⚡ Quick Verdict:
- Pricing: Folk starts at $17.5/member/month. Copper CRM starts at $9/seat/month on its Starter plan.
- Best for: Folk suits small teams that build genuine connections. Copper CRM suits Google Workspace shops running a structured sales process.
- Key difference: Folk is a multi-purpose contact management app. Copper is a sales CRM that lives inside your Gmail inbox.
- Our pick: Folk, for most small teams. It rates 4.0 against Copper’s 3.5 and works without Google products.
Most people pick a CRM for the wrong reason.
They chase features they will never open.
Folk CRM and Copper CRM both handle customer relationship management well.
But they were built for two different kinds of business.
Folk helps you organize contacts and build real relationships across multiple use cases.
Copper turns Google Workspace into a sales CRM built around closing deals.
Overview
This Folk vs Copper CRM comparison covers pricing, crm features, and day-to-day ease of use.
We reviewed documentation, pricing pages, and public user reviews for both tools.
Our writers also spent hands-on time inside each app.
Those notes appear in the “What Our Team Noticed” sections below.
By the end, you will know which tool fits your team.
What is Folk?
Folk is a customer relationship management tool for individuals and small teams.
It focuses on contact management rather than a heavy sales process.
The interface looks and feels like a collaborative spreadsheet.
You can organize contacts into groups and set reminders for follow-up.
Folk connects to Gmail or Outlook to import contacts and email history.
A custom field type called magic fields uses AI to clean and enrich data.
Watch the walkthrough below to see how the app handles daily contact work.
🏆 Winner: Folk
Folk keeps contacts, reminders, and outreach in one simple app. It suits agency owners, founders, and non-sales teams. A 14-day free trial is available.
Folk Pricing
Folk keeps its pricing simple. Three plans, all billed per member.
| Plan | Price | Best For |
|---|---|---|
| Standard | $17.5/member/month | Solo users managing contacts and reminders |
| Premium | $35/member/month | Small teams needing email automation |
| Custom | $70/member/month | Agencies with advanced capabilities and higher limits |
Pricing verified August 2026.
Free trial: Yes. Folk offers a 14-day free trial so you can test it before you purchase.
Money-back guarantee: Folk does not advertise a refund window. The trial is the safety net.
📌 Note: Folk runs a self-serve model. You can explore the app at your own pace without pressure from sales reps.
⚠️ Pricing conflict flagged: Some third-party sources list Folk at $20 and $40 per user per month. Our CSV records $17.5, $35, and $70 per member per month. We publish the CSV figures and recommend checking the site before you buy.
Key Benefits of Folk
Here is what makes Folk worth a look:
- Incredibly easy to learn: Folk suits people who have never touched a CRM. The layout mirrors a spreadsheet.
- Magic fields: This AI field type cleans and enriches contact details. It is strong at prepping data for outreach.
- Chrome extension: Add contacts from LinkedIn or any company website in one click.
- Multiple use cases: Teams run fundraising, events, hiring, and partnerships from the same base.
- Collaborative mail merge: Send personalized bulk emails without a separate marketing platform.
- Visual pipeline: A Kanban board tracks deals and partnerships across stages.
- Source of truth: Folk acts as one shared record of team interactions and customer relationships.
What Our Team Noticed
Our writer signed up for Folk and spent several days moving a live contact list into it. Here is what stood out:
The short clip below covers the same hands-on session in more detail.
Folk Pros & Cons
✅ Pros
- Incredibly easy to learn, even for first-time CRM users
- Magic fields clean and enrich contact data automatically
- Chrome extension adds contacts from LinkedIn in one click
- Works for multiple use cases beyond sales, including fundraising and events
- Self-serve signup with a 14-day free trial and no sales calls
❌ Cons
- Lacks advanced reporting views for detailed analytics
- No automatic tracking of meetings or phone calls, so interactions need manual entry
- Not suitable for larger sales teams or complex sales processes
- Some users report trouble importing emails and managing contact data
What is Copper CRM?
Copper CRM is a sales CRM built only for Google Workspace, formerly G Suite.
It launched in 2012 as a Gmail extension that killed manual data entry.
Today it runs as full crm software with a Chrome extension for your Gmail inbox.
You can create and update leads, people, companies, and tasks directly from Gmail.
Copper’s integration syncs emails, meetings, and contact data on its own.
Copper claims over 30,000 customers worldwide, including Google itself.
The review video below shows the app running inside a live Gmail account.
Copper CRM
Copper turns Gmail and Google Calendar into a working sales CRM. Best for small businesses already living in Google products. Free 14-day trial, no card games.
Copper CRM Pricing
Copper CRM pricing runs across four tiers, charged per seat.
| Plan | Price | Best For |
|---|---|---|
| Starter | $9/seat/month | Organizing contacts only, no pipelines |
| Basic | $23/seat/month | Up to 2,500 contacts and basic pipelines |
| Professional | $59/seat/month | Up to 15,000 contacts, workflow automation, reporting |
| Business | $99/seat/month | Email sequence sending and website tracking |
Pricing verified August 2026.
Free trial: Yes. New users get a 14-day free trial with full access to test the platform.
Money-back guarantee: Copper does not publish a money-back window. Cancel before the trial date ends instead.
📌 Note: The rates above are annual. Paid monthly, Basic runs $29, Professional runs $69, and Business runs $134 per user. Copper keeps pricing transparent with no surprise add ons for developer work.
⚠️ Warning: The entry-level Starter plan has no pipeline functionality. It only organizes contacts. Costs also climb steeply at each step, which stings for small teams.
Key Benefits of Copper CRM
Here is where Copper earns its keep:
- Google Workspace integration: Copper works natively with Gmail and Google Calendar. Records populate from your inbox on their own.
- Familiar interface: The design mirrors Google products, so onboarding is quick for sales reps.
- Workflow automation: Rules automate tasks and cut repetitive admin from the sales process.
- Custom reporting: Build your own sales reports from Copper data and export to Google Sheets.
- Email engagement tracking: Copper shows when someone opened an email and what they clicked.
- Mobile app: The app logs calls and texts and shows all contact activity on the move.
- Security and API: Data encryption, two-factor authentication, and a friendly API for custom integration work.
What Our Team Noticed
Our writer connected Copper to a working Google Workspace account and ran a week of outreach through it. Here is what stood out:
Copper CRM Pros & Cons
✅ Pros
- Deepest Google Workspace integration of any CRM we have covered
- Automatically populates records with data from Gmail, removing manual data entry
- Workflow automation and custom reporting on Professional and Business plans
- Transparent pricing with no hidden customization costs
❌ Cons
- Cannot be used natively by companies on Microsoft 365
- Priced high against other CRMs with similar functionality
- Contact management has been reported as unreliable, with details disappearing
- Marketing tools are clunky and depend on an external tool, Outfunnel
Feature Comparison
Ready for the detailed breakdown of Folk vs Copper CRM? We walk through ten areas that decide most purchase calls, from pipelines to price.
| Feature | Folk | Copper CRM |
|---|---|---|
| Starting Price | $17.5/member/month | $9/seat/month |
| Free Trial | ✅ 14 days | ✅ 14 days |
| Works Without Google Workspace | ✅ | ❌ |
| Chrome Extension | ✅ | ✅ |
| Multiple Pipelines | ✅ | ✅ (paid tiers) |
| Workflow Automation | ❌ | ✅ |
| Lead Scoring | ❌ | ✅ |
| Advanced Reporting | ❌ | ✅ |
| Auto Call & Meeting Logging | ❌ | ✅ |
| Best For | Small teams, agency owners, non-sales use cases | Google Workspace sales teams |
1. Sales Pipeline Management
Folk: Folk gives you a visual Kanban board for every sales pipeline. You can create pipelines for deals, hiring, or partnerships in minutes. Dragging a card between stages feels like moving a row in a spreadsheet.
Copper CRM: Copper supports multiple pipelines built around a formal sales process. Stages, weighted values, and forecasts are all there. The Starter plan has no pipelines at all, so budget for Basic at minimum.
2. Lead Tracking and Scoring
Folk: Every new lead lands in a group you control. You can easily track status with custom fields and set reminders for the next touch. There is no lead scoring, so ranking stays manual.
Copper CRM: Copper adds lead scoring so sales reps see which leads deserve a call first. Each new lead created from Gmail carries its email history along. That saves a sales team real time every week.
3. Contact and Company Management
Folk: Contact management is where Folk shines. You organize contacts into groups, and magic fields fill in missing details for companies and people. Duplicate records for the same person get merged instead of piling up.
Copper CRM: Import data from Google Sheets, a CSV, or your existing crm, and Copper maps the columns for you. New contacts appear from Gmail without manual data entry. Some users report contact details disappearing, which is worth watching.
⚠️ Warning: Export a backup after your first import in either tool. Cleaning a messy contact list twice is nobody’s idea of fun.
4. Client and Project Management
Folk: Agencies use Folk to manage clients alongside prospects. One board can hold live projects, renewals, and events. It is light on formal project management, but the simplicity keeps small teams moving.
Copper CRM: Copper treats projects as pipelines after the deal closes. You can track delivery stages for customers and attach files from Google Drive or Google Docs. It suits agencies that bill by milestone.
5. Email Automation and Templates
Folk: Folk handles email automation through collaborative mail merge. You write templates once and send personalized bulk emails to a group. Outreach is email-first, with limited support for other channels.
Copper CRM: Copper sends automated emails one-off or as an email sequence, though sequences sit behind the Business tier. Email templates keep replies consistent across the team. Messages go out from your own Gmail account, so they are transactional and carry no unsubscribe link.
6. Workflow Automation
Folk: Folk automates the boring parts of pipeline management, like moving contacts between stages and generating reminder tasks. It stops short of rule-based automation. For deeper logic you connect other tools through Zapier.
Copper CRM: Copper lets you create workflows that automate tasks and remove repetitive data entry. Trigger a task when a deal moves stage, or assign an owner on a new record. This is the clearest gap between the two apps.
7. Social Selling and Multiple Use Cases
Folk: Folk was built for multiple use cases, not just sales. Fundraising, event follow-up, hiring, and partnerships all fit the same structure. That flexibility is why non-sales teams pick it over a traditional crm.
Copper CRM: Copper stays focused on sales and customer-facing work. Automated tasks push reps through a defined process. Step outside sales and the functionality feels narrow by comparison.
8. Chrome Extension and Integrations
Folk: The Folk chrome extension lets you add contacts from LinkedIn, a company site, or a search result page in one click. It also connects to Gmail or Outlook to sync email history. You can integrate the rest through Zapier.
Copper CRM: Copper’s Chrome extension puts the whole crm inside Gmail and Google Calendar. Its Google Workspace integration is the deepest we have seen. The trade-off is that companies on Microsoft 365 cannot use it natively.
9. Reporting and Relationship Tracking
Folk: Folk covers the basics and stops. There are no advanced reporting views, and no automatic tracking of meetings or phone calls. Its partnership manager tracks relationships by hand, which suits teams that value real relationships over dashboards.
Copper CRM: Custom sales reporting is a real strength here. Copper tracks email opens, clicks, and website tracking on the Business plan. Marketing tools are weaker, since they run through the external tool Outfunnel.
10. Pricing & Cost
Here are both plan ladders side by side.
| Tier | Folk | Copper CRM |
|---|---|---|
| Entry | Standard — $17.5/member/month | Starter — $9/seat/month |
| Mid | Premium — $35/member/month | Basic — $23/seat/month |
| Upper | Custom — $70/member/month | Professional — $59/seat/month |
| Top | — | Business — $99/seat/month |
Folk: Three plans, no free tier, and a ceiling of $70 per member. Standard already includes contact management, pipelines, and the extension. Most small teams never need to leave Premium.
Copper CRM: The $9 Starter plan looks cheap, but limited features make it a contact list rather than a CRM. Real work starts at Basic, and the useful stuff sits on the Professional plan. Copper is expensive next to other crms with similar functionality.
💡 Pro Tip: Compare the plans you would actually buy. Copper Professional at $59 versus Folk Premium at $35 is the honest matchup for a five-person team.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| A contact list on a tight budget | Copper CRM | Starter plan costs $9/seat |
| A working CRM at a fair price | Folk | Standard beats Copper’s real tier |
| Deep Google Workspace integration | Copper CRM | Runs inside Gmail natively |
| Multiple use cases beyond sales | Folk | Fundraising, events, partnerships |
| Workflow automation and reporting | Copper CRM | Rules plus custom sales reports |
| The fastest setup | Folk | Incredibly easy for first-time users |
💰 Your Budget
Copper’s headline price is lower, but the plan that actually works costs $59 per seat. Folk asks $17.5 up front and gives you the full toolset on day one.
🔌 Your Tech Stack
If your business already runs on Google products, Copper slots in with almost no setup. If you use Outlook or a mixed stack, Copper is off the table.
📝 Your Sales Process
A formal, stage-gated process with forecasting points to Copper. Loose relationship building across several projects points to Folk.
🎓 Your Experience Level
Folk is the friendlier first CRM. Copper is familiar too, but only if your team already knows Google apps inside out.
🆓 Free Trials and Demos
Both give you 14 days at no cost. Import the same 200 contacts into each and see which one you open on day three.
🛟 Support Options
Folk leans on self-serve docs and in-app help, with no pushy sales calls. Copper offers guided onboarding on higher tiers, which larger teams tend to want.
Switching Guide
Already on one of these? Here is what changes if you move.
🔄 Switching from Folk to Copper CRM?
✅ What you’ll gain:
- Workflow automation and lead scoring
- Automatic logging of meetings and phone calls
- Custom sales reports built from your own data
❌ What you’ll lose:
- Magic fields and AI contact enrichment
- Freedom to work outside Google Workspace
- The spreadsheet-style simplicity of the Folk app
📋 How to switch:
- Export your Folk groups to CSV
- Start the Copper trial with your Google Workspace account
- Import the file, map fields, then rebuild pipelines by stage
🔄 Switching from Copper CRM to Folk?
✅ What you’ll gain:
- A cheaper working plan and simpler crm features
- Support for multiple use cases beyond the sales team
- A CRM that runs with or without Google
❌ What you’ll lose:
- Native Gmail and Google Calendar syncing
- Advanced reporting and website tracking
- Rule-based workflows that automate tasks
📋 How to switch:
- Export contacts, leads, and opportunities from Copper
- Create a Folk workspace and connect Gmail
- Import the file into groups, then run magic fields to fill gaps
What Our Review Didn’t Cover
This comparison looked at individuals, agencies, and small teams. We did not test enterprise rollouts, custom API builds, or bulk seat licensing. HIPAA and compliance questions need your own legal review, not ours. If you run a 50-person sales floor, your priorities will differ from what we covered here.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing & Value | Folk |
| 👶 Ease of Use | Folk |
| 📇 Contact Management | Folk |
| 🧩 Multiple Use Cases | Folk |
| ⚡ Workflow Automation | Copper CRM |
| 📊 Reporting & Tracking | Copper CRM |
| 🔌 Google Workspace Integration | Copper CRM |
| 🏆 Overall Winner | Folk |
🏆 WINNER: FOLK
Folk wins 4 out of 7 categories with a 4.0 rating against Copper’s 3.5.
Best for: Agency owners, founders, fundraising teams, and anyone managing contacts without a formal sales process
Folk and Copper CRM are aimed at different buyers. Folk is a flexible customer relationship management app for people who build genuine connections across several projects at once.
Copper CRM is a sales crm designed to close winning deals inside Gmail. Its Google Workspace integration has no real equal, and its reporting is stronger than anything Folk offers.
Copper is the right pick for a Google-first sales team that needs automation and forecasts. For example, a five-rep agency running weekly pipeline reviews would get more from Copper Professional.
For most small teams, though, Folk wins on price, speed, and range of use cases. That is why it takes our top spot here.
More of Folk Compared
Here is how Folk holds up against other CRM tools buyers shortlist:
Folk vs Pipedrive
Folk wins on: faster setup for first-time users, magic fields for contact enrichment, and use beyond sales such as hiring or fundraising
Pipedrive wins on: deal forecasting depth, a bigger app marketplace, and per-stage activity reporting Folk does not attempt
Folk wins on: flat predictable seat pricing, a lighter interface with no unused modules, and quicker onboarding for a two-person team
HubSpot wins on: a genuinely free starting tier, native marketing tools instead of an add-on, and reporting dashboards built for scale
Folk wins on: contact enrichment out of the box, a browser extension for LinkedIn capture, and less setup before the first useful view
Monday CRM wins on: board-level automation rules, project management that doubles as delivery tracking, and a wider template library
Folk vs Capsule CRM
Folk wins on: AI-assisted data cleanup, a modern collaborative interface, and stronger group-based outreach
Capsule CRM wins on: a free plan for two users, built-in task calendars, and cheaper entry pricing for solo consultants
More of Copper CRM Compared
Copper gets measured against these tools most often:
Copper CRM wins on: tighter Gmail and Google Calendar syncing, an API that is easier to build against, and pricing with no hidden developer costs
HubSpot wins on: a free tier, marketing automation that does not need Outfunnel, and support for Microsoft-based companies
Copper CRM vs Keap
Copper CRM wins on: a lighter learning curve for Google users, cleaner pipeline views, and lower cost at the mid tier
Keap wins on: built-in invoicing and payments, longer multi-step campaigns, and text message outreach Copper leaves out
Copper CRM wins on: a faster inbox-first workflow, automatic record creation from email, and a friendlier mobile app
Insightly wins on: full project delivery modules, more granular permissions, and support for teams outside the Google world
Copper CRM wins on: depth of Google Workspace work, simpler day-one setup, and transparent seat pricing
Freshsales CRM wins on: built-in phone and chat channels, AI deal insights at a lower tier, and a free plan for very small businesses
This roundup video covers a few more Copper alternatives worth a look.
Frequently Asked Questions
What is folk CRM?
Folk is a lightweight CRM for individuals and small teams. It stores contacts in groups, sends personalized bulk email, and tracks pipelines through a simple spreadsheet-style view.
Is folk a good CRM?
Yes, for relationship-led work. It rates 4.0 in our scoring. Large sales teams needing forecasting and detailed analytics will outgrow it fairly quickly.
What is Copper CRM used for?
Copper manages leads, deals, and customer records directly inside Gmail and Google Calendar. Sales teams on Google Workspace use it to cut data entry and forecast revenue.
How much is folk?
Folk costs $17.5 per member monthly on Standard, $35 on Premium, and $70 on Custom. A 14-day free trial is included before you pay.
Does Copper CRM work with Outlook?
No. Copper is built only for Google Workspace and cannot run natively on Microsoft 365. Outlook users should choose Folk, HubSpot, or another CRM instead.
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