Picking the right CRM is tough, right?
You’re looking at Folk vs GoHighLevel, and both seem good.
But which one is really best for your business in 2025?
It’s like choosing between two cool video games—you don’t want to waste time on the wrong one.
Don’t worry; we’re going to break down Folk vs GoHighLevel in simple terms.
Let’s make this choice easy!
Overview
We’ve spent weeks diving deep into both Folk and GoHighLevel, testing their features, user interfaces, and customer support.
This hands-on experience allows us to provide a real, practical comparison, not just a surface-level review.
It excels at managing 10,000 contacts and building relationships. It has powerful automation.
Pricing: It has a free trial. The premium plan starts at $20/month.
Key Features:
- Sales pipelines
- Advanced reports
- Android app
Want to see GoHighLevel in action? Start your journey and explore its powerful features!
Pricing: It has a free trial. Paid plan starts at $97/month
Key Features:
- Website Builder
- Funnel Builder
- 2-Way SMS
What is Folk?
Folk is a modern CRM. It’s built for teams.
It helps you manage contacts. It’s easy to use.
It’s all about collaboration.
Also, explore our favorite Folk alternatives…
Our Take
It excels at managing 10,000 contacts and building relationships. It has powerful automation that some businesses need.
Key Benefits
- Manage 10,000 contacts.
- Connect five email accounts.
- No warranty mentioned.
Pricing
All the plans will be billed annually.
- Standard: $20/member/month.
- Premium: $40/member/month.
Pros
Cons
What is GoHighLevel?
Okay, so GoHighLevel.
Think of it as a super-powered toolkit. It’s built for agencies and marketers.
It tries to do almost everything you need.
It’s an all-in-one platform.
Also, explore our favorite GoHighLevel alternatives…
Our Take
This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong.
Key Benefits
- All-in-one marketing platform.
- White-labeling available.
- Automated campaigns.
- Lead-nurturing tools.
- Comprehensive reporting.
Pricing
- Starter: $97/month.
- Unlimited: $297/month.
Pros
Cons
Feature Comparison
This is a crucial comparison between Folk CRM, which focuses on nurturing real relationships and helping like minded entrepreneurs organize contacts.
GoHighLevel, a comprehensive all in one marketing and sales platform often used by marketing agencies to manage multiple clients.
This analysis will clarify which system is the better investment for dedicated relationship management versus a complete marketing and sales suite.
1. Core Platform Focus and Goal
- Folk: The primary goal is deep customer relationships and organize contacts through a powerful, social-focused chrome extension and crm features. It emphasizes build genuine connections and managing the human side of business.
- GoHighLevel: The focus is on providing all the tools for an own business or a marketing agency to run marketing campaigns and client sales funnels. It acts as a comprehensive solution containing all the features needed for digital marketing agencies and multiple platforms.
2. Contact Management and Organization
- Folk: Excels at helping like minded entrepreneurs organize contacts effectively, offering crm features designed to help users add contacts quickly and set reminders for every same person. It is built around nurturing real relationships.
- GoHighLevel: Provides standard contact management within its sales platform. Its strength is bulk action and automation across multiple clients and unlimited accounts, integrating seamlessly with other marketing tools.
3. Sales Pipeline and Deal Management
- Folk: Offers a visual pipeline to close winning deals and winning deals. Its strength lies in using communication history to drive the process, helping like minded entrepreneurs manage customer relationships effectively.
- GoHighLevel: Provides robust, flexible sales funnels and a comprehensive sales platform designed to manage pipelines for multiple clients. It includes all the features necessary for large-scale operations.
4. Marketing and Automation
- Folk: Email automation and simple marketing tools are available to set reminders and manage nurturing. It is not designed for large marketing campaigns but rather personalized follow-up.
- GoHighLevel: Offers a powerful suite of marketing tools for marketing campaigns, including automated follow-ups, SMS, and deep funnels. It enables marketing agency clients to manage customer relationships at scale.
5. Client Interaction and Communication
- Folk: Centralizes communication around the contact record, including notes from phone calls and emails tracked via the chrome extension. The aim is personal, high-quality customer relationships.
- GoHighLevel: Offers centralized, multi-channel communication for multiple clients, including two-way SMS, email, and integrated phone calls. It provides all the features for high-volume interaction management.
6. Website and Landing Page Tools
- Folk: Does not offer a native website builder or dedicated landing pages. It integrates with other tools to manage web presence.
- GoHighLevel: Includes a powerful website builder and landing pages creator, making it easy for small business owners and marketing agency staff to create conversion assets within the one platform.
7. Support and Ecosystem
- Folk: Relies on core software functionality and simple crm features. It is focused on being intuitive for small business owners and independent users.
- GoHighLevel: Provides a comprehensive ecosystem designed for marketing agency use, including white-label options and the ability to manage multiple clients under unlimited accounts.
8. Value Proposition and User
- Folk: The value is in its focused ability to help like minded entrepreneurs build genuine connections and close winning deals without the complexity of other marketing tools. It’s ideal for deep relationship management.
- GoHighLevel: The value lies in being a complete all in one marketing solution, allowing marketing agency owners and small business owners to consolidate various marketing tools under unlimited accounts on multiple platforms.
9. Customization and Use Cases
- Folk: Allows users to tailor workflows and fields based on their unique use cases, helping them organize contacts efficiently. It is perfect for personal and small-scale operations focused on real relationships.
- GoHighLevel: Offers deep customization suitable for marketing campaigns run by a marketing agency. It allows for extensive process building and management of multiple clients and multiple platforms simultaneously.
What to Look For in a CRM Tool?
- Specific Business Needs: Don’t get swayed by flashy features. Really dig deep. What are your exact challenges?
- Scalability: Can the CRM grow with you? Think beyond your current size. Will it handle increased data, more users, and expanding workflows?
- Integration Capabilities: Does the CRM play well with your existing tools? Check for integrations with your email, calendar, marketing automation, and other crucial software.
- Customer Support: How responsive and helpful is their support team? Issues will arise. Quick, reliable support can minimize downtime and frustration.
- Training Resources: Does the provider offer comprehensive training? Easy onboarding is crucial for user adoption.
- Data Security: Ensure the CRM has robust security measures to protect your customer data. Check for features like data encryption, access controls, and compliance certifications. Your customers’ trust depends on it.
Final Verdict
After thorough testing, we lean toward GoHighLevel for most businesses.
If you need robust marketing automation, comprehensive customer relationship management, and powerful lead generation tools, it’s the clear winner.
While Folk is excellent for basic relationship management and collaborative contact organization.
GoHighLevel’s all-in-one platform offers unmatched versatility.
We’ve seen firsthand how its customizable workflows and detailed analytics can transform a business.
Trust our experience; if you’re serious about scaling, GoHighLevel delivers.
More of Folk
Here’s a brief comparison of Folk with these software solutions:
- Folk vs GoHighLevel: Folk emphasizes collaborative contact organization and ease of use, while GoHighLevel is a comprehensive sales and marketing platform with robust automation and lead generation.
- Folk vs Pipedrive: Folk focuses on user-friendly contact management and customization, whereas Pipedrive excels in visual sales pipeline management for sales-focused teams.
- Folk vs Keap: Folk offers a simple, collaborative interface for contact management, while Keap provides powerful sales and marketing automation with extensive customization.
- Folk vs ActiveCampaign: Folk provides a user-friendly, collaborative contact management system, while ActiveCampaign boasts robust marketing automation, segmentation, and detailed analytics.
- Folk vs Clickfunnels: Folk is a contact management CRM, while ClickFunnels is a sales funnel builder designed for creating landing pages and automating sales processes.
- Folk vs Instantly: Folk focuses on contact management and enrichment; Instantly specializes in automated cold email campaigns and high-volume outbound sales outreach.
- Folk vs ClickUp: Folk is a specialized contact relationship management tool, while ClickUp is an all-in-one workspace that combines project management, task tracking, and CRM features.
- Folk vs Monday: Folk offers a simple, collaborative contact system, while Monday CRM provides highly customizable visual workflows and robust team collaboration.
- Folk vs Capsule: Folk is a modern, customizable CRM for managing contacts; Capsule CRM is a simplified contact manager primarily focused on tracking sales opportunities.
- Folk vs Insightly: Folk is a straightforward collaborative contact management solution; Insightly provides a more robust CRM with advanced sales pipeline and project management features.
- Folk vs Freshsales CRM: Folk focuses on intuitive relationship management and visual pipelines; Freshsales offers a comprehensive CRM with advanced automation and in-depth reporting for sales.
- Folk vs Salesforce: Folk provides a user-friendly CRM for simple relationship management, while Salesforce is a highly customizable, scalable, and complex enterprise-level CRM with extensive features.
- Folk vs Zendesk: Folk prioritizes simple, collaborative contact management for smaller teams, while Zendesk is a comprehensive customer service platform focused on ticketing and support.
More of GoHighLevel
Here’s a comparison of GoHighLevel with the requested alternatives:
- GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
- GoHighLevel vs Pipedrive: GoHighLevel vs Pipedrive: Which CRM is Best in 2025?: GoHighLevel is an all-in-one marketing and sales platform for agencies. Pipedrive is a sales-focused CRM for managing deals and pipelines.
- GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
- GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
- GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
- GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
- GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
- GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
- GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
- GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
- GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
- GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
- GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
- GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.
Frequently Asked Questions
Is GoHighLevel better for marketing agencies?
Yes, GoHighLevel is specifically designed for marketing agencies. Its all-in-one platform offers robust marketing automation, client management tools, and detailed reporting, making it ideal for agencies managing multiple client accounts.
Can Folk be used for sales pipeline management?
While Folk excels in relationship management, its sales pipeline management is more basic. It’s suitable for small teams with simple sales processes, but GoHighLevel offers more advanced pipeline features.
Does GoHighLevel offer a free trial?
Yes, GoHighLevel provides a free trial, allowing users to explore its extensive features. This helps businesses evaluate if it meets their specific business needs before committing to a paid plan.
Is Folk or GoHighLevel easier to use?
Folk is generally considered easier to use for basic contact management. GoHighLevel, while more powerful, has a steeper learning curve due to its extensive features and customizable workflows than gohighlevel alternatives.
Which platform is better for lead generation?
GoHighLevel is superior for lead generation. It offers integrated tools like landing page builders, form builders, and 2-way SMS, providing a comprehensive solution for capturing and nurturing leads.
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