Picking the right CRM is hard, right?
You’ve got tons of customer info, and you need a way to keep it all organized.
Plus, you want to grow your business, and a good CRM helps with that.
But how do you know which one to choose?
Good news!
We’re diving into a head-to-head comparison: Folk vs Keap.
Overview
We’ve spent weeks diving deep into both Folk and Keap, testing their features, workflows, and user experience.
Our hands-on approach ensures this comparison reflects real-world use, not just marketing claims.
It excels at managing 10,000 contacts and building relationships. It has powerful automation.
Pricing: It has a free trial. The premium plan starts at $20/month.
Key Features:
- Sales pipelines
- Advanced reports
- Android app
Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen.
Pricing: You can try it for free. Paid plan starts at $249/month
Key Features:
- Email Marketing
- CRM
- Sales and Marketing Automation
What is Folk?
Folk is a modern CRM. It’s built for teams.
It helps you manage contacts. It’s easy to use.
It’s all about collaboration.
Also, explore our favorite Folk alternatives…
Our Take
It excels at managing 10,000 contacts and building relationships. It has powerful automation that some businesses need.
Key Benefits
- Manage 10,000 contacts.
- Connect five email accounts.
- No warranty mentioned.
Pricing
All the plans will be billed annually.
- Standard: $20/member/month.
- Premium: $40/member/month.
Pros
Cons
What is Keap?
Keap is a CRM. That means it helps manage customer relationships.
It keeps all your customer info in one place.
It helps you automate sales and marketing.
Also, explore our favorite Keap CRM alternatives…
Our Take
Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features.
Key Benefits
- Built-in email marketing: Send targeted emails to your audience.
- Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
- Sales pipeline management: Track your deals and identify opportunities.
- Ecommerce integrations: Connect Keap with your online store to manage orders and customers.
Pricing
Keap offers a free trial and a simple pricing structure to get you started.
- Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Pros
Cons
Feature Comparison
This comparison evaluates Folk CRM, which is designed to help users build genuine connections and nurture real relationships.
Keap, a comprehensive small businesses platform specializing in deep sales pipeline management and client service.
This feature comparison will clarify which platform is the better investment for dedicated relationship tracking versus maximizing automation across the entire business line.
1. Core Platform Focus and Goal
- Folk: The primary goal is deep real relationships and helping users organize contacts through strong social listening and a powerful chrome extension. It is built for nurturing personalized relationships.
- Keap: Focuses on empowering small businesses with sales and marketing automation to scale operations. It provides a complete toolkit to manage the sales process efficiently.
2. Contact Management and Organization
- Folk: Excels at helping users organize contacts effectively, utilizing its chrome extension to add contacts quickly from external sources. Users can set reminders and manage notes for every same person easily using its app.
- Keap: Provides robust contact management integrated directly with marketing automations and the core sales pipeline. It’s designed for high-volume use within the entire sales team.
3. Sales Pipeline and Deal Management
- Folk: Offers a visual pipeline built to help users close winning deals and winning deals. Its strength lies in using personalized notes and communication history (including phone calls) to drive the sales pipeline.
- Keap: Features advanced sales pipeline and automation tools designed to track, automate, and move leads through the sales process. It provides a clear view for sales teams to maximize efficiency.
4. Marketing and Automation
- Folk: Provides simple email automation and tools to set reminders and manage follow-ups. Automation is designed to support personalized relationship nurturing, not broad sales campaigns.
- Keap: Is a powerhouse of sales and marketing automation. It allows users to build complex marketing automations and sales campaigns, and includes tools for invoicing and payment processing as part of a cohesive business strategy.
5. Website and Landing Pages
- Folk: Does not offer a native landing page builder or web creation tools. It integrates with other tools to manage conversion assets.
- Keap: Includes a native landing page builder that integrates seamlessly with its sales campaigns and automation sequences, making it easy to connect multiple landing pages to the core CRM.
6. Value Proposition and User Type
- Folk: The value is in its focused ability to help small businesses build genuine connections and close winning deals without the complexity of other tools. Its features are incredibly easy to use.
- Keap: The value is in consolidating multiple business functions—CRM, marketing, and payments—under one roof for the busy small businesses owner’s business strategy. The platform helps sales teams manage their entire workflow.
7. Communication Tools and Workflow
- Folk: Centralizes communication, including logging phone calls and tracking emails via the chrome extension. It helps users set reminders and manage follow-ups efficiently across multiple use cases.
- Keap: Provides integrated communication tools tied to automation. It helps sales teams manage outreach and follow-up based on triggers set within marketing automations.
8. Unique Key Features
- Folk: Offers unique features like magic fields and customized organizational use cases, allowing users to tailor the platform and efficiently organize contacts based on deep communication data.
- Keap: Offers specialized features in invoicing and payment processing and advanced pipeline management designed to maximize the efforts of the core sales team and help small businesses manage their cash flow.
9. Customization and Ecosystem
- Folk: Allows users to tailor workflows and fields based on their unique use cases. The platform is incredibly easy to use and works well with other tools to create a custom solution.
- Keap: Offers strong customization for workflows and automation logic, helping sales teams implement a precise sales process and allowing the user to recommend keap crm based on successful business outcomes.
What to Look For in a CRM Tool?
- Specific Business Needs: When evaluating a unified platform to run your business online, don’t get swayed by flashy features. Really dig deep into the core features. What are your exact challenges in optimizing your sales and marketing funnels and improving conversion rates?
- Scalability: Can the platform grow with your small businesses? Think beyond your current size. Will it handle increased data, more users, and expanding workflows for your online courses and successful marketing campaigns?
- Integration Capabilities: Does the platform keep all the data and tools you need under one roof, or does it play well with your existing ecosystem? Check for seamless marketing and sales automation integrations for things like lead magnets, online store sales, and your automated email marketing system.
- Customer Support: How responsive and helpful is their support team? Issues will arise, particularly with web design and complex web pages. Quick, reliable support can minimize downtime and frustration, making a difference in whether the Clickfunnels worth it question is answered positively.
- Training Resources: Does the provider offer comprehensive training and online course materials? Easy onboarding is crucial for user adoption of the website builder and its powerful drag and drop editor.
- Data Security: Ensure the platform has robust security measures to protect your customer data. Check for features like data encryption and compliance, especially when managing transactions from your online store or collecting leads via professionally designed templates.
- Pricing: Look beyond the monthly rate. Consider the true cost, including any premium features or the discount provided with annual billing.
Final Verdict
After thorough testing, we lean towards Keap for businesses needing robust sales and marketing automation and deep customization.
While Folk’s user-friendly interface is appealing.
Keap’s all-in-one capabilities, especially for email marketing and detailed customer relationship management, make it a powerful choice.
If you are a small business that is growing, Keap will grow with you.
Our hands-on experience allows us to provide practical insights, ensuring you make an informed decision for your business.
We have tested both and know their strengths and weaknesses.
More of Keap
Here’s a comparison of Keap with various alternatives:
- Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
- Keap vs GoHighLevel: GoHighLevel is an all-in-one platform for agencies, offering white-label options and extensive automation.
- Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
- Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
- Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
- Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
- Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
- Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
- Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
- Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
- Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
- Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
- Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
- Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.
More of Folk
Here’s a brief comparison of Folk with these software solutions:
- Folk vs GoHighLevel: Folk emphasizes collaborative contact organization and ease of use, while GoHighLevel is a comprehensive sales and marketing platform with robust automation and lead generation.
- Folk vs Pipedrive: Folk focuses on user-friendly contact management and customization, whereas Pipedrive excels in visual sales pipeline management for sales-focused teams.
- Folk vs Keap: Folk offers a simple, collaborative interface for contact management, while Keap provides powerful sales and marketing automation with extensive customization.
- Folk vs ActiveCampaign: Folk provides a user-friendly, collaborative contact management system, while ActiveCampaign boasts robust marketing automation, segmentation, and detailed analytics.
- Folk vs Clickfunnels: Folk is a contact management CRM, while ClickFunnels is a sales funnel builder designed for creating landing pages and automating sales processes.
- Folk vs Instantly: Folk focuses on contact management and enrichment; Instantly specializes in automated cold email campaigns and high-volume outbound sales outreach.
- Folk vs ClickUp: Folk is a specialized contact relationship management tool, while ClickUp is an all-in-one workspace that combines project management, task tracking, and CRM features.
- Folk vs Monday: Folk offers a simple, collaborative contact system, while Monday CRM provides highly customizable visual workflows and robust team collaboration.
- Folk vs Capsule: Folk is a modern, customizable CRM for managing contacts; Capsule CRM is a simplified contact manager primarily focused on tracking sales opportunities.
- Folk vs Insightly: Folk is a straightforward collaborative contact management solution; Insightly provides a more robust CRM with advanced sales pipeline and project management features.
- Folk vs Freshsales CRM: Folk focuses on intuitive relationship management and visual pipelines; Freshsales offers a comprehensive CRM with advanced automation and in-depth reporting for sales.
- Folk vs Salesforce: Folk provides a user-friendly CRM for simple relationship management, while Salesforce is a highly customizable, scalable, and complex enterprise-level CRM with extensive features.
- Folk vs Zendesk: Folk prioritizes simple, collaborative contact management for smaller teams, while Zendesk is a comprehensive customer service platform focused on ticketing and support.
Frequently Asked Questions
Is Folk a good CRM alternative to Keap (Infusionsoft)?
Yes, Folk is a solid CRM alternative, especially for teams prioritizing simplicity and collaborative contact management. If you find Keap’s advanced features overwhelming, Folk offers a more streamlined, user-friendly experience.
Which CRM is better for sales and marketing automation?
Keap excels in sales and marketing automation, offering robust tools like automated follow-up sequences and detailed campaign management. If your business heavily relies on automated marketing and sales processes, Keap is the stronger choice.
Can I customize either Folk or Keap for my small business?
Keap provides extensive customization options, allowing you to tailor the CRM platform to your specific needs. Folk offers simpler customization, focusing on core functionality. For a highly customizable solution, choose Keap.
Which CRM has better email marketing capabilities?
Keap offers comprehensive email marketing features, including customizable templates and detailed analytics. While Folk provides basic email integration, Keap’s robust tools make it the superior choice for effective email marketing campaigns.
Is Keap (Infusionsoft) user-friendly for beginners?
Keap, formerly Infusionsoft, offers powerful features, but due to its advanced features, it can have a steeper learning curve for beginners. Folk is more user-friendly, offering a simpler interface, making it easier for new users to adopt.
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