Running an agency can feel like spinning plates.
You’re juggling clients, projects, and deadlines while trying to grow your business.
That’s where powerful tools like GoHighLevel vs ClickFunnels come in.
They promise to streamline operations, automate tasks, and free up time.
But which one is the right choice for your agency in 2025?
This head-to-head comparison breaks down the key features, pricing, and strengths of each platform.
We’ll help you understand which tool best fits your agency’s needs, budget, and growth goals. Let’s dive in!
Overview
We’ve spent weeks exploring GoHighLevel and ClickFunnels, building funnels, testing features, and even managing some of our own projects with them.
This hands-on experience gives us a very unique perspective to help you choose the best platform for your agency.
Want to see GoHighLevel in action? Start your journey and explore its powerful features!
Pricing: It has a free trial. Paid plan starts at $97/month
Key Features:
- Website Builder
- Funnel Builder
- 2-Way SMS
It’s great for building sales funnels quickly. It has many templates to get you started fast.
Pricing: It has a free trial. The premium plan starts at $81/month.
Key Features:
- Visual sales pipelines
- Customizable reports
- Mobile app
What is GoHighLevel?
Imagine having everything you need to run your marketing agency in one place. That’s GoHighLevel.
It’s like a Swiss Army knife for agencies, packed with tools to manage clients, automate tasks, and grow your business.
Think of it as a command center for your agency. You can build websites, create sales funnels, send emails, and even make calls – all within GoHighLevel.
It’s designed to make your life easier and your agency more efficient.
Also, explore our favorite GoHighLevel alternatives…
Our Take
This is great for agencies and businesses wanting to consolidate tools. The automation capabilities are very strong.
Key Benefits
- All-in-one marketing platform.
- White-labeling available.
- Automated campaigns.
- Lead-nurturing tools.
- Comprehensive reporting.
Pricing
- Starter: $97/month.
- Unlimited: $297/month.
Pros
Cons
What is ClickFunnels?
Have you ever wondered how those slick sales pages and online courses are made?
Chances are, ClickFunnels was involved. It’s a platform that makes it easy to create high-converting sales funnels.
Think of it as a digital Lego set for building online businesses.
It’s a popular choice for entrepreneurs and companies selling online courses, digital products, and memberships.
Also, explore our favorite ClickFunnels alternatives…
Our Take
It’s great for building sales funnels quickly. It has many templates to get you started fast.
Key Benefits
- Streamlined funnel creation.
- Provides a 14-day trial period.
- Extensive third-party integrations.
- Access to a diverse template library.
- Built-in A/B testing capabilities.
Pricing
- Launch: $81/month, 2 Team Members.
- Scale: $164/month, 5 Team Members.
- Optimize: $248/month, 10 team members.
- Dominate: $5,997/yr, 20 team members.
Pros
Cons
Feature Comparison
This comparison evaluates ClickFunnels, the specialized funnel builder famous for maximizing conversions.
GoHighLevel, a comprehensive all in one marketing and sales platform often favored by marketing agencies and small business owners.
This analysis will clarify which solution is the better investment for dedicated sales funnels versus a complete suite for managing multiple clients and scaling an own business.
1. Core Platform Focus
- GoHighLevel: Primarily built as a sales platform and white-label tool for marketing agencies and small business owners. Its all in one marketing focus means it offers all the features needed to manage multiple clients and grow your own business through comprehensive digital marketing agencies solutions.
- ClickFunnels: The core focus is maximizing revenue through the entire funnel. It is a sales tool and funnel builder designed for quick conversions, aiming to quickly generate paying customers through automated sales funnels. It is just a tool for immediate execution of the sales process.
2. Funnel and Landing Page Creation
- GoHighLevel: Includes a robust funnel builder and landing pages editor with a drag and drop builder that is highly competitive with ClickFunnels. It allows marketing agencies to easily create landing pages and sales pages for multiple platforms.
- ClickFunnels: Provides a dedicated, industry-leading funnel builder designed specifically for conversion optimization. Users rely on the drag and drop builder and its specialized templates to create landing pages and maximize the conversion of website visitors.
3. CRM and Contact Management
- GoHighLevel: Features integrated contact management, full-fledged CRM, and robust automation, making it a true sales platform. It is designed to nurture customer relationships over time and gives small business owners all the features for client retention.
- ClickFunnels: Contact management is basic. The platform focuses on the transactional moment (the entire funnel), but lacks the deep relationship tracking and long-term customer history tools found in a true CRM.
4. Sales Automation and Follow-Up
- GoHighLevel: Excels in automated sales and marketing with advanced workflow automation, including two-way SMS, email, and phone, giving users all the features to build complex follow-up sequences.
- ClickFunnels: Automation is primarily limited to the conversion flow (automated sales funnels) and basic clickfunnels email automation to send email sequences after a lead converts. For complex follow-up beyond email, it requires third party integrations.
5. Lead Generation and Finding
- GoHighLevel: Although GoHighLevel itself is not a dedicated lead finder, its tools and scalability allow marketing agencies to run effective campaigns for lead generation and managing sales opportunities.
- ClickFunnels: The focus is on capturing potential customers who visit the landing pages. Lead generation relies entirely on the user’s external digital marketing agencies traffic strategy. ClickFunnels review often highlights its optimization for the leads you already have.
6. Transactional and Payment Features
- GoHighLevel: Facilitates checkout pages, invoicing, and client payments, allowing every small business owners to get paid faster and manage contact management and billing within the sales platform.
- ClickFunnels: Manages the sales transaction directly, providing secure checkout pages and collecting credit card details. ClickFunnels pricing is structured to help like minded entrepreneurs monetize quickly by facilitating the sales process.
7. Analytics and Reporting
- GoHighLevel: Provides comprehensive clickfunnels analytics and all the features needed to track marketing ROI across all channels, critical for marketing agencies managing multiple clients.
- ClickFunnels: ClickFunnels analytics provides clear, conversion-focused sales data related to website visitors, opt-ins, and revenue per step of the entire funnel. It allows clickfunnels users to fine tune performance quickly.
8. Ideal Users and Investment
- GoHighLevel: The superior investment for small business owners and marketing agencies seeking an all in one marketing solution to manage multiple clients and nurture customer relationships over time. Gohighlevel alternatives are often specialized tools like ClickFunnels.
- ClickFunnels: The better sales tool investment for marketers focused purely on maximizing conversions through a simplified sales process. Its value is in its conversion expertise, offering a day money back guarantee and coaching program to drive sales.
9. Ecosystem and Flexibility
- GoHighLevel: Designed for digital marketing agencies to use as a central hub, offering unlimited accounts and the ability to manage multiple clients across multiple platforms. It aims to replace other marketing tools.
- ClickFunnels: Customization is focused on optimizing the conversion funnel. It is just a tool that excels in conversion, and relies on third party integrations to provide the full sales platform features of GoHighLevel.
What to Look For in a CRM Platform?
- Specific Business Needs: When evaluating a unified platform to run your business online, don’t get swayed by flashy features. Really dig deep into the core features. What are your exact challenges in optimizing your sales and marketing funnels and improving conversion rates?
- Scalability: Can the platform grow with your small businesses? Think beyond your current size. Will it handle increased data, more users, and expanding workflows for your online courses and successful marketing campaigns?
- Integration Capabilities: Does the platform keep all the data and tools you need under one roof, or does it play well with your existing ecosystem? Check for seamless marketing and sales automation integrations for things like lead magnets, online store sales, and your automated email marketing system.
- Customer Support: How responsive and helpful is their support team? Issues will arise, particularly with web design and complex web pages. Quick, reliable support can minimize downtime and frustration, making a difference in whether the Clickfunnels worth it question is answered positively.
- Training Resources: Does the provider offer comprehensive training and online course materials? Easy onboarding is crucial for user adoption of the website builder and its powerful drag and drop editor.
- Data Security: Ensure the platform has robust security measures to protect your customer data. Check for features like data encryption and compliance, especially when managing transactions from your online store or collecting leads via professionally designed templates.
- Pricing: Look beyond the monthly rate. Consider the true cost, including any premium features or the discount provided with annual billing.
Final Verdict
For agencies, GoHighLevel comes out on top.
It’s a trustworthy, all-in-one platform with everything you need to manage clients, automate tasks, and grow your business.
The unlimited sub-accounts and white-labeling features are game-changers for agencies.
The built-in CRM and email marketing tools save you time and money.
While ClickFunnels is excellent for building sales funnels, it needs more depth and breadth of features that agencies need.
We’ve spent weeks testing both platforms, and GoHighLevel consistently impressed us with its power and flexibility.
If you’re serious about scaling your agency, GoHighLevel is the clear winner.
Ultimately, the best choice depended on your specific needs and budget.
However, for most agencies, GoHighLevel offers the best value and the most comprehensive set of tools to succeed.
More of GoHighLevel
Here’s a comparison of GoHighLevel with the requested alternatives:
- GoHighLevel vs Keap: GoHighLevel provides a more comprehensive, all-in-one platform with robust automation and a built-in website builder, whereas Keap focuses on CRM and marketing automation with a simpler, more user-friendly interface.
- GoHighLevel vs Pipedrive: GoHighLevel vs Pipedrive: Which CRM is Best in 2025?: GoHighLevel is an all-in-one marketing and sales platform for agencies. Pipedrive is a sales-focused CRM for managing deals and pipelines.
- GoHighLevel vs ActiveCampaign: GoHighLevel is a true all-in-one platform for sales, marketing, and automation with integrated tools, while ActiveCampaign excels in email marketing and segmentation but may require more integrations for comprehensive sales features.
- GoHighLevel vs HubSpot: GoHighLevel is an all-in-one platform for agencies and businesses that offers extensive marketing and sales features; HubSpot provides a broader suite of integrated hubs, including advanced AI and customer service automation.
- GoHighLevel vs ClickFunnels: GoHighLevel is a comprehensive marketing platform built for agencies with a wide feature set, including CRM and white-labeling; ClickFunnels primarily focuses on sales funnel and landing page building.
- GoHighLevel vs Folk: GoHighLevel offers robust marketing automation, lead generation, and comprehensive CRM, while Folk emphasizes collaborative contact organization and simpler email sequences.
- GoHighLevel vs Instantly: GoHighLevel provides a comprehensive suite for marketing automation, sales funnels, and membership management; Instantly specializes in lead finding and cold email outreach, focusing on ease of use.
- GoHighLevel vs ClickUp: GoHighLevel is a dedicated all-in-one marketing and sales automation platform designed for lead management and follow-ups. ClickUp is primarily a project management tool that can be customized for CRM functions.
- GoHighLevel vs Monday CRM: GoHighLevel offers advanced marketing automation and an all-in-one solution for customer management; Monday CRM excels in visual project management and team collaboration with a highly customizable interface.
- GoHighLevel vs Capsule CRM: GoHighLevel is a comprehensive platform with powerful automation and extensive integrations ideal for growing businesses and agencies; Capsule CRM is a simpler, more affordable CRM for basic contact and sales pipeline management.
- GoHighLevel vs Insightly: GoHighLevel offers a customizable, all-in-one solution that emphasizes user experience and integrated features; Insightly focuses on diverse modules and functionalities for small to mid-sized businesses, including project management.
- GoHighLevel vs Freshsales: GoHighLevel provides comprehensive digital marketing tools and white-label options, catering to agencies; Freshsales CRM focuses on AI-driven insights, sales automation, and integrated communication for sales teams.
- GoHighLevel vs Salesforce: GoHighLevel is a simpler all-in-one platform for lead generation, sales, and white-labeling for local businesses; Salesforce is an industry-leading, highly customizable CRM tailored for large enterprises with extensive add-ons.
- GoHighLevel vs Zendesk: GoHighLevel is a comprehensive marketing and sales automation platform that includes CRM and lead management; Zendesk primarily excels as a customer service and support ticketing system with CRM capabilities for managing customer interactions.
More of ClickFunnels
Here’s a brief comparison of ClickFunnels with these software solutions:
- ClickFunnels vs GoHighLevel: While ClickFunnels excels at funnel building for entrepreneurs, GoHighLevel offers a broader, all-in-one marketing suite with advanced agency and CRM features, often including white-label solutions.
- ClickFunnels vs Pipedrive: ClickFunnels prioritizes high-converting sales funnels, whereas Pipedrive focuses on comprehensive sales pipeline management and CRM functionalities for various business needs.
- ClickFunnels vs Keap: ClickFunnels is a specialized sales funnel builder that offers templates and drag-and-drop tools. Keap, formerly Infusionsoft, provides a robust CRM with marketing and sales automation for small businesses.
- ClickFunnels vs ActiveCampaign: ClickFunnels focuses on sales funnels and landing pages, while ActiveCampaign is a powerful marketing automation platform with advanced email marketing and CRM capabilities.
- ClickFunnels vs HubSpot: ClickFunnels is ideal for creating sales funnels and is easy to use. HubSpot offers an extensive all-in-one marketing, sales, and CRM platform, catering to broader business operations.
- ClickFunnels vs Folk: ClickFunnels is a sales funnel platform for conversions. Folk is primarily a CRM tool for managing contacts and relationships, distinct from sales funnel automation.
- ClickFunnels vs Instantly: ClickFunnels builds sales funnels for conversions. Instantly focuses on cold email outreach and lead management, and is often integrated with other platforms like ClickFunnels.
- ClickFunnels vs ClickUp: ClickFunnels is designed for sales funnels and online marketing. ClickUp is a project management and work operating system that offers task management and team collaboration.
- ClickFunnels vs Monday CRM: ClickFunnels helps build sales funnels. Monday CRM, part of Monday.com’s Work OS, is a flexible CRM for managing sales pipelines and team collaboration, with strong project management roots.
- ClickFunnels vs Capsule CRM: ClickFunnels is for creating sales funnels. Capsule CRM is a simpler, contact-centric CRM for managing customer relationships and sales opportunities.
- ClickFunnels vs Insightly: ClickFunnels focuses on sales funnels. Insightly is a comprehensive CRM with project management capabilities, helping businesses track leads and projects.
- ClickFunnels vs Freshsales CRM: ClickFunnels specializes in sales funnel creation. Freshsales CRM is a sales automation platform with lead management, email, and phone integration features.
- ClickFunnels vs Salesforce: ClickFunnels is a tool for building automated sales funnels. Salesforce is a vast, enterprise-level CRM platform offering extensive sales, service, and marketing solutions.
- ClickFunnels vs Zendesk: ClickFunnels helps create conversion-focused sales funnels. Zendesk is primarily a customer service and support platform, focusing on ticketing and customer engagement.
Frequently Asked Questions
Is GoHighLevel better than ClickFunnels?
It depends on your needs. GoHighLevel is better for agencies and those who need a complete marketing solution, while ClickFunnels is more focused on building sales funnels.
Can I use GoHighLevel and ClickFunnels together?
Yes, you can! Some users like to use ClickFunnels for its landing page builder and GoHighLevel for its CRM and automation.
Which is easier to use, GoHighLevel or ClickFunnels?
ClickFunnels is generally easier to learn, especially for beginners. GoHighLevel has a steeper learning curve but offers more advanced features.
Is GoHighLevel more expensive than ClickFunnels?
GoHighLevel’s starting price is lower than ClickFunnels. But GoHighLevel’s higher-tier plans can be more expensive, depending on your desired features.
Do GoHighLevel and ClickFunnels offer free trials?
Yes, both platforms offer 14-day free trials. This lets you test them out before committing to a paid plan.
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