Folk vs Freshsales CRM: Best CRM Comparison in 2025

by | Last updated Mar 8, 2025

Winner
freshsales logo
9.0
Runner Up
folk
7.5
Fahim AI 4 3 5

Picking the right CRM is tough, right?

You’re looking at Folk vs Freshsales CRM, and honestly, it’s confusing.

Both seem good, but which one is actually better for you?

You’re probably spending way too much time comparing features and prices, and you want a clear answer.

That’s where this comparison comes in.

We’ll break down Folk vs Freshsales CRM in plain language.

Overview

We’ve put both Folk and Freshsales CRM through their paces, testing them with real-world scenarios.

Our hands-on experience, coupled with user feedback and deep feature analysis, forms the basis of this comparison.

freshsales logo

Want to see Freshsales in action? Start your free trial and visit their website.

9out of 10

Pricing: It has a free plan. The premium plan starts at $9/month.

Key Features:

CTA 2 2

Streamline your contacts! 80% of Folk users leverage its customizable fields.

7.5out of 10

Pricing: It has a free plan. The paid plan starts at $20/month

Key Features:

  • Customizable Fields
  • Collaboration
  • Unified Contact Hub

What is Folk?

Folk is a modern CRM. It’s built for teams.

It helps you manage contacts. It’s easy to use. It’s all about collaboration.

CTA 2 2
Folk
7.5

Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.

Key Benefits

Pricing

Folk’s basic plan starts at $20 per user per month.

  • Standard: $20/month
  • Premium: $40/month
  • Custom: $80/month
Untitled design 10

Pros

  • It’s super easy to learn.
  • Team collaboration is seamless.
  • The interface is clean and modern.
  • Integrations are very helpful.
  • It organizes contacts very well.

Cons

  • Limited advanced marketing tools.
  • Reporting features are basic.
  • Some features require upgrades.

What is Freshsales CRM?

So, you’re looking at Freshsales CRM. What’s it all about? Think of it as a super-powered tool for sales teams.

It helps you keep track of leads and close deals faster. It’s designed to make sales easier.

freshsales logo
Freshsales CRM
9.0

Unlock the power of an all-in-one marketing platform. GoHighLevel gives you everything to manage your marketing.

Key Benefits

  • Intuitive Interface: Get up and running in minutes; no tech skills required.
  • Visual Sales Pipeline: See precisely where your deals stand at a glance.
  • Built-in Phone and Email: Connect with customers directly within the platform.
  • AI-Powered Insights: Get intelligent recommendations to close more deals.

Pricing

Freshsales CRM offers four pricing tiers:

  • Growth ($9/user/month): Adds features like visual sales pipelines, email marketing, and basic reporting.
  • Pro ($39/user/month): Unlocks advanced features like AI-powered insights, multiple sales pipelines, and time-based automation.
  • Enterprise ($59/user/month): For large teams needing custom reporting, dedicated account management, and advanced security features.
freshsales pricing

Pros

Cons

Feature Comparison

Let’s dive into the core of these two CRMs.

We’ll compare key features, showing you how each handles crucial aspects of customer relationship management and your sales process.

User Interface and Ease of Use

Folk emphasizes a clean, modern, and user-friendly interface.

It focuses on intuitive navigation and visual clarity, making it easy to use for teams of any technical skill level.

Freshsales CRM, while also aiming for simplicity, offers a more traditional layout. Folk’s design leans towards a more visually engaging experience.  

Sales Pipeline Management

Both platforms offer sales pipeline management.

Folk focuses on visual pipeline management with flexible drag-and-drop features to track deals.

Freshsales provides a more structured approach with detailed stages and automation.

Both crm software and crms enable you to customize your sales pipeline.  

Folk CRM

Customer Relationship Management (CRM)

When it comes to customer relationships, Folk excels in its relationship management tools, focusing on building and maintaining connections.

Freshsales, a comprehensive crm platform, provides robust features for managing customer relationships throughout the entire sales cycle.  

Customization and Integration

Freshsales crm offers extensive customization options to tailor the platform to specific business needs.

Folk, while offering customization, focuses on simpler, more streamlined options. 

Both offer integrations with other tools like email and calendar.  

Automation and Workflow

Freshsales provides advanced automation features to streamline the sales process and automate repetitive tasks.

Folk offers basic automation, focusing more on simple workflow enhancements.  

Collaboration and Team Features

Folk provides collaborative workspaces and shared contact management, making it easy for teams to work together on customer relationships.

Freshsales offers team-based permissions and access controls, ensuring data security and streamlined collaboration within the crm platform.

Both crms offer team collaboration but with slightly different focuses.

Freshsales Web Forms

Reporting and Analytics

Freshsales provides comprehensive reporting and analytics features to gain insights into sales performance and customer behavior.

Folk offers basic reporting, focusing on essential metrics.

If data analysis is essential for your business, Freshsales might be more suitable.

What to Look For When Choosing CRM Software?

  • Scalability: Can it grow with your business?
  • Integration: Does it connect with your existing tools?
  • Reporting: Can you easily track key metrics?
  • Mobile Accessibility: Is it usable on the go?
  • Support: Does the vendor offer reliable assistance?
  • Training: Is there adequate training and onboarding?
  • Security: How well does it protect your customer data?
  • Industry Specifics: Does it cater to your industry’s needs (Our Pick)

Final Verdict (Our Pick)

So, which one wins? For most small to medium businesses, Folk is our pick.

It’s just easier to use.

If you want a clean look and simple relationship management, Folk is great.

It helps you build good customer relationships without the headache.

Freshsales is powerful, but it can be a lot.

If you need lots of fancy tools and heavy automation, it’s good.

But for most folks, simple is better.

We’ve used both, and we know what works. Trust us, Folk can make your life easier.

Frequently Asked Questions

Is Folk or Freshsales CRM better for small businesses?

Folk is often preferred for small businesses due to its easy-to-use interface and focus on relationship management. Freshsales, while powerful, can be overwhelming for smaller teams. Consider your specific business needs and your team’s technical comfort.

Can I customize the sales pipeline in both CRMs?

Yes, both crm software options allow you to customize your sales pipeline. Folk emphasizes visual customization and drag-and-drop features, while Freshsales offers more detailed stage customization. Both crms enable you to track deals effectively.

Which CRM offers better customer relationship management?

Both platforms offer customer relationship management features. Folk focuses on nurturing customer relationships with intuitive tools. Freshsales provides a broader crm platform with extensive features for managing the entire customer lifecycle.

Is Freshsales CRM more complex than Folk?

Yes, Freshsales generally has a steeper learning curve due to its extensive features and automation capabilities. Folk is designed for simplicity and ease of use, making it a more user-friendly option for many.

Which CRM is best for sales pipeline management?

Both crm platform options allow for sales pipeline management. Freshsales is ideal for very structured sales processes, and Folk is ideal for very visual pipeline management. Choosing between the two comes down to the style of sales process you require.

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