GoHighLevel Review: Best Business Automation Tool in 2026?

Need help with the sheer number of tools needed to run your online business?

Juggling multiple platforms for marketing, sales, and customer service can be a nightmare – draining your time, energy, and budget.

GoHighLevel promises an all-in-one solution to streamline your operations.

But does it really live up to the hype?

In this review, we’ll take an in-depth look at GoHighLevel’s features, pricing, and user experience to help you decide if it’s the right fit for your business.

GoHighLevel

Can GoHighLevel save you 20+ hours a week and boost your revenue by 30%? Let’s dive into the details!

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What is Gohighlevel?

GoHighLevel is like a Swiss Army knife for your online business.

It has a bunch of marketing tools all in one place.

You can use it to build websites, run marketing campaigns, and even talk to your customers.

It’s great for small businesses and marketing agencies who want to do more without hiring a whole team.

If you have your own business and need help with marketing and sales, GoHighLevel might be the tool for you.

Who Created Gohighlevel?

GoHighLevel was started by Shaun Clark, a marketer who was tired of using a bunch of different tools.

He wanted all the features he needed in one spot.

So, he made GoHighLevel – an all-in-one marketing platform.

Shaun wanted to make it easy for agencies to handle multiple clients without any limits, so he included unlimited accounts.

He also knew there was a learning curve with any new tool, so he focused on making it user-friendly.

Top benefits of Gohighlevel

• All-in-one solution: No more juggling multiple tools. GoHighLevel combines everything you need – from landing pages to sales funnels – in one platform. This saves time and money, especially for small business owners and marketing agencies.
• User-friendly interface: Unlike some GoHighLevel alternatives, this platform is designed to be easy to use, even if you’re not a tech whiz.
• Powerful automation: Automate your marketing efforts to save time and focus on what matters most. Set up workflows, triggers, and campaigns that run on autopilot.
• CRM capabilities: Build and nurture customer relationships with GoHighLevel’s built-in CRM. Track leads, manage contacts, and send personalized messages.
• Agency features: If you’re a marketing agency or run a digital marketing agency, GoHighLevel offers features like white-labeling and client management to help you scale your business.
• Website builder: Create professional-looking websites without any coding knowledge.
• Sales platform: Close more deals with GoHighLevel’s integrated sales platform. Create proposals, send invoices, and collect payments seamlessly.
• Reputation management: Monitor & manage your online reputation all within the HighLevel platform.

Best Features

GoHighLevel is packed with features that make it stand out from other marketing tools.

It’s like having a whole team of marketing experts working for you 24/7. Let’s dive into some of the best features that make it a top choice for businesses and digital marketing agencies.

1. Building The Digital Marketing Engine

This is where the magic happens!

You can build your entire marketing system in one place.

Create landing pages, sales funnels, email campaigns, and more – all without needing to know how to code. It’s like having your own marketing department, even if you’re a one-person show.

2. Capture New Leads

GoHighLevel gives you tons of ways to get new leads.

You can use forms, surveys, quizzes, and even chatbots to capture contact information. Then, you can automatically add those leads to your email list or CRM.

3. Nurture Leads Into Customers

Once you have leads, GoHighLevel helps you turn them into paying customers.

You can send automated email sequences, create personalized follow-up campaigns, and even track how people interact with your content. It’s like having a sales team that never sleeps!

4. Fully Automated Booking

Say goodbye to back-and-forth emails & phone calls for scheduling appointments.

GoHighLevel lets you create a 24/7 booking system. Customers can book appointments online, and you’ll receive notifications and reminders.

5. Create Membership Areas

Want to offer exclusive content or courses to your customers?

GoHighLevel makes it easy to create membership areas.

You can control who has access, drip content over time, and even process payments all within the platform.

6. Close More Deals

GoHighLevel is more than just a marketing tool; it’s a full-fledged sales platform designed to help you turn leads into customers.

It offers a CRM to manage contacts and a visual pipeline to track every lead as it moves through your sales process.

You can see exactly where each deal stands and automate follow-ups, so no one falls through the cracks.

This helps your team focus on what they do best: closing sales.

7. White label

GoHighLevel’s white label feature is a game-changer, especially for marketing agencies.

It lets you take the entire platform and rebrand it as your own.

This means you can add your company’s logo, colors, and domain.

When your clients log in, it looks like they’re using your custom-built software, not a third-party tool.

This helps you build trust and a stronger brand reputation, all without the time and cost of developing your own platform from scratch.

Pricing

Pros and Cons

Before making any decision, it’s important to weigh the pros and cons.

Let’s take a balanced look at what GoHighLevel offers.

Alternatives to GoHighLevel

GoHighLevel Compared

Personal Experience with Gohighlevel

After we tested GoHighLevel, our team was able to improve our business. Our old tech stack was too messy.

We used so many other platforms and were always looking at GoHighLevel alternatives.

GoHighLevel was a complete game-changer for us. It has so many features that we needed.

• Products & Features: We built membership sites and sold online courses to our clients. We used email marketing to connect with them. The support team was a big help whenever we had questions. We enjoyed reviewing GoHighLevel and its pros, and our honest assessment demonstrates how much this tool can benefit you.
• Lead Generation & CRM: We used the funnel builder and other tools to capture leads. We created a sales funnel building process. The gohighlevel crm helped us with lead tracking. It allowed us to have unlimited contacts and do great lead follow-up. The crm capabilities made nurturing leads so much easier. We saw a huge jump in our conversion rate optimization.
• Business Operations: The automated workflows helped us streamline operations. Our digital marketer and small business owner saved so much time.
• Agency Growth: We got the agency plan and used the white label platform to brand it as our own brand. We could sell GoHighLevel and sell websites to clients. This helped us make more money.

Final Thoughts

For small business owners and digital marketers, GoHighLevel is a top contender.

Our honest review shows it can replace many tools, from funnel builders to even ActiveCampaign.

With its advanced features and membership platform, it’s great for those who are niche-specific.

Based on our tests and countless GoHighLevel reviews, the GoHighLevel pros far outweigh the cons.

If you’re ready to simplify your tech stack and grow your business, give it a try.

Frequently Asked Questions

More Facts about GoHighLevel

• Learning the Software: Many people find GoHighLevel hard to learn at first because it does so many different things. Some users say the screen is confusing and difficult to navigate. Because of this, it is often suggested that agencies that are willing to put in the time to learn, rather than people who want something very simple.
• Cost and Plans: There are three main price plans: $97, $297, and $497 a month. The cheapest plan is good for small businesses, while the more expensive plans let you manage unlimited accounts. The highest plan lets you put your own brand name on the software (called “white-labeling”) and sell it as your own.
• Extra Fees: Even after you pay the monthly fee, you have to pay extra money based on how many emails and text messages you send. Some users were surprised by these extra costs and felt the pricing was a little misleading.
• Replacing Other Tools: GoHighLevel can replace many other subscriptions, such as HubSpot, ClickFunnels, and Mailchimp. This can save you money and stop the headache of trying to make different apps talk to each other.
• Key Features: You can build websites, forms, and sales pages by dragging and dropping items on the screen without needing to code. It also has a mobile app so you can work from your phone, and it lets you create membership sites to sell digital courses.
• New AI Tools: The platform now has an AI Employee Suite. This includes tools that can answer calls for you and chat with customers 24/7. It also uses AI to help build websites and write content.
• Performance Results: Many users report gaining more customers and retaining clients longer after using the automation tools. However, some users had trouble with their emails not landing in people’s inboxes (deliverability issues) after switching.
• Support for New Users: To help you get started, GoHighLevel offers setup calls, live training, and a library of templates. There is also a certification program to teach you how to use everything, and a marketplace where you can hire freelancers to help you.
• Comparisons: While it is great for marketing, it is not recommended for large online stores (e-commerce) with many products. Some alternatives mentioned by users include GreenRope for CRM features and Monday.com for project management.