


Keeping your social media humming can feel like a full-time job.
Between crafting engaging content and actually posting it, who has the time?
That’s where social media management tools come in.
Two popular options are Heropost and Loomly. But which one is right for you?
In this post, we’ll break down the key features, pricing, & pros & cons of each to help you decide which tool is the best for your needs in the Heropost vs Loomly debate.
Let’s dive in!
Overview
To give you the most accurate comparison, we’ve spent weeks testing both Heropost and Loomly, scheduling posts, exploring features, and analyzing their strengths and weaknesses.
This hands-on experience allows us to provide real-world insights to help you make the best decision.
We’ve dug deep into each platform, from the user interface to customer support, so you don’t have to. Ready to find your perfect social media sidekick?
Let’s get started!

Streamline your social media workflow with Heropost. They makes managing content across multiple platforms a breeze.
Pricing: It has a free trial. Paid plan Starts at $6/month
Key Features:
- Content Approval Workflows
- Team Roles & Permissions
- Shared Content Calendars

Join 10,000+ brands who rely on Loomly for social media management. Experience the difference today.
Pricing: It has a free trial. Contact them for exact pricing.
Key Features:
- Content calendar
- Post ideas
- Analytics
What is Heropost?
Think of it like a planner for all your social media stuff. That’s Heropost!
It helps you organize your posts for different sites. Facebook, Instagram, Twitter – it works with lots of them.
It’s really easy to use. Even if you’re new to this, you’ll get the hang of it fast.
Also, explore our favorite Heropost alternatives…

Our Take

Streamline your social media with Heropost and save time with its powerful AI content generator and unlimited account management features.
Key Benefits
- Features: You get a robust suite of tools, including bulk scheduling, a content calendar, a social inbox, and an AI content generator to help you create posts.
- Supported social networks: It connects to over 20 social platforms, including all the major ones like Facebook, Instagram, Twitter, and LinkedIn, as well as TikTok and Google Business Profile.
- Ease of use: The platform is designed to be user-friendly, with a central dashboard to manage everything.
- Customer support: Heropost offers support through live chat and a help center.
- Integrations: It integrates with useful tools like Canva and includes a bio link tool.
- Scalability: It has plans that can handle a single user up to unlimited social accounts, which is great for agencies.
Pricing
- Starter: $6/month
- Essentials I: $8/month
- Essentials II: $12.5/month
- Essentials III: $19.5/month

Pros
Cons
What is Loomly?
Ever wish you had a co-pilot for your social media? That’s Loomly!
It helps businesses to create awesome posts and plan them out. It even gives you ideas for what to post.
Cool, right? It works also with all the big social media sites like Facebook and Instagram.
Loomly wants you to succeed, so it gives you tips and tools to improve your posts.
Also, explore our favorite Loomly alternatives…

Key Benefits
- Content ideation and creation help.
- Clear calendar view for planning.
- Team collaboration features are strong.
- Post preview options are helpful.
Pricing
- Starter: social media accounts 12, users 3, calendar unlimited.
- Beyond: social media accounts 60, users unlimited, calendar unlimited.

Pros
Cons
Feature Comparison
Navigating the world of social media management solutions requires a clear and deeper understanding of what each platform offers.
This Feature Comparison breaks down Heropost’s all-in-one value against Loomly’s focus on collaborative content creation, helping you choose the best and perfect fit for your team.
1. Pricing and Access
- Heropost: This social media management platform is often noted for its lifetime access deal, which can be an attractive option for a business looking for a one-time purchase. A Heropost review often highlights this as a great cost-effective solution for small businesses and individuals. It is a web based software that is simple to access with an internet connection.
- Loomly: This social media management platform operates on a subscription model. While it may not have a lifetime access deal, its pricing tiers are transparent and offer a large variety of plans to fit different budgets & team sizes.
2. Supported Platforms
- Heropost: Heropost supports a wide range of social media platforms, including all the major ones. It’s designed to be a one stop shop tool for managing several social media accounts from a single dashboard.
- Loomly: Loomly also supports all major social media platforms and, as a bonus, offers specialized features for platforms like Instagram and Twitter, including unique post ideas and hashtag suggestions.

3. Content Creation and Curation
- Heropost: This tool is excellent for content creation. It has an AI assistant to help you with content creation, and its free biolinks tools allow you to make a landing page for your social media content strategy.
- Loomly: Loomly’s focus is on inspiring content creation. It provides daily post inspiration, including Twitter trends and a feed of curated content, making it a great tool for social media managers who need a consistent flow of fresh ideas.
4. Collaboration and Team Features
- Heropost: Heropost is a good social media management software for small teams. Its features support collaboration on content and allow team members to share and edit content.
- Loomly: This social media management platform is built for collaboration. Its key features include a robust approval workflow and custom user roles, which are essential for marketing teams to work together efficiently.
5. Analytics and Reporting
- Heropost: Heropost allows you to view essential engagement analytics to track your social media performance. It provides key metrics to help you understand how your content is deeply resonating with your audience.
- Loomly: Loomly offers post analytics and advanced analytics that give you deep insights into your post performance. It also offers the ability to schedule analytics reports to stakeholders.
6. Security and Reliability
- Heropost: The site has robust performance security. When you access the site properly, you may see a verification successful waiting a few seconds message, which is part of its security measures. The platform also has a ray id for troubleshooting.
- Loomly: It takes security seriously, offering two factor authentication and a secure platform for its customers. It is designed to be a reliable and secure tool for managing your brands’ social media presence.

7. User Interface and Usability
- Heropost: The Heropost user interface is praised for its simplicity and user friendliness. It’s an intuitive tool that makes it easy for a social media manager to get started without a steep learning curve.
- Loomly: Loomly’s dashboard is also very user friendly, with a clean and visual design. Its content calendar is a key feature that helps users visualize their content and plan ahead.
8. Inbox and Engagement
- Heropost: Heropost provides a unified inbox where you can manage direct messaging and respond to customer interactions from multiple social media channels.
- Loomly: It offers a Conversations feature that helps you manage customer interactions and respond to comments and direct messaging. While it is not a full-fledged unified inbox, it provides the tools needed to stay engaged with your community.
9. Management Scope
- Heropost: With its offer of unlimited posts and unlimited accounts on some plans, Heropost is an ideal solution for a business handling a high volume of work or for an agency with many clients.
- Loomly: It also has features that support businesses of all sizes, but its focus on collaboration and brand-specific tools makes it particularly attractive to teams and agencies that need a detailed and organized approach to social media management.
What to Look for When Choosing Between Heropost and Loomly?
- Budget: Loomly’s starting price is more than double Heropost’s, so consider your budget carefully.
- Content needs: If you need help generating content ideas, Loomly’s AI assistance is a big plus.
- Collaboration: For complex approval workflows, Loomly offers more robust features.
- Customer communication: If managing social media conversations is a priority, Heropost’s social inbox is essential.
- Analytics depth: Heropost provides more granular data for those who need it.
- Ease of use: Both platforms are user-friendly, but Loomly’s interface is a bit more modern and intuitive.
- Free trial: Take advantage of both free trials to test the platforms and see which one fits your workflow best!
Final Verdict
Loomly is the best choice. It has everything you need in one place. It’s easy to use and gives you ideas for posts.
You can even work on posts with your team. Loomly is more expensive than Heropost.
But it has more features and works really well. No need to update your browser; Loomly works smoothly with any modern browser to view this site properly.
Heropost is still good, especially if you need to save money. It’s great for scheduling lots of posts.
Both Heropost and Loomly help businesses with their social media marketing.
Heropost also works with any modern browser to allow users to view this site properly. The best way to decide is to try both.
They both have free trials. You can see which one you like more! That’s how you’ll know which one is right for you.


More of Heropost
- Heropost vs Sprout Social: Heropost – AI content, competitor intel. Sprout – broader analytics, listening.
- Heropost vs Metricool: Heropost – AI content, competitor intel. Metricool – strong analytics, Google Business.
- Heropost vs Socialpilot: Heropost – AI content, competitor intel. Socialpilot – affordable scheduling.
- Heropost vs Sendible: Heropost – AI content, competitor intel. Sendible – client mgmt, listening.
- Heropost vs Content Studio: Heropost – AI content, competitor intel. Content Studio – content discovery, AI.
- Heropost vs Agorapulse: Heropost – AI content, competitor intel. Agorapulse – inbox, engagement.
- Heropost vs Zoho Social: Heropost – AI content, competitor intel. Zoho Social – cost-effective (Zoho).
- Heropost vs Buffer: Heropost – AI content, competitor intel. Buffer – simple scheduling.
- Heropost vs Sprinklr: Heropost – AI focus (small/medium biz). Sprinklr – enterprise-level.
- Heropost vs Later: Heropost – AI content, competitor intel. Later – visual content (Instagram).
- Heropost vs Loomly: Heropost – AI content, competitor intel. Loomly – content calendar, teamwork.
- Heropost vs Blaze: Heropost’s AI/competitor focus may be ka ey difference.
More of Loomly
- Loomly vs Sprout Social: It is a full-suite enterprise platform with advanced social listening and CRM tools.
- Loomly vs Metricool: It provides broader analytics and website tracking.
- Loomly vs Socialpilot: It supports more platforms and offers a social inbox.
- Loomly vs Sendible: It has more in-depth analytics and reporting features.
- Loomly vs Content Studio: It excels in content discovery and a unified inbox.
- Loomly vs Heropost: It focuses on AI-powered content creation.
- Loomly vs Agorapulse: It offers strong community management tools.
- Loomly vs Zoho Social: It integrates well with the Zoho suite.
- Loomly vs Buffer: It is known for its simplicity in scheduling.
- Loomly vs Sprinklr: It is a comprehensive platform for large enterprises.
- Loomly vs Later: It is particularly strong for visual content planning, especially for Instagram.
- Loomly vs Blaze: Comparison depends on Blaze’s specific features and focus.
- Loomly vs Hootsuite: It is a more comprehensive tool with advanced social listening and a much wider range of integrations.
- Loomly vs Planable: It is a collaboration-first tool with a focus on seamless content approval workflows and a streamlined user interface.
Frequently Asked Questions
What is Loomly used for?
Loomly is a comprehensive social media management platform designed for branding and content creation. It helps teams collaborate, schedule posts, and analyze performance across various channels. Essentially, it streamlines your entire marketing workflow into one intuitive dashboard.
Do you have to pay for Loomly?
Yes, Loomly is a paid service. It offers different tiers such as “Starter” and “Beyond,” which often require contacting sales for specific pricing. It is built for professionals and teams who need advanced scheduling and collaboration tools.
Does Loomly post to Instagram?
Absolutely. Loomly supports direct publishing to Instagram Business accounts for single images and videos. It simplifies your visual strategy. For other formats or account types, it utilizes a push notification system to ensure your content goes live exactly when you want it.
Does Loomly post for you?
Yes, it handles the heavy lifting. Once you create and schedule content for supported platforms, Loomly automatically publishes it at the designated time. This automation frees up your time to engage with your community rather than worrying about posting mechanics.
Is Loomly a good app?
Loomly holds a 3.5 rating, making it a reliable tool for social media management. Users particularly value its “Post Builder” ideas and approval workflows. It is especially strong for marketing teams that need to collaborate on content calendars efficiently.
How do I add Instagram to Loomly?
Connecting is straightforward. Navigate to your Calendar Settings, find the “Social Accounts” tab, and select Instagram. You must have an Instagram Business account connected to a Facebook Page. Follow the prompts, and you will be ready to schedule in minutes.
What is the video size limit for Loomly?
Loomly generally aligns with the API limits of the social networks you are posting to. While specific file limits can vary, standard video uploads usually support up to 100MB for direct publishing. Always check the specific requirements for the platform you are targeting to ensure high quality.
More Facts about Heropost and Loomly
General Differences
- Heropost is built for managing a large volume of accounts. It is often used by people who want “unlimited” accounts without paying a monthly fee.
- Loomly focuses on helping teams work together. It is designed to help you plan your posts carefully and keep your content organized.
- In 2026, these two tools are seen as being on different levels. Loomly is considered a polished, professional tool, while Heropost is seen as a budget option with an unusual pricing model.
User Experience and Reviews
- Loomly receives a lot of praise for being very easy to set up and use. Users really like the visual calendar that shows when posts will go live.
- Heropost has received mixed reviews in 2026. Many users say the screen you look at (the interface) is “horrible” or hard to work with.
- Because Loomly is easier to use, it is generally considered the better choice for small businesses that want to look professional.
- Heropost has faced complaints about bad customer service. It also has fewer features than its big competitors.
Pricing and Costs
- Heropost is known for “lifetime” deals. In the past, this cost about $197. However, some reviews in 2026 say that people who bought this long ago might not be able to use the latest version of the software.
- Some pricing for Heropost has been listed as high as $997.00, likely for a large agency package.
- Loomly charges a monthly fee based on how many people and social accounts you have:
- Base Plan: About $42/month for 2 users and 10 social accounts.
- Standard Plan: About $80/month for 6 users and 20 social accounts.
- Advanced Plan: About $175/month for 14 users and 35 social accounts.
- Premium Plan: About $369/month for 30 users and 50 social accounts.
Who is it for?
- Heropost might be a better deal for a one-person business or an agency with a tight budget that needs to manage many accounts at once.
- Loomly is the stronger choice for teams that need a smooth, easy experience and reliable support.












