Close CRM vs Instantly: Grow Your Sales in 2025

by | Last updated Mar 21, 2025

Winner
Close CRM
9.5
  • CRM Overview
  • Communication
  • Automation
  • Cool integrations
  • Sales AI
  • Free plan available
  • Paid Plans from $19/month
Runner Up
Instantly
8.0
Fahim AI 4 4 4

Feeling like your sales are stuck?

You’re working hard, but those numbers aren’t climbing.

Maybe you’re using tools that just aren’t cutting it.

It’s frustrating, right? You need something better.

There are options. 

Let’s talk about Close CRM vs Instantly.

These tools promise to boost your sales

Overview

We’ve put Close CRM and Instantly through real-world tests, simulating typical sales workflows. 

Our team dove deep, tracking everything from ease of use to speed follow-ups. 

This hands-on experience lets us give you a clear, practical comparison.

Close CRM Logo

Ready to boost your team’s productivity and streamline your workflow?

9.5out of 10

Pricing: It has a free plan. The premium plan starts at $19/month.

Key Features:

Instantly AI

Ready to boost your email outreach? Don’t let another email get lost in spam.

8out of 10

Pricing: It has a free plan. The premium plan starts at $30/month.

Key Features:

What is Close CRM?

Close CRM. It’s built for sales teams—especially those who call a lot.

It prioritizes communication—think calls and emails—and focuses on outreach, which helps you close more deals.

Close CRM Logo
9.5

Boost sales and productivity with Close CRM’s built-in calling, email sequences, and automation.

Key Benefits

  • Built-in calling: Make and receive calls directly within Close.
  • Powerful email sequences: Automate your outreach and follow-up.
  • Advanced reporting: Track your progress and identify areas for improvement.
  • Sales automation: Streamline repetitive tasks and save time.
  • Dedicated support: Get help from their expert team when you need it.

Pricing

  • Base: $19/month
  • Startup: $49/month
  • Professional: $99/month
  • Enterprise: $139/month
  • Custom: Talk to sales
Close crm pricing

Pros

Cons

  • More expensive than some CRMs.
  • The interface can feel a bit overwhelming at first.
  • The mobile app could be more robust.
  • It has a steep learning curve.

What is Instantly?

Instantly? It’s all about finding and reaching potential customers.

It focuses on email outreach. It helps you generate leads.

It’s built for those who want to scale quickly.

Think of it as your email campaign powerhouse.

Instantly AI
Instantly
8.0

Ready to boost your email outreach? Don’t let another email get lost in spam. Try Instantly AI today and see the results for yourself.

Key Benefits

  • Boosts deliverability by up to 97%. That means more people see your emails!
  • Integrates seamlessly with popular email platforms. No more switching between apps.
  • Provides detailed analytics and reporting. Track your progress and see what’s working.
  • Offers a spam trigger analysis. Identifies and helps you fix issues that could land you in spam.

Pricing

Instantly offers a few different plans to fit your needs:

  • Growth: $30/month.
  • Hypergrowth: $77.6/month.
  • Light Speed: $286.3/month.
  • Enterprise: Custom Pricing
instantly pricing

Pros

Cons

  • Limited email templates.
  • Integrations could be improved.
  • Occasional deliverability issues.
  • Analytics could be more robust.

Feature Comparison

Let’s dive into the core of what makes these two platforms tick.

We’ll break down the key features and see how they stack up, helping you decide which CRM system best suits your needs.

Contact Management

Close CRM offers a clean, organized contact records system.

It integrates with various tools, making it easy to pull in data and keep everything in one place.

Instantly CRM also excels here, focusing on enrichment features to quickly add details.

Both are strong, but Close’s workspace feels more sales-focused.

closely linkedin email campaign

Email Sequences and Outreach

Instantly, CRM shines with its email sequences and email warm-up capabilities, which are perfect for sending cold emails and emails at scale.

Close.io, within Close, provides advanced email functionality and built-in communication tools, but Instantly has a slight edge on deliverability

Both are solid outreach tool crm options for email marketing, but instantly crm is tailored for the sales process of high-volume email.

Sales Automation

Close vs Instantly reveals different strengths in sales automation.

Close is built with sales teams in mind, offering automation tools to eliminate repetitive tasks.

Instantly focuses on enabling teams to automate specific triggers within email sequences and lead status changes.

Both offer sales automation, but Close handles a wider range of tasks.

Integrations and Tech Stack

Close boasts native integrations with tools like Google Workspace and HubSpot.

This easy integration makes it a strong contender for small businesses and growing teams

It also integrates instantly with various platforms, including Google Sheets, but Close’s ecosystem is more mature.

For the tool in your stack, consider what else you use.

Support and Resources

Both platforms offer technical support and help center resources.

Close provides detailed frequently asked questions sections and product updates.

Instantly also provides good support, but Close has a more extensive crm platform for full team engagement.

instantly-ai-email-sequence

Converting Leads and Sales Productivity

Instantly focuses heavily on converting leads through effective email sequences.

Close emphasizes sales productivity through a streamlined CRM system that reduces data entry and administrative work

Both platforms will assist you if you want to increase growth goals, but Close has more integrated calling features.

Lead Management and Internal Communication

Close excels at managing new lead activities and tracking lead status changes.

Its workspace is designed for sales teams to collaborate effectively.

Instantly focuses more on external communication through email sequences, but Close provides more built-in communication tools for full team engagement.

Close is a more complete crm platform for managing sales, from contact records to closed deals.

What to Look For When Choosing a CRM Tool?

  • Specific Business Needs: Don’t get swayed by flashy features. Really dig deep. What are your exact challenges? 
  • Scalability: Can the CRM grow with you? Think beyond your current size. Will it handle increased data, more users, and expanding workflows? 
  • Integration Capabilities: Does the CRM play well with your existing tools? Check for integrations with your email, calendar, marketing automation, and other crucial software
  • Customer Support: How responsive and helpful is their support team? Issues will arise. Quick, reliable support can minimize downtime and frustration. 
  • Training Resources: Does the provider offer comprehensive training? Easy onboarding is crucial for user adoption. 
  • Data Security: Ensure the CRM has robust security measures to protect your customer data. Check for features like data encryption, access controls, and compliance certifications. Your customers’ trust depends on it.

Final Verdict (Our Pick)

We’ve tried both Close CRM and Instantly.

Close CRM wins for most. It does more than just emails.

It helps you manage all your sales stuff. It’s like having a super-organized helper.

Instantly is great for sending lots of emails. But Close does more.

It helps you talk to customers better. It keeps track of everything.

We know this because we tested them.

We used them like you would.

So, if you want a tool that helps you sell more, pick Close.

It’s the better choice for your business.

Frequently Asked Questions

Which is better for small businesses, Close CRM or Instantly CRM?

Close CRM offers robust features and easy integration for small businesses needing a full CRM systemCRM instantly excels at email sequences, but Close provides broader sales automation and contact management, making it a more comprehensive choice.

Does Instantly CRM integrate with Google Workspace?

Yes, Instantly CRM integrates with various platforms, including Google Workspace. This easy integration allows for seamless data flow and improved sales productivity. You can connect your inboxes and other Google workspace tools.

Can Close CRM handle integrated calling?

Yes, Close CRM includes integrated calling features, which enhance built-in communication tools. This feature helps sales teams manage calls directly within Close, streamlining the sales process and improving converting leads.

Is Close CRM or Instantly CRM better for email marketing?

Instantly CRM is highly effective for email marketing with its strong email sequences and deliverability. Close CRM offers advanced email features but Instantly focuses more on emails at scale, making it a strong outreach tool for cold emails.

Does Close CRM offer a free trial?

Yes, Close CRM provides a 14-day free trial. This allows growing teams and solopreneur to test its key features and see how it fits their crm for your business before committing.

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