Choosing the right social media management tool Could feel like trying to pick a winning lottery ticket.
There are so many options out there, all promising to skyrocket your engagement and save you time.
But which one is actually the right fit for your needs?
Here, We’ll break down the key differences between Hootsuite vs HubSpot so that you can make decisions and choose the platform to achieve your specific social media goals.
Hootsuite vs. HubSpot Overview
To give you the most accurate comparison, we’ve spent weeks testing both Hootsuite and HubSpot.
We dug deep into their features, explored their dashboards, and even ran some test campaigns to see how they perform in the real world.
This hands-on experience allows us to provide you with a practical, insightful comparison.
Want to get started with Hootsuite and see if it’s the right fit for your needs? They give a free 30-day trial. So, get in to explore it all!
Pricing: It has a free plan. Paid plan starts at $99/month
Key Features:
- Content Scheduling
- Social Listening
- Analytics
Ready to explore HubSpot's powerful marketing tools features? Unlock the potential of this all-in-one platform.
Pricing: You can try it for free. Paid plan starts at $20/month
Key Features:
What is Hootsuite?
Ever feel like you need eight arms to handle all your social media accounts? That's where Hootsuite comes in.
It's like having a personal assistant for your social media, keeping an eye on what people are saying, and tracking how well your content is performing.
Think of it as mission control for your social media universe.
Want to save time on social? Hootsuite helps you manage 35+ networks in one place. Give it a try!
Key Benefits
- Content Curation: Easily find and share relevant content from across the web. Keep your audience engaged!
- Team Collaboration: Assign tasks, approve posts, and manage permissions with ease. Teamwork makes the dream work!
- Advanced Analytics: Dive deep into your social media performance with detailed reports. Track your progress like a pro.
- Social Listening: Monitor brand mentions and industry trends. Stay ahead of the curve.
Pricing
- Professional: Starts at $99 per month. Unlimited post-scheduling, Custom analytics, and reports.
- Team: Starting at $249 per month, Link in bio tool, Suspend scheduled posts.
- Enterprise: Custom pricing, Content Library, Unlimited ad spend.
Pros
Cons
What is HubSpot?
Want a tool that does it all? Meet HubSpot. It's more than just a social media management platform.
HubSpot brings together your marketing, sales, and customer service efforts in one place. Think of it as your all-in-one growth platform.
Want to learn more about how HubSpot can help your business grow? Start your free trial today and explore the platform for yourself!
Key Benefits
HubSpot shines with its all-in-one approach and robust free plan. Here's what makes it stand out:
- Free CRM: Yes, you read that right! HubSpot offers a completely free CRM with unlimited users and up to 1 million contacts.
- Marketing Automation: Automate your marketing tasks, like email campaigns & social media posting, to save time & boost efficiency.
- Sales Pipeline Management: Visualize and track your sales process, making it easier to identify bottlenecks & close deals faster.
- Extensive Integrations: Connect HubSpot with over 1,000 popular business tools to streamline your workflows.
Pricing
HubSpot prefers a variety of pricing plans to suit different needs and budgets:
- Marketing Hub Starter: $20/month
- Starter Customer Platform: Starts at $20/month
- Professional: Starts at $890/month
- Enterprise: Custom Pricing
Pros
Cons
Hootsuite vs. HubSpot: Feature Comparison
Now that you have an overview of each platform, let's dive deeper into their features.
We'll compare Hootsuite and HubSpot head-to-head across key areas to help you determine which tool aligns best with your social media strategy.
Social Media Scheduling and Publishing
Both Hootsuite and HubSpot make it easy to schedule & publish social media posts across multiple social media platforms.
You can create your content in advance, set a posting schedule, and let the platform handle the rest.
- Hootsuite: Offers a clean and intuitive Hootsuite dashboard for scheduling content. You can easily visualize your scheduled posts in a calendar view and make adjustments as needed.
- HubSpot: Integrates social media scheduling with your overall marketing campaigns. You can schedule posts directly from your content calendar and tie your social media efforts into your broader marketing strategy.
Social Media Monitoring and Listening
Staying on top of social media interactions is importan for building a strong social media presence. Both platforms offer tools to help you monitor and engage with your audience.
- Hootsuite: Provides robust social media monitoring capabilities. You can set up streams to track brand mentions, keywords, & hashtags across various social media channels.
- HubSpot: Focuses on integrating social media monitoring with your CRM.
Analytics and Reporting
Calculate the effectiveness of your social media marketing is must for optimizing your social media efforts.
Both Hootsuite and HubSpot provide analytics and reporting to help you track your progress.
- Hootsuite: Offers a range of customizable reports to track key metrics like engagement, reach, and impressions. You can also create custom dashboards to visualize your data in a way that makes sense for you.
- HubSpot: You can track how your social media activity impacts website traffic, leads, and sales. This helps you understand the true ROI of your social media strategy.
Collaboration Tools
If you're working with a team, collaboration is key to enhancing social media management. Both platforms offer features to streamline teamwork.
- Hootsuite: Provides tools for assigning tasks, approving content, and managing user permissions. This helps to make sure everyone in your team is on the same page.
- HubSpot: Integrates social media management with your broader marketing and sales workflows. This allows for seamless collaboration across different teams and departments.
Content Curation
Finding relevant content to share with your poeple can be time-consuming. Both platforms offer tools to help you curate content and keep your social media feeds fresh.
- Hootsuite: Provides a content suggestions feature that recommends articles and topics based on your industry and interests.
- HubSpot: Gives a content strategy tool that helps you identify content gaps and opportunities. You can also use HubSpot to create and manage your own content library.
Social Listening
Understanding what people are saying about your brand, industry, and competitors is crucial for developing an effective social media strategy.
Both platforms offer social listening capabilities.
- Hootsuite: Allows you to track keywords, hashtags, and mentions across various social media platforms. You can also set up alerts to be notified of any important conversations.
- HubSpot: Integrates social listening with your CRM, allowing you to track mentions within contact records and gain a deeper understanding of your audience.
Integrations
Connecting your social media management tool with other apps you use can streamline your workflow and enhance social media management.
Both platforms offer a range of integrations.
- Hootsuite: Integrates with a wide variety of apps, including Google Drive, Dropbox, Canva, and many more.
- HubSpot: Offers a comprehensive app marketplace with hundreds of integrations, including popular tools like Salesforce, Slack, and Zoom.
What to Look for in a Social Media Management Platform?
- Ease of Use: How intuitive is the platform? Can you easily navigate the dashboard and find the features you need?
- Features: Does the platform offer the features that are important to you, such as scheduling, monitoring, analytics, and reporting?
- Integrations: Does the platform integrate with other tools you use, like your CRM, email marketing platform, or design tools?
- Pricing: Does the platform offer a pricing plan that fits your budget and needs?
- Customer Support: What kind of customer support does the platform offer? Are they responsive and helpful?
- Scalability: Can the platform grow with your business? Does it offer plans for larger teams and more complex needs?
- Mobile App: Does the platform offer a mobile app so you could manage your social media on the go?
- Security: How secure is the platform? Does it offer features like two-factor authentication to protect your accounts?
By considering these factors, you can choose a social media management platform that will help you reach your goals and streamline your workflow.
Final Verdict (Our Pick)
So, which tool comes out on top? For us, it's HubSpot.
It's a powerful all-in-one platform that can really streamline your marketing efforts.
We love how it combines social media management tools with CRM, email marketing, and a ton of other features.
This helps you see the big picture and understand how your social media activity impacts your overall business goals.
However, Hootsuite is still a great option, especially if you're mainly focused on social media scheduling and monitoring.
It's easier to use and more affordable if you have a limited budget.
Ultimately, the best choice for you depends on your specific needs and priorities. We've given you the information; now it's time to make the call!
Frequently Asked Questions
Is Hootsuite or HubSpot better for small businesses?
For small businesses with limited budgets and a primary focus on social media management, Hootsuite's lower-priced plans and user-friendly interface might be a better fit. HubSpot's free plan offers basic CRM and marketing tools, but you'll need to upgrade for more advanced social media features.
Could I manage all my social media accounts with these tools?
Yes, both Hootsuite and HubSpot support a wide amount of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. You can connect multiple accounts from each platform and manage them all in one place.
Which tool is easier to learn?
Hootsuite generally has a shorter learning curve due to its focused feature set and intuitive interface. HubSpot, with its broader range of marketing tools, might take a bit longer to master, especially for beginners.
Do these tools offer analytics to track my social media performance?
Absolutely! Both Hootsuite and HubSpot provide analytics and reporting features to help you track key metrics like engagement, reach, and impressions. HubSpot goes a step further by integrating social media data with your overall marketing performance, giving you a more holistic view of your campaigns.
Can I use these tools to collaborate with my team?
Yes, both platforms offer features that facilitate team collaboration. Hootsuite allows you to assign tasks, approve content, and manage user permissions. HubSpot integrates social media management with your broader marketing and sales workflows, enabling seamless collaboration across different teams.
