GoHighLevel vs HubSpot: Automate Your Marketing in 2025?

Running a business is challenging. You’re juggling clients, projects, and a million other things.

Marketing often falls by the wayside, even though it’s crucial for growth.

That’s where marketing automation tools like GoHighLevel and HubSpot come in.

They can be absolute game-changers, freeing up your time and making your marketing way more efficient.

But which one is right for your business?

In this post, we’ll break down the key differences between GoHighLevel vs HubSpot.

You can choose the best tool to automate your marketing and beyond.

GoHighLevel vs HubSpot: Overview

We’ve spent weeks testing both GoHighLevel and HubSpot to give you the most accurate comparison.

We’ve explored their features, ease of use, and pricing plans so that you can make an informed decision.

What is GoHighLevel?

Ever wished for a single tool to handle all your marketing?

That's GoHighLevel in a nutshell. It's an all-in-one platform designed specifically for marketing agencies and businesses.

Think of it as your marketing command center.

You can automate tasks, manage clients, and track results in one place. Pretty neat, right?

Key Benefits

• Built for agencies: GoHighLevel is designed with agencies in mind, offering features like white labeling and client management tools.
• Affordable pricing: Plans start at just $97 per month, making it accessible for businesses of all the sizes.
• Robust automation: Automate your marketing campaigns, appointments, and even follow-ups.
• Comprehensive features: GoHighLevel offers everything from email marketing and landing pages to a CRM and a website builder.
• 24/7 support: Get help with their around-the-clock support team whenever you need it.

Pricing

GoHighLevel offers a 14-day free trial to test it out before committing.

Here's a quick look at their paid plans:

• Starter Account: $97/month
• Unlimited Account: $297/month

What is HubSpot?

HubSpot is like Swiss Army knife of marketing tools.

It's a giant in the industry, known for its powerful CRM and comprehensive marketing features.

Think of it as your one-stop shop for attracting, engaging, and delighting customers.

HubSpot has everything from email marketing and social media management to sales automation and customer service.

Key Benefits

• Free CRM: HubSpot offers a completely free CRM, making it an excellent option for the businesses on a budget.
• All-in-one platform: HubSpot brings all your marketing, sales, and customer service tools together in one place.
• Extensive integrations: Connect HubSpot with over 1,000 other apps to streamline workflows.
• Powerful analytics: Track your marketing performance with detailed reports and analytics dashboards.
• Huge knowledge base: HubSpot offers many resources, including blog posts, courses, and certifications, to help you grow your business.

Pricing

HubSpot offers various free tools, including CRM, marketing, sales, and customer service.

Here's a quick overview:

• Marketing Hub Starter: $20/month
• Starter Customer Platform: Starts at $20/month
• Professional: Starts at $890/month
• Enterprise: Custom Pricing

GoHighLevel vs HubSpot: Feature Comparison

Let's dive into the nitty-gritty and compare the core features of GoHighLevel and HubSpot.

This side-by-side look will help you see which platform aligns best with your marketing efforts and business needs.

Customer Relationship Management (CRM)

Both platforms offer robust CRMs to help you manage your customer relationships.

However, they have some key differences:

• GoHighLevel: This solid CRM has features like contact management, pipeline tracking, and appointment scheduling. It's perfect for visualizing sales processes and tracking sales performance.
• HubSpot: Offers a more comprehensive CRM with advanced features like lead scoring, email tracking, and deal forecasting. Its free CRM is incredibly popular, making it a great starting point for businesses.

Marketing Automation

Both GoHighLevel and HubSpot excel at marketing automation, enabling users to streamline their marketing efforts.

• GoHighLevel: offers a vast range of automation tools, including email marketing, SMS marketing, and social media scheduling. It's solid at automating workflows and campaigns, saving time and increasing efficiency.
• HubSpot: Provides a more extensive suite of automation features, including inbound marketing tools, lead nurturing campaigns, and advanced segmentation options. It's known for its user-friendly interface and powerful automation capabilities.

Social Media Management

• GoHighLevel: Allows you to connect your social media platforms and schedule posts. It also provides tools for social listening and engagement.
• HubSpot: Offers a more robust social media management suite with features like social listening, content scheduling, and performance tracking. You can also manage social media ads directly within HubSpot.

Website Builder

• GoHighLevel: This package includes a website builder with drag-and-drop functionality and basic templates. It's a decent option for creating simple websites but may only be suitable for some projects.
• HubSpot: This company doesn't offer a full-fledged website builder but provides landing page creation tools and CMS (Content Management System) features for more advanced website development.

Customer Support

• GoHighLevel: Provides 24/7 support through chat and email. They also have a helpful knowledge base and community forum.
• HubSpot offers excellent customer support with various options, including phone, email, and chat. It also has a vast library of educational resources, including blog posts, courses, and certifications.

Analytics and Reporting

• GoHighLevel offers basic reporting and analytics dashboards to track marketing performance. You can monitor key metrics like website visitors, lead generation, and conversion rates.
• HubSpot: Provides more in-depth analytics and reporting features. You can create custom reports, track campaign performance, and analyze customer behavior in detail.

Pricing

• GoHighLevel offers competitive pricing, with plans starting at $97/month. It's a more budget-friendly option than HubSpot.

Plan Name	Price	Key Features
Starter	$97/month	All the tools to capture more leads, Nurture & close leads into customers.
Unlimited	$297/month	Everything in the starter plan, API access-integrate with anything.

• HubSpot: This company offers a free CRM and a range of paid plans starting at $450/month. However, HubSpot pricing can be a significant investment, especially as you scale your business.

Plan Name	Price	Key Features
Marketing Hub	$20/month	Includes 1000 marketing contacts
Starter Customer Platform	$20/month	Includes 1000 marketing contacts
Marketing Hub Professional	$890/month	Includes 2000 marketing contacts
Marketing Hub Enterprise	Custom Pricing	Includes 10000 marketing contacts

What to Look For When Choosing Between GoHighLevel and HubSpot?

• Consider your budget: GoHighLevel offers more competitive pricing, while HubSpot's free tools can be a good starting point for businesses with limited budgets.
• Evaluate your needs: HubSpot might be a better fit if you need an all-in-one platform with advanced features. If you're primarily focused on marketing automation and agency tools, GoHighLevel could be a good option.
• Think about your team's technical skills: HubSpot can have a steeper learning curve, while GoHighLevel is generally more user-friendly.
• Factor in your growth plans: HubSpot's tiered plans offer a more comprehensive range of scalability, while GoHighLevel's pricing structure is more straightforward.
• Remember integrations: Both platforms offer a good selection, but HubSpot's extensive app marketplace gives it an edge.
• Before you buy: Take advantage of free trials and demos to test both platforms and see which one you prefer.

Final Verdict (Our Pick)

Choosing between GoHighLevel and HubSpot takes a lot of work.

Both are potent platforms with a lot to offer. For us, HubSpot edges out GoHighLevel. Why?

It's a trustworthy, all-in-one platform with a massive range of features.

You get everything from a free CRM to advanced automation and detailed reporting. Plus, HubSpot's support is top-notch.

They have tons of educational resources and can even manage support tickets.

GoHighLevel is still a great option, especially for agencies and businesses on a tighter budget.

Ultimately, the best choice depended on your specific needs and priorities.

We've given you the facts. Now it's your turn to decide!

Frequently Asked Questions