Folk vs Copper CRM: Which is Best CRM Tool in 2025?

by | Last updated Mar 8, 2025

Winner
Copper crm
8.5
Runner Up
folk
7.0
Fahim AI 4 4 4

Ever feel like keeping track of your contacts is a total mess?

You’ve got names, emails, and notes scattered everywhere, and it’s driving you crazy.

Maybe you’re trying to grow your business, but you’re losing leads because you can’t keep up.

Good news!

Today, we’re diving into Folk vs Copper CRM. 

Let’s find a way to get organized and boost your business.

Overview

We’ve spent weeks digging into both Folk and Copper CRM.

This hands-on experience lets us give you a real, practical comparison.

Copper CTA

Want a CRM that seamlessly integrates with your Google apps?

8.5out of 10

Pricing: It has a free plan. The premium plan starts at $9/month.

Key Features:

CTA 2 2

Streamline your contacts! 80% of Folk users leverage its customizable fields.

7out of 10

Pricing: It has a free plan. The paid plan starts at $20/month

Key Features:

  • Customizable Fields
  • Collaboration
  • Unified Contact Hub

What is Folk?

Folk is a modern CRM. It’s built for teams.

It helps you manage contacts. It’s easy to use. It’s all about collaboration.

CTA 2 2
Folk
7.0

Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.

Key Benefits

Pricing

Folk’s basic plan starts at $20 per user per month.

  • Standard: $20/month
  • Premium: $40/month
  • Custom: $80/month
Untitled design 10

Pros

  • It’s super easy to learn.
  • Team collaboration is seamless.
  • The interface is clean and modern.
  • Integrations are very helpful.
  • It organizes contacts very well.

Cons

  • Limited advanced marketing tools.
  • Reporting features are basic.
  • Some features require upgrades.

What is Copper CRM?

Okay, now let’s discuss Copper. Its big selling point is that it’s built for Google Workspace users.

It puts your CRM right inside Gmail and other Google; It’s meant to keep you in your flow.

Copper CTA
Copper CRM
8.5

Stop wasting 10 hours a week on manual data entry! Copper CRM software automates your sales process and integrates seamlessly with Google Workspace.

Key Benefits

Copper CRM shines when it comes to simplicity and integration. Here’s what makes it stand out:

  • Effortless Google Workspace integration: Manage your contacts, deals, and projects without leaving your Gmail inbox.
  • Intuitive interface: Copper is easy to navigate, even for CRM beginners.
  • Visual pipeline management: Get a clear view of your sales process and track deals with ease.
  • Automated data entry: Copper automatically captures contact information from emails and other interactions, saving time and effort.

Pricing

Copper CRM offers a free trial to get you started. Paid plans are totally based on the number of users and features you need:

  • Starter: $9/per seat per month[paid annually]
  • Basic: $23/per seat per month[paid annually]
  • Professional: $59/per seat per month[paid annually]
  • Business: $99/per seat per month[paid annually]
copper pricing

Pros

  • Love the Gmail integration.
  • So easy to use and navigate.
  • It’s perfect for Google users like me.
  • Workflows save me so much time.
  • The visual pipeline is super helpful.

Cons

  • Can be pricey for large teams.
  • Limited customization options.
  • Reporting could be more robust.
  • Mobile app could be improved.
  • Not ideal for complex sales processes.

Feature Comparison

Let’s break down the key features of Folk and Copper CRM.

We’ll look at what each platform offers and how they stack up against each other, especially compared to big names like Salesforce or Hubspot.

Contact Management & Organization

Folk focuses on simple, visually appealing contact organization.

It’s great for startups that need a flexible, collaborative space.

Copper CRM, on the other hand, integrates deeply with Google Calendar and Gmail, making it ideal for teams already in the Google ecosystem.

Both handle customer relationship management (CRM), but in different ways.

Folk prioritizes visual clarity, while Copper emphasizes seamless integration.

Folk CRM

Integration & Ecosystem

Copper CRM shines with its tight integration with Google Workspace.

If your business lives in Gmail, Docs, and Calendar, Copper will feel like a natural extension.

Folk offers integrations too, but it’s more about connecting with various tools through APIs.

Automation & Workflow

When it comes to automating tasks, Copper provides robust workflow automation tied to Google Workspace.

Folk offers some automation, but it’s generally less extensive.

Copper leans heavily into automating sales tasks, while Folk focuses on contact organization.

User Interface & Usability

Folk’s interface is clean and modern, making it easy to learn and use.

Copper is also user-friendly, especially for Google users, but it can feel more complex due to its deeper feature set.

Sales & Pipeline Management

Copper CRM is built with sales teams in mind.

It offers strong pipeline management, deal tracking, and reporting. 

Folk’s sales features are more basic, making it better for teams that don’t need a full-fledged sales CRM.

Copper Top Benefits

Email Marketing Capabilities

For email marketing, Copper CRM provides solid integrations with Gmail, allowing for personalized email campaigns.

Folk’s email features are simpler, focusing more on direct contact management.

If you need advanced email marketing features, you may need additional tools.

Scalability & Growth

Copper CRM is designed to scale with your business, offering advanced features and integrations.

Folk is excellent for startups and smaller teams but may require additional tools as your business grows rapidly.

Both can be effective for customer relationship management, depending on the size and needs of your company.

What to Look For When Choosing CRM Software?

  • Scalability: Can it grow with your business?
  • Integration: Does it connect with your existing tools?
  • Reporting: Can you easily track key metrics?
  • Mobile Accessibility: Is it usable on the go?
  • Support: Does the vendor offer reliable assistance?
  • Training: Is there adequate training and onboarding?
  • Security: How well does it protect your customer data?
  • Industry Specifics: Does it cater to your industry’s needs (Our Pick)

Final Verdict (Our Pick)

After testing both, we think Copper CRM is the better choice for most businesses.

It has more features, especially if you use Google Workspace.

Copper helps with sales, emails, and keeping track of customers.

Folk is good for simple contact management, but Copper does more.

We spent a lot of time using both tools.

We know what works. If you want a CRM that can grow with you, Copper is a solid pick.

Frequently Asked Questions

Is Folk CRM better for small startups?

Yes, Folk CRM is often a good fit for small startups due to its simple interface and focus on contact organization. It’s less complex than Copper, making it easier to learn and use for teams with basic customer relationship management needs.

Does Copper CRM integrate with Google Calendar?

Yes, Copper CRM strongly integrates with Google Calendar, Gmail, and other Google Workspace apps. This makes it ideal for businesses that heavily rely on Google’s ecosystem and want seamless workflow integration.

Can I automate tasks in Folk CRM?

Folk CRM offers some automation, but it’s not as extensive as Copper. You can automate basic tasks related to contact management. However, Copper provides more robust features for complex workflow automation.

Which CRM is better for email marketing?

Copper CRM has stronger email marketing capabilities through its integration with Gmail. It allows for personalized email campaigns. Folk’s email features are simpler, focusing on direct contact management rather than comprehensive marketing.

How does Copper CRM compare to Salesforce or HubSpot?

While Salesforce and HubSpot are more comprehensive and powerful, Copper CRM is a good option for businesses that need a simpler, Google-integrated CRM. Copper is often more affordable and easier to use than those larger platforms.

Fahim Joharder

Fahim Joharder

Author

A tech enthusiast and writer with a passion for AI and software innovations. He simplifies complex topics to help readers stay ahead in the digital world.

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