Choosing the right CRM can feel like picking out the perfect pair of shoes.
There are tons of options, and what works for your friend might not be the best fit for you.
If you’re looking at GoHighLevel and Copper CRM, you’re already on the right track!
These are both popular choices, but they have some key differences.
In this post, we’ll compare GoHighLevel vs Copper CRM so you can decide which CRM is the perfect fit for your business needs in 2025.
GoHighLevel vs Copper CRM: Overview
We’ve spent weeks testing GoHighLevel and Copper CRM to give you the most accurate comparison.
We’ve explored their features, ease of use, and pricing plans, so you don’t have to!
Now, let’s dive into what makes each platform unique.
Ready to streamline your business and boost those conversions? Start your free trial with GoHighLevel today and see the difference!
Pricing: It has a free plan. Paid plan starts at $97/month
Key Features:
- Website Builder
- Funnel Builder
- 2-Way SMS
Want a CRM that seamlessly integrates with your Google apps? Try Copper CRM for free and experience a smoother workflow!
Pricing: It has a free plan. The premium plan starts at $12/month.
Key Features:
- Google Workspace Integration
- Contact Management
- Pipeline Management
What is GoHighLevel?
Ever wish you had one tool that could do it all? That’s the idea behind GoHighLevel.
It’s like a Swiss Army knife for businesses.
Think of it as a complete suite of tools to help you get more leads and close more deals.
It’s got everything from email marketing to website building, all in one place.
Unlock the power of an all-in-one marketing platform. GoHighLevel gives you everything for manage your marketing. Check out now!
Key Benefits
GoHighLevel is packed with features. Here are a few standouts:
- Complete marketing suite: Automate email campaigns, SMS messages, and social media posts.
- Sales funnels: Build high-converting landing pages and sales funnels with their drag-and-drop builder.
- Built-in CRM: Track leads, manage contacts, and automate your sales pipeline.
- Website builder: Create professional websites without needing any coding skills.
- White-label capabilities: Offer GoHighLevel’s features to your clients under your brand.
Pricing
- Starter Account: $97/month
- Unlimited Account: $297/month
Pros
Cons
What is Copper CRM?
Are you a Google Workspace fanatic? Then, you’ll love Copper CRM.
It’s built to work seamlessly with all your favorite Google apps like Gmail, Calendar, and Drive.
This means no more switching between different platforms!
Copper is all about making your workflow smoother and more efficient, especially if you’re already deep in the Google ecosystem.
Stop wasting 10 hours a week on manual data entry! Copper CRM software automates your sales process and integrates seamlessly with Google Workspace. Try Copper CRM pricing and experience the difference today.
Key Benefits
Copper CRM shines when it comes to simplicity and integration. Here’s what makes it stand out:
- Effortless Google Workspace integration: Manage your contacts, deals, and projects without leaving your Gmail inbox.
- Intuitive interface: Copper is easy to navigate, even for CRM beginners.
- Visual pipeline management: Get a clear view of your sales process and track deals with ease.
- Automated data entry: Copper automatically captures contact information from emails and other interactions, saving time and effort.
Pricing
Copper CRM offers a free trial to get you started. Paid plans are totally based on the number of users and features you need:
- Starter: $12/user per month – !000 contact limit.
- Basic: $29/user per month – This plan provides essential CRM features for small teams.
- Professional: $69/user per month—This plan adds more advanced features, such as workflow automation & reporting.
- Business: $134/user per month – This plan is designed for larger teams and includes premium support and integrations.
Pros
Cons
GoHighLevel vs Copper CRM: Feature Comparison
Let’s get down to brass tacks and compare the features of these two powerful CRM platforms. We’ll look at how they stack up in critical areas to help you determine which CRM solution best suits your needs.
Contact Management
Both GoHighLevel and Copper CRM excel at customer relationship management.
They allow you to store and organize contact information, track interactions, and segment your audience.
However, Copper CRM, as a straightforward CRM solution, shines with its seamless integration with Google Workspace apps.
This integration makes it incredibly easy for Google Workspace users to manage contacts directly within their existing workflow.
GoHighLevel, while powerful, requires more manual effort to integrate with Google Workspace.
Sales Pipeline Management
GoHighLevel and Copper CRM both offer robust tools for managing your sales pipeline.
You can visualize deal stages, track progress, and identify bottlenecks.
GoHighLevel provides more advanced customization options for your sales processes, while Copper CRM offers a more streamlined and user-friendly CRM solution for managing deals.
Marketing Automation
GoHighLevel emerges as the clear winner in the marketing automation tool category.
It offers a comprehensive set of features, including email marketing, landing page builders, and automated workflows.
Copper CRM, while offering some basic automation features, primarily focuses on streamlining sales processes and contact management.
If robust marketing tools are essential to your business, GoHighLevel is the better choice.
Customer Support
Both platforms provide tools to manage customer support teams effectively.
GoHighLevel offers a help desk and live chat functionality, while Copper CRM allows you to track customer interactions and manage support tickets within the platform.
GoHighLevel provides a more comprehensive solution for businesses with high support volumes.
Integrations
GoHighLevel boasts a broader range of integrations with third-party business tools.
This allows you to connect your CRM platform with other essential applications you use in your business.
Copper CRM offers integrations with popular tools but focuses primarily on its deep integration with Google Workspace apps.
Ease of Use
Copper CRM takes the lead as a user-friendly CRM solution.
Its intuitive interface & streamlined design make it easy to navigate and learn, even for users new to CRM software.
GoHighLevel, with its extensive features and customization options, can have a steeper learning curve.
Task Management
Both platforms offer task management features to help you stay organized & on your to-do list.
GoHighLevel provides more advanced task management capabilities, including task dependencies and recurring tasks.
Copper CRM offers a more straightforward approach to task management, ideal for individuals and small sales teams.
What to Look for When Choosing a CRM Platform?
- Your needs: Focus on essential features and avoid unnecessary complexity.
- Ease of use: Choose an intuitive platform with good training resources.
- Scalability: Ensure the CRM can grow with your business.
- Budget: Find a solution that offers the best value.
- Customer support: Reliable support is essential.
- Free trial: Test drive different CRMs before deciding.
- Mobile access: Choose a platform with mobile access if needed.
- Reporting: Look for robust reporting features to track performance.
- Industry features: Consider a specialized CRM if it benefits your industry.
- Data security: Prioritize data security and compliance.
Final Verdict (Our Pick)
Choosing between GoHighLevel and Copper CRM ultimately depends on your needs and priorities.
If you’re seeking an all-in-one marketing and sales powerhouse with advanced automation and a wide range of features, GoHighLevel is the clear winner.
However, Copper CRM is the better choice if you prioritize seamless Google Workspace integration, ease of use, and a more affordable solution.
We’ve spent countless hours testing and comparing these platforms to give you the insights you need to make an informed decision.
Trust our expertise and choose the CRM that will best empower your business to thrive in 2025 and beyond!
Frequently Asked Questions
Is GoHighLevel better than Copper CRM?
It depends on your needs! GoHighLevel is more comprehensive with marketing automation, while Copper CRM excels at Google Workspace integration and simplicity.
Can I use GoHighLevel and Copper CRM together?
While possible, it’s generally not recommended. Both platforms offer overlapping features, and using both could create redundancy and unnecessary costs.
Is Copper CRM good for small businesses?
Absolutely! Copper CRM is very user-friendly and has affordable pricing plans that are best for small businesses, especially those heavily reliant on Google Workspace.
Does GoHighLevel offer a free trial?
GoHighLevel offers a 14-day free trial, allowing you to explore its features before committing to a paid plan.
What kind of businesses is GoHighLevel best for?
GoHighLevel is an excellent fit for businesses that need robust marketing automation, sales funnels, and a comprehensive suite of features to manage their entire customer journey.
