Copper CRM vs Instantly: Find Your Best CRM in 2025

by | Last updated Apr 7, 2025

Winner
Copper crm
9.0
Runner Up
Instantly
7.5
Copper CRM vs Instantly

Struggling to pick the right CRM? You’re not alone.

Copper CRM and Instantly both promise big results.

But how do you know which one actually fits your business? It’s confusing, right? 

Imagine losing sales because your CRM is clunky. Or missing key customer info.

That’s a headache you don’t need.

This article compares Copper CRM vs Instantly and looks at their features, costs, and real user feedback.

Find your perfect CRM, fast. Let’s get started.

Overview

We didn’t just read reviews. We dove in. Our team tested both Copper CRM and Instantly.

We explored their features, tracked performance, and noted real-world usability.

This hands-on experience fuels our comparison.

Copper CTA

Want a CRM that seamlessly integrates with your Google apps? Explore Copper?

9out of 10

Pricing: It has a free plan. The premium plan starts at $9/month.

Key Features:

Instantly AI

Want to see how Instantly can transform your outreach? Explore Instantly today!

7.5out of 10

Pricing: It has a free trial. The premium plan starts at $30/month.

Key Features:

What is Copper CRM?

So, you’re looking at Copper CRM. It’s built for Google Workspace users.

Think of it as a CRM that fits right into your existing tools.

It helps you manage leads and close deals, and it’s easy to use, too.

Copper CTA
Copper CRM
9.0

Stop wasting 10 hours a week on manual data entry! Copper CRM software automates your sales process and integrates seamlessly with Google Workspace.

Key Benefits

Copper CRM shines when it comes to simplicity and integration. Here’s what makes it stand out:

  • Effortless Google Workspace integration: Manage your contacts, deals, and projects without leaving your Gmail inbox.
  • Intuitive interface: Copper is easy to navigate, even for CRM beginners.
  • Visual pipeline management: Get a clear view of your sales process and track deals with ease.
  • Automated data entry: Copper automatically captures contact information from emails and other interactions, saving time and effort.

Pricing

Copper CRM offers a free trial to get you started. Paid plans are totally based on the number of users and features you need:

  • Starter: $9/per seat per month[paid annually]
  • Basic: $23/per seat per month[paid annually]
  • Professional: $59/per seat per month[paid annually]
  • Business: $99/per seat per month[paid annually]
copper pricing

Pros

Cons

  • Can be pricey for large teams.
  • Limited customization options.
  • Reporting could be more robust.
  • Mobile app could be improved.
  • Not ideal for complex sales processes.

What is Instantly?

Okay, let’s talk about Instantly. It’s about email outreach

Think warm-ups and lead generation. It helps you send more emails safely.

It aims to boost your deliverability.

Instantly AI
Instantly
7.5

Want to see how Instantly can transform your outreach? Explore Instantly today!

Key Benefits

Pricing

  • Growth: $30/month.
  • Hypergrowth: $77.6/month.
  • Light Speed: $286.3/month.
  • Enterprise: Custom Pricing
instantly pricing

Pros

Cons

Feature Comparison

Let’s get down to the details. We’ll look at key features.

This will help you see which CRM fits your specific business needs.

Time to compare.

Integration with Gmail and Google Calendar

Copper CRM excels here. It deeply integrates with Google.

You can manage contacts right from Gmail. Google Calendar events sync automatically.

Instantly, in comparison, focuses less on deep Gmail integration.

While it works with email, it doesn’t offer the seamless Google Suite connection that Copper does.

Copper Top Benefits

Customer Relationship Management and Sales Process

Copper CRM is built for customer relationship management.

It helps you manage the entire sales process. 

You can track leads and close deals effectively. Instantly emphasizes email outreach, which is one part of the wider sales process.

If you need an end-to-end CRM, Copper may suit you better.

User Interface and Intuitive Design

Copper CRM is known for its user-friendly design. Its interface is intuitive.

This means you can quickly find features. Instantly has a less streamlined UI.

It may take longer to master its tools. Usability should be a factor, especially for small business implementation.

Customizable Template and Spreadsheet Capabilities

Copper CRM allows you to customize pipelines.

Use template designs for repeatable sales activity. 

You can also import data via a spreadsheet. Instantly leans less on customization.

Third-Party Integrations and API

Copper CRM lets you connect with other tools through its API and Zapier. 

Instantly also offers API access, but for email-oriented products. 

Copper tends to have many more options than instantly, especially as it relates to other tools like Google.

Productivity and Automation

Copper CRM automates many tasks, boosting productivity. It cuts down manual data entry.

You can focus on selling. Instantly aids email automation which increases email based productivity .

instantly-ai-email-preview

Suitability for Small Business vs. Enterprise

For most small business owners who primarily utilize gmail and google, copper may be ideal.

It is very user friendly, offers excellent integrations, and strong sales automation tools

While Instantly is a powerful tool, it may prove to be too specific of an email outreach tool.

Especially when put up against a powerhouse salesforce contender like copper CRM.

What to Look For in a CRM?

  • Does it integrate with your existing tools?
  • Is it user-friendly for your team?
  • Does it fit your budget and scale?
  • Does it offer the features you need for your sales process?
  • What are other user reviews saying about its reliability?
  • Can you test it with a free trial?

Final Verdict (Our Pick)

Okay, here’s the deal. We picked Copper CRM.

It just works better for most businesses. It’s easy to use. It plays well with Google.

Plus, it helps manage your whole sales process.

Instantly is good for email. But Copper CRM does more.

We tested both. We know what works. Trust us.

If you want a CRM that helps you sell, Copper CRM is the way to go.

Frequently Asked Questions

Is Copper CRM better than Instantly for small businesses?

Yes, for most small businesses, Copper CRM is a stronger choice. It integrates well with Google Workspace, which many small businesses use. It offers so many features beyond email outreach, while Instantly is more email-focused.

Can I use Instantly as a complete CRM?

Not really. Instantly focuses on email warm-up and lead generation. It lacks the full customer relationship management features that Copper CRM provides. You might need other tools for a complete CRM setup.

Does Copper CRM integrate with Google Calendar?

Yes, Copper CRM has deep integration with Google Calendar. You can sync events, manage schedules, and see customer meetings directly within the CRM, which is designed to work seamlessly with Google Workspace.

Which is easier to learn, Copper CRM or Instantly?

Copper CRM is generally easier to learn. Its interface is user-friendly and intuitive. It requires more time to master, especially if you’re new to email automation tools.

Is Instant worth the price of email outreach?

If email outreach is your main focus, Instantly can be valuable. Its warm-up and lead generation tools are powerful. However, consider if its limited CRM features justify the cost compared to more comprehensive options like Copper CRM.

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