⚡ Quick Verdict:
- Pricing: Folk starts at $17.5/member/month. Keap costs $299/month (annually billed).
- Best for: Folk suits contact management and partnerships. Keap suits sales and marketing automation.
- Key difference: Keap adds invoicing and payment processing. Folk keeps things simple.
- Our pick: Keap for most small businesses that need automation built into their CRM.
The cheaper CRM is not automatically the wrong pick.
Folk costs a fraction of what Keap charges each month.
But price is the smallest gap between these two tools.
Folk is built to organize contacts and build genuine connections.
Keap is built to run a full sales process end to end.
Here is how to pick the right one for your business.
Overview
This Folk vs Keap comparison covers pricing, crm features, and ease of use.
We also look at who each tool fits best.
Our writers spent hands-on time with both platforms.
Those notes appear in the “What Our Team Noticed” sections below.
Everything else comes from published specs, documentation, and G2 reviews.
What is Keap?
Keap is a CRM built for sales and marketing automation.
It was formerly known as Infusionsoft before the rebrand.
The platform combines customer relationship management, email marketing, and e-commerce in one place.
Keap automates almost every stage of the sales journey.
Small businesses pick it to cut down on repetitive work.
Here is a closer look at how the platform works day to day.
🏆 Winner: Keap
Keap connects your contact list, email campaigns, and invoicing. It integrates with more than 2,500 platforms and tools.
Keap Pricing
Keap sells a single all-in-one plan. Here is the verified figure.
| Plan | Price | Best For |
|---|---|---|
| Keap (All-in-One) | $299/month (Annually Billed) | Small businesses running sales and marketing from one dashboard |
Pricing verified August 2026.
Free trial: Yes. Keap offers a 14-day free trial with access to all features.
Money-back guarantee: Keap does not advertise a refund window. Cancel before renewal to avoid the next monthly fee.
📌 Note: Keap charges a one-time $499 Expert Coaching fee for onboarding. That package includes free migration and custom coaching for teams that want needed assistance during setup.
⚠️ Pricing conflict flagged: Our verified figure is $299/month billed annually. Keap’s own marketing lists three tiers — Lite from $79, Pro from $169, and Max from $199 — each based on 500 contacts, with each extra user at $30/month. Those keap plans scale up as your contact list grows, so confirm the current quote at checkout.
Key Benefits of Keap
The keap features below are what justify the higher price:
- Campaign Builder: A visual flowchart tool for building campaigns. Drag and drop tools let you map automated actions without code.
- Time saved: Keap customers who use automation save 10 hours per week on average. They also report a 38% increase in revenue.
- Lead management: Lead scoring rates each new lead by engagement. That helps sales teams score leads and chase the right ones first.
- Money in the door: Built-in invoicing and payment processing sit inside the same platform. No separate billing app is needed.
- Deliverability: Keap claims a 99.5% deliverability rate for email campaigns sent through the platform.
- Support: 24/7 chat, email, and phone support Monday through Friday for U.S. customers. Every plan includes a dedicated customer success manager.
- Setup speed: Onboarding uses checklists, videos, and training webinars. Some users get running in about 20 minutes.
What Our Team Noticed
Our writer signed up for Keap and spent several days building a test campaign. Here is what stood out from that hands-on time:
Keap Pros & Cons
✅ Pros
- Automates almost every stage of the sales journey
- Integrates with more than 2,500 platforms and tools
- Built-in invoicing and payment processing
- Dedicated business line for calls and texts
- Free migration and coaching during onboarding
❌ Cons
- Pricing is high for entry-level entrepreneurs
- Costs climb sharply once contact thresholds are passed
- The $499 onboarding fee is charged on top
- The user community is not very active
What is Folk?
Folk is a lightweight CRM for contact management and outreach.
The interface looks and feels like a collaborative spreadsheet.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, hiring, events, and partnerships all fit inside it.
Most people call it incredibly easy to learn.
Folk pitches itself as the way to build genuine connections and close winning deals.
Watch the walkthrough below before you purchase a seat.
Folk
Folk helps you organize contacts into groups and set reminders for follow-up. A chrome extension pulls people straight from LinkedIn.
Folk Pricing
Folk charges per member. Here is what each tier costs.
| Plan | Price | Best For |
|---|---|---|
| Standard | $17.5/member/month | Solo users and small teams managing contacts |
| Premium | $35/member/month | Teams needing deeper email automation |
| Custom | $70/member/month | Agency and larger teams with custom needs |
Pricing verified August 2026.
Free trial: Yes. Folk CRM offers a 14-day free trial with no sales call required.
Money-back guarantee: None published. The self-serve model lets you cancel from inside the app.
📌 Note: Every seat is billed separately. A five-person team on Standard pays five times the listed rate, so count your seats before you commit.
⚠️ Pricing conflict flagged: Some public sources list Folk at $20 and $40 per user per month. Our verified figures are $17.5, $35, and $70 per member per month. Check the live pricing page before you buy.
Key Benefits of Folk
Here is where Folk earns its place:
- Magic Fields: A custom field type that uses AI to fill gaps in your data. It cleans and enriches contact details for outreach.
- Chrome extension: Add contacts from LinkedIn in one click. You can search companies and people without leaving the tab.
- Mailbox sync: Folk connects to Gmail or Outlook to import contacts and email history. Your inbox and CRM stay in step.
- Group-based organization: Sort people into groups so outreach never drowns in data. The same person can sit in several groups.
- Mail merge: Collaborative mail merge sends personalized bulk email from shared templates.
- Kanban pipeline: A visual board tracks deals and relationships across stages.
- Self-serve signup: Explore the product at your own pace with no pressure from sales reps.
What Our Team Noticed
Our writer imported a contact list into Folk and ran a small outreach group. Here is what stood out:
The clip below covers the same workflow in real time.
Folk Pros & Cons
✅ Pros
- One of the easiest CRMs on the market to learn
- Costs far less per seat than Keap
- Handles fundraising, hiring, and partnerships equally well
- Cleans and enriches contact data automatically
❌ Cons
- Lacks advanced reporting views for detailed analytics
- No automatic tracking of meetings or phone calls
- Outreach is mostly email with limited other channels
- Importing emails and contact data can get fiddly
Feature Comparison
Here is where the two crm platforms split apart. We compare ten key features so you can match the tool to your sales process.
| Feature | Keap | Folk |
|---|---|---|
| Starting Price | $299/month (annual) | $17.5/member/month |
| Free Trial | ✅ 14 days | ✅ 14 days |
| Marketing Automation | ✅ | ❌ |
| Lead Scoring | ✅ | ❌ |
| Landing Page Builder | ✅ | ❌ |
| Invoicing and Payments | ✅ | ❌ |
| Chrome Extension | ❌ | ✅ |
| Spreadsheet-Style Interface | ❌ | ✅ |
| Integrations | 2,500+ | Core apps only |
| Best For | Sales and marketing automation | Contact management and partnerships |
1. Contact Management
Keap: Every contact record holds tags, custom fields, and full history. Keap keeps all customer data in one system, which cuts the chaos of juggling three apps.
Folk: Contacts sit in a grid you can sort like a spreadsheet. Folk groups people by company or project, and it flags when the same person appears twice.
2. Sales Pipeline
Keap: The sales pipeline gives a visual view of every open deal. You can move cards between stages and trigger automated tasks at each step.
Folk: A Kanban board tracks deals from first contact to close. It is clean and quick, but it will not run a complex process for large sales teams.
3. Lead Management and Scoring
Keap: Lead scoring rates each prospect by engagement. A rising lead score tells your sales team who to call first, which lifts conversion rates on warm leads.
Folk: Lead tracking is manual. You tag people and set reminders yourself, which works for a short list but slows down when you are generating volume.
⚠️ Warning: Folk has no automatic tracking of meetings or phone calls. Every interaction needs manual entry.
4. Automation and Workflows
Keap: The Campaign Builder handles advanced automations built on when-then rules. A broad set of workflow templates covers the common marketing automations most small businesses need.
Folk: Client management leans on reminders and simple sequences. There is no branching workflow engine, so complex sales automation is out of reach here.
5. Email Marketing Campaigns
Keap: Email marketing campaigns can be hyper-targeted using CRM tags and segments. Keap claims 99.5% deliverability, which matters once your sales campaigns run at scale.
Folk: Email funnels run through collaborative mail merge. Email automation is basic by design, and it sends from your own mailbox rather than a marketing server.
6. Outreach Channels
Keap: A dedicated business line handles calls and texts inside the app. That keeps personal and work numbers apart across mobile apps and desktop.
Folk: Outreach functionality centers on LinkedIn and email. There is no calling or texting layer, so phone outreach lives in other tools.
7. Lead Capture and Partnerships
Keap: The landing page builder ships with checkout forms and web form templates. You can connect multiple landing pages to one campaign, or point one landing page at a single offer.
Folk: There is no landing page tool. Instead, a partnership manager view tracks intros, referrals, and events where real relationships get built.
8. AI and Browser Tools
Keap: Keap AI drafts email copy and suggests automation from plain language prompts. It speeds up building campaigns when you are staring at a blank editor.
Folk: Magic Fields use AI to fill in missing details on a contact. The chrome extension adds people from LinkedIn without copy-paste.
9. Pipeline Reporting
Keap: Reporting covers the full customer journey from first click to repeat business. Dashboards track revenue, open rates, and stage movement in one dashboard.
Folk: Pipeline management shows deal counts and stage totals. Anything deeper means exporting to a spreadsheet, which is the most common complaint about the app.
10. Pricing & Cost
Let’s put the plans side by side.
| Tier | Keap | Folk |
|---|---|---|
| Entry | $299/month (Annually Billed) | Standard: $17.5/member/month |
| Mid | — | Premium: $35/member/month |
| Top | — | Custom: $70/member/month |
| Free Trial | 14 days | 14 days |
Keap: At $299/month billed annually, this is a serious line item for a small business. The trade is that invoicing, automation, and email all sit under one bill instead of three.
Folk: Standard costs $17.5 per member each month. A three-person team pays roughly $52.50, which is a fraction of Keap’s monthly fee for far fewer features.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget | Folk | Costs a fraction per seat |
| Marketing automation | Keap | Campaign Builder and lead scoring |
| Simple contact management | Folk | Spreadsheet-style and fast to learn |
| Invoicing inside the CRM | Keap | Payments built in |
| Fundraising or partnerships | Folk | Multiple use cases beyond sales |
| Scaling sales teams | Keap | Handles complex sales pipelines |
💰 Your Budget
Keap’s price is high enough to deter new small businesses. Folk fits a lean budget, and you can add seats as the team grows.
🔌 Your Tech Stack
Keap can integrate with over 2,500 platforms, so it slots into most stacks. Folk connects to the core apps you already use, led by Gmail and Outlook.
📈 Your Sales Process
Long processes with many stages need Keap’s automation. Short, relationship-led selling built on genuine connections runs fine in Folk.
🎓 Your Experience Level
Folk suits anyone who has never touched a CRM before. Keap is more user friendly than it used to be, but the Campaign Builder still takes practice.
🆓 Free Trials and Demos
Both offer 14 days free. For example, load 200 real contacts into each app and see which fits your growth goals.
🛟 Support Options
Keap gives 24/7 chat plus phone support on weekdays for U.S. customers. Folk leans on docs and email, which suits its self-serve model.
Switching Guide
Already on one of these? Here is what changes when you move.
🔄 Switching from Keap to Folk?
✅ What you’ll gain:
- A much lower bill per person
- A chrome extension for LinkedIn prospecting
- An interface your team can learn in an afternoon
❌ What you’ll lose:
- Lead scoring and branching automation
- Invoicing and payment processing
- The landing page builder and checkout forms
📋 How to switch:
- Export contacts and tags from Keap as CSV
- Create a Folk workspace and connect Gmail
- Import the file and rebuild tags as groups
🔄 Switching from Folk to Keap?
✅ What you’ll gain:
- Automation that covers the whole sales journey
- Built-in invoicing, payments, and a business line
- Free migration plus a customer success manager
❌ What you’ll lose:
- The spreadsheet-style simplicity
- Magic Fields and the LinkedIn extension
- A budget that fits a two-person team
📋 How to switch:
- Export your Folk groups to CSV
- Start the Keap trial and request free migration
- Map groups to tags, then build your first campaign
What Our Review Didn’t Cover
This comparison focused on solo operators and small teams. We did not test enterprise rollouts, custom API work, or how either tool holds up past 50,000 contacts. Our notes reflect the August 2026 versions of both apps. If you run a large sales organization, your priorities will differ from what we covered here.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Folk |
| 🚀 Automation | Keap |
| 📇 Contact Management | Folk |
| 🎯 Lead Management | Keap |
| 👶 Ease of Use | Folk |
| 🔌 Integrations | Keap |
| 💳 Payments and Invoicing | Keap |
| 🛟 Support | Keap |
| 🏆 Overall Winner | Keap |
🏆 WINNER: KEAP
Keap wins 5 of 8 categories.
Best for: Sales and marketing automation, invoicing and payment processing, growing small businesses
These are two different products wearing the same label. Folk is a contact manager that happens to track deals. Keap is an automation engine that happens to store contacts.
Folk is excellent if you want an incredibly easy tool for outreach and relationships. It is the better pick for fundraising, hiring, and event follow-up.
But if your business strategy depends on automated follow-up, more leads, and payments in one place, Keap is the stronger buy. Its automation is built to increase conversions across the funnel, and the Keap app keeps that work on your phone. That is why we recommend Keap CRM as the best CRM pick in this matchup.
More of Keap Compared
Here is how Keap measures up against other CRM tools:
Keap wins on: Invoicing built in, a dedicated business line, cheaper entry into full automation
HubSpot wins on: A free forever tier, deeper reporting, a larger app marketplace
Keap wins on: Payments and quotes, guided onboarding, a true all-in-one dashboard
ActiveCampaign wins on: Lower entry price, sharper email testing, more send-time controls
Keap wins on: Marketing automation depth, landing pages, e-commerce and checkout
Pipedrive wins on: Cleaner deal views, faster setup, cheaper per-seat pricing
Keap wins on: Simpler learning curve, stronger phone support, steadier deliverability
GoHighLevel wins on: White-label resale, agency sub-accounts, bundled ad reporting
More of Folk Compared
Here is how Folk stacks up against other contact tools:
Folk vs Capsule CRM
Folk wins on: LinkedIn capture, AI-enriched fields, a friendlier grid layout
Capsule wins on: A free plan, task management, sales reporting depth
Folk wins on: Faster onboarding, mailbox-native sending, lower cost for tiny teams
Monday CRM wins on: Custom dashboards, project boards, automation recipes
Folk wins on: Simplicity for non-sales roles, group-based outreach, quick data cleanup
Freshsales wins on: Built-in calling, AI deal insights, a usable free tier
Folk wins on: Setup speed, partnership tracking, a lighter daily interface
Insightly wins on: Project delivery tools, custom reports, permission controls
Frequently Asked Questions
What is folk CRM?
It is a lightweight customer relationship management app for contact management and outreach. People use it to organize contacts, track deals, and manage partnerships from a spreadsheet-style grid.
What is Keap used for?
Small businesses use it for sales and marketing automation. It combines a CRM, email campaigns, invoicing, and a landing page builder in one platform.
Is folk a good CRM?
Yes, for individuals and small teams with basic needs. It is not a fit for large sales teams because it lacks lead scoring and advanced reporting.
Is Keap easy to use?
Basic setup can take about 20 minutes. The automation builder has a steeper curve, which is why onboarding includes coaching and a success manager.
What is the difference between Infusionsoft and Keap?
They are the same product. Infusionsoft rebranded as Keap to reflect its focus on small business automation, so old Infusionsoft accounts now sit under the Keap name.
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