Selecting the right social media management tool is tough. Two popular options are Hootsuite and Loomly.
Both help you schedule posts and manage social media, but which is best for you in 2024?
This post will breaks down the key differences between Hootsuite vs Loomly, looking at features, pricing, and ease of use so that you can make the right choice.
Hootsuite vs Loomly: Overview
To help you make the best decision, we’ve spent weeks testing both Hootsuite and Loomly. Here’s what we found.
Hootsuite and Loomly are both popular social media management platforms, but they have different strengths.
Hootsuite is a feature-rich platform for managing all aspects of your social presence. Loomly focuses on creating great content and making teamwork easy.
Over 800 of the Fortune 1000 of companies use Hootsuite. Want to join them? Experience the power of this leading social media.
Pricing: It has a free plan. Paid plan Starts at $99/month
Key Features:
- Streams
- Analytics
- Bulk Scheduling
Over 10,000 marketing teams use Loomly to create better content and streamline their social media. See what the buzz is about!
Pricing: It has a free plan. Paid plan Starts at $42/month
Key Features:
- Content Idea Generator
- Brand Success Score
- Interactive Content Mockups
What is Hootsuite?
Ever feel like you're juggling too many social media accounts? That's where Hootsuite comes in.
It's a platform that helps you manage everything in one place. Think of it as your social media command center.
You can schedule posts, track your performance, and engage with your audience, all from a single dashboard. Pretty handy, right?
Trusted by 800+ Fortune 1000 companies, Hootsuite is YOUR all-in-one social media management platform.
Key Benefits
- Manage 35+ social networks: Connect all your accounts, from big names like Facebook and Twitter to niche platforms.
- Advanced scheduling options: Plan your content for weeks or even months with Hootsuite's powerful scheduling tools.
- Streamline your workflow: Collaborate with your team, assign tasks, and get approvals seamlessly.
- Detailed performance tracking: Monitor your key metrics and generate your custom reports to analyze your social media success.
Pricing
Hootsuite offers you a variety of plans to suit different needs and budgets.
- Professional ($99/month): Unlimited post scheduling, Best time to post recommendations, Competitive benchmarking tool.
- Team ($249/month): for three users with 20 social accounts.
- Enterprise Custom: Start with five users and 50 social accounts.
Pros
Cons
What is Loomly?
Want to create amazing social media content? Loomly can help!
It's a platform that guides you through the process, from brainstorming ideas to publishing your posts.
Loomly is all about making content creation easier and more collaborative. Think of it as your social media creative studio.
Over 10,000 marketing teams use Loomly to create better content and streamline social media approvals. See why Loomly is a top choice for collaborative social media management.
Key Benefits
- Content idea generator: Never run out of inspiration with Loomly's built-in idea generator. It suggests relevant topics and trends based on your industry.
- Interactive content mockups: See how your posts will look on different platforms before that you hit publish. This helps ensure your content looks its best everywhere.
- Streamlined approval workflows: Easily collaborate with your team and get feedback on your content before it goes live.
- Brand Success Score: Track how well your content is performing and get actionable insights to improve your strategy.
Pricing
Loomly offers flexible plans to fit your needs and budget.
- Base: $42/month (Interactions, Post analytics, Hashtag manager)
- Standard: $80/month (Advanced analytics, Content export, Slacks & Teams integrations)
- Advanced: $175/month (Custom roles, Custom workflows, Scheduled reports)
- Premium: $369/month (Access to all Advanced features plus: Custom branding)
Pros
Cons
Hootsuite vs Loomly: Feature Comparison
Now, let's dive deeper and compare the features of these two popular social media management platforms.
This side-by-side look will help you see which tool best fits your social media marketing needs.
Social Media Scheduling
Both Hootsuite and Loomly offer social media scheduling, but their approaches differ.
Hootsuite provides a powerful, calendar-based system for planning and scheduling your content across multiple social media platforms.
You can bulk upload posts, set specific publishing times, and easily manage your entire social media strategy.
Loomly, while offering scheduling, focuses more on the content creation process itself.
It provides tools to optimize your posts and ensure they align with your overall social media marketing goals.
Social Media Analytics
When it comes to the social media analytics, Hootsuite takes the lead. It offers in-depth reports that track key metrics like engagement, reach, and impressions.
You can easily monitor your performance that across all your connected social media platforms and generate custom reports to analyze your progress.
Loomly provides social media analytics as well, but its reporting features are not as comprehensive as Hootsuite's.
It focuses more on providing a high-level overview of your performance and identifying areas for improvement.
Social Media Monitoring
Hootsuite offers robust social media monitoring capabilities. Its social listening tools allow you to track mentions of your brand, industry keywords, and competitors.
This will helps you stay informed about what people are saying online and identify potential opportunities or threats.
Loomly provides basic social media monitoring, but it lacks the advanced features of Hootsuite.
For example, the social media monitoring Loomly offers is more focused on tracking your brand mentions and doesn't provide the same level of detailed insights as Hootsuite.
Content Creation
Loomly shines when it comes to content creation. It provides a range of tools to help you craft engaging posts, including a content idea generator, interactive content mockups, and a library of templates.
Hootsuite, while offering some basic content creation features, primarily focuses on scheduling and managing your social media presence.
Team Collaboration
Both platforms offer features for team collaboration, but Loomly takes a more streamlined approach.
Its built-in approval workflows make it easy to get feedback on your content and ensure everyone is on the same page.
Hootsuite also offers team collaboration tools, but they are not as intuitive as Loomly's.
Integrations
Hootsuite boasts a wider range of integrations with other social media tools and marketing platforms.
This allows you to connect your social media efforts with your other marketing activities and create a more cohesive strategy.
Loomly offers some integrations, but its selection is not as extensive as Hootsuite's.
User Experience
Both Hootsuite and Loomly are user-friendly social media management platforms, but they have different interfaces.
Hootsuite's dashboard is packed with features that can be overwhelming for some users.
Loomly has a cleaner and more intuitive interface, making it easier to navigate and use. Ultimately, the best social media tool for you will depend on your specific needs & preferences.
If you're looking for a powerful all-in-one platform with advanced features, Hootsuite is a good choice. If you prioritize content creation and collaboration, Loomly might be a better fit.
What to Look for When Choosing a Social Media Tool?
- Your budget: Both Hootsuite and Loomly offer a range of pricing plans, so consider your budget and how many social accounts you need to manage.
- Your content needs: If you prioritize content creation and collaboration, Loomly might be a better fit. If you need advanced scheduling and analytics, Hootsuite is a strong contender.
- Your team size: Consider how many team members will be using the platform and whether you need advanced collaboration features.
- Your technical skills: Hootsuite can have a steeper learning curve due to its extensive features. Loomly is generally more user-friendly.
- Your specific needs: Think about your social media marketing goals and what features are most important to you. Do you need advanced social listening? Detailed analytics? A robust content calendar?
- Customer support: Check out the support options offered by each platform. Do they offer live chat, email support, or a knowledge base?
- Ease of use: How intuitive is the platform's interface? Can you easily find the features you need?
- Integrations: Do you need the platform to integrate with other tools you use, like Canva or Slack?
Ultimately, the best way to choose the right tool is to try both Hootsuite and Loomly.
Both platforms offer free trials, so you can always test them out and see which one best fits your workflow and needs.
Final Verdict (Our Pick)
So, which social media management platform comes out on top? For us, it's Loomly. We love how easy it is to use.
The focus on content creation and teamwork makes it a winner. Plus, it's more affordable than Hootsuite.
But the best tool for you depends on your needs. If you need a powerful platform with tons of features and in-depth analytics, Hootsuite is a good choice.
We've used both platforms extensively. We know how important it is to find the right tool.
We hope this guide helps you do just that! No matter which platform you choose, remember that consistency is key to social media success.
Plan your content, engage with your audience, and track your results to improve your best strategy over the time. Good luck to all you social media managers out there!
Don't forget to have fun while you're at it! After all, social media should be enjoyable.
And remember, the best platform is the one that helps you achieve your specific goals.
Frequently Asked Questions
Which platform is better for beginners?
Loomly is generally easier to learn and use thanks to its intuitive interface & streamlined features. Hootsuite offers more advanced functionality, which can be overwhelming for new users.
Can I schedule Instagram posts with both tools?
Yes, both Hootsuite and Loomly allow you to schedule Instagram posts. However, due to Instagram's API limitations, direct publishing may not be available for all account types. You may need to use mobile notifications or other workarounds for certain kinds of posts.
Which platform offers better social listening?
Hootsuite has more robust social listening capabilities. Its streams feature allows you to track brand mentions, industry keywords, and competitor activity in real time. Loomly's social listening is more basic, focusing primarily on brand monitoring.
Do these platforms offer analytics?
Yes, both platforms provide analytics to track your social media performance. Hootsuite offers more in-depth reporting, while Loomly focuses on key metrics and overall trends.
Can I manage multiple social media accounts with these tools?
Absolutely! Both Hootsuite and Loomly allow you to manage multiple social media accounts from only single dashboard. The number of accounts you can manage varies depending on your chosen pricing plan.
