Folk vs Nutshell CRM: Dominate Your Leads in 2025?

by | Last updated Mar 9, 2025

Winner
Nutshell CRM
9.0
Runner Up
folk
7.5
  • Masseges and Sequences
  • Dashboards
  • Team Collaboration
  • Pipeline Management
  • Integration
  • Free plan available
  • Paid Plans from $20/month
folk vs nutshell

Are you juggling leads and feeling like you’re dropping the ball? 

Keeping track of customers can be messy. You may wonder, “Is there a better way?” 

Imagine losing a big sale because you forgot to follow up.

Or spending hours on data entry instead of actually talking to customers. Sounds frustrating, doesn’t it?

That’s where CRMs like Folk vs Nutshell CRM come in. We’ll explain which one can help you acquire leads and keep them happy. 

Let’s see which tool will help you win.

Overview

We didn’t just read reviews.

Our team dove deep, testing both Folk and Nutshell CRM with real business scenarios.

This hands-on experience allows us to give you a genuine, practical comparison, not just theory.

CTA 2 2

Streamline your contacts! 80% of Folk users leverage its customizable fields to organize 5,000+ contacts efficiently. Experience Folk’s unified contact hub and team collaboration now.

7.5out of 10

Pricing: It has a free plan. The paid plan starts at $20/month

Key Features:

  • Customizable Fields
  • Collaboration
  • Unified Contact Hub
Nutshell CRM CTA

Boost your sales efficiency! 70% of Nutshell CRM users report a 30% increase in lead conversion using its pipeline management tools. See how Nutshell CRM can streamline your sales process.

9out of 10

Pricing: It has a free plan. The premium plan starts at $13/month.

Key Features:

What is Folk?

Folk is a modern CRM. Think of it as a smart address book.

It helps you manage contacts, is designed for teams, & keeps everyone on the same page.

It’s also very visual and easy to use.

CTA 2 2
Folk
7.5

Ready to streamline your team’s contact management? Folk lets you organize up to 5,000 contacts and collaborate with 10 team members.

Key Benefits

Pricing

Folk’s basic plan starts at $20 per user per month.

  • Standard: $20/month
  • Premium: $40/month
  • Custom: $80/month
Untitled design 10

Pros

  • It’s super easy to learn.
  • Team collaboration is seamless.
  • The interface is clean and modern.
  • Integrations are very helpful.
  • It organizes contacts very well.

Cons

  • Limited advanced marketing tools.
  • Reporting features are basic.
  • Some features require upgrades.

What is Nutshell CRM?

Nutshell CRM is for sales teams.

It helps track leads and deals, is built for closing sales, keeps things simple, and is focused on sales pipelines.

Nutshell CRM CTA
Nutshell
9.0

Ready to boost your sales? Nutshell users report seeing a 20% increase in closed deals on average.

Key Benefits

  • Streamlined Sales Process: Nutshell emphasizes clear pipeline visualization. It helps you move deals forward.
  • Team Collaboration: Built-in tools support team selling. Everyone stays on the same page.
  • Reporting & Analytics: Gain insights into sales performance. Track key metrics easily.
  • Integration Options: Connect with other business tools. Extend Nutshell’s functionality.
  • Automation Features: Automate repetitive tasks. Save time and boost productivity.

Pricing

Nutshell offers several different pricing tiers. The plans vary based on the features you need and the number of users.

  • Foundation: $13/month
  • Growth: $25/month
  • Pro: $42/month
  • Business: $59/month
  • Enterprise: $79/month
nutshell pricing

Pros

Cons

Feature Comparison

Choosing the right CRM can transform your business.

Let’s dive deep into Folk and Nutshell.

We’ll compare key features, helping you decide which platform best fits your needs, especially for B2B organizations.

Contact Management & Centralize

Folk shines with its AI-powered contact enrichment.

It automatically pulls data from numerous sources, helping you centralize information with minimal effort.

Nutshell CRM, while strong, requires more manual input for initial contact setup.

However, Nutshell excels at linking contacts to specific deals, a crucial aspect of a robust customer relationship management system.

Folk’s strength lies in its ability to centralize and enrich data quickly.

While Nutshell focuses on linking those contacts to the sales crm workflow.

Customization Options & Customization

Folk offers diverse customization options with over 10 custom field types.

You can customize views and workflows to fit your team’s needs. 

Nutshell CRM allows for deep pipeline customization, letting you tailor stages and fields to your specific sales process.

Both platforms are strong, but Folk prioritizes flexible data display.

While Nutshell focuses on tailoring the sales crm pipeline.

Folk CRM

Workflow & Sales Forecasting

Nutshell CRM excels in workflow automation, particularly for sales pipelines.

It offers robust sales forecasting and reporting.

Folk provides simpler workflow automation through Zapier integrations.

While Folk is good for general workflows, Nutshell is built for complex sales forecasting and sales-driven workflows.

Reporting Features & Notification

Nutshell CRM provides detailed reporting features with customizable dashboards and in-depth analytics.

You receive timely notification on deal progress.

Folk’s reporting is more basic, focusing on data visualization.

Nutshell is designed for detailed sales analysis, while Folk provides high-level overviews.

Marketing Automation

Nutshell CRM offers built-in marketing automation tools, including email sequences and lead nurturing.

This is very beneficial to b2b organizations.

Folk relies on integrations for marketing automation

Nutshell’s built-in is more robust and easier to use.

Nutshell CRM Personal Experience

Calendar & Seamless Integration

Both platforms offer calendar integrations.

Folk focuses on a user-friendly and visually appealing interface, making calendar integration feel very seamless. 

Nutshell also integrates with calendars, but its interface is less modern.

Folk’s design makes integrating calendars very smooth.

CRM Software & User-Friendly Interface

Folk is designed to be user-friendly crm software with a modern, intuitive interface.

It’s built for ease of use. Nutshell CRM, while powerful, has a more traditional interface.

Folk is clearly more designed for ease of adoption.

What to Look For When Choosing a CRM Platform?

  • Ease of Use: How fast can your team adopt the CRM?
  • Integration: Does it connect with your existing tools?
  • Scalability: Can it grow with your business?
  • Reporting: Does it provide the insights you need?
  • Customer Support: Is help readily available when you need it?
  • Pricing: Does it fit your budget and offer value?
  • Specific Needs: Does it cater to your industry and organization size?
  • Mobile Accessibility: How well does the CRM function on mobile devices? Crucial for on-the-go teams.
  • Data Security: What security measures are in place to protect your sensitive customer data?
  • Training & Onboarding: Does the provider offer adequate training and support for smooth onboarding?

Final Verdict

After testing both, we pick Folk. Why? It’s just easier.

Folk’s clean design makes it simple to start. Teams pick it up fast.

If your team needs a simple, powerful contact tool, Folk is great.

Nutshell is strong for sales. It has deep reporting. But, it can be complex.

Folk’s automatic data helps a lot. It cuts down on manual work.

We know CRMs. We tested these tools. We saw what worked.

We think Folk is the better choice for most teams. It’s user-friendly and powerful.

Try it. See if it fits your needs. We believe it will.

Frequently Asked Questions

Which CRM is better for small B2B organizations?

Folk is generally better for smaller B2B organizations due to its user-friendly interface & ease of setup. It allows teams to centralize contact data and streamline workflows quickly. However, while powerful, it may be too complex for very small teams.

Does Folk or Nutshell CRM offer better marketing automation?

Nutshell CRM provides more robust built-in marketing automation features, including email sequences and lead nurturing. Folk relies on integrations for marketing automation, making Nutshell a stronger choice for direct marketing efforts.

Which CRM has better reporting features and sales forecasting?

Nutshell CRM offers more detailed reporting features and sales forecasting tools. It provides customizable dashboards and in-depth analytics, making it ideal for teams that require precise sales data.

How do the customization options compare for each CRM software?

Folk offers diverse customization options, including various custom field types and view customization. In summary, CRM excels in pipeline customization, allowing you to tailor stages and fields to your sales process. Both offer good customization but in different areas.

Which CRM is more user-friendly and easier to integrate into a workflow?

Folk is generally more user-friendly, with a modern, intuitive interface. It’s designed for ease of adoption and seamlessly integrates with various tools. In summary, while powerful, Folk has a more traditional interface.

Related Articles

You have Successfully Subscribed!