Running an agency can feel like spinning plates. You’re juggling clients, projects, and deadlines while trying to grow your business.
That’s where powerful tools like GoHighLevel and ClickFunnels come in.
They promise to streamline operations, automate tasks, and free up time. But which one is the right choice for your agency in 2025?
This head-to-head comparison breaks down the key features, pricing, and strengths of each platform.
We’ll help you understand which tool best fits your agency’s needs, budget, and growth goals. Let’s dive in!
GoHighLevel vs ClickFunnels: Overview
We’ve spent weeks diving deep into both GoHighLevel and ClickFunnels, building funnels, testing features, and even managing some of our own projects with them.
This hands-on experience gives us a very unique perspective to help you choose the best platform for your agency.
Ready to streamline your workflow and boost your business? GoHighLevel gives you all the tools you need in one place. Explore features like marketing automation, sales pipelines.
Pricing: It has a free plan. Paid plan starts at $97/month
Key Features:
- Unlimited sub-accounts
- White-label capabilities
- Built-in CRM and email marketing
Generate more leads & boost your sales with ClickFunnels. Create high-converting sales funnels with their easy-to-use tools and templates. See how ClickFunnels can transform your business.
Pricing: It has a free plan. The premium plan starts at $97/month.
Key Features:
- Drag-and-drop page builder
- Wide range of templates
- A/B testing capabilities
What is GoHighLevel?
Imagine having everything you need to run your marketing agency in one place. That's GoHighLevel.
It's like a Swiss Army knife for agencies, packed with tools to manage clients, automate tasks, and grow your business.
Think of it as a command center for your agency. You can build websites, create sales funnels, send emails, and even make calls – all within GoHighLevel.
It's designed to make your life easier and your agency more efficient.
Unlock the power of an all-in-one marketing platform. GoHighLevel gives you everything for manage your marketing. Check out now!
Key Benefits
GoHighLevel is loaded with features, but here are some of the standouts:
- Unlimited Sub-accounts: Manage all your clients in one place, no matter how many you have.
- White-Label Capabilities: Brand the platform as your own, giving your agency a professional edge.
- Built-in CRM and Email Marketing: Nurture leads and automate campaigns without needing separate tools.
- Deep Integrations: Connect with over 900 other apps through Zapier to streamline your workflows.
- 24/7 Support: Get help whenever you need it with their responsive support team.
Pricing
GoHighLevel offers flexible pricing to fit your needs.
- Starter Account: $97/month
- Unlimited Account: $297/month
Pros
Cons
What is ClickFunnels?
Have you ever wondered how those slick sales pages and online courses are made?
Chances are, ClickFunnels was involved. It's a platform that makes it easy to create high-converting sales funnels.
Think of it as a digital Lego set for building online businesses.
You get all the pieces you need—landing pages, order forms, and email sequences—and you can snap them together to create a funnel that guides customers toward a purchase.
It's a popular choice for entrepreneurs and businesses selling online courses, digital products, and memberships.
Build high-converting sales funnels without any coding. ClickFunnels gives you the tools and templates to succeed. See how easy it can be to transform your business.
Key Benefits
ClickFunnels has a lot to offer, including:
- Drag-and-Drop Page Builder: Create beautiful pages without any coding skills.
- Huge Template Library: Choose from hundreds of pre-designed templates to get started quickly.
- A/B Testing: Experiment with different page elements to optimize your conversions.
- Built-in Email Marketing: Follow up with leads and customers using their integrated email platform.
- Affiliate Management System: Recruit affiliates to promote your products and track their performance.
Pricing
ClickFunnels has a simple, tiered pricing structure:
- Startup: $97/month - Includes 3 Brand Workspaces, 3 Team Members, Unlimited Funnels, Unlimited Courses.
- Platinum: $297/month -Includes 10 Brand Workspaces, 10 Team Members, Unlimited Funnels, Unlimited Courses, Unlimited Contacts.
Pros
Cons
GoHighLevel vs ClickFunnels: Feature Comparison
To help you make the best decision for your agency, compare GoHighLevel and ClickFunnels across seven key features.
Funnel Builder
- ClickFunnels: As a sales funnel builder, ClickFunnels is laser-focused on helping you build sales funnels quickly and effectively. It offers a user-friendly drag-and-drop interface and a wide range of templates to streamline your funnel-building process. This makes it an excellent option for entrepreneurs and businesses looking to create profitable sales funnels.
- GoHighLevel: While GoHighLevel can also be used to build sales funnels, it's more of an all-in-one solution for digital marketing agencies. It offers a broader range of marketing automation features alongside its funnel builder, making it a more comprehensive platform for managing all your marketing efforts.
Page and Funnel Builders
- ClickFunnels: Offers a more polished and user-friendly drag-and-drop interface for building pages and funnels. Its extensive template library allows you to get started quickly.
- GoHighLevel provides more flexibility and customization options, allowing you to create truly unique pages and funnels. Its page and funnel builders are intuitive, though perhaps not as visually refined as ClickFunnels'.
Marketing Automation Features
- GoHighLevel: Excels in this area, offering a comprehensive suite of marketing automation features. This includes email marketing, SMS marketing, social media scheduling, and more, making it ideal for agencies looking to automate their marketing campaigns.
- ClickFunnels: Provides some basic automation features, but it could be more robust than GoHighLevel.
Customer Relationship Management (CRM)
- GoHighLevel: This platform includes a built-in CRM, allowing for effective customer relationship management. You can manage leads, track interactions, and automate follow-ups all within the platform.
- ClickFunnels: Lacks a native CRM, requiring integration with a third-party tool for similar functionality.
Membership Sites
- ClickFunnels: Offers a dedicated feature for building membership sites, making creating and managing exclusive content for your members easy.
- GoHighLevel: This tool allows you to create membership sites using its page builder and other tools. It offers more flexibility but requires a bit more setup.
Integrations
- GoHighLevel: Offers a broader range of integrations, connecting with over 900 apps through Zapier.
- ClickFunnels: Has a more limited selection of native integrations.
White-Labeling
- GoHighLevel: Allows you to white-label the platform, providing a professional look for your agency.
- ClickFunnels: It does not offer white-labeling options.
What to Look For When Choosing the Right Agencies Platform?
- Your Budget: Consider your budget & the pricing plans of each platform. GoHighLevel's pricing starts higher but offers more value for agencies. ClickFunnels is more affordable for solopreneurs but can get expensive as you scale.
- Your Tech Skills: ClickFunnels is generally easier to use, with its drag-and-drop interface and pre-designed templates. GoHighLevel offers more flexibility but may require a slight learning curve.
- Your Specific Needs: Think about the specific features that you need. If you're primarily focused on building sales funnels, ClickFunnels might be a good fit. If you need a more comprehensive platform with CRM, automation, and white-labeling, GoHighLevel is the better choice.
- Support and Community: Both platforms offer support, but GoHighLevel is known for its responsive customer service. ClickFunnels has a robust community forum where you can find answers and connect with other users.
- Free Trials: Take advantage of the complimentary trials offered by both platforms to test them and see which best fits your workflow and preferences.
Final Verdict (Our Pick)
For agencies, GoHighLevel comes out on top. It's a trustworthy, all-in-one platform with everything you need to manage clients, automate tasks, and grow your business.
The unlimited sub-accounts and white-labeling features are game-changers for agencies.
The built-in CRM and email marketing tools save you time and money.
While ClickFunnels is excellent for building sales funnels, it needs more depth and breadth of features that agencies need.
We've spent weeks testing both platforms, and GoHighLevel consistently impressed us with its power and flexibility.
If you're serious about scaling your agency, GoHighLevel is the clear winner.
Ultimately, the best choice depended on your specific needs and budget.
However, for most agencies, GoHighLevel offers the best value and the most comprehensive set of tools to succeed.
Frequently Asked Questions
Is GoHighLevel better than ClickFunnels?
It depends on your needs. GoHighLevel is better for agencies and those who need a complete marketing solution. ClickFunnels is more focused on the building sales funnels.
Can I use GoHighLevel and ClickFunnels together?
Yes, you can! Some users like to use ClickFunnels for its landing page builder and GoHighLevel for its CRM and automation.
Which is easier to use, GoHighLevel or ClickFunnels?
ClickFunnels is generally easier to learn, especially for beginners. GoHighLevel has a steeper learning curve but offers more advanced features.
Is GoHighLevel more expensive than ClickFunnels?
GoHighLevel's starting price is lower than ClickFunnels. But GoHighLevel's higher-tier plans can be more expensive, depending on your desired features.
Do GoHighLevel and ClickFunnels offer free trials?
Yes, both platforms offer 14-day free trials. This lets you test them out before committing to a paid plan.
