Are you feeling overwhelmed by the endless options for social media scheduling tools? You’re not alone!
Choosing the right one could be tricky, especially when two popular contenders like Heropost and Later are vying for your attention.
Both promise to streamline your social media management, but which one truly delivers?
In this post, we’ll break down the key features, pricing, & pros & cons of Heropost vs Later to help you decide which Tool is the perfect fit for your needs.
Let’s dive in!
Heropost vs Later: Overview
To give you the most accurate comparison, we’ve spent weeks testing both Heropost and Later.
We scheduled posts across various social media platforms, explored their features, and analyzed their reporting capabilities.
This hands-on experience allows us to provide real-world insights and help you make an informed decision.
Ready to streamline your social media? Heropost lets you manage up to 100 accounts from one platform. Its features will save you time and boost your online presence. Experience the difference.
Pricing: It has a free plan, Paid plan starts at $29/month
Key Features:
- Bulk Scheduling
- Content Calendar
- Social Inbox
Want to plan and schedule your Instagram feed like a pro visually? LaterPlanree Plan gives you 30 posts per month, so you can try before you buy! Give it a try and get more better experience.
Pricing: It has a free plan, Paid plan starts at $18/month
Key Features:
- Visual Content Calendar
- Hashtag Suggestions
- Link in bio
What is Heropost?
Have you ever wished for a tool that could handle all your social media needs in one place?
That's Heropost! It's a powerful platform designed to make social media management a breeze.
Think scheduling, analytics, and engagement—all wrapped up in a user-friendly package.
Sounds good. Let's take a closer look.
Ready to streamline your social media? Heropost lets you manage up to 100 accounts from one platform. Its features will save you time and boost your online presence. Experience the difference.
Key Benefits
Heropost comes with some seriously impressive features. Here are a few standouts:
- Bulk Scheduling: Schedule up to 300 posts at once and say goodbye to daily posting stress.
- Diverse Platform Support: Connect and manage over 100 social media accounts across many platforms, including Facebook, Instagram, Twitter, LinkedIn, & more.
- Social Inbox: Keep all your conversations in one place and never miss a message from your audience.
- Detailed Analytics: Track your performance with in-depth reports and fine-tune your strategy for better results.
Pricing
Heropost offers flexible pricing to suit different needs.
- Starter: $9/month for 3 social accounts.
- Essentials: $19/month for 30 social accounts.
- Advanced: $38/month for 100 social accounts.
- Unlimited: $98/month for Unlimited social accounts.
Pros
Cons
What is Later?
Have you heard of Later?
It's super popular for visual scheduling. It is primarily known for Instagram, but it works for other platforms, too.
Think drag-and-drop, a visual calendar, and a focus on aesthetics.
Want a cohesive Instagram feed? Later might be your new best friend.
Ready to save your 5 hours every week on social media? Later, it helped millions of brands do just that. See if it works for you with a free trial today.
Key Benefits
- Visual content calendar: Plan your feed with a drag-and-drop interface.
- Linkin bio: Turn your Instagram feed into a clickable landing page.
- Instagram Stories scheduling: Plan and schedule your Stories in advance.
- Best Time to Post feature: Maximize your reach with optimal posting times.
- User-generated content: Easily find and share content from your followers.
Pricing
- Free: Great for individuals and small businesses, but limited features for 14 days.
- Starter: Starts at $16.67/month. Best for solopreneurs with basic scheduling and analytics.
- Growth: Starts at $30/month. Ideal for growing businesses with more features like Linkin bio and hashtag suggestions.
- Advanced: Starts at $53.33/month. Perfect for larger teams with advanced analytics and collaboration features.
Pros
Cons
Heropost vs Later: Feature Comparison
Now for the head-to-head!
Let's compare the core features of Heropost and Later so you can see how they stack up side-by-side.
This will help you determine which social media management tool best aligns with your social media content strategy.
Supported Social Media Platforms
Both Heropost and Later are web-based software solutions that require an internet connection to function.
They allow social media managers to schedule posts across various social media channels.
However, there's a key difference:
- Heropost: Supports a wider range of platforms, including Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, and Pinterest. This makes it a versatile option for businesses that want to manage all their social media marketing from a single dashboard.
- Later: Primarily focuses on visually-driven platforms like Instagram, Pinterest, and TikTok. While it does support Facebook and Twitter, its features are optimized for visual content.
Scheduling and Publishing
Both tools empower you to schedule posts in advance, but their approaches differ:
- Heropost: Offers bulk scheduling, allowing you to schedule hundreds of Facebook posts (and posts for other platforms) at once. This is a huge time-saver for all busy social media managers.
- Later: Prioritizes visual planning with its drag-and-drop calendar. This is ideal for those who want to curate the aesthetic of their Instagram feed carefully.
Content Creation Tools
While both platforms are primarily scheduling tools, they offer some content creation tools:
- Heropost: Provides a built-in image editor, Canva integration, & access to a library of royalty-free images.
- Later: Offers basic image editing tools and integrates with Unsplash.
Analytics and Reporting
Both tools provide essential engagement analytics to track your social media performance.
- Heropost: Offers in-depth analytics with comprehensive reports on audience growth, engagement, reach, and more. You can view essential engagement analytics to understand what's working and what's not.
- Later: Provides essential metrics like post impressions, reach, and engagement. Its analytics are more focused on Instagram performance.
Link in bio
- Later: Includes Link in bio, a feature that lets you create a clickable landing page from your Instagram feed. This is a powerful way to drive traffic from Instagram to your website or all other online content.
- Heropost: Offers a similar feature called "Bio Link" that allows you to make custom short links & track their performance.
Social Inbox
- Heropost: Includes a social inbox that allows you to manage comments and messages from all your connected social media accounts in one place. This streamlines communication and helps you stay on top of audience interactions.
- Later: Offers a conversations feature on higher-tier paid plans, allowing you to manage comments and DMs from Instagram and Facebook.
Pricing
- Heropost: Offers more affordable pricing plans, especially for those who want to manage a large number of social accounts. It also provides a lifetime deal option.
- Later: It has a free plan, which is good for individuals or small businesses just starting out. However, its paid plans can become expensive as you scale.
What to Look For When Choosing a Social Media Management Tool?
- Your budget: Free plans might be tempting, but consider if they have the features you'll really need as you grow.
- Social media platforms: Do you need a tool specializing in Instagram or one that handles all your channels?
- Team size: If you're collaborating, ensure the Tool supports multiple users and has appropriate permission levels.
- Content types: If you're heavily visual, a tool like Later might be a good fit. If you diversify content, Heropost's broader platform support is a plus.
- Ease of use: A tool should simplify your life, not complicate it. Look for intuitive interfaces and helpful support resources.
- Future needs: Don't just consider your current needs. Think about how your social media strategy might evolve in the coming months or years. Choose a tool that could scale with you.
Final Verdict (Our Pick)
For us, Heropost emerges as the winner.
Its wider platform support, robust scheduling features, in-depth analytics, and competitive pricing make it a versatile and powerful tool for any social media manager.
While Later excels in visual planning and Instagram-specific features, Heropost's comprehensive approach and affordability give it the edge.
Remember, the best choice depends on your unique needs and priorities.
We've given you the information; now it's time to make the call!
Consider your budget, the platforms you use, & the features that matter most to your workflow.
Frequently Asked Questions
Is Heropost better than Later?
It depends on your needs. Heropost offers wider platform support and more robust features, while Later excels at visual scheduling for Instagram.
Can I try Heropost and Later for free?
Yes, both offer free trials. Heropost has a 14-day free trial, while Later has a free plan with limited features.
Which Tool is better for beginners?
Later might be easier to learn due to its visual focus and Plan. However, Heropost is also user-friendly and offers excellent support resources.
What if I need to manage a lot of social media accounts?
Heropost is a good choice for managing many accounts, as its pricing plans accommodate a higher volume of accounts compared to Later.
Can I schedule Instagram Stories with these tools?
Yes, both Heropost and Later allow you to schedule and automatically publish Instagram Stories.
