⚡ Quick Verdict:
- Pricing: GoHighLevel starts at $97/month flat vs Monday CRM at $9/user/month
- Best for: GoHighLevel for marketing agencies and sales automation, Monday CRM for project management and team collaboration
- Key difference: GoHighLevel is an all-in-one platform for marketing and sales. Monday CRM focuses on project tracking with basic CRM features.
- Our pick: GoHighLevel for businesses needing marketing automation and CRM in one place
Choosing between GoHighLevel vs Monday CRM comes down to one question.
Do you need marketing automation or project management?
Both tools call themselves CRM platforms.
But they solve very different problems for different users.
This guide breaks down both tools to help you decide.
Overview
This comparison covers pricing, key features, and ease of use.
We also break down which tool works best for each.
Our writers spent hands-on time with both the Marketo GoHighLevel and Monday.com CRM platforms.
Sources include published specs, documentation, and G2 reviews.
By the end, you’ll know which tool fits your business operations.
What is GoHighLevel?
GoHighLevel is a marketing automation and CRM platform.
It’s designed for small to medium sized businesses and marketing agencies.
The platform combines lead capture, email marketing, SMS, and customer management.
It also includes appointment scheduling and a built-in phone system.
Most agencies choose it for the white-label feature that lets them resell the software.
GoHighLevel
An all in one platform for marketing agencies and small businesses. Includes CRM, email, SMS, automation, and white-label reselling. Holds a 4.9-star TrustPilot rating from over 1,600 reviews.
GoHighLevel Pricing
Here’s what GoHighLevel costs in 2026. Let’s break it down.
| Plan | Price | Best For |
|---|---|---|
| Starter | $97/month | Single agencies and small businesses |
| Unlimited | $297/month | Agencies needing unlimited sub-accounts |
Pricing verified April 2026.
Free trial: Yes, GoHighLevel offers a 14-day free trial for new users. A credit card is required at signup.
Money-back guarantee: No money-back guarantee. You can cancel before the trial ends to avoid charges.
📌 Note: The Unlimited plan removes sub-account limits, making it ideal for agencies serving many clients. The pricing reflects the full set of marketing, sales, and automation tools.
⚠️ Warning: Phone, SMS, and email sending costs are billed separately based on usage. Budget for these add-ons before committing.
Key Benefits of GoHighLevel
Here’s what makes GoHighLevel worth considering:
- All in One Platform: Combines CRM, marketing automation, email, SMS, and a phone system. The platform handles your marketing and sales processes in one place, so you don’t need to pay for separate tools.
- Marketing Automation: Create automated workflows for email marketing, SMS marketing, and social media marketing. Manage leads effectively across channels.
- White-Label Reselling: Agencies can rebrand and resell the software to clients. This creates a new revenue stream without building tech from scratch.
- Lead Capture Forms: Build landing pages, lead capture forms, and surveys to collect customer feedback. Everything connects directly to your CRM.
- Built-In Communities: Create membership areas and built in communities for customers. Useful for course creators and coaches.
- Strong Support: Customer support holds an 8.3 out of 10 rating on TrustRadius. The responsiveness gohighlevel team shows is praised in reviews.
What Our Team Noticed
Our writer signed up for GoHighLevel and spent several days exploring the platform. Here’s what stood out:
GoHighLevel Pros & Cons
✅ Pros
- All in one platform replaces 5-10 separate tools for marketing and sales
- White-label feature lets agencies resell the software under their own brand
- Built-in phone system handles calls, SMS, and call tracking
- 4.9-star TrustPilot rating from over 1,600 reviews shows strong user satisfaction
❌ Cons
- Steeper learning curve than tools focused on a single function
- Phone, SMS, and email costs add up on top of the monthly subscription
- The interface feels overwhelming for users who only need basic CRM
What is Monday CRM?
Monday CRM is a customer relationship management tool built on the Monday Work Management platform.
It primarily focuses on project management with CRM features added on top.
The platform is known for its visually appealing interface and customizable workflows.
Teams use it to track project progress, manage tasks, and handle customer relationships.
It’s best suited for mid-to-large sales teams managing complex multi-stage sales cycles.
Monday CRM
A project management platform that doubles as a CRM. Known for its intuitive interface and visual dashboards. Best for teams that need pipeline management plus task tracking in one place.
Monday CRM Pricing
Here’s what Monday CRM costs in 2026. Per-seat pricing scales with team size.
| Plan | Price | Best For |
|---|---|---|
| Basic | $9/user/month | Small teams starting with CRM |
| Standard | $12/user/month | Teams needing more automation features |
| Pro | $19/user/month | Sales teams with advanced features |
Pricing verified April 2026.
Free trial: Yes, Monday CRM offers a 14-day free trial. No credit card required at signup.
Money-back guarantee: 30-day money-back guarantee on annual plans. Monthly plans can be canceled anytime.
📌 Note: Monday CRM offers a free plan for teams of up to 2 users with basic functionality. The pricing aligns with its focus on project management and team collaboration.
⚠️ Warning: Per-seat pricing adds up quickly for medium sized businesses. A 10-person team on Pro costs $190/month, which exceeds GoHighLevel’s flat $97/month Starter plan.
Key Benefits of Monday CRM
Here’s what makes Monday CRM worth considering:
- Visual and Intuitive Interface: The platform uses color-coded boards and visual workflows. New users get up to speed faster than with text-heavy CRM platforms.
- Customizable Workflows: Create custom workflows that fit your sales processes. Automate repetitive tasks like status updates and follow-ups.
- Project Management Capabilities: Built on a project management foundation. Track project progress, manage deadlines, and assign tasks alongside your CRM data.
- Multiple View Options: View your data as Kanban boards, Gantt charts, calendars, or task boards. Switch between views based on what you need to see.
- Team Collaboration Tools: Built-in communication and collaboration tools include comments, mentions, and file sharing. These features enhance productivity and reduce dependence on external chat apps.
- Third Party Integrations: Connects with popular tools like Slack, Jira, Dropbox, microsoft teams, and google workspace. The integrations help simplify workflows across your stack.
What Our Team Noticed
Our writer used Monday CRM to track a small sales pipeline for several weeks. Here’s what stood out:
Monday CRM Pros & Cons
✅ Pros
- User friendly interface with color-coded boards makes onboarding easier
- Free plan available for up to 2 users with basic features
- Strong project tracking with Kanban, Gantt, and calendar views
- Many integrations with tools your team probably already uses
❌ Cons
- Marketing automation features are basic compared to dedicated platforms
- 3.2-star TrustPilot rating from 3,000+ reviews trails GoHighLevel’s 4.9
- Per-seat pricing gets expensive for larger teams
Feature Comparison
Ready to dive into a detailed comparison of GoHighLevel vs Monday CRM?
We’ll explore the key features and advanced features that matter for your decision. Each tool has different core features and strengths.
| Feature | GoHighLevel | Monday CRM |
|---|---|---|
| Starting Price | $97/month flat | $9/user/month |
| Free Plan | ❌ (14-day trial) | ✅ (up to 2 users) |
| Marketing Automation | ✅ Advanced | ✅ Basic |
| SMS & Email Marketing | ✅ Built-in | ❌ Email only |
| Project Management Capabilities | ❌ Limited | ✅ Strong |
| White-Label Reselling | ✅ Yes | ❌ No |
| Built-In Phone System | ✅ Yes | ❌ No |
| Visual Pipeline Boards | ✅ Basic | ✅ Advanced |
| Best For | Marketing agencies | Sales teams & project management |
1. Customer Relationship Management
GoHighLevel: Provides a centralized platform for customer management and customer relationships. The CRM tracks every interaction across email, SMS, and calls. Communication tracking happens automatically in the contact record, giving you a complete history without manual logging.
Monday CRM: Treats customer relationship management as one workflow inside its broader project management system. Contact records connect to deals, projects, and tasks in one view. The customer management features are solid but lack the depth of dedicated CRM platforms.
2. Marketing Automation
GoHighLevel: Offers powerful marketing automation capabilities including email marketing, SMS marketing, and social media marketing. You can build automated marketing campaigns that span multiple channels. The automation tools support advanced automation triggers based on customer behavior, tags, and pipeline stages.
Monday CRM: Provides basic marketing automation features that focus on internal workflow automation rather than external marketing campaigns. You can automate repetitive tasks like status changes and notifications. For multi-channel marketing processes, you’ll need to integrate third party tools.
3. Sales Automation Tools
GoHighLevel: Sales automation tools include automated workflows for lead nurturing, appointment booking, and follow-up sequences. The platform helps you automate workflows across the entire sales cycle from lead capture to close. Sales tools work directly with the marketing engine, so leads don’t fall through the cracks.
Monday CRM: Sales automation focuses on pipeline management and task automation. You can set up rules to move deals between stages or assign tasks to reps. Best suited for mid-to-large sales teams managing complex multi-stage sales cycles where pipeline visibility matters more than automated outreach.
4. Lead Capture and Lead Generation
GoHighLevel: Allows users to create landing pages, lead capture forms, and surveys directly in the platform. Forms connect automatically to your CRM and trigger marketing automation workflows. The party integrations gohighlevel offers also let you pull leads from Facebook, Google, and webhook sources.
Monday CRM: Includes basic web forms that feed into your contact boards. The lead capture is functional but lacks landing page builders or survey tools. Most users connect external form tools through integrations.
5. Communication and Collaboration Tools
GoHighLevel: Built-in communication tools include a phone system, SMS messaging, and email. You can make and receive calls inside the platform and track call history automatically. Internal team collaboration features are basic compared to project-focused tools.
Monday CRM: Strong communication and collaboration tools designed for team collaboration. Features include comments, mentions, file sharing, and real-time updates. Integrates tightly with Slack and microsoft teams for cross-platform messaging.
⚠️ Warning: If you need to send marketing messages, GoHighLevel handles that natively. Monday CRM requires third party tools to send marketing emails or SMS at scale.
6. Project Management Capabilities
GoHighLevel: Project management is not a primary focus. The platform handles tasks tied to leads and pipelines but doesn’t offer Gantt charts, sprint planning, or resource management. Agencies using GoHighLevel typically pair it with a separate project tool.
Monday CRM: Built on Monday Work Management, so project management is the platform’s core strength. You get task boards, Kanban boards, Gantt charts, calendars, and timeline views. Track tasks, track project progress, and visualize key metrics across teams.
7. Reporting and Analytics Features
GoHighLevel: Customizable dashboards visualize key metrics across marketing campaigns, sales pipelines, and customer interactions. Reports cover email open rates, SMS delivery, call metrics, and revenue attribution. Detailed reports help you track progress toward your goals.
Monday CRM: Provides visual dashboards and analytics features that visualize project progress and task status effectively. You can build custom dashboards with multiple widgets. The reporting and analytics features lean toward operational metrics rather than marketing performance.
8. Third Party Integrations
GoHighLevel: Integrates with HubSpot, Salesforce, Pipedrive, Zapier, and major payment processors. The platform also offers basic integrations through webhooks for custom connections. Most agency-focused tools have direct integrations.
Monday CRM: Connects with popular tools such as Slack, Jira, Dropbox, microsoft teams, google workspace, and hundreds of others. The integrations center is one of the most flexible in CRM platforms. Strong fit for teams that already use established business tools.
9. Ease of Use and Interface
GoHighLevel: Has a steeper learning curve due to its many features. The interface is functional but feels dense for new users. Once you understand the layout, the user friendly interface helps you move between marketing, sales, and CRM views quickly.
Monday CRM: Recognized for its visually appealing interface that emphasizes customization and flexibility. The intuitive interface uses color, drag-and-drop, and visual workflows to simplify complex processes. Most users get productive within hours rather than days.
10. Support and Training Resources
GoHighLevel: Holds a TrustRadius support rating of 8.3 out of 10. Training resources include a knowledge base, video tutorials, a community forum, and an active Facebook user community. Many users report quick and helpful responses to their inquiries.
Monday CRM: Holds a TrustRadius support rating of 7.9 out of 10. Offers a knowledge base, video tutorials, user community forum, and a dedicated support team via email or phone. Some users have reported longer wait times compared to GoHighLevel.
Pricing & Cost
Let’s compare the pricing plans side by side.
| Plan | GoHighLevel | Monday CRM |
|---|---|---|
| Free | ❌ (14-day trial) | ✅ Up to 2 users |
| Entry | Starter — $97/month | Basic — $9/user/month |
| Mid | — | Standard — $12/user/month |
| Pro | Unlimited — $297/month | Pro — $19/user/month |
GoHighLevel: Flat pricing makes it predictable. Two plans cover most use cases. The $97/month Starter handles single agencies, while $297/month Unlimited supports white-label reselling for agencies serving many clients.
Monday CRM: Per-seat pricing scales with team size. Cheaper for small teams but expensive for medium sized businesses. A 10-person Pro team costs $190/month compared to GoHighLevel’s flat $97 starter tier.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| All-in-one sales & marketing | GoHighLevel | All in one platform with advanced automation |
| Project tracking & team collaboration | Monday CRM | Visual boards and customizable workflows |
| White-label agency reselling | GoHighLevel | Built-in white-label feature |
| Free plan to start | Monday CRM | Free for up to 2 users |
| Built-in SMS & phone | GoHighLevel | Native phone system included |
| Beginner-friendly setup | Monday CRM | Lower learning curve |
💰 Your Budget
Monday CRM costs less for small teams of 1-3 people. GoHighLevel becomes the better deal once your team passes 5-7 users on Pro plans.
🔌 Your Tech Stack
If you already use Slack, microsoft teams, google workspace, or Jira, Monday CRM integrates more naturally. GoHighLevel works best as a self-contained replacement for multiple tools.
📝 Your Sales Process
For multi-channel sales processes that include email, SMS, and calls, GoHighLevel handles the entire flow. For pipeline management with team handoffs, Monday CRM is the better choice.
🎓 Your Experience Level
New to CRM platforms? Monday CRM is easier to learn. Comfortable with marketing automation? GoHighLevel rewards the time invested with deeper functionality.
🆓 Free Trials and Demos
Both offer 14-day free trials. Test each tool with your actual workflow before deciding. Monday CRM doesn’t require a credit card to start, while GoHighLevel does.
🛟 Support Options
GoHighLevel scores 8.3/10 on TrustRadius support. Monday CRM scores 7.9/10. Both offer knowledge bases, video tutorials, and active user communities.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from GoHighLevel to Monday CRM?
✅ What you’ll gain:
- Better project management capabilities with Kanban, Gantt, and timeline views
- Easier learning curve with a more visually appealing interface
- Stronger team collaboration features built into the platform
❌ What you’ll lose:
- Built-in SMS and phone system for direct customer outreach
- Advanced marketing automation and campaign building
- White-label reselling capability for agency revenue streams
📋 How to switch:
- Export contacts and deal data from GoHighLevel as CSV files
- Create your Monday CRM account and set up your boards
- Import contacts and deals into Monday CRM, then connect your other tools via integrations
🔄 Switching from Monday CRM to GoHighLevel?
✅ What you’ll gain:
- Native marketing and sales automation across email, SMS, and voice
- Built-in landing page and lead capture form builders
- White-label option to resell the software to your own clients
❌ What you’ll lose:
- Strong project tracking with Gantt charts and resource management
- The free plan and lower per-user starting price
- Deep integrations with Slack, Jira, and other established business tools
📋 How to switch:
- Export your Monday CRM boards and contact data to CSV
- Sign up for the GoHighLevel 14-day free trial and configure your sub-accounts
- Import contacts, set up your pipelines, and connect email/SMS sending domains
What Our Review Didn’t Cover
This comparison focused on small businesses, agencies, and small to medium-sized sales teams. We didn’t test enterprise SSO setups or custom API integrations at scale. Bulk licensing for 100+ seats wasn’t part of this review either. If you’re managing complex enterprise workflows, your priorities may differ from what we’ve covered.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Monday CRM (small teams) |
| 🚀 Marketing Automation | GoHighLevel |
| 📊 Project Management | Monday CRM |
| 🎯 Sales Automation | GoHighLevel |
| 👶 Ease of Use | Monday CRM |
| 🔌 Integrations | Monday CRM |
| 📞 Communication Tools | GoHighLevel |
| 🛟 Support | GoHighLevel |
| 🏆 Overall Winner | GoHighLevel |
🏆 WINNER: GOHIGHLEVEL
GoHighLevel wins 5 out of 8 categories.
Best for: Marketing agencies, businesses needing all-in-one marketing and sales, white-label resellers
GoHighLevel and Monday CRM solve different problems despite both being called CRM platforms.
GoHighLevel specializes in marketing and sales automation for small to medium sized businesses.
Monday CRM specializes in project management and team collaboration with CRM features layered in.
Monday CRM is excellent for visual project tracking and pipeline management.
However, if you need a unified platform for marketing, sales, and customer management, GoHighLevel is the better choice.
More of GoHighLevel Compared
Here’s how GoHighLevel stacks up against other competitors:
GoHighLevel wins on: Built-in SMS and phone system, white-label reselling, flat agency pricing
HubSpot wins on: Larger network of integrations, polished interface, free starter plan
GoHighLevel wins on: Marketing automation depth, multi-channel campaigns, agency white-label feature
Pipedrive wins on: Cleaner sales pipeline UI, simpler onboarding, lower starting price for individuals
GoHighLevel wins on: Built-in phone system, lead capture page builder, white-label option
ActiveCampaign wins on: More email automation triggers, deeper email deliverability tools, broader e-commerce integrations
GoHighLevel wins on: Lower entry pricing, white-label reselling, built-in landing page builder
Keap wins on: Stronger e-commerce features, more polished sales pipeline reporting, better-known brand
More of Monday CRM Compared
Here’s how Monday CRM stacks up against other competitors:
Monday CRM wins on: Cleaner visual interface, easier onboarding, more polished dashboards
ClickUp wins on: More features included on lower tiers, better task management depth, lower per-seat cost
Monday CRM wins on: Lower starting price, faster time to first value, simpler interface for non-technical users
Salesforce wins on: Enterprise reporting depth, AppExchange marketplace, advanced sales forecasting
Monday CRM wins on: More intuitive visual workflows, better project management, cleaner dashboards
Zoho CRM wins on: Lower long-term cost, deeper sales-only features, broader Zoho suite integration
Monday CRM wins on: Better project tracking, more flexible board views, easier custom workflows
HubSpot wins on: Stronger marketing tools, better email automation, deeper sales features
Frequently Asked Questions
Is GoHighLevel a CRM software?
Yes, GoHighLevel is a CRM software with marketing automation built in. It manages contacts, deals, and customer interactions while also handling email, SMS, and lead capture. Most users treat it as an all in one platform rather than a standalone CRM.
Can Monday.com be used as a CRM?
Yes, Monday CRM is built on the Monday Work Management platform and includes contact management, sales pipelines, and pipeline management features. It works well as a CRM for teams that also need project management. For pure sales-focused CRM features, dedicated platforms may offer more depth.
Is Monday a CRM or CMS?
Monday is a CRM, not a CMS. CMS stands for content management system, which is software for managing website content. Monday CRM handles customer relationship management — contacts, deals, and sales processes.
Is Monday CRM free?
Monday CRM offers a free plan for teams of up to 2 users with basic functionality. Paid plans start at $9 per user monthly for the Basic tier. The free plan is enough to test the platform but limited for active sales teams.
Which is the best CRM for marketing agencies?
GoHighLevel is the better choice for marketing agencies because of its white-label feature, built-in marketing automation, and SMS/phone system. Monday CRM works better for agencies that prioritize project management and client task tracking over outbound marketing. Pick based on which workflow dominates your day-to-day.
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