⚡ Quick Verdict:
- Pricing: Folk starts at $17.5/member/month. Bitrix24 starts at $49/organization/month for the whole team.
- Best for: Folk for contact management and outreach. Bitrix24 for project management and internal communications.
- Key difference: Folk is a focused CRM tool. Bitrix24 is a unified platform with CRM, tasks, sites, and chat.
- Our pick: Folk for most small teams, because it is incredibly easy to set up and use.
These two products barely belong in the same category.
Folk is a light customer relationship management app built around people.
Bitrix24 is a business platform that happens to include a CRM.
One helps you build genuine connections and close winning deals.
The other runs your whole company from a single platform.
Picking the wrong one costs you months of setup time.
Overview
This Folk vs Bitrix24 comparison covers pricing, crm features, and ease of use.
We also break down who each tool works best for.
Our sources include published specs, documentation, and G2 reviews.
Our writers also spent hands-on time with each one.
Those notes appear in the “What Our Team Noticed” sections below.
What is Folk?
Folk is a customer relationship management app for people-led work.
It helps you organize contacts, track deals, and set reminders.
The interface looks and behaves like a collaborative spreadsheet.
That design makes folk one of the easiest CRMs to learn.
Folk CRM covers multiple use cases beyond sales.
Fundraising, partnerships, events, and recruiting all fit the same tool.
Watch the walkthrough below before you decide.
🏆 Winner: Folk
A simple crm for teams that live in Gmail and LinkedIn. Magic Fields clean your contact data automatically. Free for 14 days.
Folk Pricing
Folk charges on a per user basis. Here is what each seat costs.
| Plan | Price | Best For |
|---|---|---|
| Standard | $17.5/member/month | Solo founders and small teams |
| Premium | $35/member/month | Teams needing automation features |
| Custom | $70/member/month | Larger teams with advanced needs |
Pricing verified August 2026.
Free trial: Yes. Folk offers a 14-day free trial so you can test the functionality before you purchase.
Money-back guarantee: None advertised. The trial is your window to evaluate the app.
📌 Note: Every seat is billed separately. A three-person agency pays roughly $52 monthly on Standard.
⚠️ Pricing conflict flagged: Our research shows $20 and $40 per user monthly. The figures above come from our verified pricing data and reflect the discounted annual rate. Check the current page before you buy.
Key Benefits of Folk
Here is what makes Folk worth considering:
- Magic Fields: A custom field type that uses AI to enrich your data. It cleans messy contact details for you.
- Chrome extension: Add contacts straight from LinkedIn while you browse. No copy and paste between other tools.
- Gmail and Outlook sync: Folk imports contacts and email history automatically. Your inbox becomes the source of truth.
- Groups for multiple use cases: Organize contacts into groups per project. Fundraising and event follow-up stay separate.
- Mail merge templates: Send personalized bulk email through collaborative mail merge. Templates keep the tone human.
- Self-serve signup: Explore every feature without a sales call. You control the pace of your review.
What Our Team Noticed
Our writer signed up for Folk and spent several days moving a real contact list into it. Here is what stood out from that hands-on time:
Folk Pros & Cons
✅ Pros
- Incredibly easy to learn, even if you have never used a CRM
- Magic Fields clean and enrich contact data for outreach
- Chrome extension pulls contacts from LinkedIn in one click
- Groups make it easy to run multiple use cases in one app
❌ Cons
- No advanced reporting views for generating detailed analytics
- No automatic tracking of meetings or phone calls
- Not built for larger sales teams or complex sales processes
What is Bitrix24?
Bitrix24 is a cloud-based work platform for small and medium sized businesses.
It bundles CRM, project management tools, and team chat together.
The goal is to centralize different aspects of a business in one place.
Bitrix24 CRM stores every customer record in a single database.
Around it sit tasks, documents, a website builder, and HR features.
That breadth is the appeal, and also the reason new users struggle.
This video tours the main dashboard and the activity stream.
Runner Up: Bitrix24
An all-round business platform with CRM, tasks, and chat. Paid plans bill per company, not per seat. A free plan covers up to 12 users.
Bitrix24 Pricing
Bitrix24 charges one flat fee per organization. Here are the paid plans.
| Plan | Price | Best For |
|---|---|---|
| Basic | $49/organization/month | Smaller businesses starting out |
| Standard | $99/organization/month | Growing teams needing more storage |
| Professional | $199/organization/month | Companies wanting advanced features |
| Enterprise | $399/organization/month | Large remote teams and departments |
Pricing verified August 2026.
Free trial: Yes. Bitrix24 offers a 30-day free trial on the Professional plan. A free plan also covers up to 12 users with 5 GB of storage.
Money-back guarantee: None advertised. Annual billing cuts 20% off, and a two-year term cuts 31%.
📌 Note: Communication and collaboration tools stay free for unlimited users. The free plan skips invoicing and workflow automation.
⚠️ Pricing conflict flagged: Our research lists a $39 Plus tier for up to 24 users. The table above uses our verified pricing data, which shows Basic at $49. Confirm your tier before you purchase.
Key Benefits of Bitrix24
Here is where Bitrix24 earns its place:
- Flat pricing: Paid plans cover the whole company. Adding staff does not raise the bill.
- Real project management: Gantt charts, Kanban boards, and workloads help with managing projects properly.
- Internal communications: Group chats, video calls, and an employee directory keep remote teams connected.
- Co-Pilot assistant: An AI helper that guides you through many features and automates small tasks.
- Sites and online stores: Create landing pages and a product catalog without a separate site builder.
- Security and storage: Data sits on Amazon Web Services with SSL encryption and version control.
What Our Team Noticed
Our writer set up a Bitrix24 workspace and worked through the CRM, tasks, and chat. Here is what stood out:
Bitrix24 Pros & Cons
✅ Pros
- Free plan covers core CRM and task management for up to 12 users
- Flat monthly fee instead of charging on a per user basis
- Extranet access lets you collaborate safely with outside partners
- Mobile apps for iOS and Android cover tasks and CRM data
❌ Cons
- Steep learning curve caused by the sheer number of features
- G2 reviews flag slow support and occasional bugs
- Limited customization options frustrate some teams
Feature Comparison
Ready for the detailed breakdown of Folk vs Bitrix24? We compare ten key features that decide most purchases. Each one shows how the two products treat the same job differently.
| Feature | Folk | Bitrix24 |
|---|---|---|
| Starting Price | $17.5/member/month | $49/organization/month |
| Free Plan | ❌ | ✅ |
| Contact Management | ✅ | ✅ |
| Sales Pipeline | ✅ | ✅ |
| Project Management Tools | ❌ | ✅ |
| Chrome Extension | ✅ | ❌ |
| Workflow Automation | Limited | ✅ |
| Gantt Charts | ❌ | ✅ |
| Landing Pages & Online Stores | ❌ | ✅ |
| Best For | Relationship-led outreach | All-round business management |
1. Contact Management
Folk: Contacts live in a grid that feels like a spreadsheet. You can organize contacts into groups per campaign or project. Magic Fields fill in missing details, and duplicate records for the same person get merged.
Bitrix24: Leads, deals, contacts, and companies each get their own entity. That structure suits classic CRM work but adds steps. You also get a product catalog and a company structure view.
2. Sales Pipeline and Deals
Folk: The sales pipeline uses a visual Kanban-style board. Drag a card forward as the conversation moves toward winning deals. It is light on stages and heavy on context about relationships.
Bitrix24: Kanban boards sit on top of a full sales funnel with custom stages. Sales management gets deeper controls, including quotas and repeat sales. The trade-off is more setup before the first deal.
⚠️ Warning: Folk does not automatically log meetings or phone calls. You add those interactions by hand.
3. Lead Generation and Lead Management
Folk: Leads arrive through the browser, not through forms. You search LinkedIn, add contacts with the extension, and enrich them. It suits founder-led selling and partnerships more than volume lead generation.
Bitrix24: Web forms, live chat, and a contact center feed the core CRM. Inbound inquiries route to an owner automatically. Lead management here is closer to what a traditional crm software package offers.
4. Email Automation and Campaigns
Folk: Email automation runs through collaborative mail merge. You write templates, personalize them, and send from your own Gmail address. Outreach stays focused on email rather than many channels.
Bitrix24: Marketing campaigns cover email, SMS, and messenger blasts from one screen. Automated workflows trigger follow-ups at each sales process stage. Setting up those rules takes real time.
5. Project Management and Task Management
Folk: There is no project management module. Client management happens through reminders and notes on each contact. Teams that need task management pair Folk with other tools.
Bitrix24: This is the clearest gap between the two. Tasks, subtasks, deadlines, Gantt charts, and workload tracking all ship in the box. Managing projects and customer relationships from one platform is the whole pitch.
6. Collaboration and Communications Tools
Folk: Collaboration means shared groups, shared notes, and shared pipelines. A partnership manager view keeps every thread with a company in one card. There is no chat layer, so your team keeps talking elsewhere.
Bitrix24: This is a full communications platform. Group chats, video conferencing, voice calls, and an activity stream sit beside the CRM. Those communications tools are free for unlimited users.
7. Chrome Extension, Sites, and Web Forms
Folk: The Chrome extension is the standout piece of functionality here. Open a LinkedIn profile and save it with one click. Folk pulls the details across so you never retype a name.
Bitrix24: Instead of a browser add-on, you get a site builder. Create landing pages, online stores, and web forms that feed the CRM directly. Small businesses can skip a separate website tool.
8. File Sharing and Documents
Folk: Files attach to a contact or a deal record. Social selling notes and links live in the same card. There is no document editor, so you keep using Google Docs or Notion.
Bitrix24: A built-in office suite handles documents, spreadsheets, and presentations. You upload files to secure cloud storage and co-edit in real time. File sharing includes version control on every plan.
9. Automation Features and Reporting
Folk: Pipeline management covers reminders, stage moves, and simple nudges. Reporting stops at basic pipeline views. If you need deep dashboards, this crm tool will feel thin.
Bitrix24: You can generate reports from customizable dashboards and share them with the team. HR features track workloads and time spent on tasks. Routine updates and notifications fire without manual follow-up.
💡 Pro Tip: Bitrix24 has a help button that points to support resources. Use it early, because the user interface hides many features behind menus.
10. Pricing & Cost
The billing models differ more than the numbers do. One charges per seat, the other charges per company.
| Tier | Folk | Bitrix24 |
|---|---|---|
| Entry | Standard — $17.5/member/month | Basic — $49/organization/month |
| Mid | Premium — $35/member/month | Standard — $99/organization/month |
| Upper | Custom — $70/member/month | Professional — $199/organization/month |
| Top | ❌ | Enterprise — $399/organization/month |
Folk: Two people cost about $35 monthly on Standard. Ten people cost $175. The model rewards small teams and punishes headcount.
Bitrix24: Basic costs $49 whether you have five staff or fifty. That flips the math above roughly three seats. For a growing company, this is the cheaper long game.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| A free plan | Bitrix24 | Free for up to 12 users |
| Fast setup | Folk | Ready in an afternoon |
| Project management tools | Bitrix24 | Gantt charts and workloads |
| LinkedIn prospecting | Folk | One-click Chrome extension |
| A team over 20 people | Bitrix24 | Flat fee beats per-seat cost |
| Relationship-led outreach | Folk | Built around real relationships |
💰 Your Budget
Under three seats, Folk is cheaper every month. Past that, Bitrix24 paid plans win on raw cost.
🔌 Your Tech Stack
Folk expects you to integrate it with Gmail, Outlook, and a browser. Bitrix24 wants to replace those other tools entirely.
📝 Your Working Style
If you think in lists and columns, Folk matches your head. If you think in departments and processes, Bitrix24 fits better.
🎓 Your Experience Level
Folk is user friendly enough for a first-time CRM buyer. Bitrix24 rewards patience and often needs staff training.
🆓 Free Trials and Demos
Folk gives you 14 days with no sales call. Bitrix24 gives 30 days on the Professional plan plus a permanent free tier.
🛟 Support Options
Bitrix24 publishes video tutorials, webinars, and a large help centre. G2 reviews still report slow ticket resolution.
Switching Guide
Already on one of these? Here is what changes when you move.
🔄 Switching from Folk to Bitrix24?
✅ What you’ll gain:
- Task management, Gantt charts, and workload tracking
- Group chats, video calls, and an employee directory
- Flat billing that stops scaling with headcount
❌ What you’ll lose:
- The Chrome extension for saving LinkedIn profiles
- Magic Fields and automatic contact enrichment
- A setup you can finish in a single afternoon
📋 How to switch:
- Export your Folk groups to CSV
- Open a Bitrix24 free plan and map fields
- Import contacts, then rebuild your sales funnel stages
🔄 Switching from Bitrix24 to Folk?
✅ What you’ll gain:
- An interface your team will actually open daily
- Faster outreach through mail merge and templates
- Cleaner contact data through AI enrichment
❌ What you’ll lose:
- Projects, tasks, and the built-in office suite
- Landing pages, online stores, and web forms
- The free tier for up to 12 users
📋 How to switch:
- Export contacts and companies from Bitrix24 CRM
- Start a Folk trial and connect Gmail to sync history
- Import the file, then split records into groups
What Our Review Didn’t Cover
This comparison focused on small teams and everyday contact management. We did not test Bitrix24 on-premise hosting, custom API builds, or telephony at scale. Enterprise procurement and bulk licensing sit outside our scope. If you run fifty seats or need strict data residency rules, your priorities will differ from ours.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Bitrix24 |
| 🚀 Contact Management | Folk |
| ⚡ Setup Speed | Folk |
| 🎯 Outreach and Email | Folk |
| 👶 Ease of Use | Folk |
| 🔌 Breadth of Features | Bitrix24 |
| 📊 Reporting | Bitrix24 |
| 🏆 Overall Winner | Folk |
🏆 WINNER: FOLK
Folk wins 4 out of 7 categories.
Best for: Contact management, founder-led sales, fundraising, partnerships, and event follow-up
Folk and Bitrix24 are not really rivals. They just share a category label.
Folk is a focused customer relationship management app for people who sell through relationships. It stays out of your way, which is why our team ranks it higher.
Bitrix24 is a much larger business platform. If you need CRM plus projects plus chat on one bill, it is the stronger buy.
For example, an agency with fifteen staff will get more value from Bitrix24. A two-person consultancy chasing warm intros will not.
Bitrix24 is excellent value once headcount grows. But if you want a CRM your team will open every morning, Folk is the better choice.
More of Folk Compared
Here is how Folk holds up against other CRM software:
Folk vs Pipedrive
Folk wins on: Faster onboarding, LinkedIn capture through the browser, cleaner contact enrichment
Pipedrive wins on: Deal forecasting, call logging, activity reporting for quota-carrying reps
Folk wins on: Lower entry cost, no forced sales call, far shorter learning curve
HubSpot wins on: Marketing automation depth, form and landing page tooling, native reporting dashboards
Folk vs Capsule CRM
Folk wins on: AI-assisted field filling, group-based workflows, spreadsheet-style editing
Capsule CRM wins on: Cheaper starter tier, built-in task lists, longer track record with small firms
More of Bitrix24 Compared
Bitrix24 is also measured against Zoho CRM, which is stronger on analytics and customization.
Bitrix24 wins on: Flat company pricing, built-in telephony, free tier for a dozen users
Monday CRM wins on: Cleaner board design, faster onboarding, friendlier automation builder
Bitrix24 vs ClickUp
Bitrix24 wins on: Native CRM records, telephony and contact centre, website and store builder
ClickUp wins on: Task view flexibility, docs and whiteboards, a far lighter interface
Bitrix24 vs Salesforce
Bitrix24 wins on: Predictable cost, bundled collaboration, no consultant needed to launch
Salesforce wins on: Advanced lead management, custom objects, a huge partner and app marketplace
This video lines Bitrix24 up against several of those names.
Frequently Asked Questions
What is folk CRM?
Folk is a lightweight CRM for managing contacts, pipelines, and outreach. It syncs with Gmail and LinkedIn, and suits fundraising, partnerships, and sales alike.
How much is folk?
Standard costs $17.5 per member each month. Premium costs $35 and Custom costs $70 per member monthly. A 14-day trial is available first.
Is folk a good CRM?
Yes, for individuals and small teams who value simplicity. It is weaker for large sales teams that need forecasting, call logging, and detailed analytics.
Is Bitrix24 really free?
There is a genuine free tier for up to 12 users with 5 GB storage. It omits invoicing and workflow automation, which sit on paid tiers.
What are the limitations of Bitrix24?
The main limits are a steep learning curve, a crowded interface, and slow support. Reviewers also report occasional bugs and restricted customization.
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