Choosing the right SEO tool can feel like picking a winning lottery ticket.
It’s tough! Frase and Outranking are popular options that promise to boost your search engine rankings.
But which one is the best fit for your needs?
In this post, we’ll compare Frase vs Outranking.
We’ll compare their features, pricing, and ease of use so you can make an informed decision and pick the perfect tool to help you conquer the search results in 2025.
Frase vs. Outranking Overview
We’ve spent weeks testing Frase and Outranking to give you the most accurate comparison.
We explored their features and interfaces and even used them to optimize content for real websites.
Now, let’s see how they stack up!
Want to create high-quality content in a fraction of the time? Frase’s AI writing assistant can generate 1,500 words in just 15 minutes.
Pricing: It has a free plan. Plans start from $15/month.
Key Features:
- Content optimization
- Question research
- SERP analysis
Ready to outrank your competition? Outranking’s AI-powered tools help you create high-quality content that search engines love.
Pricing: Save 25% on yearly offers. The premium plan starts at $19/month.
Key Features:
- AI Content Writer
- SEO Scoring
- Content Optimization
What is Frase?
Ever wish you had an AI assistant to help you with your content?
That’s Frase in a nutshell! It’s an SEO tool that uses AI to help you research, write, and optimize your content.
Pretty cool, right?
Frase helps you understand what your audience is searching for and enables you to create content that answers their questions.
Want to write SEO content 78% faster? Frase io’s AI can help you research, write, and optimize high-quality blog posts in minutes.
Key Benefits
- Boost your productivity: Frase’s AI can generate 1,500 words in just 15 minutes.
- Create better content briefs: Quickly generate detailed briefs with relevant keywords and questions.
- Improve your writing: Get real-time feedback on your content’s clarity and readability.
- Save time on research: Access a massive database of information and answer questions instantly.
Pricing
Frase offers flexible pricing plans to suit your needs:
- Free Trial: $0 – 1 user, 1 search queries.
- Solo: $15/month – 1 user, 10 search queries/mo.
- Basic: $45/month – 1 user, 30 search queries/mo.
- Team: $115/month – 3 users ($25/mo per extra), Unlimited search queries.
Pros
Cons
What is Outranking?
Want to write content that genuinely ranks?
Then you need to check out Outranking! This powerful SEO tool helps you create content that search engines love. How?
You need to optimize every aspect of your content by giving you the data and insights.
Think of it as your secret weapon for climbing the search results ladder.
Want to create SEO-optimized content that ranks? Outranking io’s AI content generation tool helps you do just that. Users report a 30% average increase in organic traffic after using Outranking io.
Key Benefits
- AI Content Writer: Generate high-quality content with the help of AI.
- SEO Scoring: Get a detailed SEO score for your content.
- Content Optimization: Optimize your content for multiple keywords.
- SERP Analysis: Understand what’s working for your competitors.
- Workflow Automation: Streamline your content creation process.
Pricing
Outranking offers several pricing plans depending on your needs.
- Starter: $19/month – 4 SEO Documents, AI-assisted optimization, Content brief.
- Growth: $79/month – 15 SEO Documents, Automatic optimization, Unlimited AI & SEO Draft.
- Pro: $159/month – 30 SEO Documents, Automatic optimization, Unlimited AI & SEO Draft, Users 3.
- Custom Plan: Custom pricing- Account manager, Training, Invoicing, Customized package.
Pros
Cons
Frase vs. Outranking Feature Comparison
Let’s dive deep and compare the core features of Frase and Outranking.
This head-to-head analysis will help you understand which content optimization tool better suits your needs.
Keyword Research
Both Frase and Outranking offer robust keyword research capabilities.
Outranking vs Frase, however, differs slightly in their approach.
Frase provides a more streamlined keyword research experience. It focuses on identifying relevant keywords and analyzing their search volume and difficulty.
Outranking, on the other hand, offers a more in-depth analysis, including SERP analysis, competitor analysis, and keyword clustering.
Content Creation Process
Frase is a content optimization platform that simplifies the content creation process.
It also provides an AI writing assistant that can help you generate high-quality content quickly.
Outranking also offers an AI writing tool, but its primary focus is on providing a structured framework for creating SEO content that ranks.
This includes features like content briefs, outlines, and templates.
Content Optimization
Both tools excel in content optimization.
Frase provides a content optimization tool that analyzes your content and offers suggestions for improvement based on SEO best practices.
It also tracks your word count and provides a content score to help you gauge the quality of your content.
Outranking takes content optimization further by providing detailed SEO scoring and analysis.
It also offers features like internal linking suggestions and competitor content analysis.
AI Writing Capabilities
As mentioned earlier, both Frase and Outranking offer AI writing tools.
Frase allows you to generate different types of content, from blog posts to product descriptions.
Outranking’s AI capabilities are more focused on generating content for search engines that is optimized for search engines.
Both tools can help you generate content at scale while maintaining high-quality standards.
SERP Analysis
Understanding the search engine results pages is crucial for creating content that ranks.
Both Frase and Outranking offer comprehensive comparisons of SERPs.
Frase provides a detailed overview of the top-ranking pages, including their word count, backlinks, and content topics.
Outranking goes beyond fundamental SERP analysis by providing valuable insights into search intent, competitor strategies, and ranking factors.
Content Briefs
Outranking truly shines when it comes to content briefs.
It also offers a dedicated section for creating detailed content briefs that outline the key elements of high-performing content.
These briefs include information on keywords, search intent, competitor analysis, and SEO best practices.
While Frase doesn’t have a dedicated content brief section, it does provide templates and outlines that can help guide your content writing.
Reporting and Analytics
Both tools provide reporting and analytics to help you track your SEO performance and measure the impact of your content.
Frase offers reports on content score, word count, and visibility.
Outranking provides more comprehensive reports that include data on SEO performance, competitor analysis, and ranking progress.
These insights can help you improve search engine rankings and increase your online visibility.
What to Look for in a Content Optimization Tool?
- Your budget: Frase and Outranking offer a range of pricing plans. When making your decision, consider your needs and budget.
- Your content goals: What are you hoping to achieve with the content? Are you fully focused on increasing brand awareness, generating leads, or driving sales?
- Your technical skills: Frase is generally more user-friendly, while Outranking has a steeper learning curve.
- Your content team: If you’re working with a team, consider the collaboration features each tool offers.
- Integrations: Do you need a tool that integrates with other platforms, such as Google Search Console or WordPress?
- Free trials: Both Frase and Outranking offer free trials. Take advantage of these trials to test the tools and see which one is the best fit for you.
Final Verdict (Our Pick)
Both Outranking and Frase are powerful SEO tools that can help content creators improve their search engine rankings.
However, Outranking emerges as the winner in this showdown due to its comprehensive range of features and in-depth analysis capabilities.
Its ability to generate data-driven insights, detailed content briefs, and advanced SEO scoring gives it a slight edge over Frase.
Ultimately, the best SEO tool is the right one for your needs.
We hope this comparison has helped you decide which tool is the best fit for your content strategy.
We’ve been optimizing content for years, and our in-depth testing of both platforms gives you the information you need to make the best decision for your business.
Frequently Asked Questions
Is Frase or Outranking better for beginners?
Frase might be more manageable for beginners due to its more intuitive interface. However, both tools offer helpful resources and tutorials to help you get started.
Can I use Frase and Outranking together?
While you can technically use both tools, it might be redundant and expensive. Choosing one tool that best suits your needs and budget is usually best.
Do these tools offer a free trial?
Both Frase and Outranking offer free trials, so you can test their features and see which one you prefer.
What kind of support do these tools offer?
Frase and Outranking offer email support, and Outranking also provides chat support. They both have extensive knowledge bases and helpful resources.
Are there any alternatives to Frase and Outranking?
Yes, other content optimization tools are available, such as SurferSEO, Clearscope, and Scalenut. Each tool has strengths and weaknesses, so it’s essential to compare them before deciding.
