fbpx

Gravity Forms: Best WordPress Form Builder in 2025

by | Last updated Feb 4, 2025

Gravity Forms

Are you tired of clunky, limited-form builders for your WordPress site?

Imagine effortlessly creating complex forms, from simple contact forms to intricate surveys, without touching a code line.

It’s frustrating, right?

Spending hours wrestling with form functionality instead of focusing on your business. 

In this Gravity Forms review, we’ll explore why it remains a top contender, diving into its powerful features, ease of use, and whether it’s the right solution for your needs.

Gravity Forms CTA
Gravity Forms

Ready to streamline your WordPress forms and boost conversions? Gravity Forms powers millions of forms worldwide, trusted by businesses of all sizes.

What is Gravity Forms?

Gravity Forms is a powerful WordPress plugin that simplifies the process of creating and managing forms on your website.

Think of it as your all-in-one solution for everything from simple contact forms to complex surveys, quizzes, and even payment forms.

Instead of struggling with code or limited free plugins, Gravity Forms lets you build exactly what you need with an intuitive drag-and-drop interface.

You can use Gravity Forms to automate tasks, collect form submissions, and integrate with other services.

It offers a wide range of add-ons for extended functionality, allowing you to integrate with email marketing platforms, CRM systems, and more.

Plus, features like conditional logic let you create dynamic forms that adapt to user input.

While there is pricing associated with Gravity Forms, the robust features and time-saving capabilities often outweigh the cost.

Gravity Forms Homepage

Who Created Gravity Forms?

Rocketgenius, Inc., the company behind Gravity Forms, was founded with the vision of creating a powerful yet user-friendly WordPress form plugin.

Recognizing the need for more than just basic form plugins, they built a best WordPress form plugin that would empower users to create forms of any complexity easily.

Their flagship product, the Gravity Forms plugin, quickly became a favorite, worth its pricing for the flexibility and customization it offered.

Over the years, they’ve continued to innovate, adding Gravity Forms add-ons, premium add-ons, and integrations with services like Zapier.

Solidifying its place as a leading form builder plugin for WordPress websites.

They also offer support for Gravity and have built a strong community.

Many consider it far the best of the form builder plugins for WordPress.

Top Benefits of Gravity Forms

  • Drag and Drop Simplicity: The intuitive drag and drop form editor makes it easy to build custom forms without any coding knowledge. You can quickly add and arrange form fields to make your form look exactly how you want.
  • Extensive Customization: Customize every aspect of your forms on your site, from field labels and layouts to show or hide fields based on user selections. Gravity Forms also offers templates to get you started quickly.
  • Conditional Logic: Configure your form to show or hide specific fields or sections based on user selections, creating dynamic and personalized user experiences. This feature of Gravity Forms is a game-changer.
  • Seamless Integrations: Integrate Gravity Forms with a wide range of services, including email marketing platforms, CRM systems, and payment gateways like PayPal and WooCommerce. This feature of Gravity Forms is the ability to integrate your forms with the tools you need.
  • Powerful Add-Ons: Extend functionality with a vast library of add-ons for Gravity Forms. These plugins help you connect Gravity Forms to even more services, letting you collect payments, manage gravity forms entries, and much more, going beyond what free versions of WordPress form plugins or even WPForms offer.
  • Reliable Support: Benefit from priority support with a pro license or elite license, ensuring you get help when you need to build complex forms.
  • Versatile Form Types: Gravity Forms integrates with popular Gravity Forms plugins so you aren’t limited to just basic contact form 7 or drop form functionality. Gravity Forms is worth the investment to avoid WPForms vs Formidable Forms or Ninja Forms comparisons.
  • Streamlined Workflow: Automate form processing, sent to the email notifications, and data management, saving you time and effort. Gravity Perks can allow you to do much more.
  • Developer-Friendly: While easy to use for beginners, expert developers can also leverage custom code and hooks for advanced customization.
  • Mobile-Responsive: Gravity Forms on your website will look great on any device.
  • Pricing Fields: Pricing fields can be easily added for order forms or to collect payments.
  • Gravity Forms is able to download or be used as a premium WordPress plugin, offering much more than Contact Form 7, Fluent Forms, GF, or even WPForms and Gravity Forms.
Benefits of Gravity Forms

Best Features of Gravity Forms

Gravity Forms isn’t just another WP form builder; it’s a powerful platform packed with unique features that set it apart.

It’s more than just creating basic forms; it’s about streamlining your workflow, securing your data, and creating dynamic, interactive experiences for your users.

Let’s explore some of the key features that make Gravity Forms a premium plugin and a favorite among those looking for forms with the most popular integrations.

Workflow Automation

One of the standout Gravity Forms features is its ability to automate complex workflows.

Imagine a new user to select a product on your order form.

Based on their selection, Gravity Forms can automatically trigger a series of actions: sending a confirmation email, adding the user to a specific mailing list, updating your inventory, and even notifying your sales team.

This level of automation saves you countless hours of manual work and ensures that every step in your process is handled efficiently.

It’s like Gravity but with even more automation.

Secure Data Collection

Security is paramount when dealing with user data.

Gravity Forms takes data security seriously, offering features that protect sensitive information. 

From secure form submissions to data encryption, Gravity Forms provides the tools you need to ensure that your data is safe and compliant.

Gravity Flow

Gravity Flow takes your forms to the next level by allowing you to create complex, multi-step workflows.

This is ideal for applications, registrations, or any process that requires multiple stages.

You can define specific steps, assign tasks to different users, and even create conditional logic to guide users through the process seamlessly.

Gravity Flow

Gravity SMTP

Email deliverability is crucial.

Gravity SMTP helps ensure that your form notifications reach their intended recipients. 

By configuring SMTP settings, you can improve email reliability and avoid having your important messages end up in spam folders.

Gravity Forms SMTP

Generate Charts

Visualizing your data is essential for understanding trends and making informed decisions.

Gravity Forms allows you to generate charts and graphs from your form submissions, giving you valuable insights into your data.

This feature makes it easy to analyze responses, identify patterns, and present your findings in a clear and compelling way.

Pricing

PlanPriceKey Features
Basic$59/year1 Site, Standard Support
Elite$259/yearUnlimited Site, Priority Support
Pro$159/year3 Sites, Standard Support
Gravity Forms Pricing

Pros and Cons

Understanding the strengths and weaknesses of any tool is crucial before making a decision.

Let’s delve into the pros and cons of Gravity Forms to help you determine if it’s the right fit for your needs.

Pros

  • Powerful and Flexible
  • User-Friendly Interface
  • Extensive Integrations
  • Conditional Logic
  • Robust Add-Ons
  • Automation Capabilities
  • Secure Data Handling
  • Mobile-Responsive

Cons

  • Learning Curve
  • Add-on Costs
  • Can Be Overkill
  • No Free Version
  • Potential Conflicts

Alternatives of Gravity Forms

While Gravity Forms is a powerful solution, it’s not the only form builder on the market.

Here are a few alternatives worth considering:

  • WPForms: A user-friendly form builder focused on ease of use, WPForms is a great option for beginners. It offers a drag-and-drop interface and several pre-built templates.
  • Formidable Forms: Formidable Forms is a more developer-focused option that allows for complex form creation and data management. It’s particularly well-suited for building data-driven applications.
  • Ninja Forms: A freemium plugin, Ninja Forms offers a free version with basic functionality and premium extensions for more advanced features.
  • Contact Form 7: A simple and popular free plugin, Contact Form 7 is a good choice for basic contact forms. However, it lacks the advanced features and ease of use of Gravity Forms.
  • Fluent Forms: A fast and lightweight form builder, Fluent Forms is known for its performance and user-friendly interface.
  • Typeform: While not strictly a WordPress plugin, Typeform is a popular online form builder that focuses on creating conversational and engaging forms. You can embed Typeforms on your WordPress site.

Personal Experience with Gravity Forms

Our team recently used Gravity Forms to revamp the lead capture process on our website, and the results have been impressive.

We were struggling with a mishmash of basic contact forms and clunky lead generation tools, which made it difficult to track and manage our leads effectively.

Gravity Forms provided the perfect solution, allowing us to consolidate all our forms into one platform and automate our lead nurturing workflow.

Here’s how Gravity Forms helped us achieve our goals:

Personal Experience with Gravity Forms
  • Centralized Form Management: We were able to consolidate all our various forms—contact requests, newsletter sign-ups, event registrations—into one place, simplifying management and improving organization.
  • Streamlined Lead Capture: The drag-and-drop form builder made it easy to create customized lead capture forms tailored to specific campaigns and target audiences. We could quickly add or remove fields as needed.
  • Automated Lead Nurturing: We integrated Gravity Forms with our CRM, allowing us to automatically send personalized welcome emails and follow-up sequences to new leads. This significantly improved our lead nurturing process and increased engagement.
  • Improved Data Tracking: Gravity Forms provided us with detailed insights into our form submissions, allowing us to track conversion rates, identify popular form fields, and optimize our forms for better performance.
  • Increased Conversions: By simplifying the form submission process and automating our lead nurturing, we saw a significant increase in our conversion rates.
  • Enhanced User Experience: The conditional logic feature allowed us to create dynamic forms that adapted to user input, providing a more personalized and engaging experience for our website visitors.

Overall, Gravity Forms has been a game-changer for our lead generation efforts.

It’s a powerful and versatile tool that has helped us streamline our workflows, improve data tracking, and boost conversions.

Final Thoughts

Gravity Forms is a powerful and versatile form builder that offers a wealth of features for creating and managing forms on your WordPress website.

From its intuitive drag-and-drop interface and extensive customization options to its robust integrations and automation capabilities, Gravity Forms is a valuable tool for businesses of all sizes.

While the pricing might be a consideration, the time-saving benefits, enhanced functionality, and improved data management often make it a worthwhile investment.

If you’re serious about creating professional, dynamic forms and streamlining your workflows, Gravity Forms is definitely worth exploring.

Ready to take your WordPress forms to the next level?

Visit the Gravity Forms website today to learn more and start building better forms!

Frequently Asked Questions

Is Gravity Forms worth the price?

While Gravity Forms is a premium plugin, its robust features, extensive integrations, and time-saving automation capabilities often make it a worthwhile investment for businesses that rely on forms for lead generation, data collection, and other crucial processes.

Can I use Gravity Forms for free?

No, Gravity Forms is a premium WordPress plugin. There isn’t a free version available. However, they do offer a demo you can explore.

Is Gravity Forms easy to use?

Yes, Gravity Forms offers a user-friendly drag-and-drop interface that makes it relatively easy to create and customize forms, even for non-technical users. However, mastering all of its advanced features might take some time.

Does Gravity Forms integrate with other services?

Yes, Gravity Forms integrates with a wide range of third-party services, including popular email marketing platforms, CRM systems, payment gateways, and more. This allows you to automate workflows and connect your forms to the tools you already use.

What if I need help with Gravity Forms?

Gravity Forms provides excellent support documentation and has an active community forum. They also offer priority support for users with a Professional or Elite license, ensuring you can get assistance when you need it.

Fahim Joharder

Fahim Joharder

Author

A tech enthusiast and writer with a passion for AI and software innovations. He simplifies complex topics to help readers stay ahead in the digital world.

Affiliate Disclosure:

We’re reader-supported. We may earn an affiliate commission when you buy through links on our site.

Experts make our reviews before being written and come from real-world experience.Check our Editorial Guidelines and Privacy Policy