more intuitive for sales pipeline management. The ease of use depends on your specific technical skills and business needs.
Does Pipedrive offer more integrations than ClickFunnels?
Yes, Pipedrive offers significantly more third-party integrations, exceeding 300+. This makes it more versatile for businesses that rely on a wide range of software tools. ClickFunnels has integrations but not nearly as many.
Which platform is more cost-effective for a large sales team?
Due to its per-user pricing model, Pipedrive tends to be more cost-effective for large sales teams. ClickFunnels’ higher-tier plans can become expensive as your team grows. Evaluate your team size and feature requirements before deciding.
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