Picking the right CRM is tough, right?
You’re looking at Folk vs GoHighLevel, and both seem good.
But which one is really best for your business in 2025?
It’s like choosing between two cool video games—you don’t want to waste time on the wrong one.
Don’t worry; we’re going to break down Folk vs GoHighLevel in simple terms.
Let’s make this choice easy!
Overview
We’ve spent weeks diving deep into both Folk and GoHighLevel, testing their features, user interfaces, and customer support.
This hands-on experience allows us to provide a real, practical comparison, not just a surface-level review.
Unlock the power of an all-in-one marketing platform. GoHighLevel gives you everything to manage your marketing.
Pricing: 14-day free trial available. Paid plan starts at $97/month
Key Features:
- Marketing Automation
- Sales Funnels
- CRM
Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.
Pricing: It has a free plan. Paid plan starts at $20/month
Key Features:
- Landing page builder
- Sales funnel templates
- A/B testing
What is Folk?
Folk is a modern CRM. It’s built for teams.
It helps you manage contacts. It’s easy to use. It’s all about collaboration.
Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.
Key Benefits
- Organize up to 5000 contacts in one place.
- Share contact lists with up to 10 team members.
- Send personalized emails to 250 contacts per day.
- Integrate with over 1000 apps via Zapier.
- Create 5 custom contact fields.
Pricing
Folk’s basic plan starts at $20 per user per month.
- Standard: $20/month
- Premium: $40/month
- Custom: $80/month
Pros
Cons
What is GoHighLevel?
Okay, so GoHighLevel.
Think of it as a super-powered toolkit. It’s built for agencies and marketers.
It tries to do almost everything you need.
It’s an all-in-one platform.
Unlock the power of an all-in-one marketing platform. GoHighLevel gives you everything to manage your marketing.
Key Benefits
GoHighLevel is packed with features. Here are a few standouts:
- Complete marketing suite: Automate email campaigns, SMS messages, and social media posts.
- Sales funnels: Build high-converting landing pages and sales funnels with their drag-and-drop builder.
- Built-in CRM: Track leads, manage contacts, and automate your sales pipeline.
- Website builder: Create professional websites without needing any coding skills.
- White-label capabilities: Offer GoHighLevel’s features to your clients under your brand.
Pricing
- Starter Account: $97/month
- Unlimited Account: $297/month
Pros
Cons
Feature Comparison
Let’s dive into the nitty-gritty.
We’ll compare key features like contact management and marketing automation.
This breakdown helps businesses looking to choose the right platform for their business needs.
Customer Relationship Management (CRM)
GoHighLevel offers a robust customer relationship management system with advanced sales pipeline management.
It allows for highly customizable pipelines and detailed contact tracking.
Folk, while strong in relationship management, focuses more on collaborative contact organization.
GoHighLevel’s CRM is more comprehensive for sales-focused teams.
Marketing Automation
HighLevel excels in marketing automation.
It provides advanced workflow builders, allowing for complex automation sequences.
Folk’s automation is simpler, focusing on basic email sequences and task assignments.
If you need intricate automation, GoHighLevel is superior.
Lead Generation
For lead generation, GoHighLevel offers integrated tools like landing page builders, form builders, and 2-way SMS.
Folk relies more on integrations with other tools like LinkedIn and email.
GoHighLevel is more self-contained for lead capture.
Integrations and Chrome Extension
GoHighLevel has a wide range of integrations, including popular marketing and sales platforms.
Folk offers integrations with LinkedIn and email, and it has a Chrome extension for easy contact saving.
GoHighLevel focuses on its own internal integrations, while Folk emphasizes external connections.
Appointment Scheduling
Appointment scheduling is a core feature of GoHighLevel, with calendar integrations and automated reminders.
Folk offers basic scheduling through calendar syncing.
If automated, detailed scheduling is crucial; GoHighLevel is the better option.
Customizable Workflows
GoHighLevel’s workflow capabilities are highly customizable, allowing for complex automation based on various triggers and actions.
Folk’s workflows are simpler, focusing on basic task and email automation.
GoHighLevel provides more flexibility for advanced automation.
Reporting and Analytics
GoHighLevel offers in-depth reporting and analytics, providing detailed insights into marketing campaigns, sales pipelines, and customer behavior.
Folk provides basic reporting on contact activity and email engagement.
For businesses requiring detailed data analysis, GoHighLevel offers more comprehensive reporting tools.
What to Look For When Choosing a CRM Tool?
- Specific Business Needs: Don’t get swayed by flashy features. Really dig deep. What are your exact challenges?
- Scalability: Can the CRM grow with you? Think beyond your current size. Will it handle increased data, more users, and expanding workflows?
- Integration Capabilities: Does the CRM play well with your existing tools? Check for integrations with your email, calendar, marketing automation, and other crucial software.
- Customer Support: How responsive and helpful is their support team? Issues will arise. Quick, reliable support can minimize downtime and frustration.
- Training Resources: Does the provider offer comprehensive training? Easy onboarding is crucial for user adoption.
- Data Security: Ensure the CRM has robust security measures to protect your customer data. Check for features like data encryption, access controls, and compliance certifications. Your customers’ trust depends on it.
Final Verdict (Our Pick)
After thorough testing, we lean toward GoHighLevel for most businesses.
If you need robust marketing automation, comprehensive customer relationship management, and powerful lead generation tools, it’s the clear winner.
While Folk is excellent for basic relationship management and collaborative contact organization.
GoHighLevel’s all-in-one platform offers unmatched versatility.
We’ve seen firsthand how its customizable workflows and detailed analytics can transform a business.
Trust our experience; if you’re serious about scaling, GoHighLevel delivers.
Frequently Asked Questions
Is GoHighLevel better for marketing agencies?
Yes, GoHighLevel is specifically designed for marketing agencies. Its all-in-one platform offers robust marketing automation, client management tools, and detailed reporting, making it ideal for agencies managing multiple client accounts.
Can Folk be used for sales pipeline management?
While Folk excels in relationship management, its sales pipeline management is more basic. It’s suitable for small teams with simple sales processes, but GoHighLevel offers more advanced pipeline features.
Does GoHighLevel offer a free trial?
Yes, GoHighLevel provides a free trial, allowing users to explore its extensive features. This helps businesses evaluate if it meets their specific business needs before committing to a paid plan.
Is Folk or GoHighLevel easier to use?
Folk is generally considered easier to use for basic contact management. GoHighLevel, while more powerful, has a steeper learning curve due to its extensive features and customizable workflows.
Which platform is better for lead generation?
GoHighLevel is superior for lead generation. It offers integrated tools like landing page builders, form builders, and 2-way SMS, providing a comprehensive solution for capturing and nurturing leads.
