Frase vs Dashword: Which Content Optimizer is Best in 2025?

Tired of staring at a blank page, wondering how to make content that ranks?

You’re not alone.

SEO tools like Frase and Dashword promise to help you research, write, and optimize top-performing content, but which one comes out on top? 

In this head-to-head comparison, we’ll compare Frase vs Dashword to help you choose the best tool for your needs.

Let’s dive in!

Frase vs Dashword Overview

To give you the most accurate comparison, we’ve spent weeks testing Frase and Dashword, creating content with each tool, and analyzing their strengths and weaknesses.

This hands-on experience allows us to provide real-world insights and help you make an informed decision.

What is Frase?

Ever wish you had an assistant to help with your content? That’s Frase!

It’s an AI-powered tool that makes content creation easier.

Think of it as your all-in-one research, writing, and optimization platform.

Frase helps you understand what your audience wants and how to give it to them. Pretty cool, right?

Key Benefits

• Boost your productivity: Frase’s AI can generate 1,500 words in just 15 minutes.
• Create better content briefs: Quickly generate detailed briefs with relevant keywords and questions.
• Improve your writing: Get real-time feedback on your content’s clarity and readability.
• Save time on research: Access a massive database of information and answer questions instantly.

Pricing

Frase offers flexible pricing plans to suit your needs:

• Free Trial: $0 – 1 user, 1 search queries.
• Solo: $15/month – 1 user, 10 search queries/mo.
• Basic: $45/month – 1 user, 30 search queries/mo.
• Team: $115/month – 3 users ($25/mo per extra), Unlimited search queries.

What is Dashword?

Want to create content that ranks?

Meet Dashword! It’s a powerful SEO tool simply that helps you plan, write, and optimize content that search engines love.

Dashword goes beyond just keyword research.

It gives you a roadmap for creating high-performing content that attracts readers and drives results.

Key Benefits

• Boost your content output: Dashword helped us create 50% more content last quarter.
• Say goodbye to writer’s block: Generate content briefs and outlines in seconds.
• Collaborate seamlessly: Easily share and manage content with your team.

Pricing

Dashword offers a variety of plans to suit your budget:

• Startup: $99/month – 30 content reports, 5 user seats, Content Briefs.
• Business: $349/month – 100 content reports, 10 user seats, Content Briefs, AI Writer.

Frase vs Dashword Feature Comparison

Let’s get down to the nitty-gritty and compare the core features of Frase and Dashword.

This side-by-side look will help you see which tool aligns best with your content needs.

Content Editor

Both Frase and Dashword offer helpful features to content editors.

Frase’s editor provides a clean and intuitive interface with real-time feedback on your content score as you write.

This score helps you optimize the content for relevant keywords and readability.

Dashword’s editor focuses more on content analysis, providing in-depth insights into your content’s structure, keyword density, and overall SEO performance.  

Content Optimization Tool

Frase and Dashword are both powerful content optimization tools.

Frase excels at helping you understand your target audience and competitors’ content.

It provides detailed SERP analysis and suggests ways to improve your content to outrank the competition.

Dashword focuses on streamlining your content marketing workflow. 

It helps you plan, create, and track your SEO content to ensure it aligns with your overall strategy. 

Content Score

Frase’s content score is a key differentiator.

It gives you a precise, quantifiable measure of how well your content is optimized for your chosen keywords.

This score helps you ensure your content is on the right track and identifies areas for improvement.

While Dashword doesn’t have a single content score, it provides a comprehensive report with detailed metrics and insights.

Optimize Your Content

Both tools help you optimize your content, but they take different approaches.

Frase uses AI and SERP analysis to guide your writing process & help you create high-quality content that ranks.

Dashword focuses on data-driven insights and harmony to ensure the content aligns with search intent and user expectations. 

Content Writer

Frase’s AI content writer is a standout feature.

It can generate outlines, paragraphs, and even entire blog posts, making it a most valuable tool for anyone who needs help getting started or overcoming writer’s block.

While Dashword doesn’t have a dedicated AI writer, it offers helpful templates and guides to streamline your content creation process.

Existing Content

Frase and Dashword both offer tools to analyze your existing content.

Frase lets you import your content and get a detailed content audit with actionable insights.

Dashword helps you create a content inventory and track the performance of your published content.

Integrations

Frase integrates with popular tools like Surfer and Content Harmony, further enhancing its content optimization capabilities.

This integration lets you combine Frase’s AI and SERP analysis with Surfer’s on-page optimization recommendations and Content Harmony’s content briefs.

While Dashword doesn’t offer as many integrations, it strongly focuses on keyword research and tracking, giving it a marketmuse’s advantage over frase in this area.

Ultimately, the best tool for you will fully depend on your specific needs and preferences.

Consider your budget, content goals, and technical expertise when deciding.

What to Look for in a Content Optimizer?

• Your Budget: Pricing models vary, so choose a tool that fits your needs and budget.
• Content Goals: Identify your content objectives. Do you need help with ideation, writing, optimization, or all of the above?
• Technical Expertise: Consider your comfort level with SEO and content marketing tools. Some platforms have a harder learning curve than others.
• Content Workflow: Consider how a content optimization tool fits your existing workflow.
• AI Features: If you’re interested in AI writing assistance, look for a tool with robust AI capabilities.
• Team Collaboration: If you’re working with a team, ensure the tool offers collaboration features.
• Customer Support: Choose a tool with responsive and helpful customer support.

Final Verdict

For us, Dashword emerges as the winner.

Its advanced SEO tools, keyword tracking, and competitor analysis give it the edge for serious content marketers. 

While Frase boasts a lower price point and impressive AI capabilities, Dashword’s data-driven approach and focus on content strategy ultimately deliver more excellent value.

However, the best choice for you depends on your individual needs.

If you prioritize AI writing assistance and a user-friendly interface, Frase is a fantastic option and one of the best Frase alternatives.

As experienced content creators who have spent countless hours testing both platforms, we have provided the insights you need to make an informed decision.

Consider your priorities, whether word count, readability score, or advanced SEO analysis, and choose the tool that empowers you to create high-ranking content!

Frequently Asked Questions