⚡ Quick Verdict:
- Pricing: Freshsales starts at $9/user/month vs Bitrix24 at $49/month flat for up to 5 users.
- Best for: Freshsales for sales teams that want AI lead scoring. Bitrix24 for businesses that want CRM plus project management in one tool.
- Key difference: Freshsales is a focused sales CRM with Freddy AI. Bitrix24 is an all in one platform with CRM, project tools, and team chat.
- Our pick: Freshsales for most sales teams. Its clean interface and AI features make it easier to learn and faster to use.
Choosing between Freshsales CRM vs Bitrix24 comes down to one question.
Do you want a focused sales CRM or an all-in-one business platform?
Both tools claim to help small and medium-sized businesses manage customer data.
But they take very different approaches to customer relationship management.
Freshsales puts AI lead scoring and sales pipeline tools at the center.
Bitrix24 bundles CRM with project management, team chat, and even a website builder.
Overview
This Freshsales CRM vs Bitrix24 comparison covers pricing, features, and ease of use.
We also break down who each crm software works best for, from sales management to general business workflows.
Freshsales is a user friendly, simple CRM focused on sales reps.
Our writer signed up for Bitrix24 and explored the platform hands on.
Observations on Freshsales come from official documentation and G2 reviews.
By the end, you’ll know which tool fits your business.
What is Freshsales CRM?
Freshsales CRM is an AI-powered customer relationship management tool from Freshworks.
It helps sales teams track leads, manage deals, and close more sales.
The platform launched in 2016 as the second major product from Freshworks.
Today, Freshworks claims over 67,000 customers worldwide use its products.
Freshsales centralizes customer data and provides a 360-degree customer view.
It works well for sales teams at small and medium sized businesses.
Freshsales CRM
AI-powered crm for sales teams. Includes Freddy AI lead scoring, built-in phone, and a 21-day free trial. No credit card required to start.
Freshsales CRM Pricing
Here’s what Freshsales costs in 2026. Let’s break it down.
| Plan | Price | Best For |
|---|---|---|
| Free | $0 (up to 3 users) | Solo founders and tiny teams |
| Growth | $9/user/month | Small sales teams starting out |
| Pro | $39/user/month | Growing teams that need automation |
| Enterprise | $59/user/month | Larger teams with advanced needs |
Pricing verified April 2026. Prices shown are billed annually.
Free trial: 21-day free trial on all paid plans. No credit card required to start a new account.
Money-back guarantee: Freshsales does not offer a standard money-back guarantee. Cancel before your billing date to avoid renewal charges.
📌 Note: Monthly billing adds about 20% to these rates. The Growth plan jumps from $9 to $11 per user per month if you pay monthly. The free plan supports up to 3 users with most basic features included.
⚠️ Warning: Some calling features on the pricing page require paid Freshworks add ons like Freshcaller. Check if the features you need are truly included before you sign up.
Key Benefits of Freshsales CRM
Here’s what makes Freshsales worth considering:
- Freddy AI Co-Pilot: Scores leads, predicts deal risks, and suggests next best actions. Helps sales reps focus on deals most likely to close.
- Built-in Communications Platform: Phone, email, chat, and SMS work inside a unified inbox. No need to buy separate tools for basic outreach.
- Visual Sales Pipeline: Kanban boards let you track deal progress at a glance. You can spot bottlenecks in your sales process quickly.
- 360-Degree Customer View: See every email, call, and meeting in one timeline. Sales activities stay organized without manual logging.
- 21-Day Free Trial: Test all features for three weeks. This is the longest free trial among major crm software vendors.
- Tight Freshworks Integration: Works smoothly with other Freshworks products like Freshdesk and Freshmarketer. One login covers your whole stack.
What Our Team Noticed
Note: We haven’t had extended hands-on time with Freshsales yet. The information below is based on official documentation and reviews from G2 and Capterra, where users score the platform around 4.5/5.
According to G2 reviews, the intuitive interface is frequently praised by new users. The platform is reportedly easy to learn and set up.
However, some reviewers mention that Freshsales loads slowly at times. The navigation can feel cluttered when many features are turned on.
Reviewers also note that Freshsales offers fewer integrations than HubSpot or Salesforce. Around 385 integrations and add ons are available at the time of writing.
Freshsales CRM Pros & Cons
✅ Pros
- Freddy AI lead scoring helps reps prioritize high-intent leads automatically
- Built-in phone, email, chat, and SMS in one unified inbox
- Free plan for up to 3 users with most core CRM features included
- 21-day free trial gives you real time to test the platform
- Excellent value for money for small and medium sized businesses
❌ Cons
- Around 385 integrations is fewer than HubSpot or Salesforce
- Reviewers note slow loading times and cluttered navigation
- Per-user pricing scales fast for larger sales teams
- Some calling features need paid Freshworks add ons like Freshcaller
What is Bitrix24?
Bitrix24 is a cloud-based collaboration platform with built-in CRM tools.
It combines customer relationship management with project management and team chat.
The goal is to centralize many business operations into a single platform.
Bitrix24 works for businesses of all sizes, from small startups to large enterprises.
The platform includes Gantt charts, kanban boards, group chats, and a contact center.
It also offers a free plan with unlimited users for up to 12 seats with limited features.
The communications tools sit alongside extensive support resources like video tutorials and webinars.
Bitrix24
All in one platform with CRM, project management, and team chat. Free plan for up to 12 users. Flat-rate paid plans cover the whole company.
Bitrix24 Pricing
Here’s what Bitrix24 costs in 2026. Note that paid plans are priced per organization, not per user.
| Plan | Price | Best For |
|---|---|---|
| Free | $0 (up to 12 users) | Startups testing the platform |
| Basic | $49/organization/month | Small teams up to 5 users |
| Standard | $99/organization/month | Growing teams up to 50 users |
| Professional | $199/organization/month | Larger teams up to 100 users |
| Enterprise | $399/organization/month | Bigger companies needing scale |
Pricing verified April 2026. Prices shown are billed annually.
Free trial: 15-day free trial on most paid plans. The Professional plan offers a 30-day free trial. No credit card required to start a new account.
Money-back guarantee: Bitrix24 does not offer a standard refund policy. Annual subscriptions offer up to 30% savings versus monthly billing.
📌 Note: Flat-rate pricing means the cost stays the same as you add users within your plan limit. The free plan is excellent value for small businesses managing projects, but paid plans unlock advanced features like workflow automation and invoicing.
⚠️ Warning: Telephony credits, extra storage, and apps from the Bitrix24 Market are paid add ons. Some users complain about confusing pricing tiers and recent removal of features from the free plan.
Key Benefits of Bitrix24
Here’s what makes Bitrix24 worth considering:
- All in One Platform: Combines CRM, project management, and internal communications. You don’t need separate tools for sales, tasks, and team chat.
- Free Plan with Unlimited Users: The free plan supports up to 12 users with 5 GB cloud storage. Communication and collaboration tools are free for unlimited users on the basic level.
- Project Management Tools: Gantt charts, kanban boards, and task management features come built in. Useful for managing projects and tracking employee workloads.
- Co-Pilot AI Assistant: An AI-powered assistant helps users navigate the platform and automate tasks. Generates task descriptions, summaries, and checklists.
- Activity Stream and Collaboration: Social-media-style activity feed keeps remote teams connected. Includes group chats, video calls, and file sharing.
- Sites & Online Stores: Built-in tools to create landing pages and online stores. Helps small businesses launch a basic web presence without extra software.
What Our Team Noticed
Our writer signed up for Bitrix24 and spent several days exploring the platform. Here’s what stood out:
Bitrix24 Pros & Cons
✅ Pros
- Free plan supports up to 12 users with core CRM and task management
- Flat-rate pricing scales better than per user pricing for larger teams
- All in one platform combines CRM, projects, and team communications
- Built-in Gantt charts, kanban boards, and workflow automation
- Mobile apps for iOS and Android with offline access to CRM data
❌ Cons
- Steep learning curve due to many features and dense user interface
- Reports of bugs, technical issues, and slow customer support
- Limited customization options compared to Zoho CRM or Salesforce
- Free plan has fewer features than before due to recent changes
Feature Comparison
Ready to dive into a detailed comparison of Freshsales CRM vs Bitrix24?
We’ll explore the key features of both platforms. This will help you pick the right tool for your business.
| Feature | Freshsales CRM | Bitrix24 |
|---|---|---|
| Starting Price | $9/user/month | $49/organization/month |
| Free Plan | ✅ (3 users) | ✅ (12 users) |
| AI Lead Scoring | ✅ Freddy AI | ❌ |
| Built-in Phone | ✅ | ✅ (limited) |
| Project Management | ❌ | ✅ Gantt + Kanban |
| Workflow Automation | ✅ | ✅ (paid plans) |
| Web Forms & Landing Pages | ✅ Web forms | ✅ Sites builder |
| Mobile Apps | ✅ iOS & Android | ✅ iOS & Android |
| Integrations | ~385 apps | Bitrix24 Market |
| Best For | Sales-focused SMBs | All in one platform users |
1. Core CRM and Customer Data
Freshsales CRM: Freshsales centralizes customer data and gives a 360-degree view of every contact. The platform tracks every email, call, meeting, and chat in one timeline. This makes it easy to manage customer relationships and respond to customers without missing context. The Growth plan also includes a basic product catalog for quote building.
Bitrix24: Bitrix24 centralizes all customer information and interactions into a single database. It also handles leads, deals, contacts, and companies under a single platform. Bitrix24 CRM ties contact records to projects, chats, and even invoicing, which helps small businesses manage everything in one place.
2. AI Features and Lead Scoring
Freshsales CRM: Freddy AI scores leads based on profile and behavior. It also predicts deal risks and recommends the next best action to close deals. This lets sales reps focus on the leads most likely to convert, which improves conversion rates over time.
Bitrix24: Bitrix24 includes Co-Pilot, an AI-powered assistant. It helps users navigate the platform and automate tasks. Co-Pilot can generate task descriptions, meeting summaries, and checklists. However, it doesn’t offer native lead scoring like Freddy AI does.
⚠️ Warning: Freshsales’ AI is limited to existing data in your crm. It doesn’t find new leads from the web or identify website visitors. For outbound prospecting, you may need a separate tool.
3. Sales Pipeline and Sales Funnel
Freshsales CRM: Freshsales offers a visual sales pipeline using kanban boards. You can track deal progress and spot bottlenecks in your sales process. Sales sequences let you automate follow-ups across email and other channels. The Pro plan unlocks multiple pipelines for different sales activities.
Bitrix24: Bitrix24 also includes kanban boards and sales funnel tools. The classic CRM mode handles lead management end to end. You can capture leads via web forms, track them through the sales funnel, and convert them to deals. Bitrix24’s funnel tools work well for both inbound inquiries and outbound sales activities.
4. Communications and Email Tracking
Freshsales CRM: Freshsales includes built-in phone, email, chat, and SMS in a unified inbox. You can send personalized bulk emails and monitor activities on these emails. The platform integrates with WhatsApp Business, Facebook Messenger, and LINE for omnichannel outreach.
Bitrix24: Bitrix24 features integrated chat, video conferencing, and voice calls. Group chats and the activity stream keep remote teams connected. The platform also includes a contact center for inbound inquiries. However, advanced telephony requires paid Bitrix24 add ons and credits.
5. Project Management and Task Management
Freshsales CRM: Freshsales is not a project management tool. It tracks sales activities like calls, meetings, and deal stages. If you need full project management tools, you’ll need a separate app like Asana or ClickUp.
Bitrix24: Bitrix24 shines here. It includes Gantt charts, kanban boards, and full task management features. You can assign tasks, set deadlines, track progress, and generate reports on employee workloads. This makes Bitrix24 a strong fit for teams that want CRM and managing projects in one tool.
6. Workflow Automation
Freshsales CRM: Automation features include sales sequences, auto-assignment rules, and workflow automation. You can automate repetitive sales tasks so reps focus on selling. The Pro plan unlocks multiple workflows and advanced automation features.
Bitrix24: Bitrix24 supports automated workflows for tasks, deals, and approvals. You can set reminders and trigger actions across the platform. However, advanced workflow automation is locked behind paid plans, and the free plan does not include this feature.
7. Web Forms, Marketing, and Landing Pages
Freshsales CRM: Freshsales offers web forms to capture leads from your site. The Suite version includes drag-and-drop landing page creation and marketing campaigns. Marketing automation is tightly integrated with Freshmarketer, the marketing automation tool from Freshworks.
Bitrix24: Bitrix24 includes a sites and online stores builder. You can create landing pages, capture leads via web forms, and run email marketing campaigns. The activity stream keeps marketing teams aligned, and Google Analytics integration helps track results. This makes Bitrix24 a useful lead generation tool for small businesses.
8. Collaboration Tools and Internal Communications
Freshsales CRM: Freshsales focuses on sales team collaboration. Reps can share notes, tag colleagues on deals, and assign tasks. However, it doesn’t offer general team chat or video calls. For full internal communications, you’d need Slack or Microsoft Teams.
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