Content Studio vs Hootsuite: Top Features Compared in 2024?

Feeling overwhelmed by the sheer number of social media management tools?

Choosing the wrong tool can waste time and money, leaving you frustrated and no closer to your social media goals.

This in-depth comparison of Content Studio vs Hootsuite cuts through the noise, highlighting the key features to help you make the right decision.

Content Studio vs Hootsuite: Overview

To give you the most accurate comparison, we’ve spent weeks testing both Content Studio and Hootsuite.

We’ve explored their features, analyzed their pricing, and even put their customer support to the test.

This hands-on experience allows us to provide an unbiased and insightful look at what each platform has to offer.

What is Content Studio?

Ever wish you had a single tool to manage all your social media content? That's Content Studio in a nutshell.

It's a powerful platform designed to help you discover, plan, schedule, and analyze your social media presence.

Think of it as your all-in-one command center for conquering the social media world.

Key Benefits

• Uncover hidden gems: Content Studio's AI-powered content discovery engine surfaces trending topics and relevant articles from across the web.
• Plan like a pro: Organize your social media calendar with ease, scheduling posts across multiple platforms.
• Boost your reach: Get your content seen by more people with automated publishing and content repurposing features.
• Dive deep into data: Analyze your performance with detailed insights and track key metrics to measure your success.

Pricing

Content Studio offers a free trial to test out its features. Paid plans start at $25 per month, giving you access to:

• Starter ($25/month): 1 Workspace, 5 Social accounts, No team member, 10 GB Storage, AI Generate 10K words/month.
• Pro ($49/month): 1 Workspace, 10 Social accounts, 1 team member, 10 GB Storage, AI Generate 20K words/month.
• Agency ($99/month): 5 workspaces, 25 Social accounts, 5 team members, 10 GN Storage, AI Generate 50K words/month, AI Generate 20 images/month.

What is Hootsuite?

Need a way to wrangle all your social media accounts? Hootsuite might be your answer.

It's one of the original social media management platforms. Hootsuite lets you schedule posts, track mentions, and analyze your performance – all in one place.

Think of it as your trusty sidekick for navigating the social media landscape.

Key Benefits

• Stay organized with streams: Monitor multiple social feeds, hashtags, and keywords in real time.
• Never miss a message: Manage all your social conversations from a unified inbox.
• Amplify your impact: Boost your top-performing posts directly within the platform.
• Collaborate seamlessly: Assign tasks, approve content, and manage permissions across your team.
• Get the big picture: Track your progress with comprehensive analytics and custom reports.

Pricing

Hootsuite offers a limited free plan for basic needs.

• Professional ($99/month): Unlimited post scheduling, Best time to post recommendations, Competitive benchmarking tool.
• Team ($249/month): for three users with 20 social accounts.
• Enterprise Custom: Start with five users and 50 social accounts.

Content Studio vs Hootsuite: Feature Comparison

Now, let's get down to business! We'll compare Content Studio and Hootsuite side-by-side across seven key features.

Highlighting their strengths and weaknesses will help you to make an informed decision as you search for the perfect social media management tool.

Content Planning and Scheduling

Both Content Studio and Hootsuite are excellent social media management tools that excel at helping you plan and schedule your social media posts.

Content Studio boasts a drag-and-drop calendar and bulk scheduling options, making it a breeze to organize your content.

Hootsuite offers a similar scheduling interface, though its calendar view isn't as visually intuitive.

However, Hootsuite's strength lies in its streamlined publishing workflow, allowing for quick and easy posting across multiple social media platforms.

Content Curation and Discovery

Content Studio shines with its robust content discovery engine.

It uses AI to suggest relevant articles and trending topics based on your interests, making it easy to find engaging content that share with your audience.

While Hootsuite allows you to add RSS feeds, it lacks the sophisticated content discovery capabilities of Content Studio, which truly makes it an all-in-one platform.

Social Media Analytics and Reporting

Both platforms offer analytics to track your social media performance.

Content Studio provides in-depth analytics with customizable reports, allowing you to dive deep into your data.

Hootsuite's analytics are more basic, focusing on key metrics like engagement and reach. However, Hootsuite's reporting features are generally easier to use and understand for beginners.

Social Inbox and Engagement

Want to stay on top of customer interactions? Both Content Studio and Hootsuite offer social inbox features.

Content Studio's social inbox allows you to manage comments, messages and mentions from various social media platforms in one central location.

Hootsuite provides a similar unified inbox but with a stronger emphasis on team, collaboration features for managing customer interactions.

Team Collaboration

If you're working with multiple team members, both platforms offer tools for team collaboration.

Content Studio allows you to assign tasks, manage approvals, and track team activity. Hootsuite provides similar functionality with a more granular approach to user roles and permissions.

Hootsuite's team collaboration feature is particularly helpful for larger teams or agencies.

Integrations

As all-in-one platforms, both tools integrate with various social media platforms like Facebook, Twitter, Instagram, and LinkedIn.

However, Content Studio offers a wider range of integrations with other marketing tools, including Google Analytics and various email marketing platforms.

Hootsuite's integrations are more focused on social media platforms, though it does offer integration with Google Business Profile.

Media Library

Content Studio provides a centralized media library to store and manage your images and videos.

This makes it easy to access and reuse your content across different social media posts.

Hootsuite offers a similar media library but with fewer organizational features and a less intuitive interface.

Ultimately, the best of social media management tool for you depends on your specific needs and priorities.

If content discovery and in-depth analytics are crucial, Content Studio is a strong contender. If you prioritize streamlined publishing and team collaboration, Hootsuite might be a better fit.

What to Look for When Choosing a Social Media Management Tool?

• Your budget: Pricing models vary significantly, so consider your needs and how much you're willing to spend.
• Social media platforms: Ensure the tool supports all the platforms you use.
• Content scheduling features: Look for features like bulk scheduling, a content calendar, and post previews.
• Content curation tools: Do you need help finding and sharing relevant content?
• Analytics and reporting: How important is in-depth data analysis to you?
• Team collaboration: Will you be working with multiple team members?
• Ease of use: Choose a platform with an intuitive interface that fits your workflow.
• Customer support: Consider the level of support offered and how accessible it is.
• Unique features: Some platforms offer unique features like social listening or content repurposing.
• Mobile app availability: Do you need to manage your social media on the go?
• Integrations with other tools: Consider whether the tool integrates with your other marketing platforms.
• Security and reliability: Choose a platform with a strong track record of security and uptime.

By carefully when considering these factors, you can choose the best social media management tool to achieve your goals.

Final Verdict (Our Pick)

Choosing between Content Studio and Hootsuite is tough. Both are the powerful tools with a lot to offer. But for us, Content Studio takes the crown.

Its content discovery engine is a game-changer. It helps you find amazing content to share with your audience.

Content Studio also offers all the tools you need for effective community management. This includes scheduling, analytics, and a social inbox.

Hootsuite is still a great option, especially if you manage multiple clients. However, Content Studio's focus on content and engagement gives it the edge.

We've spent years testing social media tools. We know what works and what doesn't. Trust us, Content Studio is worth a closer look.

It might be a bit pricier than Hootsuite, but the extra features that are worth the investment.

You can even try Content Studio for free to see for yourself. Ready to take your social media to the next level? Give Content Studio a try!

Frequently Asked Questions