GoHighLevel vs Keap: Boost Your Agency Growth in 2024

Running an agency can feel like juggling chainsaws while riding a unicycle.

You need to find clients, keep them happy, and manage your team, all while trying to grow your business.

Choosing between GoHighLevel and Keap can be tough, but this breakdown will help you pick the perfect platform to skyrocket your agency’s growth in 2024.

We’ll explore each of their strengths and weaknesses to help you conquer those agency challenges and reach new heights.

GoHighLevel Vs Keap Overview

To give you the most accurate comparison, we’ve spent weeks testing both GoHighLevel and Keap.

We built funnels, sent emails, managed contacts, and explored every nook and cranny of each platform.

Now, we’re sharing our firsthand experience to help you make the best decision.

What is GoHighLevel?

Ever wished for a single tool to handle everything in your agency? That's GoHighLevel. It's like having a marketing superhero by your side.

Think website building, email campaigns, sales funnels, and even client management – all in one place.

Key Benefits

• One-stop shop: Ditch the messy stack of tools. GoHighLevel handles it all, saving you an average of 10 hours per week.
• Automation powerhouse: Put repetitive tasks on autopilot and free up your time to focus on what matters most.
• Built for agencies: White-label features let you offer a seamless, professional experience to your clients.

Pricing

• Starter: $97/month, All the tools to capture more leads, Nurture & close leads into customers.
• Unlimited: $297/month, Everything in the starter plan, API access-integrate with anything.

What is Keap?

Need to get organized and ditch the spreadsheet chaos?

Keap is here to the rescue! It's a CRM and marketing automation platform designed for small businesses.

Think contact management, email marketing, and sales automation, all wrapped up in a user-friendly package.

Key Benefits

• Easy to use: Keap is known for its intuitive interface, which means you can get up and running quickly – no tech headaches here!
• Powerful automation: Automate your follow-ups, segment your audience, and nurture leads with ease. This can save you up to 15 hours per week.
• Sales and marketing in one: Keap seamlessly integrates your sales and marketing efforts, helping you close more deals.

Pricing

• Pricing: Starts at $299/month and chat them to get their features.

GoHighLevel vs Keap Feature Comparison

Let's dive deep and compare the features that matter most for digital marketing agencies like yours.

We'll see how GoHighLevel and Keap stack up when it comes to streamlining your workflow, boosting sales, and maximizing efficiency.

Marketing Automation

Both GoHighLevel and Keap offer robust marketing automation features to help you streamline your marketing campaigns.

This includes email marketing, landing page builders, and automated workflows.

However, GoHighLevel takes it a step further with more advanced automation capabilities, such as website triggers and deeper integrations with other marketing tools.

As a marketing platform, GoHighLevel provides a more comprehensive solution.

Sales Pipeline Management

Need to track leads and manage your sales pipeline?

Both platforms offer sales pipeline management tools. Keap provides a simple and visual pipeline to organize your sales processes.

GoHighLevel offers a more customizable and robust system with advanced features like automated lead scoring and detailed analytics.

SMS Marketing

Want to reach your audience instantly? Both GoHighLevel and Keap provide SMS marketing automation.

GoHighLevel allows for more sophisticated SMS campaigns with features like two-way texting and branching logic.

Keap's SMS marketing is more basic, but it gets the job done for simple campaigns.

Website Builder

GoHighLevel includes a built-in website builder, allowing you to create landing pages and even full websites within the platform.

This is a major advantage for digital marketing agencies managing multiple client websites.

Keap, on the other hand, focuses primarily on CRM and marketing automation and does not include a website builder.

Third-Party Integrations

Both platforms integrate with popular business automation software.

GoHighLevel boasts a wider range of integrations, connecting with various sales tools, marketing platforms, and other digital marketing essentials.

Keap offers solid integrations, but its focus remains on core sales and marketing activities.

Reporting and Analytics

Both GoHighLevel and Keap provide reporting and analytics to track your marketing campaigns and sales performance.

However, GoHighLevel offers more detailed analytics, giving you deeper insights into your digital marketing efforts.

This data is crucial for agencies to demonstrate value to their clients.

Ease of Use

Keap is generally considered more user-friendly, especially for beginners.

Its interface is clean and intuitive. GoHighLevel, with its wider range of features, has a slightly steeper learning curve.

However, the platform's comprehensive marketing software and sales tools make it a powerful asset for digital marketing agencies once mastered.

What to Look for When Choosing a CRM Platform?

• Your Specific Needs: Consider your agency's size, the number of clients you manage, and your budget.
• Essential Features: Prioritize features like email marketing, sales funnels, and automation that align with your agency's goals.
• Integrations: Ensure the CRM integrates seamlessly with your existing tools and software.
• Scalability: Choose a platform that can grow with your agency as you expand and take on more clients.
• Support: Look for a CRM provider that offers excellent customer support to help you troubleshoot any issues.
• User Experience: A user-friendly interface will help your team adopt and utilize the CRM effectively.
• Pricing: Evaluate the pricing plans and ensure they fit within your budget, considering the value offered.
• Free Trial: Take advantage of free trials to test the CRM and see if it's the right fit for your agency.

Final Verdict (Our Pick)

For most agencies, GoHighLevel comes out on top.

It's a true all-in-one platform with powerful features that can help you streamline your workflow and boost sales.

While it has a slightly higher learning curve, the extra effort is worth it.

GoHighLevel gives you everything you need to manage your agency like a pro. From marketing automation to sales pipelines, it's got you covered.

Plus, the white-label features let you impress your clients with a professional experience.

We've spent weeks testing both platforms, and GoHighLevel offers more power and flexibility.

If you're serious about growing your agency, GoHighLevel is the way to go.

Frequently Asked Questions