⚡ Quick Verdict:
- Pricing: Creatio CRM starts at $25/user/month vs Close CRM at $35/seat/month (per the published 2026 plans)
- Best for: Creatio CRM for teams that want a no code platform to automate workflows across sales, marketing, and service. Close CRM for high-velocity inside sales teams that live on phone calls and email
- Key difference: Creatio is a low code platform with a native business process management engine for industry workflows. Close is a sales engagement tool with built-in calling baked into the CRM
- Our pick: Creatio CRM for most growing companies — broader feature scope, lower entry price, and a marketplace add ons library that scales with you
Choosing between Creatio CRM vs Close CRM comes down to one question.
Do you need a no code platform that handles every business process, or a focused sales tool built around phone calls?
Creatio CRM and Close CRM both promise to help your sales team close more deals.
But they take very different paths to get there.
This comparison breaks down both tools so you can pick the right one with confidence.
Overview
This comparison covers pricing, features, ease of use, and ideal use cases.
We also break down who each CRM works best for in different business environments.
Our sources include published specs, vendor documentation, and G2 reviews.
By the end, you’ll know which platform fits your sales processes and team size.
What is Creatio CRM?
Creatio CRM is a unified, AI-powered, no code platform for sales, marketing, and service.
The creatio team built it to give business users the maximum degree of freedom over their automation.
Citizen developers can build applications without writing code.
The platform includes Sales Creatio for sales processes, Marketing Creatio for omnichannel marketing platform needs, and Studio Creatio for app building.
Creatio products serve thousands of customers across 100 countries with industry workflows for 20 verticals.
The company has long lasting relationships with organizations including AMD, Bayer, Kraft Heinz, the Société Générale Group, and the BNP Paribas Group.
Creatio is known for communicating transparently with customers and showing genuine care for their long-term success and revenue growth.
Creatio CRM
A no code platform to automate workflows and CRM with a maximum degree of freedom. Recognized as a Strong Performer in Gartner and Forrester reports.
Creatio CRM Pricing
Here’s what Creatio CRM costs in 2026. Let’s break it down by plan.
| Plan | Price | Best For |
|---|---|---|
| Growth | $25/user/month | Small teams starting with no code tools |
| Enterprise | $55/user/month | Growing companies with complex workflows |
| Unlimited | $85/user/month | Large operations needing full customization |
Pricing verified April 2026.
Free trial: Yes — Creatio offers a free trial of the platform without requiring a credit card upfront.
Money-back guarantee: Refund terms are handled through your account contract. Contact the creatio team directly for cancellation details.
📌 Note: Creatio claims a 37% lower total cost of ownership compared to traditional crm applications. The flexible pricing and no code architecture are the defining part of that savings.
⚠️ Warning: Some marketplace add ons carry separate licensing fees on top of base plans. Check pricing for any third-party connectors before signing a contract.
Key Benefits of Creatio CRM
Here’s what makes Creatio worth considering for your business:
- No Code Platform Freedom: The drag-and-drop visual designer lets non-technical staff build applications without coding. Citizen developers can ship internal tools in days, not months.
- All-In-One CRM Suite: Sales Creatio, Marketing Creatio, and Service Creatio share one data model. You can orchestrate customer journey steps from first touch to renewal in one place — covering contact management, account management, and order management without separate tools.
- Native Business Process Management: The built-in BPM engine handles complex workflow automation. It maps your sales process visually and runs the steps automatically, helping you enhance customer and employee experiences across every department.
- Industry Workflows for 20 Verticals: Banking, manufacturing, pharma, and more get prebuilt templates. The marketplace has 700+ connectors for popular business tools.
- AI-Powered Insights: Creatio AI agents handle tasks like account research and lead conversion. Customizable dashboards surface the metrics that matter for your operations, lifting team productivity and overall efficiency. The cloud-native technology stack scales with you.
- Faster Implementation: Organizations using Creatio often see a 70% reduction in implementation timelines. The no code design speeds up rollout for managing accounts and workflows and crm projects.
What Our Team Noticed
Our writer signed up for Creatio in March and spent several days exploring the platform. Here’s what stood out:
Creatio CRM Pros & Cons
✅ Pros
- No code platform with drag-and-drop visual design tools
- Unifies sales, marketing, and service in one product
- 700+ marketplace add ons for popular business tools
- AI agents handle account research and lead conversion
- Industry workflows for 20 verticals out of the box
❌ Cons
- Steeper learning curve than focused sales-only tools
- Marketplace add ons can add complexity to pricing
- Higher tiers needed to unlock advanced features
What is Close CRM?
Close CRM is a sales platform built for small to medium-sized businesses that live on outbound calls.
The tool combines customer relationship management with sales engagement features in one inbox.
Sales reps can dial multiple numbers, send bulk email, and log activity automatically.
The platform helps sales teams close more deals faster with less manual data entry.
Close offers built in calling, predictive dialer, power dialer, and call coaching features.
The CRM has a 4.7 star rating on G2 from sales reps managing high call volume.
Teams that choose Close get regular product updates, strong data security, and an active help center. Close emphasizes user data protection and frequent feature releases.
Close CRM
A specialized CRM for small business sales teams that rely on phone calls and email outreach. Best-in-class call functionality with browser-based dialing.
Close CRM Pricing
Here’s the Close pricing structure for 2026. Three plans cover most team sizes.
| Plan | Price | Best For |
|---|---|---|
| Essentials | $35/seat/month | Small teams testing startup features |
| Growth | $99/seat/month | Sales teams needing advanced features and bulk email |
| Scale | $139/seat/month | Larger teams using call coaching and custom graphs |
Pricing verified April 2026.
Free trial: Yes — 14 days, no credit card required.
Money-back guarantee: Refunds depend on your billing cycle. Annual subscribers should review terms before choosing close.
📌 Note: The Essentials plan covers built in calling, basic email, and pipeline views. Higher tiers unlock the predictive dialer, multiple pipelines, and email sequences for larger sales teams.
⚠️ Warning: Per-seat pricing climbs fast. A 5-person team on the Growth plan costs $495/month — that’s where Close stops being cheap compared to other crms.
Key Benefits of Close CRM
Here’s what makes Close worth considering for outbound sales:
- Built In Calling and Power Dialer: Sales reps dial directly from the desktop browser with no separate phone system needed. The power dialer and predictive dialer queue up calls automatically, helping reps reach more prospects per hour.
- One Inbox for All Channels: Email, SMS, calling, and zoom meetings all live in one inbox. Profile timelines capture every customer interaction without manual logging — making it easier to qualify more leads.
- Smart Views for Lead Prioritization: Filters surface the most promising leads based on custom fields and activity. Sales reps know exactly who to call next.
- Workflow Automation and Follow Ups: Automated reminders and email sequences increase response rates without manual effort. The system handles follow ups so reps focus on talking to customers.
- Quick Setup and Migration: A motivated team can set up within the 14-day free trial. Free migration help is included for users switching from other crms.
- Live Call Coaching: Managers can listen in and coach during calls with whisper mode. This is one of the professional features that makes Close popular with sales teams.
What Our Team Noticed
Our writer signed up for Close in March and used it for everyday outbound sales tasks. Here’s what stood out from that hands-on time:
Close CRM Pros & Cons
✅ Pros
- Best-in-class browser-based calling and SMS
- Quick setup with 14-day free trial and CSV import
- Power dialer and predictive dialer for high call volume
- Smart Views filter leads for full team engagement
- Free migration help when switching from other tools
❌ Cons
- Reporting functionality is weaker than other crms
- Less customizable than full crm options
- Per-seat pricing gets expensive for larger teams
- Lacks some key integrations found in other tools
Feature Comparison
Ready to dive into a detailed Creatio CRM vs Close CRM comparison?
We’ll explore eight key features to help you decide which platform best suits your sales processes and team.
| Feature | Creatio CRM | Close CRM |
|---|---|---|
| Starting Price | $25/user/month | $35/seat/month |
| Free Trial | ✅ | ✅ (14 days) |
| No Code Platform Builder | ✅ | ❌ |
| Built In Calling / Power Dialer | ❌ | ✅ |
| Marketing Automation | ✅ | ❌ |
| Service Management | ✅ | ❌ |
| Workflow Automation | ✅ (Native BPM) | ✅ (Sales-focused) |
| Industry Workflows | ✅ (20 verticals) | ❌ |
| Integrations | 700+ marketplace add ons | 80+ apps |
| Best For | Cross-functional teams | High-velocity inside sales |
1. Sales Process Management
Creatio CRM: Sales Creatio is an end-to-end sales management platform that can accelerate sales processes of any complexity. The native BPM engine maps each step of your sales process visually. You can orchestrate customer journey stages from lead capture through closed-won.
Close CRM: Close focuses on a single sales process — high-velocity outbound. Multiple pipelines and a visual pipeline view help identify bottlenecks. The platform is purpose-built for the sales team that wants more deals closed each week.
2. No Code Platform & Customization
Creatio CRM: Studio Creatio gives citizen developers a no code platform to automate workflows beyond core CRM. Drag-and-drop tools let you build applications, custom objects, and reports without writing code. The maximum degree of freedom for customization is the defining part of the Creatio promise.
Close CRM: Close offers custom fields, custom graphs, and multiple pipelines. But it’s not as customizable as a full no code platform. The trade-off is faster setup — most teams are productive on day one.
3. Calling & Phone Outreach
Creatio CRM: Creatio supports phone calls through marketplace add ons and connectors. The platform tracks calls inside the CRM record but doesn’t include a native dialer. You’ll typically pair Creatio with a third-party telephony provider.
Close CRM: Calling is where Close shines. Reps can dial multiple numbers from the browser using the power dialer or predictive dialer. Local presence helps boost answer rates by displaying area-specific caller IDs.
4. Marketing & Customer Journey Tools
Creatio CRM: Marketing Creatio is a full omnichannel marketing platform inside the CRM. You can run marketing campaigns, score leads, and orchestrate customer journey flows across email, web, and social. Few crm applications combine sales and marketing this tightly.
Close CRM: Close offers email templates, bulk email, and email sequences for outreach. But it’s not a marketing platform — there’s no campaign builder or lead scoring. You’d need a separate tool for full marketing campaigns.
5. AI & Workflow Automation
Creatio CRM: Creatio AI agents handle account research, lead conversion, and ticket resolution autonomously. The platform also runs business process management workflows for non-sales tasks. This makes it a true no code platform to automate workflows across departments.
Close CRM: Close has Sales AI features focused on outreach — predictive dialing, follow up reminders, and email sequences. Workflow automation here is purpose-built for sales teams, not cross-functional teams. It does that one job well.
6. Reporting & Analytics
Creatio CRM: Customizable dashboards and AI-powered insights enable data-driven decision making. You can build cross-functional reports that pull from sales, marketing, and service data. Reporting depth is one reason Creatio is recognized as a Strong Performer in analyst reports.
Close CRM: Close offers reporting tools for quick KPI checks and custom graphs. But users have noted reporting functionality is weaker than other crm options. If you need deep analytics, you may need to export data to BI tools.
7. Integrations & Marketplace
Creatio CRM: Creatio integrates easily with existing systems through a marketplace of over 700 connectors. Marketplace add ons cover ERP, accounting, telephony, and BI tools. The marketplace add ons library scales well for enterprises with complex tech stacks.
Close CRM: Close integrates with over 80 other tools — Zapier, Slack, Mailchimp, and most popular sales stacks. The list is solid for small businesses but lacks some key enterprise integrations. Mobile device access is also covered through the Close app.
8. Ease of Use & Onboarding
Creatio CRM: Creatio’s user-friendly design is highlighted in customer reviews on G2. The no code tools shorten onboarding for citizen developers. Still, the breadth of features means new users face a learning curve in their first weeks.
Close CRM: Close is praised for its simplicity and quick onboarding. A motivated team can set up within a 14-day free trial. The CSV import tool and free migration help make switching from other crm options painless.
Pricing & Cost
Let’s compare the pricing plans side by side. Per-user costs vary widely between these tools.
| Tier | Creatio CRM | Close CRM |
|---|---|---|
| Entry | Growth — $25/user/month | Essentials — $35/seat/month |
| Mid | Enterprise — $55/user/month | Growth — $99/seat/month |
| Top | Unlimited — $85/user/month | Scale — $139/seat/month |
Creatio CRM: Lower entry price and broader scope across sales, marketing, and service. The 37% lower TCO claim and the 70% reduction in implementation timelines make it cost-effective for growing companies. Mid-tier Enterprise pricing is far below Close’s mid-tier Growth plan.
Close CRM: Higher per-seat cost than Creatio at every tier. Close’s value sits in the calling features — if your sales process depends on dialing, the price may be worth it. For broader CRM needs, the math favors Creatio.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget at entry | Creatio CRM | $25/user vs $35/seat |
| Heavy phone outreach | Close CRM | Built-in power dialer |
| Marketing automation | Creatio CRM | Marketing Creatio included |
| Service & support workflows | Creatio CRM | Service Creatio module |
| Quick setup, no IT team | Close CRM | 14-day setup |
| Custom industry workflows | Creatio CRM | 20 verticals out of the box |
| SMB sales-only focus | Close CRM | Purpose-built for small business |
💰 Your Budget
Creatio’s $25/user entry beats Close’s $35/seat starting price. As you scale, the gap widens — Close Scale ($139/seat) costs more than Creatio Unlimited ($85/user).
🔌 Your Tech Stack
Creatio integrates with 700+ tools through its marketplace, including ERP, BI, and accounting platforms. Close covers 80+ apps focused on the sales stack — Zapier, Slack, and email tools.
📞 Your Sales Process
If your sales reps live on the phone, Close wins. The power dialer and call coaching tools are best-in-class. For mixed sales processes with marketing handoffs and account management, Creatio fits better.
🎓 Your Team’s Size and Experience
A 3-person sales team will get value from Close on day one. A 50-person organization with cross-functional needs will feel limited by Close and benefit from Creatio’s broader scope.
🆓 Free Trials and Demos
Both platforms offer a free trial — no credit card needed. Test each one with your actual sales process before committing. The 14 days is enough to see if Close fits, but Creatio may need longer to evaluate.
🛟 Support Options
Close offers proactive onboarding, free migration help, and an active help center. Creatio provides documentation, a partner network, and training programs — better suited for complex deployments.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Creatio to Close?
✅ What you’ll gain:
- Built-in calling, power dialer, and predictive dialer
- Faster setup and simpler onboarding
- Tighter focus on outbound sales workflows
❌ What you’ll lose:
- The no code platform builder and citizen developer tools
- Marketing Creatio’s omnichannel marketing platform
- Service Creatio’s full-cycle service management module
📋 How to switch:
- Export contacts, leads, and deals from Creatio as CSV
- Sign up for the Close 14-day free trial and request migration help
- Use the CSV import tool to load contacts and configure custom fields
🔄 Switching from Close to Creatio?
✅ What you’ll gain:
- A no code platform to automate workflows across departments
- Marketing Creatio for full marketing campaigns
- Industry workflows for 20 verticals and BPM-driven sales processes
❌ What you’ll lose:
- Native power dialer and predictive dialer for phone calls
- The lightweight, sales-only feel of Close’s interface
- Live call coaching with whisper mode
📋 How to switch:
- Export leads, contacts, and pipeline data from Close as CSV
- Engage a Creatio implementation partner or use the import tools directly
- Map Close custom fields to Creatio objects and configure workflows
What Our Review Didn’t Cover
This comparison focused on small to mid-sized teams using each CRM for everyday sales work. We didn’t test enterprise SSO, advanced API customization, or large-scale data migrations. Our observations are based on the April 2026 versions — features may have changed since then. If you’re managing 200+ users or need deep custom development, your priorities will differ from what we’ve covered here.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Creatio CRM |
| 🚀 Core CRM Features | Creatio CRM |
| 📞 Calling & Phone Outreach | Close CRM |
| 🎯 Marketing Automation | Creatio CRM |
| 👶 Ease of Use & Setup | Close CRM |
| 🔌 Integrations | Creatio CRM |
| 📊 Reporting & Analytics | Creatio CRM |
| 🏆 Overall Winner | Creatio CRM |
🏆 WINNER: CREATIO CRM
Creatio CRM wins 5 out of 7 categories.
Best for: Cross-functional teams, growing companies, organizations needing both sales and marketing in one platform
Creatio CRM and Close CRM are two very different products built for different buyers.
Creatio is a no code platform that handles sales, marketing, and service in one place.
Close is a focused sales engagement tool built around phone calls and email outreach.
Close is excellent for high-velocity inside sales teams that depend on dialing volume. The built in calling and call coaching features are hard to match.
However, if you need broader CRM scope plus a no code platform that scales beyond sales, Creatio is the better choice. The lower entry price, marketing creatio module, and 700+ marketplace add ons give you more room to grow.
For most growing companies in 2026, Creatio CRM offers more value per dollar.
More of Creatio CRM Compared
Here’s how Creatio CRM stacks up against other leading platforms:
Creatio CRM vs Salesforce
Creatio wins on: Lower entry price, faster no code customization, and a 37% lower TCO claim across the contract.
Salesforce wins on: Larger app marketplace, deeper enterprise integrations, and stronger brand recognition with procurement teams.
Creatio wins on: Native business process management engine, true no code app builder, and broader vertical-specific industry workflows.
HubSpot wins on: Free tier availability, easier learning curve for marketers, and a more polished out-of-the-box experience for inbound marketing.
Creatio wins on: AI agents for autonomous account research, full marketing platform, and service management module.
Monday CRM wins on: Visual project boards, lower starting price for tiny teams, and faster setup for general task management.
Creatio CRM vs Pipedrive
Creatio wins on: No code platform for non-sales workflows, marketing automation, and AI-powered insights for managing complex operations.
Pipedrive wins on: Simpler interface for small sales teams, faster onboarding, and a more affordable entry plan for solo users.
More of Close CRM Compared
Here’s how Close CRM stacks up against other competitors:
Close wins on: Built-in power dialer, faster outbound calling workflows, and a more focused experience for inside sales reps.
HubSpot wins on: Free CRM tier, marketing hub integration, and a much wider app marketplace for non-sales tools.
Close wins on: Quicker setup with no implementation partner needed, simpler interface for sales reps, and lower complexity for small teams.
Salesforce wins on: Deeper reporting for large enterprises, much broader customization, and integrations with corporate systems Close can’t match.
Close CRM vs ActiveCampaign
Close wins on: Sales-first design, native calling features, and Smart Views for lead prioritization in outbound workflows.
ActiveCampaign wins on: Email marketing automation depth, lower per-seat cost, and stronger lead nurturing for inbound funnels.
Close wins on: Built-in calling and SMS, predictive dialer for high call volume, and live call coaching for sales managers.
Pipedrive wins on: Cheaper entry pricing, more visual pipeline customization, and broader appeal for non-call-heavy sales teams.
Frequently Asked Questions
How is close different from other CRMs?
Close combines CRM and sales engagement features in one product, which most traditional crms don’t do. Built in calling, SMS, and email all live in a single inbox. The platform is purpose-built for high-velocity inside sales rather than broad business use.
What is Creatio used for?
Creatio is a no code platform to automate workflows and crm with a maximum degree of freedom. Companies use it for sales processes, marketing campaigns, customer service, and custom business apps. The platform serves thousands of customers across 100 countries with industry workflows for 20 verticals.
How much is close per month?
Close starts at $35/seat/month for the Essentials plan in 2026. The Growth plan is $99/seat/month and Scale is $139/seat/month. Higher tiers add advanced features like the predictive dialer and call coaching.
Why choose Creatio over Close?
Choose Creatio if you need broader CRM scope across sales, marketing, and service in one platform. The lower entry price and 700+ marketplace add ons give growing companies more room to scale without buying separate tools.
Which is the best CRM software for sales teams?
It depends on your sales process. Creatio CRM wins for cross-functional teams that need sales, marketing, and service in one place. Close wins for small to medium-sized businesses that depend on phone calls and want a focused tool with built in calling.
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