Tired of chasing outdated leads and wasting time on manual data entry?
Introduces Cognism as a potential answer to the problem, building anticipation
Offers a comprehensive review to address the agitation and guide the reader towards a decision.
But does it live up to the hype?
In this Cognism review, we dive deep into Cognism’s features to help you decide if it’s the right sales intelligence platform for you.
Ready to boost your sales? Cognism claims a 40% increase in conversions. See if it works for you. Try it free today.
What is Cognism?
Cognism is like a super-powered phone book for sales and marketing teams.
It helps you find the right people to contact at the right time.
Think of it as a tool that gives you up-to-date, phone-verified mobile numbers.
It also provides accurate email addresses for your potential customers.
It uses advanced intent data to spot potential buyers.
This tech identifies companies interested in what you sell.
Essentially, Cognism enables you to sell smarter, not harder.
Who Created Cognism?
Cognism was started in 2015 by James Isilay and Charles Butterworth.
They wanted to make it easier for sales teams to identify the right people to speak with.
Cognism’s goal is to help your sales team spend less time searching & more time selling.
They also offer different Cognism pricing plans to fit various budgets.
So you only pay for the Cognism data you need.
Top Benefits of Cognism
- Data quality Cognism focuses on delivering high data quality, especially for B2B data, which helps improve connection rates and ensures sales teams are reaching valid contacts.
- lead generation: The platform is a powerful sales intelligence solution designed to accelerate lead generation by providing access to a large, compliant database of B2B data and contact information.
- decision makers. It enables cognism users to connect directly with the right decision makers within their target accounts, helping to quickly build a pipeline with high-quality leads.
- b2b data Cognism maintains a comprehensive and globally compliant database of b2b data, which is particularly strong in European coverage, giving users access to more locations and contacts.
- cognism chrome extension The cognism chrome extension facilitates prospecting wherever the users are working, including platforms like linkedin sales navigator, allowing for seamless data gathering on the go.
- contextual data The platform provides contextual data and intelligence, such as buying intent signals and firmographics, offering valuable insights into ideal fit accounts and their readiness to buy.
Best Features
Cognism is an advanced B2B sales intelligence platform that goes beyond standard prospecting data.
It uniquely combines accurate.
Marketing teams approach their go-to-market strategies.
Ensuring they connect with the right decision-makers at the opportune moment.
1. Buyer signals
This feature leverages intent data powered by partners like Bombora.
Plus signals like hiring trends and funding rounds.
This intelligence lets sales reps deliver hyper-personalized outreach.
It allows them to connect exactly when a prospect is ready to buy.
2. Data enrichment
Cognism’s Enrich service automatically updates your existing CRM records.
It appends new data to them in real time.
It prevents data decay by filling in missing contact, firmographic, and technographic details.
This ensures your database remains accurate and reliable.
Enabling RevOps to maintain best data hygiene practices for accurate reporting.
3. Marketing
The platform provides marketers with the highest quality.
By leveraging comprehensive firmographic and intent data.
Marketers can build highly segmented audiences for Account-Based Marketing.
This helps improve audience match rates on channels like LinkedIn.
4. RevOps
Cognism is a critical tool for RevOps leaders seeking reliable information.
It acts as a single source of truth for all go-to-market data.
It provides the necessary data integrity for accurate lead scoring.
Optimized territory planning and performance monitoring.
5. Sales companion
This next-generation tool acts as a personalized sales assistant for individual reps.
The sales companion gives daily tips for high-value accounts.
It puts recommendations directly in the seller’s workflow.
It minimizes manual research and highlights actionable signals.
Boosts efficiency by ensuring outreach is focused and timely.
6. Sales
Cognism provides sales teams with its exclusive Diamond Data®.
It includes phone-verified mobile numbers for better results.
This achieves a 3x higher connection rate than average.
By combining this reliable contact data with intelligent account signals.
Reps can confidently and compliantly target C-suite and VP-level decision-makers.
7. Integrations
Cognism connects easily with the tools you already use at work.
If your team uses Salesforce, HubSpot, or Pipedrive, Cognism fits right in.
You do not have to copy and paste names and numbers from one place to another.
It sends the contact info straight to your main system.
This saves you a lot of clicking and typing every day.
8. API Enrichment
This feature works like a smart update for your computer systems.
It connects Cognism directly to your apps so they can talk to each other automatically.
When data enters your system, the API checks it and fills in any missing pieces right away.
You don’t have to remember to update things yourself.
It works in the background to keep your information fresh and correct.
9. CSV Enrichment
If you have a big list of companies but no contact info, this feature fixes it.
You can upload a simple spreadsheet file, called a CSV, to Cognism.
The tool scans your list and identifies missing emails and phone numbers.
It fills in the blanks instantly. It turns a hard-to-use list into one ready for sales calls.
Pricing
Need to contact for the exact pricing
Pros and Cons
Understanding the strengths and weaknesses of any tool is crucial before investing.
Let’s weigh the pros and cons of Cognism to give you a clearer picture.
Pros
Cons
Alternatives to Cognism
While Cognism offers powerful features.
It’s always a good idea to analyze other options to find the best fit for your needs.
Here are a few noteworthy alternatives:
- ZoomInfo: A well-established player in the sales intelligence space, ZoomInfo boasts a vast database and a range of features for sales & marketing teams.
- Leadfeeder: This tool focuses on identifying website visitors, helping you understand who’s interested in your products or services.
- Lusha: Lusha provides accurate contact information and integrates seamlessly with popular CRM and sales engagement platforms.
- Apollo.io: This platform combines data enrichment, engagement tools, and automation capabilities for a comprehensive sales solution.
- Clearbit: Clearbit offers a suite of tools for data enrichment, lead scoring, and personalization across various channels.
Take the time to explore and compare these options to find the perfect fit for your business.
Personal Experience with Cognism
My team needed help finding accurate contact information for potential clients.
We were wasting too much time on outdated leads and manual data entry.
Then, we decided to give Cognism a try.
Here’s what we loved about it:
- Accurate data: Cognism gave us direct access to verified business emails and mobile phone numbers. No more bouncing emails or wrong numbers!
- Time-saving features: The platform’s AI-powered tools helped us quickly identify and prioritize the best leads. We could focus our efforts on the prospects most likely to convert.
- Improved results: With Cognism, our sales team closed more deals in less time. We saw a noticeable increase in productivity and revenue.
Overall, Cognism was a game-changer for our team.
It helped us streamline our sales process and achieve better results.
Final Verdict
Cognism is a powerful tool that helps sales and marketing teams find and close deals more efficiently.
It offers accurate data, advanced features, and seamless integrations.
However, it’s important to consider the cost and potential learning curve before making a decision.
If you’re looking to boost your sales and improve your overall efficiency.
Cognism is definitely worth considering.
Ready to see if Cognism is right for you?
Sign up for a free trial today and experience the difference firsthand!
Frequently Asked Questions
What is the key difference between Cognism and other sales intelligence platforms?
Cognism sets itself apart by providing unrestricted access to its premium “Diamond Data,” ensuring you receive the highest-quality leads. It also boasts strong compliance features, making it suitable for businesses operating in regulated industries.
How does Cognism ensure data accuracy?
Cognism uses a combination of AI and human verification to ensure its data is accurate and up-to-date. They also have a dedicated team that constantly monitors & updates their database.
Can I integrate Cognism with my existing CRM?
Yes, Cognism integrates seamlessly with popular CRM systems, including Salesforce, HubSpot, and Microsoft Dynamics. This allows you to easily import & export data, keeping your sales process streamlined.
Is there a free trial available for Cognism?
Yes, Cognism offers a free trial, allowing you to test the platform and determine if it’s a good fit for your business before committing to a paid plan.
What kind of support does Cognism offer?
Cognism provides dedicated customer support via phone, email, and live chat. They also have a comprehensive knowledge base & offer training resources to help you get the most out of the platform.
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