How to Use Frase: Complete Feature Guide (2026)

Quick Start

This guide covers every Frase feature:

• Getting Started — Create your Frase account and set up the workspace
• How to Use AI Tools — AI assisted writing that drafts, rewrites, and summarizes without leaving the editor
• How to Use SEO Analytics — A dual scoring system that tracks SEO Score and GEO Score side by side
• How to Use Templates — Custom templates that turn repeat jobs into one-click starting points
• How to Use Blog Title Generator — Headline batches built from a single target keyword
• How to Use Paragraph Generator — Short passages that get you past the blank page fast
• How to Use Content Optimization — Real time feedback on term coverage, depth, and readability
• How to Use Outline Builder — Heading structures pulled straight from top ranking pages
• How to Use Question Finder — People Also Ask style questions grouped by theme
• How to Use SERP Analyzer — SERP analysis that exposes word counts, headings, and content gaps

Time needed: 5 minutes per feature

Also in this guide: Pro Tips | Common Mistakes | Troubleshooting | Pricing | Alternatives

Why Trust This Guide

I’ve used Frase for eight months across client blogs and my own site.

Every step below comes from real hands-on work, not vendor screenshots.

Frase is one of the better known seo content tools on the market.

But most people only ever touch the editor and ignore the research side.

This guide on how to use Frase covers every major feature, step by step.

You will finish knowing how to research, draft, and publish seo optimized content.

Frase Tutorial

This Frase tutorial walks through the whole content creation process, from keyword research to a published blog post.

Frase

Stop guessing what page one wants. Frase reads the top ranking pages for your target keyword, builds the outline, and grades your draft while you type. Research and content writing sit in one tab.

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Getting Started with Frase

Before any feature makes sense, finish this one-time setup.

It takes about three minutes.

Here’s what my own workspace looked like after setup:

Now let’s walk through each step.

Step 1: Create Your Account

Go to the Frase website and click Start Free Trial.

Enter your email and set a password to open your Frase account.

✓ Checkpoint: A confirmation email lands in your inbox within a minute.

Step 2: Open Your First Document

Frase runs in the browser, so there is nothing to install.

Click New Document, then enter the query you want to rank for.

Here’s what the workspace gives you:

✓ Checkpoint: You should see the research panel beside a blank editor.

Step 3: Connect Search Console

Link Google Search Console so Frase helps you spot decaying pages later.

Skip this only if the site is brand new.

How to Use Frase AI Tools

AI Tools lets you draft, rewrite, and summarize with AI assisted writing inside one workspace.

Here’s how to use it step by step.

Step 1: Open the AI Tools Panel

Open any document and click the AI Tools icon in the sidebar.

You get rewrite, summarize, and expand commands in one list.

Step 2: Highlight the Text You Want Changed

Select a sentence, then pick the action you need.

Here’s what this looks like:

✓ Checkpoint: The rewritten passage appears directly under your selection.

Step 3: Edit the Output

Trim the draft so it matches your brand voice before saving.

How to Use Frase SEO Analytics

SEO Analytics lets you track SEO Score and GEO Score so you can watch search rankings and AI visibility together.

Here’s how to use it step by step.

Step 1: Connect Google Search Console

Open Analytics and authorize your Search Console property.

Frase then pulls impressions and clicks for every tracked URL.

Step 2: Review the Two Scores

Check the SEO Score for search engines and the GEO Score for AI answers.

Here’s what this looks like:

✓ Checkpoint: Both scores show a number between zero and one hundred.

Step 3: Sort by Decay

Filter for pages losing traffic and queue them for a rewrite.

How to Use Frase Templates

Templates lets you save repeatable content writing jobs as custom templates you can reuse.

Here’s how to use it step by step.

Step 1: Open the Template Library

Click Templates from the left menu to see the built-in set.

Step 2: Save Your Own Prompt

Write the prompt once, then hit Save as Template.

Here’s what this looks like:

✓ Checkpoint: Your template appears at the top of the library.

Step 3: Reuse It on the Next Brief

Pick the saved template whenever you start a new document.

How to Use Frase Blog Title Generator

Blog Title Generator lets you turn one target keyword into a batch of blog post headline options.

Here’s how to use it step by step.

Step 1: Enter Your Target Keyword

Type the phrase you want to rank for into the input box.

Step 2: Generate the List

Click Generate and read through the headline options.

Here’s what this looks like:

✓ Checkpoint: You should see several title variations in the results panel.

Step 3: Pick and Sharpen

Choose one, then add a number or a year for clarity.

How to Use Frase Paragraph Generator

Paragraph Generator lets you beat the blank page with short AI powered passages you can edit down.

Here’s how to use it step by step.

Step 1: Give It a Heading

Paste the section heading you are stuck on.

Step 2: Add Context

Add one line about your target audience so the tone lands.

Here’s what this looks like:

✓ Checkpoint: A short draft paragraph fills the space under your heading.

Step 3: Cut and Rewrite

Keep the useful sentences and delete the padding.

How to Use Frase Content Optimization

Content Optimization lets you get real time feedback on term coverage, depth, and readability as you type.

Here’s how to use it step by step.

Step 1: Open the Scoring Panel

Click the content optimization panel while your draft sits open in the editor.

Step 2: Work Through the Term List

Add missing relevant keywords where they actually fit the sentence.

Here’s what this looks like:

✓ Checkpoint: The topic score updates as you add each term.

Step 3: Recheck the Topic Score

Refresh the panel and confirm your score moved up.

How to Use Frase Outline Builder

Outline Builder lets you build a heading structure from top ranking pages before you write a word.

Here’s how to use it step by step.

Step 1: Load the SERP Results

Enter your query and let Frase pull the competing pages.

Step 2: Drag Headings Into Your Outline

Pick the headings that repeat across several results.

Here’s what this looks like:

✓ Checkpoint: Your outline panel shows an ordered list of H2 and H3 headings.

Step 3: Add Your Own Angle

Insert one section nobody else covers.

How to Use Frase Question Finder

Question Finder lets you pull People Also Ask style search queries that match real search intent.

Here’s how to use it step by step.

Step 1: Open the Questions Tab

Click Questions inside your document research panel.

Step 2: Filter by Source

Switch between Google, Reddit, and Quora to widen the pool.

Here’s what this looks like:

✓ Checkpoint: A grouped list of real user questions loads in the panel.

Step 3: Turn Questions Into Headings

Move the best ones straight into your outline.

How to Use Frase SERP Analyzer

SERP Analyzer lets you run SERP analysis across the first page to spot content gaps fast.

Here’s how to use it step by step.

Step 1: Search Your Query

Type the query and choose your country before running the scan.

Step 2: Compare the Metrics

Look at word count, heading count, and domain strength across results.

Here’s what this looks like:

✓ Checkpoint: A table of the first page results appears with metrics beside each URL.

Step 3: Find the Gap

Note the subtopic every competitor skipped.

Frase Pro Tips and Shortcuts

These habits helped me produce high quality content faster than the default workflow.

Keyboard Shortcuts

Hidden Features Most People Miss

• URL import: Paste a live URL to pull existing content into the editor for a rewrite.
• Internal link suggestions: Frase surfaces related pages on your own site while you draft.
• Content discovery via Search Console: Sort by decay to find topic ideas hiding in old posts.

Frase Common Mistakes to Avoid

Mistake #1: Chasing a perfect topic score

Mistake #2: Publishing the first AI draft

Mistake #3: Ignoring search intent

Frase Troubleshooting

Problem: The topic score will not move

Cause: Your draft sits in a different format than the ranking pages.

Fix: Rebuild the outline from top ranking pages, then rewrite the intro to match search intent.

Problem: Embedded videos ask you to continue to YouTube

Cause: Google shows a consent panel before third-party video plays.

Fix: The panel explains that Google and its partners use cookies and data to deliver and maintain Google services, track outages and protect against spam fraud and abuse, and measure audience engagement and site statistics to understand how our services are used.

Depending on your settings, the same panel can show personalized content and ads including video recommendations a customized YouTube homepage and tailored ads based on past activity.

Ad serving is based on general location, and location ad serving stays approximate unless you allow more.

Google may also show personalized ads depending on your choices, keep content age appropriate if relevant, and improve the quality of those services.

The footer links to more options, including details about managing your privacy settings, so visit g.co privacytools if you want to change what you see when you search for on YouTube.

Accept or reject, click Continue to YouTube, and the clip plays inside the article.

Problem: Search Console data never loads

Cause: The wrong property type was authorized during setup.

Fix: Disconnect, then reconnect using the domain property that actually holds your search queries.

📌 Note: If none of these fix your issue, contact Frase support.

What is Frase?

Frase is an AI powered content tool that pairs keyword research with a writing editor.

Think of it like a research assistant sitting next to your word processor.

Watch this quick overview:

It includes these key features:

• AI Tools: AI assisted writing that drafts, rewrites, and summarizes without leaving the editor
• SEO Analytics: A dual scoring system that tracks SEO Score and GEO Score side by side
• Templates: Custom templates that turn repeat jobs into one-click starting points
• Blog Title Generator: Headline batches built from a single target keyword
• Paragraph Generator: Short passages that get you past the blank page fast
• Content Optimization: Real time feedback on term coverage, depth, and readability
• Outline Builder: Heading structures pulled straight from top ranking pages
• Question Finder: People Also Ask style questions grouped by theme
• SERP Analyzer: SERP analysis that exposes word counts, headings, and content gaps

The dual approach matters in 2026, because search engine optimization now sits beside Generative Engine Optimization.

Frase tracks citations from ChatGPT and Perplexity while you hold your Google search rankings.

Most users see their first AI citations within two to four weeks of reworking a page.

Teams use it to create content that survives both a Google update and an AI summary.

The scoring keeps you honest about engaging content instead of thin filler.

For the full breakdown, read our Frase review.

Frase Pricing

Here’s what Frase costs in 2026:

Free trial: Yes — a short trial runs before your first billing date.

Money-back guarantee: No fixed refund window, but you can cancel from billing at any time.

Starter works as the basic plan for one writer testing the workflow.

💰 Best Value: Professional — it lifts document limits enough for a real publishing schedule.

Frase vs Alternatives

So how does Frase compare against the rest of the market?

Quick picks:

• Best overall: Frase — research, briefs, and drafting sit in one tab.
• Best budget: Neuronwriter — similar scoring at a fraction of the price.
• Best for beginners: Dashword — the shortest learning curve of the group.
• Best for agencies: MarketMuse — plans topical authority across a whole site.

🎯 Frase Alternatives

Looking for Frase alternatives? Here are the options worth testing:

• 🚀 Surfer: Deeper on-page grading and a NLP term list that many agencies still prefer for SEO optimization work.
• 💰 Neuronwriter: The cheapest serious option here. Strong term scoring for anyone who mainly wants optimized content on a budget.
• 🏢 MarketMuse: Built for large sites. It maps topical authority across hundreds of pages instead of one blog post.
• 🧠 Scalenut: Bundles keyword research, AI writing, and a cruise mode that drafts a full article in one pass.
• 📊 SE Ranking: A full SEO suite with rank tracking and audits attached to its content editor.
• 🔧 Page Optimizer Pro: Very technical on-page scoring. Best for people who enjoy tuning every variable themselves.
• 👶 Dashword: Simple, quick, and cheap. A good first step for solo writers new to seo content tools.
• ⚡ Outranking: Heavy automation for content strategy, with fact checking and internal link suggestions built in.
• 🎯 WriterZen: Strong keyword clustering and a lifetime deal history that appeals to one-time buyers.
• 💼 Content Harmony: Brief-first workflow for agencies that hand documents to freelance writers.
• 🎨 Rytr: Cheap general AI writing for short copy. Light on SERP data, heavy on speed.
• ⭐ GetGenie: A WordPress plugin, so drafting and publishing happen inside your own dashboard.
• 🌟 Rankwell: Newer entrant focused on long-form drafts with research baked into the content creation process.

For the full list, see our Frase alternatives guide.

⚔️ Frase Compared

Here’s how Frase stacks up head to head:

• Frase vs Surfer: Surfer grades on-page detail harder. Frase wins on research speed and question data in one place.
• Frase vs Neuronwriter: Neuronwriter costs less per month. Frase gives cleaner briefs and better AI tools for drafting.
• Frase vs MarketMuse: MarketMuse plans whole site strategy. Frase is faster and far cheaper for single article work.
• Frase vs Scalenut: Scalenut drafts longer pieces automatically. Frase gives tighter control over structure and search intent.
• Frase vs SE Ranking: SE Ranking bundles rank tracking. Frase focuses purely on content writing and beats it on briefs.
• Frase vs Page Optimizer Pro: Page Optimizer Pro suits technical SEOs. Frase suits writers who want plain guidance.
• Frase vs Dashword: Dashword is simpler and cheaper. Frase adds SERP analysis, questions, and AI drafting.
• Frase vs Outranking: Outranking automates more of the workflow. Frase stays more editable when you want manual control.
• Frase vs WriterZen: WriterZen leads on keyword clustering. Frase leads on real time suggestions inside the draft.
• Frase vs Content Harmony: Content Harmony builds richer briefs for teams. Frase is quicker for one writer working alone.
• Frase vs Rytr: Rytr is cheaper for short copy. Frase is the better pick for search engine optimization work.
• Frase vs GetGenie: GetGenie lives in WordPress. Frase works across different platforms and exports anywhere.
• Frase vs Rankwell: Rankwell pushes long drafts. Frase gives stronger competitor data before you commit to an angle.

Start Using Frase Now

You now know how to use Frase across every major feature:

• ✅ AI Tools
• ✅ SEO Analytics
• ✅ Templates
• ✅ Blog Title Generator
• ✅ Paragraph Generator
• ✅ Content Optimization
• ✅ Outline Builder
• ✅ Question Finder
• ✅ SERP Analyzer

Next step: Pick one feature and try it today.

Most people start with the SERP Analyzer, then move into the content editor.

Draft there, paste into Google Docs for review, and publish.

It takes less than five minutes to see whether the workflow fits you.

Frequently Asked Questions

What does “frase” mean?

Frase is a common misspelling of phrase, meaning a small group of words. The software borrowed the name for its AI writing and seo content tools.

What is frase SEO?

Frase SEO means using its SERP analysis and content optimization scores to match search intent, close content gaps, and lift search rankings for a target keyword.

What is the 80/20 rule for SEO?

Roughly twenty percent of pages drive eighty percent of traffic. Update those pages first, then spend what is left on new content creation.

How to use AI to rewrite something?

Paste existing content into the Frase content editor, highlight a section, then choose Rewrite. Edit the output so it keeps your own brand voice.

Can ChatGPT write SEO articles?

It can draft one, but it skips live SERP data. Frase adds top ranking pages, relevant keywords, and real time suggestions that ChatGPT alone misses.