Folk vs HoneyBook: Which CRM is Best in 2025?

by | Mar 8, 2025

Winner
Honeybook
4.5
  • Automated Workflows
  • Online Invoices
  • Great Scheduling Feature
  • Cool Templates
  • Digital Contracts
  • Free trial available
  • Paid Plan Starts at $29
Runner Up
folk
3.0
  • Masseges and Sequences
  • Custom Dashboards
  • Team Collaboration
  • Pipeline Management
  • Easy Integration
  • Free trial available
  • Paid Plan Starts at $20
Folk vs HoneyBook

Running a business? It’s tough! You need to keep track of clients, appointments, and payments.

Sometimes, it feels like everything’s a mess.

Folk vs HoneyBook is a common topic when people search for help, but how do you know which one is right?

Good news!

We’re going to break down Folk vs HoneyBook so you can decide which CRM is best for your business. 

Overview

We’ve spent hours exploring Folk and HoneyBook, testing their features, and comparing their ease of use.

This hands-on experience lets us give you a real, practical idea of which CRM might be a better fit for your business needs.

Folk CRM
3out of 5

It excels at managing 10,000 contacts and building relationships. It has powerful automation.

Pricing: It has a free trial. The premium plan starts at $20/month.

Key Features:

  • Sales pipelines
  • Advanced reports
  • Android app
Honeybook CTA
4.5out of 5

Are you looking for a simple way to manage projects and get paid? Explore all its features.

Pricing: It has a free trial. The premium plan starts at $29/month.

Key Features:

  • Client Communication Tools
  • Online Invoicing and Payments
  • Contract Management

What is Folk?

Folk is a modern CRM. It’s built for teams.

It helps you manage contacts.

It’s easy to use. It’s all about collaboration.

Also, explore our favorite Folk alternatives…

Folk CRM homepage

Our Take

Folk CRM

It excels at managing 10,000 contacts and building relationships. It has powerful automation that some businesses need.

Key Benefits

  • Manage 10,000 contacts.
  • Connect five email accounts.
  • No warranty mentioned.

Pricing

All the plans will be billed annually.

  • Standard: $20/member/month.
  • Premium: $40/member/month.
Folk Pricing

Pros

  • User-friendly interface.
  • Excellent contact management.
  • Effective sales pipeline visualization.
  • Seamless email integration.
  • Powerful automation features.

Cons

  • Limited reporting capabilities.
  • The mobile app could be improved.
  • Integrations with some tools might be limited.
  • Customer support can be slow at times.

What is HoneyBook?

Now, let’s talk about it. It’s for freelancers and small businesses

It helps manage client projects.

You can send contracts and invoices, schedule meetings, and keep everything in one place.

Also, explore our favorite HoneyBook alternatives

Honeybook Homepage

Our Take

Honeybook CTA

Streamline your business and get back to doing what you love. HoneyBook’s intuitive platform automates tasks, manages clients, and gets you paid faster.

Key Benefits

  • Stay easily organized: Manage all your projects, clients, and communication in one central hub.
  • Get paid faster: Send invoices and receive payments online with ease.
  • Boost your bookings: Create and send professional proposals in minutes.
  • Automate your workflow: Streamline tasks like sending contracts and follow-up emails.

Pricing

HoneyBook offers a free trial to get a feel for the platform. They have a simple pricing structure with two main options:

  • Starter: $29/month.
  • Essentials: $49/month.
  • Premium: $109/month.
Honeybook Pricing

Pros

  • It has a beautiful and intuitive interface.
  • Easy to use and navigate.
  • Great for client communication.
  • Affordable pricing options.

Cons

  • Limited customization options.
  • Fewer integrations than GoHighLevel.
  • More robust for marketing.

Feature Comparison

This comparison evaluates Folk CRM, which is designed for nurturing real relationships and helping users organize contacts through deep social listening.

HoneyBook, a comprehensive business management platform built for creative freelancers.

This feature comparison clarifies which crm features solution is the better investment for dedicated relationship tracking versus managing the entire service-based client lifecycle, including phone calls and email templates.

1. Core Platform Focus and Goal

  • Folk: The primary goal is deep real relationships and helping users organize contacts efficiently. It acts as a specialized folk crm built to build genuine connections and manage the human side of business across diverse use cases.
  • HoneyBook: The focus is on streamlining the entire client lifecycle for service-based businesses, managing everything from contracts and email templates to invoicing. It’s built to simplify project workflow and client communication.

2. Contact Management and Organization

  • Folk: Excels at helping users organize contacts effectively, utilizing its chrome extension to add contacts quickly from external sources. Users can set reminders and manage notes for every same person easily, emphasizing the qualitative relationship history.
  • HoneyBook: Provides contact management centered around individual client projects. It uses client portal access and dedicated client pages to keep all communication and files related to the same person in one place.

3. Sales Pipeline and Deal Management

  • Folk: Offers a visual sales pipeline built to help users close winning deals. Its strength lies in using personalized communication history and set reminders (including logging phone calls) to drive the sales process efficiently across diverse use cases.
  • HoneyBook: Manages deals by guiding the user through customizable project stages, from inquiry to final payment. It simplifies the process of sending proposals, contracts, and payment requests through the client portal.

4. Automation and Workflow

  • Folk: Provides simple email automation and tools to set reminders and manage follow-ups. Automation is designed to support personalized relationship nurturing across different use cases, often relying on other tools for complex tasks.
  • HoneyBook: Features powerful project automations (called “Workflows”) that automatically send email templates, contracts, and follow-ups. Users can quickly customize flows to start free trials or manage onboarding.

5. Communication and Activity Tracking

  • Folk: Centralizes communication, including logging phone calls and tracking emails via the chrome extension. It helps users set reminders and track personalized interactions for every same person.
  • HoneyBook: Centralizes client communication through its client portal and tracks all interactions (including same emails) related to a specific project. Users can quickly access client files and payment statuses.

6. User Experience and Interface

  • Folk: Features a clean, highly visual interface that is easy to navigate and tailor to individual use cases. The platform ensures the site properly loads quickly, often achieving verification successful waiting in just a few seconds.
  • HoneyBook: Is known for its elegant, clean interface designed for creative professionals. The system ensures the client portal is professional and easy for customers to interact with, minimizing friction in the payment project flow.

7. Integrations and Ecosystem

  • Folk: Excels as a central relationship hub that integrates with other tools. Its chrome extension acts as the key connector, allowing users to add contacts and utilize email automation externally.
  • HoneyBook: Focuses on core business integrations like QuickBooks, Zapier, and popular payment processors. Its platform is comprehensive, meaning users rarely need many other tools to manage a project.

8. Support and Trial

  • Folk: Typically offers responsive support and a clear path for new users to start free trial. It relies on high customer satisfaction from customers who appreciate the tool’s focus on real relationships.
  • HoneyBook: Offers robust customer support, with many customers saying, love honeybook due to the personalized service. They offer a clear free trials period and often provide a promo code for the annual subscription.

9. Pricing and Value

  • Folk: The value is in its specialized ability to build genuine connections and close winning deals. It is priced per user and scales based on contact limits, making it affordable for teams focused on nurturing quality genuine connections.
  • HoneyBook: The value is in being an all-in-one client management system that includes contracts, proposals, and payment features. The honeybook cost is typically a flat monthly or annual fee, providing strong value for service-based businesses.

What to Look For in a CRM Software?

  • Scalability: Can it grow with your business?
  • Integration: Does it connect with your existing tools?
  • Reporting: Can you easily track key metrics?
  • Mobile Accessibility: Is it usable on the go?
  • Support: Does the vendor offer reliable assistance?
  • Training: Is there adequate training and onboarding?
  • Security: How well does it protect your customer data?
  • Industry Specifics: Does it cater to your industry’s needs (Our Pick)

Final Verdict

So, which one wins? It depends on your needs.

For many creative small businesses, HoneyBook is the better choice.

It’s easy to use and looks great.

If you need strong contact management, Folk is a good choice.

We like HoneyBook’s all-in-one setup.

It keeps everything in one place. We’ve used both a lot.

We know what works. Trust us to help you pick the right tool.

Make your business run smoother.

More of Folk

Here’s a brief comparison of Folk with these software solutions:

  • Folk vs GoHighLevel: Folk emphasizes collaborative contact organization and ease of use, while GoHighLevel is a comprehensive sales and marketing platform with robust automation and lead generation.
  • Folk vs Pipedrive: Folk focuses on user-friendly contact management and customization, whereas Pipedrive excels in visual sales pipeline management for sales-focused teams.
  • Folk vs Keap: Folk offers a simple, collaborative interface for contact management, while Keap provides powerful sales and marketing automation with extensive customization.
  • Folk vs ActiveCampaign: Folk provides a user-friendly, collaborative contact management system, while ActiveCampaign boasts robust marketing automation, segmentation, and detailed analytics.
  • Folk vs Clickfunnels: Folk is a contact management CRM, while ClickFunnels is a sales funnel builder designed for creating landing pages and automating sales processes.
  • Folk vs Instantly: Folk focuses on contact management and enrichment; Instantly specializes in automated cold email campaigns and high-volume outbound sales outreach.
  • Folk vs ClickUp: Folk is a specialized contact relationship management tool, while ClickUp is an all-in-one workspace that combines project management, task tracking, and CRM features.
  • Folk vs Monday: Folk offers a simple, collaborative contact system, while Monday CRM provides highly customizable visual workflows and robust team collaboration.
  • Folk vs Capsule: Folk is a modern, customizable CRM for managing contacts; Capsule CRM is a simplified contact manager primarily focused on tracking sales opportunities.
  • Folk vs Insightly: Folk is a straightforward collaborative contact management solution; Insightly provides a more robust CRM with advanced sales pipeline and project management features.
  • Folk vs Freshsales CRM: Folk focuses on intuitive relationship management and visual pipelines; Freshsales offers a comprehensive CRM with advanced automation and in-depth reporting for sales.
  • Folk vs Salesforce: Folk provides a user-friendly CRM for simple relationship management, while Salesforce is a highly customizable, scalable, and complex enterprise-level CRM with extensive features.
  • Folk vs Zendesk: Folk prioritizes simple, collaborative contact management for smaller teams, while Zendesk is a comprehensive customer service platform focused on ticketing and support.

More of Honeybook

Here’s a brief comparison of Honeybook with these software solutions:

  • Honeybook vs Pipedrive: Honeybook focuses on client and project management for freelancers and small businesses, while Pipedrive specializes in visual sales pipeline management for sales teams.
  • HoneyBook vs GoHighLevel: HoneyBook is great for creative businesses and freelancers. It helps with client booking, contracts, and payments in one place. GoHighLevel is an all-in-one platform for marketing agency needs.
  • Honeybook vs Keap: Honeybook streamlines client and project workflows with integrated payments, while Keap provides comprehensive sales and marketing automation for business growth.
  • Honeybook vs ActiveCampaign: Honeybook is an all-in-one platform for client management and project workflows, while ActiveCampaign excels in advanced email marketing automation and customer relationship management.
  • Honeybook vs Hubspot: Honeybook provides a streamlined solution for small businesses managing client projects, whereas HubSpot offers a wide range of marketing, sales, and service tools for scaling companies.
  • Honeybook vs Clickfunnels: Honeybook is a client management and payment processing platform; ClickFunnels is primarily a sales funnel builder designed for lead generation and online sales.
  • Honeybook vs Folk: Honeybook is an all-in-one platform for client management, proposals, and payments, while Folk focuses on collaborative contact organization and team-based CRM.
  • Honeybook vs Instantly: Honeybook provides an integrated solution for client and project management, while Instantly is a specialized tool for high-volume cold email outreach and deliverability.
  • Honeybook vs Clickup: Honeybook is designed for client and project workflow management with integrated invoicing, while ClickUp is a versatile platform for project management, task tracking, and team collaboration.
  • Honeybook vs Monday: Honeybook streamlines client processes and payments for service businesses, while Monday CRM offers customizable visual workflows for diverse project and sales management.
  • Honeybook vs Capsule: Honeybook focuses on project-based client management and integrated payments, whereas Capsule CRM is a straightforward CRM for general contact organization and sales pipeline tracking.
  • Honeybook vs Insightly: Honeybook offers an all-in-one solution for creative professionals to manage client projects, while Insightly provides a more robust CRM with advanced sales, marketing, and project management capabilities.
  • Honeybook vs Freshsales: Honeybook is designed for client-focused project management and invoicing, while Freshsales CRM is a comprehensive sales automation platform with robust lead management and reporting.
  • Honeybook vs Salesforce: Honeybook provides a user-friendly platform for small business client management, while Salesforce is an expansive, highly customizable enterprise-level CRM with extensive sales, service, and marketing functionalities.

Frequently Asked Questions

Is HoneyBook better for creative businesses?

Yes, HoneyBook is generally considered better for creative businesses due to its focus on visual workflows, client portals, and templates designed for events, photographers, and similar professions. It’s all-in-one approach streamlines typical creative project management.

Can I use Folk for detailed contact management?

Absolutely. Folk is strong in contact management. It offers robust features for organizing and segmenting large contact lists, making it suitable for businesses that prioritize detailed contact organization and complex relationship tracking.

Does HoneyBook have built-in payment processing?

Yes, HoneyBook includes integrated payment processing. This makes it easy to collect payments directly from clients, simplifying invoicing and payment tracking within the platform.

Is there a free trial for Folk or HoneyBook?

Yes, both Folk and HoneyBook often offer free trials. This allows you to test the platforms and their features before committing to a paid subscription, helping you make an informed decision.

Which platform is easier to customize?

HoneyBook tends to be easier to customize for visual content, such as proposals and contracts, with its user-friendly template system. Folk offers customization as well, but its strength is in contact and data organization.

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