Choosing the right marketing automation platform can feel like navigating a maze.
You’re juggling emails, websites, social media, and maybe even SMS.
Both GoHighLevel and ActiveCampaign promise to simplify your marketing life. But which one comes out on top in 2024?
In this post, we’ll break down the features of the GoHighLevel vs ActiveCampaign tools, helping you decide which is the best fit for your business needs.
Let’s dive in!
GoHighLevel vs ActiveCampaign: Overview
To give you the most accurate comparison, we’ve spent weeks testing both GoHighLevel and ActiveCampaign.
We built landing pages, set up email sequences, and even ran a few test campaigns to see how each platform performed in real-world scenarios.
This hands-on experience gives us unique insights to share with you.
Want to see GoHighLevel in action? Start your free 14-day trial and explore its powerful features!
Pricing: It has a 14 days free trial. Paid plan starts at $97/month
Key Features:
- Website Builder
- Funnel Builder
- 2-Way SMS
Unlock the power of an all-in-one marketing platform. So, Check it out now!
Pricing: It has a 7-day free Trial. Paid plan Starts at $15/month
Key Features:
What is GoHighLevel?
Ever wished for a single tool that could handle everything marketing-related? That’s the idea behind GoHighLevel.
It’s an all-in-one platform designed to help agencies and businesses manage their marketing, sales, and customer relationships.
Think of it as your marketing command center.
Unlock the power of an all-in-one marketing platform. GoHighLevel gives you everything you need to manage your marketing. Check it out now!
Key Benefits
GoHighLevel’s unique strengths lie in its comprehensive approach to marketing and business management. Here are some of its best features:
- Complete marketing automation: Streamline your campaigns and save time.
- Built-in CRM: Manage all your customer interactions in one place.
- Sales funnels: Guide your leads seamlessly toward conversion.
- Website builder: Create professional websites without any coding.
- Membership sites: Build and manage exclusive online communities.
Pricing
- Starter Account: $97/month
- Unlimited Account: $297/month
Pros
Cons
What is ActiveCampaign?
ActiveCampaign is a powerhouse when it comes to email marketing and automation.
But it’s more than just email blasts! They’ve expanded to include a full suite of features to help you connect with your audience on a deeper level.
Connect with your audience and personalize messages with ActiveCampaign’s powerful automation. See why businesses are making the switch. Learn more about ActiveCampaign!
Key Benefits
Here’s what makes ActiveCampaign stand out:
- Advanced automation: Create complex workflows with ease, trigger emails, update contact information, and more based on customer behavior.
- Personalized emails: Segment your audience and send targeted emails that resonate with each individual, increasing engagement and conversions.
- Detailed reporting: Track your campaign performance with in-depth analytics, allowing you to optimize your strategy and maximize your ROI.
Pricing
- Enterprise: $145/month, Run campaigns at scale with enterprise-level support.
- Pro: $79/month, Unlock full omnichannel marketing automation.
- Plus: $49/month, Go further with automation and powerful customer insights.
- Starter: $15/month. Get started with personalized marketing campaigns.
Pros
Cons
GoHighLevel vs ActiveCampaign: Feature Comparison
Let’s compare GoHighLevel and ActiveCampaign’s core features to see which platform best suits your needs.
Email Marketing
Both offer email marketing campaigns with a native email marketing system.
ActiveCampaign excels with incredible email marketing campaigns through advanced automation and deliverability.
GoHighLevel provides solid basic email marketing features within its all-in-one suite.
Marketing Automation
ActiveCampaign shines with automated email marketing campaigns.
Its visual automation builder allows complex workflows. GoHighLevel offers automation, but it’s less robust.
CRM
Both include customer relationship management (CRM).
GoHighLevel’s CRM integrates tightly with its features, managing contacts and automating follow-ups. ActiveCampaign’s CRM focuses on sales automation.
Landing Pages & Sales Funnels
GoHighLevel’s drag-and-drop builder helps create landing pages and sales funnels. ActiveCampaign offers landing pages but with less functionality.
Website Builder
GoHighLevel includes a website builder. ActiveCampaign does not.
Integrations
ActiveCampaign offers more third-party integrations than GoHighLevel.
Agency Features
GoHighLevel caters to marketing agencies with white labeling for custom branding. ActiveCampaign lacks an agency-focused plan.
What to Look for When Choosing a Marketing Tool?
- Your Budget: Pricing models vary significantly. Consider your budget and the value you’re getting for your investment.
- Your Tech Skills: Some platforms are more user-friendly than others. Choose a tool that matches your technical comfort level.
- Your Marketing Needs: Identify your must-have features. Do you prioritize email marketing, landing pages, or a full website builder?
- Your Current Tools: Ensure the platform integrates seamlessly with your existing marketing stack.
- Scalability: Consider your future growth. Can the platform scale with your business as your needs evolve?
- Support: Look for a platform with responsive and helpful customer support in case you encounter any issues.
- Free Trial or Demo: Most platforms offer a free trial or demo. Take advantage of this to test the platform before committing.
Final Verdict (Our Pick)
Choosing the right marketing tools can be tough.
Both GoHighLevel and ActiveCampaign are powerful options for your digital marketing needs. But for us, ActiveCampaign takes the crown.
It offers incredible value for the price, especially if email marketing and automation are your priorities.
Its automation features are top-notch, and its deliverability rates are excellent.
That said, GoHighLevel is still a fantastic choice if you need an all-in-one solution that includes a website builder.
Robust customer relationship management (CRM) capabilities.
It’s perfect for agencies and businesses that want to streamline their digital marketing efforts within a single platform.
Ultimately, the best choice depends on your specific needs and budget. We’ve given you the information; now it’s time to make the call!
Frequently Asked Questions
Which platform is better for beginners?
ActiveCampaign is generally easier to get started with, thanks to its more intuitive interface and focused feature set. GoHighLevel can feel overwhelming at first due to its sheer number of features.
Can I use GoHighLevel or ActiveCampaign to build a complete website?
GoHighLevel includes a website builder, allowing you to create and host websites directly within the platform. ActiveCampaign does not offer this functionality.
Which platform has better customer support?
While both offer support, ActiveCampaign’s customer support can sometimes be slow to respond. GoHighLevel generally provides quicker and more helpful support.
Is GoHighLevel only for marketing agencies?
Although GoHighLevel caters to marketing agencies with its white-labeling features, it can also be used by individual businesses looking for an all-in-one digital marketing solution.
Can I migrate my data from another platform to GoHighLevel or ActiveCampaign?
Yes, both platforms offer data migration services to help you easily transfer your contacts and other data from your current marketing tool.
