Picking the right CRM is hard, right?
You’ve got tons of customer info, and you need a way to keep it all organized.
Plus, you want to grow your business, and a good CRM helps with that.
But how do you know which one to choose?
Good news!
We’re diving into a head-to-head comparison: Folk vs Keap.
Overview
We’ve spent weeks diving deep into both Folk and Keap, testing their features, workflows, and user experience.
Our hands-on approach ensures this comparison reflects real-world use, not just marketing claims.
Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap. See how it can change your Business.
Pricing: 14-day trial available. Paid plan starts at $249/month
Key Features:
- Email Marketing
- Sales Automation
- Payments
Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts.
Pricing: It has a free plan. Paid plan starts at $20/month
Key Features:
- Landing page builder
- Sales funnel templates
- A/B testing
What is Folk?
Folk is a modern CRM. It’s built for teams.
It helps you manage contacts. It’s easy to use. It’s all about collaboration.
Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.
Key Benefits
- Organize up to 5000 contacts in one place.
- Share contact lists with up to 10 team members.
- Send personalized emails to 250 contacts per day.
- Integrate with over 1000 apps via Zapier.
- Create 5 custom contact fields.
Pricing
Folk’s basic plan starts at $20 per user per month.
- Standard: $20/month
- Premium: $40/month
- Custom: $80/month
Pros
Cons
What is Keap?
Keap is a CRM. That means it helps manage customer relationships.
It keeps all your customer info in one place.
It helps you automate sales and marketing.
Ready to see if Keap is the CRM you’ve been looking for? Thousands of businesses trust Keap. Join them and see how it can change your Business.
Key Benefits
Keap shines when it comes to automation. It’s designed to save you time and headaches by automating tasks. This means you can focus on what matters most: growing your business.
- Email marketing: Easily create and send targeted emails to your audience.
- Sales and marketing automation: Automate repetitive tasks, like sending follow-up emails or assigning tasks to your team.
- Sales pipeline management: Visualize your sales process and track deals from start to finish.
- Landing pages and forms: Create beautiful landing pages to capture leads and grow your email list.
- Ecommerce integrations: Connect Keap with your online store to track sales and manage customer data.
Pricing
Pricing: Starts at $249/Annually.
Pros
Cons
Feature Comparison
Let’s break down the key features of Folk and Keap, highlighting their strengths and differences to help you decide which CRM solution best suits your needs.
User Interface and Ease of Use
Folk offers a clean, user-friendly interface that is ideal for teams seeking simplicity.
Keap, formerly Infusionsoft, provides more advanced features but can feel overwhelming to new users.
Folk is a great crm alternative for those looking for simplicity.
Contact Management and Organization
Both platforms excel in customer relationship management.
Folk’s collaborative features allow for easy sharing and updates within your sales team.
Keap provides robust tagging and segmentation, which is great for detailed organization.
Sales and Marketing Automation
Keap shines with its powerful sales and marketing automation tools, including automated follow-up sequences and lead scoring.
Folk provides simpler automation with a focus on streamlining workflows.
Keap is a great crm platform for those who want marketing and sales to work together.
Email Marketing Capabilities
Keap offers comprehensive email marketing tools with customizable templates and detailed analytics.
Folk provides basic email integration, which is suitable for simpler campaigns.
Keap is a great crm software for those who want a good email system.
Customization and Integrations
Keap allows for extensive customization, enabling you to tailor the platform to your specific business needs.
Folk focuses on core functionality, offering fewer customization options but easier setup.
Both crms offer integrations, but Keap’s are more numerous.
Customer Support and Training
Keap provides extensive support resources, including training videos and dedicated support teams.
Folk offers responsive customer support via email and chat.
Task Management and Reminders
Both platforms allow for task assignment and reminder settings.
Keap provides more detailed task management features, including project management tools.
Folk keeps task management simple, helping your small business streamline daily operations.
Folk is great for those who want a simple reminder system.
Final Verdict (Our Pick)
After thorough testing, we lean towards Keap for businesses needing robust sales and marketing automation and deep customization.
While Folk’s user-friendly interface is appealing.
Keap’s all-in-one capabilities, especially for email marketing and detailed customer relationship management, make it a powerful choice.
If you are a small business that is growing, Keap will grow with you.
Our hands-on experience allows us to provide practical insights, ensuring you make an informed decision for your business.
We have tested both and know their strengths and weaknesses.
Frequently Asked Questions
Is Folk a good CRM alternative to Keap (Infusionsoft)?
Yes, Folk is a solid CRM alternative, especially for teams prioritizing simplicity and collaborative contact management. If you find Keap’s advanced features overwhelming, Folk offers a more streamlined, user-friendly experience.
Which CRM is better for sales and marketing automation?
Keap excels in sales and marketing automation, offering robust tools like automated follow-up sequences and detailed campaign management. If your business heavily relies on automated marketing and sales processes, Keap is the stronger choice.
Can I customize either Folk or Keap for my small business?
Keap provides extensive customization options, allowing you to tailor the CRM platform to your specific needs. Folk offers simpler customization, focusing on core functionality. For a highly customizable solution, choose Keap.
Which CRM has better email marketing capabilities?
Keap offers comprehensive email marketing features, including customizable templates and detailed analytics. While Folk provides basic email integration, Keap’s robust tools make it the superior choice for effective email marketing campaigns.
Is Keap (Infusionsoft) user-friendly for beginners?
Keap, formerly Infusionsoft, offers powerful features, but it can have a steeper learning curve for beginners due to its advanced features. Folk is more user-friendly, offering a simpler interface, making it easier to adopt for new users.
