GoHighLevel vs Instantly: Which CRM Tool Is Best in 2025?

Choosing the right CRM can feel like trying to pick the best ice cream flavor – there are so many delicious options, how do you choose just one?

But unlike ice cream, the wrong CRM can leave a bad taste in your mouth and hurt your business.

That’s why we’re diving deep into two popular contenders: GoHighLevel and Instantly.

Both promise to streamline your business and boost your profits, but which one actually delivers?

In this matchup, we’ll compare GoHighLevel vs Instantly & their features, pricing, & ease of use so you can confidently choose the best CRM for your needs.

GoHighLevel vs Instantly: Overview

To give you the most accurate comparison, we’ve spent weeks testing both GoHighLevel and Instantly.

We’ve explored their features, built campaigns, and even contacted their customer support teams.

Now, we’re sharing our firsthand experience to help you make the best decision for your business.

What is GoHighLevel?

GoHighLevel is like the Swiss Army knife of online business tools.

It’s an all-in-one platform designed to help you generate more leads and close more deals. Think of it as your marketing, sales, and customer service hub.

Key Benefits

• Automation powerhouse: Automate your marketing like a pro. Think email sequences, social media posts, and even follow-up texts — all on autopilot.
• Built-in telephony: Make and receive calls directly within the platform. No more juggling different apps!
• White-label capabilities: You can offer GoHighLevel to your clients with your own branding. It’s like having your software!
• Deeply integrated features: Everything works together seamlessly. No more switching between different tools and struggling with integrations.

Pricing

GoHighLevel offers you a 14-day free trial, so you can test it out before committing.

After that, here’s what it costs:

• Starter Account: $97/month
• Unlimited Account: $297/month

What is Instantly?

Want to reach more people and book more meetings? Instantly is your secret weapon.

It’s designed for high-volume outreach, mainly if you’re focused on cold email.

Think of it as your email assistant, but it is way more powerful.

It helps you write better emails, send them at the perfect time, and avoid spam filters. Sounds good.

Key Benefits

• Unlimited email warm-up: No more limits on how many accounts you can warm up.
• AI-powered lead database: Find verified leads in seconds.
• Universal inbox: Manage all your email accounts in one place.
• Deliverability boost: See an average increase of 35% in inbox placement.
• AI email writer: Generate high-converting email copy in minutes.

Pricing

• Growth: $37/month.
• Hypergrowth: $97/month.
• Light Speed: $358/month.

GoHighLevel vs Instantly: Feature Comparison

Let’s get down to brass tacks and see how these platforms stack up regarding features.

While both offer a robust suite of tools, some key differences might sway your decision.

Marketing Automation

Both GoHighLevel and Instantly are strong contenders in the marketing automation arena. They offer features like:

• Email marketing: Create and automate email campaigns to nurture leads and drive sales. Both platforms offer pre-built templates and drag-and-drop builders to simplify the process.
• Sales funnel templates: Access pre-designed sales funnels to launch campaigns and generate leads quickly. GoHighLevel offers a wider variety of templates, but Instantly’s templates are highly customizable.
• Other marketing tools: Both platforms provide a range of marketing tools to support your campaigns, including landing page builders, social media scheduling, and web forms. GoHighLevel, however, offers a more comprehensive suite of all the tools in one place, making it a proper marketing platform.

Verdict: GoHighLevel edges out Instantly with its wider array of marketing automation platform features and the accessibility of all these features within a single dashboard.

CRM and Client Management

• Client accounts: Both platforms allow you to create and manage client accounts, track interactions, and store important information.
• Reputation management: GoHighLevel includes built-in reputation management tools, allowing you to monitor online reviews and manage your business’s online presence. However, similar functionality instantly requires integrations with third-party tools.

Verdict: GoHighLevel takes the lead with its integrated reputation management tools, providing a more holistic approach to client accounts and customer relationships.

Communication and Collaboration

• Microsoft Teams Integration: Instantly offers direct integration with Microsoft Teams, streamlining communication and collaboration for businesses that rely on this platform. GoHighLevel currently needs this integration.

Verdict: Instantly wins this round if Microsoft Teams integration is essential for your workflow.

• Membership sites: GoHighLevel makes it easy to create and manage membership sites, offering features like content dripping, member management, and payment processing. While Instantly can integrate with membership site platforms, it doesn’t provide native functionality.

Verdict: GoHighLevel is the clear winner if you need to build and manage membership sites.

Ease of Use

• Interactive features: Both platforms boast user-friendly interfaces with interactive features. However, GoHighLevel’s interface can feel overwhelming due to the sheer number of features. Instantly adopts a more streamlined approach, making navigating more manageable, especially for beginners.

Verdict: Instantly may be better for those seeking a more intuitive and less cluttered platform.

Flexibility and Customization

• GoHighLevel: Offers a long range of customization options, allowing you to tailor the tool to your specific needs. This includes custom fields, workflows, and integrations. However, this flexibility can make the platform feel complex for some users.
• Instantly: Provides a more streamlined and standardized approach, with less emphasis on extensive customization. This can make it easier to get started but may limit your options for tailoring the platform to your unique workflows.

Verdict: GoHighLevel wins if you need a highly customizable platform, while Instantly might be preferred for its simplicity and ease of use, even if it means sacrificing some flexibility.

Support

Both companies offer customer support through various email, phone, and live chat channels.

GoHighLevel is known for its comprehensive knowledge base and active community forum, which Instantly provides dedicated account managers for its higher-tier plans.

Verdict: Both platforms offer decent support, but GoHighLevel’s extensive resources give it a slight edge.

This feature comparison highlights that GoHighLevel and Instantly are powerful marketing platforms with much to offer.

The best choice for your business automation needs will depend on your priorities & the specific marketing tools you require.

What to Look for When Choosing a CRM Platform?

• Your specific needs: Don’t get caught up in fancy features you won’t use. Focus on the tools that address your pain points.
• Ease of use: A CRM is only helpful if you use it. Choose a platform that’s intuitive and easy to navigate.
• Scalability: Think about your future needs. Can the CRM grow with your business?
• Budget: CRM pricing varies widely. Find a solution that fits your budget very well without sacrificing essential features.
• Customer support: Problems happen. Make sure the CRM provider offers reliable customer support when you need it.
• Integrations: Does the CRM integrate with the other platforms you use, like your email marketing platform or payment processor?
• Mobile access: Do you need to access your CRM on the go? Check for a user-friendly mobile app.
• Customization: Can you tailor the CRM to your specific workflows and processes?

Final Verdict (Our Pick)

Choosing between GoHighLevel and Instantly is challenging, as both are potent platforms with unique strengths.

Ultimately, we recommend GoHighLevel for most businesses, especially marketing agencies.

Why? GoHighLevel offers a more comprehensive suite of features, including robust subscription management, advanced automation, and a wider range of marketing tools, all within a single platform.

While it may have a steeper learning curve and a higher price tag, its versatility and depth make it a better long-term investment.

We’ve spent countless hours testing and comparing these platforms to provide you with this unbiased analysis.

Trust our expertise and choose the CRM to elevate your business!

Frequently Asked Questions