Choosing the right CRM can feel like a battle.
You’re juggling sales, marketing, and customer support, all while trying to grow your business.
GoHighLevel and Close are two popular options, but which one comes out on top?
In this showdown, we’ll break down the key differences between GoHighLevel vs Close to help you choose the perfect CRM for your needs.
GoHighLevel vs Close CRM: Overview
To give you the most accurate comparison, we’ve spent weeks testing both GoHighLevel and Close CRM.
We’ve explored their features, ease of use, and pricing to help you make an informed decision.
See GoHighLevel in action with a free 14-day trial! Explore the platform and marketing for thousands of businesses.
Pricing: It has a free plan. Paid plan starts at $97/month
Key Features:
Close the deal with Close CRM! Start your 14-day free trial and experience the CRM that's helped thousands of businesses boost their sales.
Pricing: It has a free plan. The premium plan starts at $59/month.
Key Features:
- Built-in calling
- Email sequences
- Advanced Reporting
What is GoHighLevel?
GoHighLevel is like the Swiss Army knife of online business tools.
It's an all-in-one platform designed to help you generate more leads and close more deals. Think of it as your marketing, sales, and customer service hub rolled into one.
Unlock the power of an all-in-one marketing platform. GoHighLevel gives you everything you need to manage your marketing.
Key Benefits
- Automation powerhouse: Automate your marketing like a pro. Think email sequences, social media posts, and even follow-up texts — all on autopilot.
- Built-in telephony: Make and receive calls directly within the platform. No more juggling different apps!
- White-label capabilities: You can offer GoHighLevel to your clients with your own branding. It's like having your software!
- Deeply integrated features: Everything works together seamlessly. No more switching between different tools and struggling with integrations.
Pricing
GoHighLevel offers you a 14-day free trial, so you can test it out before committing.
After that, here's what it costs:
- Starter Account: $97/month
- Unlimited Account: $297/month
Pros
Cons
What is Close CRM
Want a CRM built for action? Check out Close. It's designed to help you close more deals faster.
Close combines CRM features with built-in calling and email.
'This means you could manage your entire sales process from one place.
No more switching between apps. Close is all about efficiency and speed. It's perfect for sales teams that want to increase their productivity.
Boost sales and productivity with Close CRM's built-in calling, email sequences, and automation.
Key Benefits
- Built-in calling: Make and receive calls directly within Close.
- Powerful email sequences: Automate your outreach and follow-up.
- Advanced reporting: Track your progress and identify areas for improvement.
- Sales automation: Streamline repetitive tasks and save time.
- Dedicated support: Get help from their expert team when you need it.
Pricing
- Starter: $59 per user per month. Lead & contact management, email & SMS, basic calling
- Professional: $109 per user per month. Power dialer, call coaching, custom reporting
- Enterprise: $149 per user per month. Advanced automations, API access, custom objects.
Pros
Cons
GoHighLevel vs Close CRM: Feature Comparison
Let's dive into the core features of GoHighLevel and Close CRM.
We'll compare them side-by-side to see how they stack up in functionality and meet your business needs.
Sales Pipeline Management
- GoHighLevel: Offers a visual pipeline to track leads, manage deals, and monitor your sales cycle. You can customize stages, automate tasks, and get a clear picture of your sales performance.
- Close CRM provides a similar pipeline management system with a focus on speed and efficiency. It emphasizes quick access to deal information and streamlined sales processes.
Lead Management & Capture
- GoHighLevel: Provides tools to capture leads from various sources, including web forms, landing pages, and social media. It helps you nurture leads with automated email sequences and track their engagement.
- Close CRM: Includes basic lead management features but focuses primarily on managing existing leads and closing deals. You can track lead interactions, set reminders, and organize your contacts.
Communication & Collaboration
- GoHighLevel: This platform includes built-in communication tools like email, SMS, and a phone system. It also prefers features for team collaboration, such as task assignments and shared inboxes.
- Close CRM: Excels in communication with a strong emphasis on phone and SMS capabilities. It offers power dialing, call recording, and SMS automation to enhance your sales team's communication.
Marketing Automation
- GoHighLevel: This tool positions itself as an all-in-one sales and marketing platform. It offers various marketing automation tools, including email marketing, landing page builders, and social media management. This makes it a strong choice for digital agency owners or businesses seeking to consolidate their tech stack.
- Close CRM focuses primarily on sales automation and provides limited marketing features. It integrates with other marketing tools but offers a comprehensive solution like GoHighLevel.
Reporting & Analytics
- GoHighLevel: Provides detailed reporting and analytics to track key metrics, including sales performance, lead generation, and marketing campaign effectiveness.
- Close CRM offers robust reporting features and customizable dashboards to monitor sales activity, pipeline health, and individual rep performance.
Customer Support
- GoHighLevel offers support through email, chat, and a knowledge base. It also has an active community forum where users can connect and get help.
- Close CRM provides customer support through email and phone. It is known for its responsive and helpful support team.
Integrations
- GoHighLevel offers a long range of integrations with popular business tools, including Zapier, Mailchimp, Calendly, and more. These allow you to connect GoHighLevel with your existing tech stack and streamline your workflows.
- Close CRM: Also provides integrations with key business applications, such as Zapier, Slack, and Google Workspace. However, its integration library is not as extensive as GoHighLevel's.
This change keeps the comparison focused on features and functionality, providing a more comprehensive view of how the two CRMs stack up.
What to Look for When Choosing a CRM Platform?
- Your specific needs: Don't get caught up in fancy features you won't use. Focus on the tools that address your pain points.
- Ease of use: A CRM is only helpful if you use it. Choose a platform that's intuitive and easy to navigate.
- Scalability: Think about your future needs. Can the CRM grow with your business?
- Budget: CRM pricing varies widely. Find a solution that fits your budget without sacrificing essential features.
- Customer support: Problems happen. Make sure the CRM provider offers reliable customer support when you need it.
- Integrations: Does the CRM integrate with the other platforms you use, like your email marketing platform or payment processor?
- Mobile access: Do you need to access your CRM on the go? Check for a user-friendly mobile app.
- Customization: Can you tailor the CRM to your specific workflows and processes?
- Security: Your customer data is sensitive. Ensure the CRM provider has robust security measures in place.
Final Verdict (Our Pick)
In the GoHighLevel vs Close CRM battle, the winner ultimately depends on your specific needs.
If you're a digital agency owner looking for an all-in-one sales and marketing platform, GoHighLevel is the clear choice.
Its comprehensive features, including robust marketing automation and a wide range of integrations, make it a powerful tool for managing your entire business.
However, if your primary focus is on sales and your sales team needs a streamlined CRM with exceptional communication tools, Close CRM takes the lead.
Its intuitive interface and powerful phone and SMS capabilities are designed to help you close deals faster.
We've spent weeks testing these CRMs to provide you with this in-depth comparison.
Trust our expert analysis to choose the best customer relationship management solution for your business & provide outstanding customer support.
Frequently Asked Questions
Is GoHighLevel better than Close CRM?
It depends on your needs. GoHighLevel is a more comprehensive platform with robust marketing automation, making it ideal for digital agency owners. Close CRM excels in sales-focused features and communication tools, making it perfect for sales teams prioritizing closing deals.
Can GoHighLevel replace my current marketing tools?
Potentially, yes. GoHighLevel offers many marketing features, including email marketing, landing pages, and social media management. This could help you consolidate your tech stack and streamline your marketing campaigns.
Does Close CRM have a mobile app?
Yes, Close CRM offers a mobile app for both iOS and Android devices. This enables your sales team to access customer data, manage deals, and communicate with leads.
What kind of businesses use GoHighLevel?
GoHighLevel is popular with businesses of all sizes, but it's particularly well-suited for marketing agencies, consultants, and businesses that focus heavily on online marketing.
How much does Close CRM cost?
Close CRM's pricing plans start at $29 per user per month. They offer a 14-day free trial to test the tool before committing to a paid plan.
