Hootsuite vs Loomly: Which Tool Is Right for You in 2025?

Winner

4.5

• Publish & Schedule
• Social Media Analytics
• AI Content Creation
• Engagement Tools
• Social Advertising
• Free Trial Available
• Paid Plans from $99/month

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Runner Up

3.0

• Social Media Scheduler
• Seamless Collaboration
• Content Security
• Content Creation
• Organize Campaigns
• Free Trial Available
• Contact For Pricing

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Selecting the right social media management tool is tough.

Two popular options are Hootsuite and Loomly.

Both help you schedule posts and manage social media, but which is best for you in 2025?

This post will breaks down the key differences between Hootsuite vs Loomly, looking at features, pricing, and ease of use so that you can make the right choice.

Overview

To help you make the best decision, we’ve spent weeks testing both Hootsuite and Loomly. Here’s what we found.

Hootsuite and Loomly are both popular social media management platforms, but they have different strengths.

Hootsuite is a feature-rich platform for managing all aspects of your social presence. Loomly focuses on creating great content and making teamwork easy.

4.5out of 5

Want an affordable way to manage all your social media in one place? Start your free 30-day Hootsuite trial!

Pricing: 30 days free trial available. Paid plan Starts at $99/month

Key Features:

• Wide range of integrations
• Bulk scheduling capabilities
• Simple content creation tools

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3out of 5

Join 10,000+ brands who rely on Loomly for social media management. Experience the difference today.

Pricing: It has a free trial. Contact them for exact pricing.

Key Features:

• Content calendar
• Post ideas
• Analytics

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What is Hootsuite?

Ever feel like you’re juggling too many social media accounts? That’s where Hootsuite comes in.

It’s a platform that helps you manage everything in one place. Think of it as your social media command center.

You can schedule posts, track your performance, and engage with your audience, all from a single dashboard. Pretty handy, right?

Also, explore our favorite Hootsuite alternatives…

Our Take

Take control of your social media chaos and streamline your workflow. Explore Hootsuite and discover how it can simplify your social media management.

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Key Benefits

• Stay organized with streams: Monitor multiple social feeds, hashtags, and keywords in real time.
• Never miss a message: Manage all your social conversations from a unified inbox.
• Amplify your impact: Boost your top-performing posts directly within the platform.
• Collaborate seamlessly: Assign tasks, approve content, and manage permissions across your team.
• Get the big picture: Track your progress with comprehensive analytics and custom reports.

Pricing

Hootsuite offers a limited free plan for basic needs.

• Professional ($99/month): Unlimited post scheduling, Best time to post recommendations, Competitive benchmarking tool.
• Team ($249/month): for three users with 20 social accounts.
• Enterprise Custom: Start with five users and 50 social accounts.

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Pros

• Wide range of integrations.
• Easy to publish.
• Great for team collaboration.
• Reliable & well-established.
• Customer support.

Cons

• Can be expensive.
• Analytics can be basic.
• Limited content curation features.

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What is Loomly?

Want to create amazing social media content? Loomly can help!

It’s a platform that guides you through the process, from brainstorming ideas to publishing your posts.

Loomly is all about making content creation easier and more collaborative. Think of it as your social media creative studio.

Also, explore our favorite Loomly alternatives…

Our Take

Elevate your social media strategy with Loomly. 10,000+ brands leverage its streamlined scheduling and insightful analytics to optimize their online presence.

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Key Benefits

• Content ideation and creation help.
• Clear calendar view for planning.
• Team collaboration features are strong.
• Post preview options are helpful.

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Pricing

• Starter: social media accounts 12, users 3, calendar unlimited.
• Beyond: social media accounts 60, users unlimited, calendar unlimited.

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Pros

• Super easy to use.
• Affordable pricing plans.
• Great for collaboration.
• Helpful post ideas.
• Provides insightful analytics.

Cons

• Limited social listening.
• Fewer integrations.
• No built-in advertising tools.

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Feature Comparison

This comparison provides a quick review of Hootsuite and Loomly, evaluating their capabilities to meet diverse social media marketing needs.

We examine which best social media tool suits your social media team and strategy.

1. Social Listening and Monitoring

• Hootsuite: Offers mighty social listening tools and social media monitoring capabilities. Users can set up streams to track brand mentions, industry keywords, and competitive analysis across various social media platforms, providing valuable insights. It is one of the best social listening tools available.
• Loomly: Provides basic social media monitoring, primarily focusing on tracking mentions and interactions related to the connected social media accounts in its engagement dashboard. The social media monitoring loomly offers is not as in-depth as Hootsuite’s dedicated streams feature.

2. Social Media Analytics and Reporting

• Hootsuite: Excels in social media analytics, offering advanced analytics with customizable reports. Users can integrate advanced tools like google analytics to gain deep, actionable insights into campaign performance across various social media platforms.
• Loomly: Provides advanced analytics to track social media posts performance and campaign success. While its reporting is comprehensive and offers actionable insights, it is generally considered less granular than Hootsuite’s in-depth reporting and competitive analysis features.

3. Content Creation and Inspiration

• Hootsuite: Primarily a publishing and monitoring tool, Hootsuite now integrates AI content generation and a hashtag generator. However, its content focus is on efficiency and scheduling rather than creative inspiration.
• Loomly: Shines in content creation, offering daily post ideas based on trends and events, as well as support for rss feeds for inspiration. It provides a robust content library and tools like a hashtag generator to help the social media team develop better social media posts.

4. Post Scheduling and Previews

• Hootsuite: A long-standing leader in social media scheduling, it supports scheduling across various social media platforms. The platform’s interface utilizes Streams, which can be overwhelming but provide a centralized view of different social network feeds.
• Loomly: Offers a visually clean calendar for social media scheduling, focusing on simplicity and post previews. It provides post previews for each social media platform, allowing the social media team to fine-tune social media posts before publishing.

5. Collaboration and Workflows

• Hootsuite: Offers strong collaboration tools suitable for a social media team, including post assignment and in-platform communication. Its team features scale well for enterprise-level social media strategy execution.
• Loomly: Highly praised for its streamlined collaboration tools, especially its approval workflows. Loomly’s content-centric approach makes the approval workflows intuitive and efficient for agencies and teams working with clients.

6. User Experience and Complexity

• Hootsuite: Hootsuite is a feature-rich social media platform that can have a deep steeper learning curve due to its extensive functionalities and dashboard streams. It is often preferred by seasoned social media managers who need every advanced tool.
• Loomly: Favored for its ease of use and clean interface. It is the best social media tool for teams prioritizing simplicity and a smooth content planning experience, ideal for quick onboarding and educating users.

7. Engagement Tools

• Hootsuite: Features comprehensive engagement tools, including a powerful unified inbox for monitoring and responding to comments and messages across social network channels. Its Streams feature is highly effective for rapid social media monitoring.
• Loomly: Provides a dedicated “Interactions” tab for engagement, allowing users to manage audience messages and comments. While effective, it is less of a focus than Hootsuite’s streams-based engagement tools.

8. Platform Scalability and Accounts

• Hootsuite: Designed for scalability, Hootsuite’s basic paid plans start with managing ten social accounts, with pricing increasing based on the each number of users and accounts, catering well to large-scale social media marketing needs.
• Loomly: Offers more affordable tiered pricing, often providing more features for a lower cost at the small team level. The pricing is transparent and scales the number of social accounts and users across its plans.

9. Content Library and Media Management

• Hootsuite: Includes a media library and integrates with popular file storage and design tools, supporting a multi-faceted social media strategy.
• Loomly: Features a highly organized content library where users can store, organize, and edit all their visual assets. Its integration with photo libraries and editing tools aids in creating optimized social media posts.

What to Look for in Social Media Tools?

• Your budget: Both Hootsuite and Loomly offer a range of pricing plans, so consider your budget and how many social accounts you need to manage.
• Your content needs: If you prioritize content creation and collaboration, Loomly might be a better fit. If you need advanced scheduling and analytics, Hootsuite is a strong contender.
• Your team size: Consider how many team members will be using the platform and whether you need advanced collaboration features.
• Your technical skills: Hootsuite can have a steeper learning curve due to its extensive features. Loomly is generally more user-friendly.
• Your specific needs: Think about your social media marketing goals and what features are most important to you. Do you need advanced social listening? Detailed analytics? A robust content calendar?
• Customer support: Check out the support options offered by each platform. Do they offer live chat, email support, or a knowledge base?
• Ease of use: How intuitive is the platform’s interface? Can you easily find the features you need?
• Integrations: Do you need the platform to integrate with other tools you use, like Canva or Slack?

Ultimately, the best way to choose the right tool is to try both Hootsuite and Loomly.

Both platforms offer free trials, so you can always test them out and see which one best fits your workflow and needs.

Final Verdict

So, which social media management platform comes out on top? For us, it’s Hootsuite. We love how easy it is to use.

The focus on content creation and teamwork makes it a winner. Plus, it’s more affordable than Loomly.

But the best tool for you depends on your needs. If you need a powerful platform with tons of features and in-depth analytics, Hootsuite is a good choice.

We’ve used both platforms extensively. We know how important it is to find the right tool.

We hope this guide helps you do just that! No matter which platform you choose, remember that consistency is key to social media success.

Plan your content, engage with your audience, and track your results to improve your best strategy over the time. Good luck to all you social media managers out there!

Don’t forget to have fun while you’re at it! After all, social media should be enjoyable.

And remember, the best platform is the one that helps you achieve your specific goals.

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More of Hootsuite

• Hootsuite vs Sprout Social: It’s standout feature is its robust project management and in-depth analytics for large teams.
• Hootsuite vs Metricool: It’s standout feature is its focus on a more user-friendly interface and team collaboration.
• Hootsuite vs SocialPilot: It’s standout feature is its comprehensive scheduling and valuable features for multi-location brands and agencies.
• Hootsuite vs Sendible: It’s standout feature is its agency-focused design with custom dashboards and white-label reporting.
• Hootsuite vs Content Studio: It’s standout feature is its powerful content discovery and curation tools for creators.
• Hootsuite vs Heropost: It’s standout feature is its AI writing assistant and ability to create branded short links.
• Hootsuite vs Agorapulse: It’s standout feature is its unified social inbox and transparent, user-friendly approach to customer support.
• Hootsuite vs Zoho Social: It’s standout feature is its SmartQ predictions for optimal scheduling and a highly user-friendly interface.
• Hootsuite vs Buffer: It’s standout feature is its simplicity and ease of use, making it ideal for small businesses.
• Hootsuite vs Sprinklr: It’s standout feature is its advanced social listening and deeper customer engagement capabilities for enterprises.
• Hootsuite vs Later: It’s standout feature is its visual-first approach, especially for Instagram, with its visual planner and Linkin.bio.
• Hootsuite vs Loomly: It’s standout feature is its daily post inspiration and a streamlined, collaborative content approval workflow.
• Hootsuite vs Blaze: It’s standout feature is its AI-first approach, specializing in creating high-quality AI images and content.
• Hootsuite vs Planable: It’s standout feature is its focus on intuitive collaboration and an in-depth, visual content planning process.

More of Loomly

• Loomly vs Sprout Social: It is a full-suite enterprise platform with advanced social listening and CRM tools.
• Loomly vs Metricool: It provides broader analytics and website tracking.
• Loomly vs Socialpilot: It supports more platforms and offers a social inbox.
• Loomly vs Sendible: It has more in-depth analytics and reporting features.
• Loomly vs Content Studio: It excels in content discovery and a unified inbox.
• Loomly vs Heropost: It focuses on AI-powered content creation.
• Loomly vs Agorapulse: It offers strong community management tools.
• Loomly vs Zoho Social: It integrates well with the Zoho suite.
• Loomly vs Buffer: It is known for its simplicity in scheduling.
• Loomly vs Sprinklr: It is a comprehensive platform for large enterprises.
• Loomly vs Later: It is particularly strong for visual content planning, especially for Instagram.
• Loomly vs Blaze: Comparison depends on Blaze’s specific features and focus.
• Loomly vs Hootsuite: It is a more comprehensive tool with advanced social listening and a much wider range of integrations.
• Loomly vs Planable: It is a collaboration-first tool with a focus on seamless content approval workflows and a streamlined user interface.

Frequently Asked Questions

More Facts about Loomly and Hootsuite

Ease of Use and Design

• Loomly is famous for being easy to use. It makes planning your posts and telling stories visually very simple.
• Loomly offers a simple schedule view that lets you easily set up posts for multiple social media apps.
• Loomly gives teams a great place to work together. It is a top choice for businesses that want to make their marketing work more smoothly.
• Hootsuite has many features for big teams, so its interface can look crowded and confusing.
• The Hootsuite mobile app can be hard to figure out, especially if you are new to it or just want to do simple things.

Customer Support

• Loomly offers help in many ways, including a list of answers to common questions (FAQ), email, and online chat.
• Hootsuite has a robust support system, including 24/7 online help and training classes. If you pay for the most expensive plan, you get a personal account manager.
• People like Loomly’s support team because they are friendly and work hard to fix problems.
• Hootsuite includes support with their plans, but it often takes a long time to resolve a problem.
• Loomly’s team focuses on teaching users how to use their tools so everything runs smoothly.
• Hootsuite offers live chat for its “Professional” and “Team” plans, but only during normal work hours.
• Loomly offers live chat for everyone, but they don’t promise exactly how fast they will answer.
• Hootsuite is good at fixing technical bugs, but sometimes their responses feel like copy-and-paste rather than personal help.
• According to G2 reviews, Loomly is ranked #1 for support, while Hootsuite is ranked lower.

Pricing and Plans

• Correction: Hootsuite’s “Professional Plan” usually starts around $99 per month if you pay for the whole year at once.
• Correction: Loomly’s prices have gone up slightly. The Base plan now starts at $32 per month (if paid yearly), allowing 2 users to manage 10 accounts.
• Hootsuite stopped offering its free plan in March 2023. Before that, you could use it for free with 2 accounts.
• Loomly lets you try their tool for 15 days for free, and you don’t need to provide a credit card number.
• Hootsuite offers a 30-day free trial, but you must provide your credit card information to start.
• Hootsuite’s Professional plan is much more expensive (about $149) if you pay month-to-month instead of for a full year.
• Correction: Loomly’s Standard plan is now about $64 per month (yearly) for 6 users and 20 accounts.
• Hootsuite’s Team plan costs about $249 per month for 3 users managing 20 accounts.
• Correction: Loomly’s “Advanced” plan (similar to Premium) is about $302 per month (yearly) for 14 users and 35 accounts.
• Hootsuite costs more to get started, but it offers more advanced features.
• Loomly saves money and is easier for small teams, while Hootsuite is better for big companies with big budgets.

Who is it for?

• Hootsuite is built for huge companies that need to track a lot of data and “listen” to what people say across the internet.
• Loomly is better for small teams that want a simple way to create posts and get client approval.
• Hootsuite is great for monitoring social media 24/7.
• Hootsuite is best for large businesses that love data, while Loomly is for teams focused on creativity and generating ideas.
• Hootsuite is one of the oldest scheduling tools. It has been a leader since 2008 and has millions of users worldwide.
• Loomly started in 2016. It is smaller than Hootsuite, but has grown significantly since the “10 employees” figure in older data.

Features and Capabilities

• Both tools work with the big apps like Instagram, Facebook, TikTok, X (Twitter), YouTube, LinkedIn, and Pinterest.
• Correction: Unlike older reports, Loomly NOW supports posting to Threads, just as Hootsuite does.
• Correction: Hootsuite has deep “social listening” tools to track brand mentions. Loomly does not have deep listening, but it does let you reply to comments.
• Hootsuite has better charts and data reports than Loomly.
• Hootsuite connects with over 100 other apps, while Loomly connects with fewer.
• Correction: Both platforms now use AI. Hootsuite has an AI writer, and Loomly now has “Loomly AI” to help write captions, too.
• Correction: Hootsuite lets you schedule 350 posts at once. Loomly ALSO now allows bulk scheduling by uploading a file, a change from earlier versions.
• Loomly gives you ideas for posts based on trending topics, a feature Hootsuite doesn’t focus on as much.